Bus Advertising in Pucklechurch

Get in touch

Bus Marketing in Pucklechurch

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Pucklechurch - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Pucklechurch - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Pucklechurch- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Pucklechurch - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Pucklechurch (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Elmore The Hacket Ryeworth Stow-on-the-Wold Alstone Tirley Knowle Upper Coberley Kingsholm Primrose Hill Ball's Green Barton Hethelpit Cross Baker's Hill Watermoor Moorend Bamfurlong Charingworth Pinfarthings Chedworth Laines Warmley Tower Twyning Green Bagstone Edge End Staunton Hewelsfield Charlton Abbots Wyegate Green Winson Cromhall Cockadilly Sapperton Grovesend Battlescombe Seven Springs Bagpath Downend Wapley Hallwood Green Mobley Tredington Kempsford Woolaston Common Salperton Calmsden Barnsley Deerhurst Walton Cross Hill Highfield Woodbridge Ayleford Adlestrop Rockstowes Charlton Kings Woolridge Leckhampton Hill Knockdown Wick Whaddon Andoversford Clapton-on-the-Hill Hewelsfield Common Ingst Postlip Falfield Selsley Twyning Taynton Evington Sundayshill Gloucester Ganders Green Lower Lydbrook Amberley Stowe Green The Tynings Alveston Flaxley Ford Winchcombe Bubblewell Britain Bottom Synwell Purton Coberley Aston Cross Putloe Upper Rissington Stoke Orchard Wallow Green Hawkesbury Upthorpe Severn Beach Burleigh Stanley Pontlarge Bencombe Easter Compton Tickmorend Broadwell New Mills Tilsdown Brockworth Greet Compton Green Linden Orange End Norton Aylworth Dunkirk Brand Green Kendleshire Bishop's Cleeve Nastend Lightpill Butterrow Duntisbourne Rouse Innsworth Hatherop Cutsdean Bournstream Yorkley Townwell Petty France Smart's Green Little Barrington Pucklechurch Temple Guiting Saintbury Naunton Brookend Bownham Lowbands The Scarr Eggs Tump Newton King's Green Eastcombe Cassey Compton Bowbridge Lower Soundwell Newtown Thames Head Bourton-on-the-Hill Kineton Slad Lower Lemington Coln Rogers Fairview Dursley Leckhampton Neds Top Hardwicke Draycott Milbury Heath Cherington Nuppend Forthay The Eaves Upper Dowdeswell Alvington Yorkley Slade Cadbury Heath High Woolaston Rockhampton New Town Pamington Cold Elm Winterbourne Kempley Hyde Churcham Ebley Broadoak Horsley Colesbourne Priding The Barton Stroud Hill Barnwood Town Street Edge Foss Cross Lintridge Bream Church Westcote East End Upper Framilode Redinhorne Longlevens Notgrove Bengrove Saintbridge Emerson's Green Woolaston Woodside Parkfield Farmcote Woodstock Lower Meend Lower Hamswell Halmore Lassington Churchend Snowshill Ready Token Over Oxenhall Syde Newnham Toddington Norcote Oakridge Lynch Parkend Lower Common Minsterworth Dymock Stoke Gifford Coleford The Mythe Whiteshill Baunton Wheatenhurst Swineford Charlton Park Walkleywood Lechlade-on-Thames Nupdown Little Witcombe Warmley Hill Bulley Hasfield Hill End Nailsworth Colethrop Sandhurst Whitecliff Woodford Little Sodbury Clifford's Mesne North Corner Lower Hazel Netherhope Claypits Upper Wick Aust Chalford Hill Pope's Hill Hidcote Bartrim Nibley Green Tirley Tresham Dyrham Etloe Piff's Elm Didmarton Donnington Townsend