Media Planning in Pucklechurch

Get in touch

Media Planners in Pucklechurch

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BS16 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Pucklechurch for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Pucklechurch

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Pucklechurch (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Old Down Newport Box Dyrham Littleton-upon-Severn Cainscross Cowhorn Hill Bullo Dixton Whiteway Driffield Charfield Hook Street Wanswell Blaisdon Sibland Hinchwick Lower Common Hamshill Daglingworth Homedowns Shepherd's Patch Oldbury on the Hill Tutshill St Chloe Smallbrook Highfield St Paul's Bishop's Cleeve Lower Stone Collafield Warden Hill Upton Cheyney Upthorpe Brockhampton Lower Apperley Lower Lode North Woodchester Farleys End Vinney Green Rangeworthy Woolaston Woodside Eastleach Martin Petty France Newtown Pennsylvania Upper Wick Rodford Whitminster Frocester Redinhorne Grovesend Cranham Frogland Cross Rudgeway Brimscombe Whittington Tidenham Chatterley Ayleford Hartpury Willsbridge Nag's Head Tilsdown Little Sodbury End Ham Whitfield Wortley Tresham Temple Guiting Prescott Woodmancote Townwell Hardeicke Aylburton Brockworth Yate Rocks Longridge Alderley Rowanfield Upton St Leonards North Corner Abson May Hill Village Coln St Dennis Henley Hewelsfield Longney Cockleford Shuthonger Smart's Green Netherton Staple Hill Prior's Norton Potterswood Elcombe Pitt Court Knightsbridge Ball's Green Bledington Cleeve Hill Burnt Ash Chaceley Wyegate Green Golden Valley The Scarr Frampton Mansell Great Washbourne Abbotside Bays Hill Barrow Wake Snig's End Lower Meend Wickridge Street Sandy Lane Watledge Horton Horcott Cleevemount Sudgrove Mayshill Compton Greenfield Stanley Forest Green Blakeney Hampton Fields Littleworth Nastend Shab Hill Bencombe Cadbury Heath Tormarton Tetbury Upton Yanworth Purton Newtown Mickleton Heathfield The Fence Fromebridge Salperton Park The Folly Bibury Kingswood Willis Elm Piff's Elm Dorn Christchurch Buckover Draycott Wibdon Paxford Rooksmoor Stanton Oridge Street Overton Selsley Tutnalls Crossways Gloucester Earthcott Green High Brotheridge Hidcote Boyce Everlands Down Hatherley Bussage Tirley Knowle Henfield Montpellier Naas Fishpool Walton Cardiff Castletump Staverton Howley Coln Rogers Naunton Park Plump Hill The Beeches Stratfordbridge Holbrook Common Stowell Leddington East End France Lynch Frampton Court The Leigh Compton Abdale Walkleywood Kendleshire Elkstone Stroud Green Worley Berkeley Heath Hillesley Severn Beach Ham Upleadon Court Lower Cam Bengrove Sunhill Haresfield Tivoli Longborough Evenlode Windsoredge Bishop's Norton Tarlton Evington Doughton Woodmancote Mile End Woolstone Moorslade Tirley Barnwood Mork Shorncote Doynton Berry Hill Charfield Hill Gillingstool Hidcote Bartrim Malswick Robinswood Quenington Dumbleton Brockweir Sherborne Kingsholm Uplands Morton Hatherley The Pound Netherend Greenway Oldcroft Snowshill Lower Cockleford Colesbourne Four Oaks Whiteshill Boulsdon Palmer's Flat Bournes Green Fairford Betty's Grave Hopewell Hill Daylesford Little London Ram Hill Forthay Leathern Bottle Over Far Green Shipton Solers Boxwell Cashes