Media Planning in Little Sodbury End

Get in touch

Media Planners in Little Sodbury End

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BS37 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Little Sodbury End for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Little Sodbury End

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Little Sodbury End (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Ram Hill Joy's Green Little Witcombe Knave-in-hole Emerson's Green Fossebridge Blakeney Hill Alstone Bussage Chaceley Stock Duntisbourne Abbots Churchend Yate Three Ashes Wotton West Littleton Bagendon Winterbourne Willersey North Woodchester Todenham Sedbury Crackstone Rangeworthy Uley Naas Stinchcombe Broadwell Elton Minchinhampton Tibberton Newington Bagpath Barnsley Siston Warmley Lower Hazel Forthay Oakley Apperley Boughspring Lower Rea Nailsworth Hampen Beachley Itchington Summerhayes Stow-on-the-Wold Chatterley Ashchurch Paxford Over Naunton Flaxley Avening Green Hinchwick Brookend Longridge Dudbridge The Flat Cromhall Common Woolaston Bagstone Daneway Fishpool Kendleshire Upper Slaughter Broadwell Fyfield Barton End Heath End Hazleton Somerford Keynes Elmbridge Eggs Tump St Briavels Cleeve Hill Dunkirk Tytherington Horsepools Stanfields Deerhurst Stone Oxlynch Abenhall Coates Hill Downend Far Thrupp Benhall Lynworth Hayden Shortwood Tutnalls Forest Green New Town Hawcross Stanley New Mills Battlescombe Little London Tortworth Tewkesbury Milbury Heath Westbury-on-Severn Bubblewell Seven Springs Hewelsfield Highnam Green Mork Hook Street Coldharbour Baker's Hill Halmore Mitton Whiteway Crossways Cranham Corner Winterbourne Down The Mythe Bibury Severn Beach Eastleach Martin Silver Street Smart's Green Jack's Green The Park Hawling Wyck Rissington Staunton Whitminster Burnt Ash Heathfield Draycott Warmley Hill Dodington Little London Shipton Solers North Common Plump Hill Whaddon Castletump Talbot's End Bartlett's Green Oldbury on the Hill Tortworth Green The Moat Alvington Crossways Perrott's Brook Earthcott Green Nethercote Highfields Priding Cinderford Eastcombe Kings Hill Bledington Puckshole Nupdown Kington Slad Moreton-in-Marsh Pope's Hill Shepherd's Patch Poulton Nibley Leckhampton Hill Newland Upper Up Hawkesbury Upton Podsmead Townwell Postlip Middle Duntisbourne Howley Preston Cross Sladbrook King's Stanley West End Redmarley D'Abitot Bournstream Tredington Primrose Hill Theescombe Boxwell Rodley Dursley The Eaves Brimps Hill Marle Hill Mile End Mount Pleasant Alveston Soundwell Leighterton Thornbury Burleigh Kempsford Plusterwine Upper Ley Upper Hill Dyer's Common Bownham Lower Stone Aston on Carrant Berry Hill Bamfurlong Pitchcombe Highleadon Westerleigh Hill Hester's Way Lower Cockleford Brockhampton Parkend Stanley Downton Hamshill Abbeydale Hilcot Inchbrook Yanworth Christchurch Ryton Lintridge Homestead Chesterton Windsoredge Bradley Nailbridge Gossington Boxbush Montpellier Frenchay Draycott Whiteshill May Hill Village Anthony's Cross Ashmead Green Brand Green Clanna Swindon Shipton Oliffe High Woolaston Harnhill Brain's Green Westrip Codrington Poole Keynes Tunley Wortley Hasfield Stoke Gifford Middle Wick Newtown Walkleywood Toddington