Media Planning in The Pludds

Get in touch

Media Planners in The Pludds

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in GL17 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in The Pludds for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in The Pludds

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover The Pludds (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Woolaston Tarlton Haresfield Vinney Green Crossways Awre Holbrook Common Synwell Berkeley Road Everlands Hamshill Earthcott Green Notgrove Harry Stoke Hagloe Longhope Dursley Tredington Oakle Street Petty France Ampney Crucis Whitminster Yate Rocks Quarhouse Ball's Green Aston Cross The Fence Newmarket Cobb's Cross Horsley Hilcot End Barton Palmer's Flat The Flat Yorkley Tivoli Wortley Lower Swell Upper Slaughter Coln Rogers Brockworth The Rocks Pillows Green Calmsden Upper Cam Stowell Lower Cockleford Gotherington Aldsworth Woolaston Slade Mile End Itlay Nag's Head Chedworth Laines Woodcroft Eastington The Folly Cress Green Woodbridge Rudford Hucclecote Hystfield Aylburton Common Dixton Hardeicke Amberley St Mark's Yorkley Slade Barton End Tiltups End Guiting Power Hempsted Morton Frenchay Slad Chase Hill Natton Brimps Hill Bourton-on-the-Hill Uley Leddington Malswick Bromesberrow Dyer's Common Little Barrington Hidcote Bartrim Newton Fairfields Barnsley Salperton Park Shakesfield Noverton Woodhouse Down Frampton End Frocester Dyrham Cowley Shipton Ketford Hinchwick Grovesend Little Haresfield King's Green Putloe Snowshill Stone Upper Siddington Northway Fyfield Stockend Bartlett's Green Randwick Ram Hill Ruardean Barrow Lower Stone Inchbrook Down Ampney Todenham East End Redmarley D'Abitot Dorn Hilcot Tumpy Green Eastleach Turville Ruardean Woodside Highfield The Scarr Lower Oddington Moreton-in-Marsh Warden Hill Bagpath Hewelsfield Brockhampton Pope's Hill Adlestrop Bream's Meend Ham Smart's Green Rendcomb Blackwells End Green Gretton Fields Netherend Plusterrwine New Town Ingst Upper Ley Perrott's Brook Bullo Huntley Lower Chedworth Catbrain Thames Head Quenington St Paul's North Nibley Talbot's End Horton Andoversford Cold Elm Upton Cheyney Dunkirk Kendleshire Walton Cardiff Nailsworth Bishop's Norton Claypits Upton St Leonards Hartpury Yanworth Bowbridge Bibury Avening Allaston Stowe Middleyard Boxbush Stanley Harescombe Uckington The Hacket Lower Wick Triangle Westington Duntisbourne Rouse Milton End The Moat Falfield Upper Dowdeswell Upleadon Uplands Winson Puckrup Brierley Coomb's End Cockshoot Longford Westbury-on-Severn Littleford Kent's Green Marston Hill Crossways Upthorpe Paxford Iron Acton Leathern Bottle Hawcross Green Bottom Lasborough Pitt Court Rangeworthy Summerhayes Bitton Wyck Rissington Symonds Yat East Coates Bagendon Cooper's Hill Naas Walham Lower Cam Little Badminton Upper Common Hanham Green Ashmead Green Pitchcombe Lydney Eastington Kingsholm Old Passage Cainscross Elmbridge Hazleton Upper Framilode Tilsdown Stoke Orchard Kemble Wick Warmley Oakhunger Green Street Mount Pleasant Foxcote Tredworth Hamwell Leaze Kingshill Rudgeway Coombe Hill Etloe Farfield May Hill Village New Passage Far Oakridge Chaceley Tirley Knowle Naunton Tidenham Chase Alveston Down Bentham Tytherington Meysey Hampton Marle Hill Mitton Bamfurlong Whiteshill Oldbury Naite Chaceley Stock Jeffries Hill Hayden Codrington Rockhampton Upper Wick Chavenage Green Avening Green Gillingstool Driffield