Green Moorend Saintbridge Harleywood Tibberton Upper Cam Highnam Coltham Fields Lower Lydbrook Clements End High Woolaston Sling Sladbrook Beverston Nuppend Charlton Kings Alveston Down Charfield Green Newmarket Coleford Viney Hill Inchbrook Little Shurdington Upper Soudley The Haw Lower Slaughter Paradise Shepperdine Littledean Hill Nupend Lower Hamswell Chargrove Churchend Marston Hill Purton Pilley Salperton Moreton Valence Shipton Silver Street Stratton Charlton Park Woolridge Eastington Boddington Far Thrupp Upper Morton Harry Stoke Stinchcombe Little Witcombe Marle Hill Tiltups End West End Yorkley Slade Highfield Fairmead Brookthorpe Coalway Little Herbert's Rudford Meysey Hampton Parkfield Middle Wick Frampton on Severn Hewelsfield Common Crackstone Westonbirt Hill Tuffley Wyck Rissington Shortstanding Sharpness Highfields Clapton-on-the-Hill Elmore Lower Soundwell Lower Swell Middle Street Boughspring Highfield West Littleton Kingscourt Woodford Baker's Hill Chaceley Stock Kemble Acton Turville Woodmancote Winterbourne Down Icomb Little London Rockhampton Abwell Wormington Syreford Donnington Town Street Greet Nibley Pool Meadow Chaceley Hole St Mark's Cockshoot Olveston Brookend Postlip The Camp Bath Street Bridgend Woolaston Slade Ampney St Peter Warmley Lynch Cribbs Causeway Birdwood Egypt Wotton Stroud Blackwells End Green Codrington New Mills Ryeford Church End Churchdown Colethrop Highnam Green Churcham Coldharbour Stanway Stidcot Berkeley Road Ingst Woodfield Watermoor Oldend Barnsley Brockhampton Marshfield Itlay Bagpath Brain's Green Lower Chedworth Cross Hill Sapperton Kineton Whiteshill Cockadilly Fossebridge Starveall Minsterworth Northway Plusterwine Lower Tuffley Oakridge Lynch Hethelpit Cross Moreton-in-Marsh Newton Ampney St Mary Arlingham Alstone Cassey Compton Wishanger Frampton Cotterell Swineford Dyer's Common Puckrup Arle Britain Bottom Lower Oddington Windrush Duckhole Stow-on-the-Wold Overton Park Tortworth Horwood Riding Ketford Ozleworth Slimbridge Little Badminton Saintbury Pullens Green Ashmead Green Fretherne Cranham Corner Westington Dunkirk Amberley Dunfield Farmington Rodley The Twittocks Shortwood Edge End Gatcombe Tredington Elberton Duntisbourne Rouse Ruscombe Bromesberrow Heath Soundwell Okle Green Edge Botloe's Green Whelford Whiteway Winstone Footbridge Woolaston Burleigh Northwick Jeffries Hill Watley's End Old Passage Aston Cross King's Green Priding Harrow Hill Bagpath Marsh Common Fyfield Anthony's Cross Shakesfield Corse Smart's Green Nibley Green The Reddings Stone Hill Northfield Cooper's Hill Woodhouse Down St Paul's Scowles Joyford Coney Hill Bradley Green Bournside Wheatenhurst Foss Cross Boxbush Three Ashes Aylburton Common Poole Keynes Littleford Kenton Green Wotton-under-Edge Great Rissington Picklenash Mount Hill Shurdington Walham Four Mile Elm Poulton Marsh Lane Pilning Great Barrington Cowley Newington Bagpath Kingsditch Ebley Alstone Upper Ley Lower Dowdeswell Bentham Dodington Aust Oakley Daneway Nympsfield Cutsdean Cinderford Bagstone Waterlane Upper Siddington St Briavels Alveston Primrose Hill Leonard Stanley Mitton Calmsden Hasfield Norton Westerleigh Andoversford Standish Flaxley Tockington