Media Planning in Overton

Get in touch

Media Planners in Overton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL2 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Overton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Overton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Overton (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Compton Green Fairview Didmarton Primrose Hill Staunton Cockadilly Everlands Longridge Upper Swell Chase Hill Twyning Viney Hill Tirley Knowle Tortworth Green Carterspiece Poolhill Cowhorn Hill Gossington Minchinhampton Walton Cardiff Kemble Wick Colethrop Tumpy Green Rendcomb Shuthonger Lower Swell Somerford Keynes Marle Hill Longridge Milbury Heath Highnam Green St Chloe Upton Cheyney Upper Lydbrook Stroud Netherton St Briavels Common Southam Dudbridge Egypt Hampton Green Silver Street Mork Forthay Milton End Great Washbourne Chalford Hill Moor End Bromesberrow Heath Woodmancote Steam Mills Little Witcombe Hyde Donnington Wotton-under-Edge Brimscombe Forwood Quarhouse The Eaves Hawkesbury Arlebrook Kingsditch Tredworth Notgrove Daglingworth Hill End Nailsworth Cirencester Westbury-on-Severn Lower Dowdeswell Edgeworth Over The Park Aylworth The Folly Farmington Nag's Head Alderton Gotherington Oldend Ruspidge Piff's Elm Highnam Wishanger Pilning Hempsted Horwood Riding Frenchay Howley Tillers' Green Claypits Rooksmoor Baker's Hill Winterbourne Ellwood Boxwell Chargrove Througham Shab Hill Shipton Oliffe Cold Elm Yate Rocks Fishpool Lechlade-on-Thames Rodmarton Brockweir Randwick Syde Catbrain Alstone Chaxhill Rangeworthy Inchbrook Townwell North Nibley Watermead Old Bishton Charlton Kings Crawley Shaw Common Didbrook Hopewell Hill Shurdington Oxenton Westrip Brockworth Woodfield Heath End Sunhill Ham Woolaston Clements End Ebley Highleadon Over Longridge End Coln St Dennis Brown's End Dursley Harry Stoke Sharpness Cribbs Causeway Foxcote Rockstowes Broadrock Ram Hill Parkend Talbot's End Twigworth Alveston Ozleworth Crossways Elcombe Rowanfield Hardwicke Kemble Bream King's Green Charfield Green Sandpits Wymans Brook Duntisbourne Rouse Innsworth Calcott's Green Coalway Wortley Lower Hazel Quedgeley St Peter's Acton Turville Fiddington Codrington Leckhampton Hill Pennsylvania Pillows Green Woolridge Foss Cross Stidcot Cleeve Hill Upper Kilcott Grovesend Lower Lode Standish Taddington Windrush Brownshill Berry Hill Tarlton Chavenage Green Pope's Hill Yate Perrott's Brook Montpellier Snowshill Naas Lower Meend Hinton Uley Wormington Saintbury Staunton Shipton Moyne Sheepscombe Shortwood Vinney Green Horton Meysey Hampton Oldbury Naite Wyck Rissington Ball's Green Three Ashes Duntisbourne Leer Park Hill Gretton Tibberton Ebrington Bridgend Hinton Shadwell North Cerney Slimbridge Norcote Theescombe Broad Campden Cam Lower Cam Oldland Common Bournes Green Windsoredge Whiteway Prior's Park Norton Sedbury Homestead Farfield Colesbourne Lowbands Scowles Shepperdine Dursley Cross Fairford Little London Upper Cam Littleford Joy's Green Wheatenhurst Filton Orange End Hinchwick Stumps Cross Triangle Brookend Ashchurch Avening Severn Beach Cassey Compton Brain's Green Little Washbourne Westend Hagloe Hayden Kitlye Clanna