Montpellier Dyer's Common Dudbridge Ham The Island Three Ashes Fretherne Bitton Whiteway Ryton Pilley Mangotsfield Upper Ley Cheltenham North Woodchester Stowell Stonehouse Winstone Nibley Green Huntingford Betty's Grave Sling Northleach Preston Swindon Longridge End Great Stoke Ampney St Peter Birdwood Springbank Woolaston Slade Longborough Cold Aston Purton Horcott Little Rissington Old Down Oldbury-on-Severn Glasshouse Redmarley D'Abitot Didbrook Northway Broad Campden Leathern Bottle Highleadon Withington Starveall Stantway Palmer's Flat Bisley Hawcross Gossington Farleys End Poolhill Coalpit Heath Whitfield The Twittocks Upper Soundwell Staunton Cam The Purlieu Walham The Haw Marle Hill Badgeworth Stanfields Slimbridge Itchington Evenlode Coney Hill Batsford Gotherington Leighterton Bourton-on-the-Water St Briavels Common Chipmans Platt Dixton Hayden Todenham Calcott's Green Brockhampton Cashes Green Cambridge Woolaston Christchurch The Pound High Orchard Alderton Fields Great Barrington Lower Swell Shortwood Mitton Badbrook Knave-in-hole Bentham Chavenage Green Aston Magna St Paul's Iron Acton North Nibley Old Sodbury Dursley Cross Symonds Yat East Upleadon Aldsworth Draycott Filton Holbrook Common Sezincote Oxlynch Hallen Highfield Chatterley Little Drybrook Nibley Lower Stone Bledisloe Randwick Gretton Church End Blackhorse Hilcot End Cerney Wick Kemble Wick Wickridge Street Nupend Staverton Woodmancote Willersey Poolway Buckover Ashmead Green Berry Hill Warden Hill Sevenhampton Great Washbourne Hester's Way Compton Abdale Swanley Rudford Stowe Milbury Heath Middle Wick Far Thrupp Gorsley Aston on Carrant Hamshill Kenton Green Bibury Windrush Shuthonger Cowley Nimlet Kingswood Smallbrook Ablington Forest Green Coombe Oxenton Fyfield Elton Lower Cam Bream's Meend Tivoli Cainscross Cold Ashton Brockhampton Shab Hill Elmore Back Lower Lode Yanworth Kilcot Horsepools Hillesley Harescombe Abwell Stinchcombe Birdlip Barton End Upper Hill Syreford Compton Greenfield Moreton-in-Marsh Smart's Green Paxford Boulsdon Fiddington Woodfield Gatcombe Clements End Oakley Nether Westcote The Beeches Ampney St Mary Moor End Tidenham Far Green Gretton Fields Almondsbury Wotton-under-Edge Upper Cam Joyford Hampnett Alderton Painswick Sandpits Miserden Crawley North Cerney Woodchester Bridgend Lower Soudley Beeches Green Newmarket The Heath The Pludds Netherend Brookthorpe The Rocks Apperley Tetbury Upton Twigworth Cirencester Shipton Brimpsfield Jeffries Hill Milton End Wishanger Sharpness Hill Kingscote Lynworth Frenchay Cobb's Cross Acton Turville Charfield Frogland Cross Latteridge Staple Hill Abenhall Wyck Rissington Brierley Broom's Green Hagloe Sandy Lane Lynch Yate Rocks Little Herbert's Cockshoot Milkwall Elcombe Sherborne Berwick Bournside Kings Hill Westerleigh Overton Box Sedbury Hinton Mayshill Mickleton Stumps Cross Chipping Sodbury Oldbury on the Hill Lasborough Naas Carterspiece Far Oakridge Stratfordbridge Ashleworth Stanley Green Street Corse Puckshole West Littleton Horwood Riding Charfield Hill Patchway Westrip Cowhill Tewkesbury Viney Hill Newtown Upper Kilcott Berkeley Heath Woodmancote Cranham Corner Thornbury Barton Murrell's End Littledean Calcot Itlay Badminton Bath