Aldsworth Brown's End Pitchcombe Blakeney Hill Central Lydbrook Newerne Badbrook Allaston Huntingford Gaunt's Earthcott Lower Redbrook Hanham Steam Mills Oxenhall Wallow Green Epney Aston on Carrant Hyde Stancombe Far Oakridge Kings Hill Coombe Hill Wick Preston The Heath Coaley Peak Trow Green Saul Holywell Fiddler's Green Ewen Parkend Farmcote English Bicknor Linden Swanley Bourton-on-the-Hill Long Newnton Forthampton Upper Common Kington Hamwell Leaze Lechlade-on-Thames Butterrow Ampney Crucis Berkeley Warmley Hill Mobley Woolaston Common Norcote Hawcross Calcott's Green Bamfurlong Downend Willersey Whitecroft Bafford Owlpen Woodstock Upper Lydbrook Poolhill Birdlip Thames Head Upper Slaughter Taddington Coates Bevington Upper Framilode Avening Green Longhope Thornbury North Nibley Miserden Upper Swell Wicks Green Netherhope New Passage Gretton Fields Draycott Gotherington Randwick Middleyard Ruardean Hill King's Stanley Elmore Back Glasshouse Stantway Watermead Weston-sub-Edge Turkdean Hampnett Park End Brand Green Hampen Wyndbrook Heath End The Butts Symonds Yat East Ebrington Upleadon Hazleton Batsford Wymans Brook Chipping Campden Nimlet Theescombe Westerleigh Hill Harescombe Hinton Chalford Chase Hill Alderton Bournstream Staunton Coberley Chavenage Green Murrell's End Readings Green Bottom Woodchester Twyning Coomb's End Lightpill Hudnalls Buckland Brimpsfield Aston Subedge New Cheltenham Avening Quarhouse Green Street Knave-in-hole Quedgeley Leighterton Adlestrop Paganhill Cold Aston Upper Kilcott Ryton Baunton Bubblewell Warmley Tower Carterspiece Bagendon Benhall Whaddon Broadwell Longwell Green Upper Dowdeswell Rodborough Oakhunger Playley Green Hardwicke Wapley Homestead Kempley Green Mitcheldean Longford Grange Village Halmore Summerhayes Tortworth Green Highleadon Itchington Guiting Power Little Barrington Kitlye Sheepscombe Selsley West Badgeworth Dymock Notgrove Forwood Hillersland Harnhill Hatherop Lydney Ellwood Througham Stowe Bartlett's Green Alderton Fields Broadoak Elmbridge Battlescombe Blockley Oldbury-on-Severn Beach Crossways Ashchurch Southam Knockdown Uley Upper Coberley Newent Lower Ley The Moat Brockhollands Churchend Bowbridge Parkend Mount Pleasant Upper Soundwell Shipton Oliffe Seven Springs Charlton Abbots Oakle Street Pucklechurch Neds Top Houndscroft Milkwall Huntley East End Broadwell Tillers' Green Rockstowes Ford Kingscote Barton End Catbrain Preston Cambridge Taynton Cirencester Maisemore Nupdown The Rocks Engine Common Badminton Lower Kilcott Bitton Chipmans Platt Drybrook Barton Charingworth Shipton Moyne Ablington Sedbury Woodbridge Yorkley Horsley Cherington Shaw Common Chaxhill Arlebrook Gossington Hawkesbury Twyning Green Sandpits Cerney Wick Kilcot Sevenhampton Calcot Pamington Damery Stanley Pontlarge Foxcote Tickmorend Farfield Noverton Coln St Aldwyns Winterbourne Cromhall Common Double View Moor End Elton Cold Ashton Naunton Frampton End The Pludds Phipps Bottom Todenham Siston Fairview Eastcombe Southrop Bromesberrow Hilcot Oldbury Naite Little Haresfield Lower Rea Middle Duntisbourne Lynworth Lower Morton Hawling The Island Kemble Wick Twigworth Upper Up Breadstone Latteridge Apperley Deerhurst Triangle Cromhall Bradley