Readings Abbotside Dyrham Nuppend Chatterley Upper Common Hunt's Grave Aston Magna Earthcott Green Trow Green Green Street Plusterrwine Swineford Mangotsfield Tiltups End Eggs Tump Turkdean Bledington Coldharbour Farmcote Coaley Peak Stroat Hawling Shipton Beverston Tickmorend Four Oaks Maisemore Tetbury Upton Neds Top Cainscross Watledge Charlton Park Kempsford Horsepools Andoversford Little Bristol Oldbury on the Hill Driffield Bisley Cobb's Cross The Flat Tytherington Upper Morton Bromesberrow Bledisloe Hatherley Upper Oddington Smallbrook Tresham Starveall Leckhampton St Paul's New Passage Lydney North Common Woodchester Linden Elkstone Upper Slaughter Woodmancote Forest Green Upper Ley Tilsdown Lynch English Bicknor Rudgeway Whittington Warmley Tower Highfield Thames Head Evington Grange Village Cleevemount South Cerney Butterrow Maugersbury The Pludds Alvington Watermoor Picklenash Barrow Bath Street Stone Hill Calmsden Little Herbert's Prescott Ganders Green Greet Stanley Pontlarge Lower Lydbrook Hailes Mile End Fiddler's Green Townsend Drybrook Kingsholm Newport Worrall Hill Engine Common Robinswood Little Sodbury Charingworth Shorncote Gorsley Coates Berkeley Heath Alveston Down Cromhall Common Sundayshill Bengrove Cooper's Hill Fromebridge Great Barrington Harleywood Selsley West Moreton-in-Marsh Mitton Blakeney Whitecliff Draycott Crossways Woodmancote Hidcote Boyce Tirley Highfield Marston Hill Willis Elm Southrop Chipping Sodbury Newtown Blaisdon Hazleton Badbrook New Cheltenham The Rangers Palmer's Flat Woodford Nibley Green Abwell Newnham Parkfield Morton Edge End Tidenham Chase Coberley Boddington The Camp Moorslade The Pound Cinderford Whitfield Todenham Hamshill Sherborne Watley's End Warmley Hill Swindon Newland Stancombe Huntley Marsh Common Newington Bagpath Mount Pleasant Brierley Barton Withington Overton Fyfield Willsbridge Forthampton Coney Hill Selsley Benhall Leathern Bottle Priding Kingscourt Four Mile Elm The Leigh Highfield Harescombe Cold Aston South Woodchester Knightsbridge Stroud Green Footbridge Bradley Cannop Woodcroft The Island Uckington Petty France Ruardean Littledean Hill Waterlane Bromley Heath Malswick Painswick Condicote Cherington Nupdown Warden Hill Eastington Coombe Hill Northway Taynton The Quarry Bafford Lower Soundwell Little Badminton Aylburton Common Berkeley Middle Street Pilley Dodington Synwell Charlton Abbots The Haw Bubblewell Hester's Way St Paul's Brookthorpe Box Easter Compton Bays Hill Bibury Berkeley Road Bartlett's Green Elmore Sudgrove Stowe Hillend Green Holbrook Common Beachley Bencombe Stowell Olveston Paradise Long Newnton Lower Rea Plump Hill Bournside Henley Boughspring Wick Elberton Pucklechurch Brockhollands Okle Green Lower Stone Latteridge Mickleton Gillingstool Bilson Green Saintbridge Southend Wyndbrook Tunley Lower Cockleford Lower Apperley Far Green Nimlet Aust Staple Hill Kingshill Bevington Upper Dowdeswell Redinhorne Nympsfield Aylburton Upper Soudley Lasborough Chipmans Platt Woodhouse Down Frampton Court Barrow Wake Salperton Kempley Green Stonehouse Clearwell Churcham Broom's Green Gaunt's Earthcott Heathfield Berwick Little Drybrook Oldland Deerhurst High Orchard Upleadon