Street Eastington Doynton The Quarry Plusterrwine Bagendon Minchinhampton Shipton Solers Abson Stanley Downton Owlpen Rendcomb Harnhill Bevington Lower Redbrook Avening Churchend Triangle Sunhill Arlebrook Chaceley Stock Blakeney Hill Aylburton Golden Valley Mitcheldean Highfield Buckland Pillowell Watermead Lower Rea Harry Stoke Ozleworth Waterlane Little Badminton The Fence Frampton End Uckington Double View Kemble Hucclecote Anthony's Cross Fairmead Shakesfield Newland Coln St Dennis Hook Street Littleton-upon-Severn Steam Mills Fairfields Boxwell Oldcroft Noverton Hardeicke Matson Wick Rocks Watledge Huntley Hailes Kent's Green Heath End Newington Bagpath Elmbridge Lower Dowdeswell Hinton Collafield Pennsylvania Tarlton Tetbury Brookend Codrington Perrott's Brook Shortstanding Chalford Hempsted Stancombe Bradley Stoke Pittville Culkerton Lower Kilcott Crossways Upton St Leonards Ashley The Butts Earthcott Green St Paul's Arle Puckrup Abbeydale Five Acres Coaley Peak Talbot's End Turkdean Lower Tuffley Littledean Hill The Camp Morton Millbottom Benhall Hudnalls Longridge Haresfield Highfields Charfield Green Westbury-on-Severn Shipton Oliffe Rodborough Highnam Green Hawkesbury Upton Hampton Fields Mile End Westington Meysey Hampton Bledington South Woodchester Longwell Green The Folly Henley Chaxhill New Cheltenham Jack's Green Preston Cross Marsh Lane Lower Chedworth Horton Quarhouse Rodmarton Southend Upper Oddington Paganhill Upper Siddington Ryeford The Park Bafford Cleevemount Newport Eastleach Turville Knightsbridge Cress Green Hawling Ketford Ashchurch Epney Ruddle Prior's Norton Lydney Harrow Hill Burnt Ash Middle Duntisbourne Whittington Brownshill Ruardean Hill Awre Olveston Stockend Duntisbourne Abbots Hampton Green Oridge Street Dunfield Eastleach Martin Breadstone Oldbury Naite Shurdington Houndscroft Abbotside The Flat Windsoredge New Passage Potterswood Sheepscombe Whiteway Little Sodbury End Up Hatherley The Rangers Nympsfield Heathfield Edgeworth Watley's End Whiteshill Beach Middle Street Lower Morton Ganborough Dorn Harleywood Great Rissington Grange Village Little London Egypt Fossebridge Longhope Uplands Barrow Warmley Forthampton Hillend Green Totteroak Footbridge Wicks Green Stanway Foxcote Elkstone Worley Tumpy Green Marston Hill Blakeney Willsbridge Teddington Castletump France Lynch Dumbleton Bromley Heath Wickwar Upper Up The Reddings Westonbirt Chaceley Hole Moorslade Beachley Hillersland Cranham Driffield Snig's End Chipping Campden Doughton Tutnalls Allaston Upleadon Court Howley Highnam Cannop Pitt Court Tortworth Green King's Stanley Longford Engine Common Lower Oddington Rodford Hazleton Clapton Littleworth Whitminster Chargrove Tutshill North Common Bowling Green Brimscombe Kempley Green South Cerney Newent Coltham Fields Condicote Plusterwine Whaddon Tiltups End Okle Green Soundwell Mork Pullens Green Througham Mount Hill Upper Swell Frampton Mansell Greenway Bagpath Maugersbury Tunley Bradley Coalway Forwood Bishop's Norton Broadwell Pilning Coates Aylburton Common Playley Green Quedgeley Down Hatherley Ruardean Oldend Marsh Common Yate Laverton Newerne Boddington Inchbrook Bournes Green Rodley Sladbrook Tickshill Bromesberrow Heath Prestbury Wyndbrook