Bisley Shortwood Wyegate Green Elcombe Swineford Viney Hill Hambrook Woodcroft Brockhollands Frogland Cross Kemble Wick The Pludds Coln Rogers Ketford Stratton Sezincote Edge Cranham Chedworth Great Stoke Matson Five Acres Upthorpe Ellwood Upton St Leonards Little Haresfield Woodhouse Down Lower Swell Edgeworth Rockstowes Down Ampney Chargrove Triangle Kemble Broadoak Willsbridge Little Shurdington Wallow Green Woodfield South Woodchester Ruardean Tresham Hanham Green Snig's End Longhope Bafford Damery East End Newport Barton Pilley Woolstone Clapton Coombe Kempley Green Fairfields Pillows Green Redwick Great Washbourne Sheepscombe Alderton Fields Stonehouse Walham Rudgeway Readings Chaceley Cashes Green Colesbourne Cutsdean Charfield Hucclecote Southrop Rudford Bagpath Woodchester Cam Ball's Green The Scarr Teddington Sling Saul Notgrove Broad Campden The Twittocks Upper Siddington St Briavels Common Aldsworth Lower Dowdeswell Little Barrington Moreton Valence The Folly Brierley Charingworth The Fence Little Sodbury Ford Watley's End Salperton Park Lynch Chavenage Green Kingsholm Charfield Hill Woodmancote Blackhorse Smart's Green St Chloe Laverton Moorend Wyndbrook Potterswood Rowanfield Little Rissington Winson Holywell Leddington Rodford Walton Cardiff Woodmancote Calmsden Newerne Horwood Riding Framilode Henley Alveston Down Shipton Hilcot End Bread Street Staverton Westerleigh Temple Guiting Ruardean Hill Puckrup Culkerton Grovesend Golden Valley Oldland Common Ready Token Stancombe Greenway Westonbirt Chalford Coln St Dennis Bentham Tirley Knowle Stroud Mount Hill Tredworth Totteroak Hill End Longborough Slimbridge Selsley Upper Soudley The Island Broadrock Bath Street Churchdown Ham Hempsted Wheatenhurst Prestbury Duntisbourne Rouse Boulsdon Little Washbourne Bridge Yate North Nibley Yorkley King's Green Chipping Campden Snowshill St Paul's Cold Aston Donnington Hardwicke Elmstone Hardwicke Watermoor The Hacket Beeches Green Tumpy Green Stanway Awre Upper Framilode Stockend Aylburton Upper Common Lower Slaughter Yorkley Slade Townsend Frampton Cotterell Elkstone Bagpath Shortstanding The Rocks Northwick Ruddle Painswick Miserden Four Mile Elm Sundayshill Bream's Meend Cooper's Hill Little Drybrook Edge End Ryeworth Breadstone Southend Vinney Green Kempley Coaley Peak Smallbrook Acton Turville Dixton Oxenhall Hampton Fields Almondsbury Cherington Mangotsfield Aston Magna Wibdon Wormington Cold Ashton Newton Lower Soudley Coln St Aldwyns The Beeches Stidcot Colt's Green Stroat Upleadon Tidenham Britain Bottom Woodmancote Shaw Common Bourton-on-the-Hill Tarlton Stantway Foxcote Brimpsfield Orange End Standish Woodstock Wishanger Prior's Norton The Butts Springbank Tickshill Oridge Street Hinton Daglingworth Bishop's Cleeve Old Bishton Tormarton Okle Green Hardeicke Wotton-under-Edge Maisemore Chaxhill Charfield Green Badminton Highfield Berkeley Heath Sevenhampton France Lynch Ingst Buckover Gorsley Worley Calcott's Green Daylesford Old Sodbury Lower Lydbrook Baunton Cross Hill Kingshill Bromesberrow Heath Betty's Grave Millbottom Oxenton Forthampton Double View Bromesberrow Glasshouse Watermead Lasborough Bournside Hartpury Hagloe Trow Green The Purlieu Willis Elm