Stoke Lower Lemington Oldland Common Eggs Tump Gatwick Wood Stanway Park Hill Leckhampton Hill Hambrook The Tynings The Mythe Hallen Upper Oddington Kent's Green Condicote Hayden Stockend Arlington Shadwell The Barton Dursley Cross Hystfield Ready Token Kingshill Duntisbourne Leer Whitecliff Broad Campden Minchinhampton Oldland Talbot's End Maugersbury Little Sodbury Millbottom Kempley Longridge End Chipping Sodbury Bowling Green Nether Westcote Tidenham Chase Milbury Heath Great Witcombe Over Eastington Didbrook Ganders Green Hill End Redwick Hinton Pinfarthings Clearwell Lowbands Staunton Falfield Culkerton Bilson Green Tytherington Lintridge Littleworth Putloe Bream Beeches Green Ruddle Oxlynch Stonehouse Bridge Yate Chedworth Duntisbourne Abbots Abenhall The Park Edgeworth Northville Horsepools Winson Uckington Stone Dursley Painswick Stanley Downton Kempsford Brownshill Natton Milton End Sundayshill Lower Soudley Sandhurst Somerford Keynes Littledean Ganborough Stowe Green Hucclecote Orange End Nailbridge Woodcroft Teddington Down Ampney Cam Siston Common Stoke Gifford Stroat Townsend Longlevens Cold Elm Up Hatherley High Orchard Thrupp Alvington Bradley Wickwar Crawley Toddington Little Rissington South Woodchester The Rangers Pope's Hill Cobb's Cross Bourton-on-the-Water Perrott's Brook Tickshill Upper Hill Chedworth Laines Nethercote Clapton Little Drybrook Newtown Cheltenham Brookend Pillows Green Coaley Westbury-on-Severn Oxenton Bisley Stoke Orchard Ashley St Peter's Shortwood Easter Compton Leckhampton Little Washbourne Lower Berry Hill Tredworth Bownham Tetbury Longridge Fiddington Cowhill Broom's Green Siddington Didmarton Whaddon Battledown Moor End Rodmarton Hampton Green Nibley Green Dudbridge Newland Elmstone Hardwicke Patchway Pancakehill Blackhorse Bulley Yate Tunley Milbury Heath Hardwicke Abbeydale Ruardean Woodside Laverton New Town St Briavels Common Lower Hazel Great Stoke Hilcot End Preston Cross Gretton Church Westcote The Flat Jack's Green Norman Hill Stroud Hill Hempsted Hunt's Grave Framilode Caudle Green Rendcomb The Eaves Westrip Hanham Green Puckshole Matson Newnham Stanfields Podsmead Mount Pleasant The Purlieu Winchcombe Nailsworth The Quarry Bromley Heath Awkley Clifford's Mesne Ruspidge Broadrock Rockness Northwood Green Shapridge Ryeworth Barton Hester's Way Old Sodbury Eastleach Turville Iron Acton The Hacket Compton Green Joy's Green Hailes Wallsworth Pillowell Cannop Southend Claypits Lassington Aylworth Sezincote Etloe North Cerney Filton Bream's Meend Barrow Little Bristol Syde Totteroak Prestbury Slad Beachley Chalford Hill Upper Rissington Lower Wick Bibstone Fairfields Tumpy Green Ruardean Poolway Ashleworth Aston Magna Chesterton Coalpit Heath Stumps Cross Hagloe Awre Brimps Hill Withington Wick Rocks Cress Green Westend Coombe Berwick Emerson's Green High Nash Hawkesbury Upton Northleach Plusterrwine South Cerney Lasborough Pittville Tewkesbury Newleaze Hallwood Green North Common Mangotsfield Clanna Kingswood Bledisloe Colt's Green Frenchay Swindon Prior's Park Almondsbury Redmarley D'Abitot Hillend Green Five Acres Brierley Gorsley Innsworth Worrall Hill Deerhurst Walton Old Bishton Synwell Bread Street Springbank