Upper Slaughter Upper Lydbrook Crossways Hatherley Willis Elm Four Mile Elm Fromebridge Vinney Green Hardwicke Ham Taddington Hartpury Siddington Joy's Green Hilcot Marshfield Boughspring Whelford Caudle Green Scowles Rooksmoor Gillingstool Little Washbourne Barrow Wake Whitecroft Frampton Cotterell Upton Cheyney Wymans Brook Berkeley Road Kingshill Northwood Green Woolstone Newtown Stroud Green Cribbs Causeway Saul Lower Berry Hill Shepherd's Patch Oakhunger Shipton Moyne The Moat Four Oaks Overton Park Chase Hill Ruscombe Cinderford Hanham Coomb's End Rangeworthy Bussage Botloe's Green Everlands Lower Cockleford Churchdown Duntisbourne Leer Shaw Common Westerleigh Hill Norman Hill Clanna Leonard Stanley Brimps Hill Kingswood Little Shurdington Thrupp Shapridge Bread Street High Nash Over Gatwick Netherton Down Ampney Oldland Shorncote Northwick Brockweir Mount Pleasant Alstone Lower Apperley Woodhouse Down Fairford Quenington Wallsworth Cromhall Common Dodington Hampen Tidenham Chase Silver Street Duckhole St Peter's Frocester Upper Common West End Pool Meadow Gaunt's Earthcott Coaley Little London Stone Uley Daglingworth Bays Hill Wood Stanway Somerford Keynes Arlington Henfield Northville Awkley Beverston Poole Keynes Pillows Green Longridge Phipps Bottom Kingscourt Lower Wick Tuffley Bartlett's Green Hystfield Maisemore Cleeve Hill Stratton Icomb Wotton Aston Subedge Salperton Park Redwick Tockington Tredworth Littleworth St Briavels Alveston Down Sudgrove Pancakehill Southrop Avening Green Nag's Head Arlingham Little Haresfield Long Newnton Kington Elberton Trow Green Natton Walton Cardiff St Chloe Berkeley Oldland Common Colt's Green Damery Ruardean Woodside Green Bottom Siston Middleyard Naunton Park Homestead Preston Stroud Leddington Rockness The Leigh Weston-sub-Edge Stroat Longney Upper Soudley Tibberton Bilson Green East End Clearwell Ellwood Hambrook Broadrock Fiddler's Green Readings Stanton Westend Elmstone Hardwicke Cockleford Guiting Power Fishpool Selsley West Alderley Shortwood Tillers' Green Tortworth Tytherington Farfield May Hill Village Ebrington Paradise Ampney Crucis Central Lydbrook Coldharbour Daneway Prescott Blaisdon Hidcote Boyce Hinchwick Woodcroft Robinswood Plump Hill English Bicknor Summerhayes Bullo Shadwell Bradley Green Kingsditch Wanswell Chaceley Chesterton Bridge Yate Oakle Street Park End Old Bishton Ewen Blockley Framilode Catbrain Pitchcombe Daylesford Brain's Green Lower Ley Eastington Stone Hill Hunt's Grave Chedworth Shepperdine Frampton on Severn Crackstone Picklenash St Mark's Siston Common Southam Little Bristol Upper Morton Frampton Court Nethercote Woodmancote Cowhorn Hill Ram Hill Poulton Malswick Tormarton Cooper's Hill Nailbridge High Brotheridge Wortley Hopewell Hill Drybrook Sibland Rudgeway Homedowns Winterbourne Down Littleford Hamwell Leaze Hanham Green Northfield Moor End Bibstone Wibdon Moreton Valence Deerhurst Coombe Hill Coln St Aldwyns Battledown Theescombe Prior's Park Boxbush Lower Slaughter Ruspidge Parkend Blackwells End Green Great Witcombe Podsmead Standish Mount Pleasant Worrall Hill Kitlye Holywell Wormington Brockhollands Brown's End Farmington Park Hill Old Passage Stidcot Rowanfield Newleaze Bromesberrow