Chipping Sodbury Warmley Tower Harleywood Lowbands Longridge End Cambridge Cannop High Brotheridge Arlingham Rockness Ashley Birdwood Bream Hampton Green Milton End Condicote Stroud Hill Pool Meadow Farmington Saintbury Frampton End Highfield Westend Compton Greenfield Yate Rocks Littleford Henfield Kent's Green Kitlye Twigworth Murrell's End Watledge Twyning Green Nibley Green Footbridge Hunt's Grave Coltham Fields Nether Westcote Lydney Arlington Berkeley Stone Hill Farmcote Lower Redbrook Syde Syreford Awkley Sandy Lane Hampnett Hamwell Leaze Stroud Green Bridgend Coleford Gillingstool Bradley Green Pilning Quarhouse Dorn Sandpits Patchway Poolway Green Bottom Longridge Coombe Hill Morton Ham Highnam Cribbs Causeway Preston Abson Staunton Upper Cam Latteridge Nimlet Tiltups End The Barton Ruscombe Buckland Hillend Green Pamington Wickwar Tutshill Arle Ablington Preston Shakesfield Fromebridge Northfield Egypt Olveston Tuffley Upleadon Court Cockshoot Park End Elmore Horsley Lower Oddington St Peter's Windrush Througham Hardwicke Little Bristol Corse Brown's End Cockadilly Avening Cress Green Lower Common Knightsbridge Church Westcote Nastend Cobb's Cross Chaceley Hole Brookend Evington Compton Abdale Elberton Blackwells End Green Lower Berry Hill Collafield Up Hatherley Green Street Dumbleton North Corner Scowles Bulley Marsh Lane Stratfordbridge Ryeford Brimscombe Lower Morton Bullo Bourton-on-the-Water Charlton Park Cowhorn Hill Cleevemount Coalway Upper Oddington Bilson Green Ebrington Churcham Joyford Ampney St Peter Neds Top Sharpness Milkwall Synwell Netherton Cassey Compton Hillesley Cheltenham Down Hatherley Horton Botloe's Green Beach Barnwood Woodford Aston Cross Noverton Stowell Brockworth Randwick Elmore Back Batsford Cerney Wick Upper Soundwell Overton The Tynings Pillowell Hailes Ganborough Eastington Cadbury Heath Wallsworth Innsworth Norton Frampton Mansell Prior's Park Evenlode Parkend Arlebrook Staple Hill Poolhill Calcot Littleworth Amberley Shadwell Hewelsfield Common Old Down Homedowns Badgeworth Bledisloe Hallwood Green Shipton Moyne New Passage Fiddington Hidcote Boyce Cold Elm Compton Green Eastleach Turville Whiteshill Marsh Common Hillersland The Heath Bowling Green Tillers' Green Upper Lydbrook Weston-sub-Edge Birdlip Newleaze Pennsylvania Ayleford Nag's Head Holbrook Common Cowhill Coberley Allaston Wickridge Street Frampton on Severn The Rangers Paganhill Stowe Green Chalford Hill Eastington Hystfield Pitt Court North Cerney Petty France Harrow Hill New Cheltenham Norcote Caudle Green Quedgeley Great Witcombe Coaley Steam Mills Bengrove Mayshill Dymock Pullens Green Mickleton Harescombe Gotherington Wood Stanway Driffield Warden Hill Bowbridge Southam Robinswood Worrall Hill Everlands Sandhurst Lower Tuffley Stanley Pontlarge Harry Stoke Tockington Minsterworth Alderton Aston Subedge Fretherne Kilcot Hatherley Gaunt's Earthcott Hallen Haresfield Berkeley Road Selsley West Bishop's Norton Marshfield Rockhampton Upper Morton Taynton Bournes Green Lower Wick Ashleworth Longlevens Doughton Farfield Taddington Clapton-on-the-Hill Kenton Green Shuthonger Alderley English Bicknor Butterrow Kingswood Norman Hill St Paul's Dursley Cross Brookthorpe Middle