Court Westington Upper Soundwell Bradley Stoke Coln Rogers Smart's Green Netherhope Yorkley Slade Abenhall Winson Purton Cheltenham Moor End Aston Cross Epney The Tynings Phipps Bottom Little Barrington Hambrook Newerne Quenington Boulsdon Worley Pitchcombe Eastcombe Preston Christchurch Wapley Northfield Bourton-on-the-Water Elmstone Hardwicke Longwell Green Collafield Deerhurst Walton Batsford Upthorpe Old Passage Paxford Down Ampney Little Rissington Ruddle Nethercote Preston Warmley France Lynch Chalford Stanton St Mark's The Twittocks The Hacket Battlescombe Summerhayes Brimps Hill Knockdown The Heath Brimpsfield The Beeches Hawcross Elmbridge Ewen Hystfield Tutshill Hook Street Wickwar Chesterton Milkwall Swanley Bagpath Shepherd's Patch Icomb Kingswood Park End Tuffley Cranham Corner The Reddings Castletump Norman Hill Huntingford Siston Golden Valley Hampnett Paganhill Abson Oldbury-on-Severn Birdwood Overton Park Elmore Back Sevenhampton Bishop's Norton Amberley Fossebridge Cutsdean Upper Rissington Bibstone Frampton Mansell Evenlode Blackhorse Upper Coberley Alderley Upper Up Hanham East End Littleworth Cockshoot Bagendon Badgeworth Ryeford Itchington Pamington Edge Breadstone Shortwood Great Witcombe Kineton Slad Little Haresfield Chaceley Hole Dunkirk Duntisbourne Abbots Culkerton Doynton Stinchcombe The Butts Naunton Park Teddington Church Westcote Rockhampton Ruscombe Arlingham Whelford Adlestrop Horsley Longhope Sapperton Saul Far Oakridge Snig's End Harnhill Woolaston Common Wood Stanway Pool Meadow Hampen Battledown Crackstone Ruardean Hill Smart's Green Etloe Moreton Valence Town Street Tewkesbury Damery Oxenhall Newmarket Potterswood Hidcote Bartrim Upton St Leonards Soundwell Wickridge Street Eastleach Martin Broadwell Toddington Holywell Old Down Hardeicke Hill Cerney Wick Whaddon Lynworth Kingscote Dymock Clifford's Mesne Daylesford Poulton Hillesley Stanfields Alderton Fields Joyford Hartpury Blockley Mobley Natton Bournstream Woolaston Woodside Upper Framilode Dyer's Common Up Hatherley Gatwick Brand Green Siston Common Downend Stantway Lower Slaughter Buckland Charfield Stoke Gifford Bamfurlong Hewelsfield Bagpath Playley Green Blakeney Hill Twyning Green Whiteshill Owlpen Jeffries Hill Ayleford Winterbourne Down Rodborough Puckrup Longney Lower Hamswell Britain Bottom Totteroak The Rocks Hanham Green Oakhunger Boxbush Tredington Lower Kilcott The Mythe Bitton Shakesfield High Woolaston Ashleworth Leonard Stanley Aston on Carrant Stanway Dixton Littleton-upon-Severn Hawkesbury Upton Woodbridge Parkend Oldcroft Oxlynch Ryeworth Wotton Barton End Nether Westcote The Barton Woolaston Slade Avening Green Pitt Court Hilcot End Mount Hill Podsmead Mitcheldean Charfield Hill Chaceley Prestbury Ford Stanley Downton Chedworth Laines Nibley Whiteshill Walkleywood Aston Subedge Ampney St Mary Barnwood Stone Haresfield Ryton Kempley Compton Abdale The Scarr Down Hatherley Miserden Nibley Green Oakley Lower Wick Wanswell Longford St Briavels New Town Coombe Bream's Meend Lower Berry Hill Newent Oakridge Lynch Brockhampton Putloe Noverton Brockhampton Stanley Fairmead Anthony's Cross Farleys End Cowley Wyegate Green Stoke Orchard Barnsley Millbottom