Street Upper Wick Woodbridge Meysey Hampton Gloucester Thrupp Upper Kilcott Whittington Newtown Pinfarthings Milbury Heath Tivoli Clements End Oakle Street Gatcombe Picklenash Wanswell Natton Brockhampton Thames Head Aylburton Common Highfield Woolaston Slade Gretton Prescott Bencombe Dunfield Little Herbert's Paradise Oldend Purton Crawley Little Sodbury End Longwell Green Wick Barrow Wake Ampney Crucis Tetbury Tidenham Chase Pittville Rooksmoor Grange Village Lower Chedworth Blockley Iron Acton Charlton Abbots Doynton Lassington Maugersbury Drybrook Lower Meend Whitecliff Lower Hamswell Wapley Kineton Twyning Lower Kilcott Coomb's End Didbrook Chipmans Platt Kingsditch Forwood Marston Hill Wymans Brook Moorslade Withington Oldcroft Berwick Leckhampton Ewen Mount Pleasant Epney Quenington Etloe Catbrain Newmarket The Quarry Upper Rissington Long Newnton Northville Lower Lode Rodborough Saintbridge Claypits Symonds Yat East Littledean Hill Sunhill Siddington Netherhope Hyde Houndscroft Dyrham The Pound Uplands Redinhorne Hatherop Far Green Knockdown Hopewell Hill Icomb The Leigh Alstone Ruspidge Netherend Pucklechurch Kingswood Whiteway High Nash Uckington Owlpen Oldbury Naite Itlay Park Hill Siston Common Kingscote Shapridge Lower Lemington Woolaston Woodside Cockleford Mitcheldean Beverston Rodmarton Brockweir Town Street Chedworth Laines Great Barrington Winchcombe Over Nupend Frocester Longford Shab Hill Newent Kingscourt Huntley Lower Ley The Reddings Stumps Cross Hawkesbury Ruardean Woodside Pancakehill Bromley Heath Lower Soundwell Foss Cross Shurdington Duckhole Duntisbourne Leer Middleyard Newtown Tetbury Upton Shepperdine Colethrop The Camp South Cerney Playley Green St Mark's Leonard Stanley Old Passage Guiting Power Wicks Green Tilsdown Mobley Easter Compton Longney Cainscross Stanton Stowe Tickmorend Littledean Rendcomb Parkfield Far Oakridge Clearwell Nuppend Ebley Upper Dowdeswell Lower Cam Bevington Oakhunger Plusterrwine Piff's Elm Oakridge Lynch Hidcote Bartrim Church End Badbrook Westington Horcott Four Oaks Barrow Cirencester Ganders Green Gretton Fields Nympsfield Central Lydbrook Falfield Frampton Court Whitfield Cromhall Hethelpit Cross Oldland Abbotside Littleworth Oldbury-on-Severn Aust Sudgrove Swanley Northwood Green Lightpill Overton Park Littleton-upon-Severn Carterspiece East End Malswick Blaisdon Palmer's Flat Coney Hill Whaddon Naunton Park Stoke Orchard Turkdean Shorncote High Orchard Box Lechlade-on-Thames Moor End Bradley Stoke Phipps Bottom Engine Common Salperton Huntingford The Haw Coalpit Heath Didmarton Broom's Green Hanham Brownshill Greet Cowley Fairford Purton Chase Hill Sapperton Bibstone Hudnalls Woolridge Great Rissington Putloe Northway Blakeney Fairview Fairmead Waterlane Barton Ozleworth Aylworth Whelford Wick Rocks Newnham Little Badminton Leathern Bottle Woolaston Common Jeffries Hill Moor End Battledown Ampney St Mary Adlestrop Clifford's Mesne Fiddler's Green Hinton Charlton Kings Bays Hill Boddington Churchend Tirley Gatwick Upton Cheyney Lower Apperley Bitton Upper Coberley Andoversford Winstone Starveall Abwell Upper Swell Sherborne Deerhurst Walton Nibley Green Whitecroft Farleys End Filton Linden Sibland Northleach