Bradley Green Temple Guiting Barton Uplands Little Sodbury End Hamwell Leaze Tickshill Hallwood Green Upleadon Symonds Yat East Oridge Street Bagstone Burnt Ash Littleworth Northville Kenton Green Beach Sezincote Stowe Green Newleaze Stratton Ketford Hardwicke Chipping Campden Lower Tuffley Ashmead Green Middle Duntisbourne Ashley Flaxley Fairfields Wick Rocks The Fence Nastend Kilcot Eastington The Moat Kington Frogland Cross Lassington Cowhill Dumbleton Coalpit Heath Great Rissington Seven Springs Calcot Emerson's Green Alstone Newton Dunfield Hethelpit Cross Far Thrupp Double View Bridge Yate Woolstone Tortworth Sibland Wallsworth King's Stanley Rodley Hudnalls Willersey Frampton Cotterell Lower Redbrook Eastleach Turville Broadwell Sandy Lane Green Bottom Arlington Duckhole Baunton Mayshill Lower Oddington Hucclecote Five Acres Lower Chedworth Netherend Greenway Lower Ley Ablington Mount Pleasant Patchway Awkley Gloucester Blackwells End Green Homedowns Fretherne Knave-in-hole Apperley Upper Hill Central Lydbrook Poole Keynes East End Marshfield Caudle Green Whaddon Postlip Bownham Draycott Northwick Middle Wick Ready Token Shapridge Stratfordbridge Badminton Framilode Coaley Little London Highfields Glasshouse Pancakehill Hasfield Falfield Prior's Norton Coltham Fields Cadbury Heath Littledean Purton Frocester New Mills Walham Staverton Colt's Green Stockend Frampton on Severn Longlevens Upper Wick Leighterton Cashes Green Westerleigh Hill Bishop's Cleeve Leddington Nailbridge Tutnalls Chaceley Stock Lintridge Lower Morton Houndscroft Winchcombe Elton Halmore Lightpill Redmarley D'Abitot Churchdown Church End Ruardean Woodside Wibdon Cross Hill Matson Hatherop Lower Soudley North Corner West Littleton Ampney St Peter Salperton Park Great Stoke Cranham Abbeydale Ampney Crucis Stroud Hill Pillowell Compton Greenfield Siddington Whitminster Syreford Plusterwine Middleyard Bowbridge Pullens Green Brookend Cress Green Thrupp Bourton-on-the-Hill High Brotheridge Jack's Green Ingst North Woodchester Lower Common Nupend Tetbury Ganborough Bowling Green Daneway Arle Naunton Churchend The Purlieu Moorend Botloe's Green Yanworth Bussage Kendleshire Springbank High Nash Coomb's End Bentham Tidenham Winstone Churchend Hewelsfield Common Cockleford Coln St Aldwyns Tockington Shortstanding Horcott West End Shipton Solers Westonbirt Murrell's End Westerleigh Gatcombe Redwick Northleach Itlay Clapton Henfield Guiting Power Milbury Heath Thornbury Burleigh Broadoak Gretton Fields Cromhall Betty's Grave Hampton Fields Almondsbury Newtown Hallen Kings Hill Oakle Street Hilcot Pinfarthings Pittville Whitecroft Stow-on-the-Wold May Hill Village Beeches Green Laverton Yorkley Minsterworth Sandhurst Newtown Rodford Corse Marsh Lane Cold Ashton Lower Lemington Wicks Green Ham Sling Rudford Northwood Green Weston-sub-Edge Clapton-on-the-Hill Allaston Doughton Puckshole Little Shurdington Bread Street Aldsworth Wallow Green Tormarton Bullo Rockness Awre Preston Cross Kingswood Birdlip Harrow Hill Woodstock Dorn Tivoli Buckover Hillersland Longborough Coleford Bulley Whiteway Sladbrook Cambridge Iron Acton Poolway Chedworth Old Sodbury Kent's Green Upper Siddington Frampton End