Bays Hill Longwell Green Lower Meend Stanfields Nimlet Hardwicke The Barton Worrall Hill Bromesberrow Heath Kineton Halmore Farleys End Edgeworth Saul Whelford Podsmead Church Westcote High Brotheridge Beverston Chargrove Middle Duntisbourne Charingworth Little Sodbury Ryeford Oxlynch Carterspiece Upper Coberley Brownshill Brookend Broadrock Ashchurch Upper Soundwell Teddington Longborough The Pludds Redinhorne Brown's End Cromhall Abbotside Watermead Charlton Park Knightsbridge Salperton Tetbury Upton Heath End Woodmancote Prior's Park Boxwell Wyegate Green Wick Ruardean Hill Pittville Longridge Cromhall Common Viney Hill Hethelpit Cross Lower Ley Olveston Whiteway Shortstanding Shipton Solers Drybrook Siston Didmarton Hidcote Boyce Stoke Gifford Draycott Okle Green Cleeve Hill Beach Nupend Upleadon Court Holywell Woodmancote Brookend Nethercote Nupdown Little London Shab Hill Innsworth Toddington Breadstone Deerhurst Coaley Peak Little Sodbury End Oldend Coalpit Heath Lower Lemington Four Mile Elm Moorend Aston Subedge Swineford Hawling Fairford Knave-in-hole Shepperdine St Paul's Broadoak Berry Hill Old Down Rockstowes Shepherd's Patch Poulton Wyndbrook Watley's End Temple Guiting High Orchard Compton Abdale Blackhorse Cranham Churchend Filton Alstone Chipping Campden Little Witcombe Arle Ewen Broadwell Mount Pleasant Badbrook Oakridge Lynch Shapridge Northwick Woodford Theescombe Dodington Newtown Whaddon Fairmead Hampton Fields Charfield Green Brain's Green Oxenhall Town Street Bilson Green Sedbury Christchurch Wanswell Newleaze Woolstone Millbottom Five Acres Milbury Heath Coleford Highfield Newent Hillend Green The Butts Bradley Stoke Clements End Cherington Bishop's Cleeve Littleworth Kemble Highfield Wotton Wormington Great Rissington Hampnett Homestead Chalford Hill Wicks Green Compton Greenfield Knockdown Townsend Bledisloe Shurdington Westrip Puckshole Birdlip Sudgrove Churcham Paradise Ready Token Boughspring Foss Cross Severn Beach Great Washbourne Coaley Alstone Purton The Camp Woolaston Common Cirencester Chalford Ablington Pancakehill Frogland Cross Scowles Lower Kilcott Old Bishton Flaxley Corse Battledown Saintbury Oldcroft Alderley Butterrow Four Oaks Slimbridge Westerleigh Hill Sheepscombe Tickshill The Twittocks Milbury Heath Houndscroft Willsbridge Kitlye Northwood Green Cinderford Piff's Elm Fiddington Elkstone Sandpits Woodchester Starveall Forwood Broad Campden Mobley Longridge End Southam Wapley Alveston West Littleton Icomb Elmore Wood Stanway Woodmancote Dymock Winterbourne Down Golden Valley Homedowns Duntisbourne Abbots Tortworth Purton Botloe's Green Ebrington Didbrook Waterlane Abwell Howley Kempley Green Gossington Jack's Green Barrow Wake Fishpool Willersey Tockington Poole Keynes Chipping Sodbury Greenway Wick Rocks Compton Green Lower Lode The Mythe Oakley Chatterley Stow-on-the-Wold Mangotsfield The Pound Bread Street Lynch Badminton Lower Apperley Bubblewell Tutnalls Farmcote Gretton Hallen Steam Mills North Woodchester Ellwood Whitecroft Cranham Corner Upper Hill Mount Hill Gatwick Orange End Charlton Abbots Badgeworth Preston Sezincote Seven Springs Rodley Crawley Rooksmoor Park End Berkeley Staple Hill Syreford Lightpill Robinswood Bisley Bream Picklenash Henley Coney Hill Stratton Kingscote Bencombe Blakeney Lower Hamswell Sladbrook Miserden Pullens Green Pennsylvania Whittington Collafield Aston Magna Montpellier Sandhurst Sharpness The Heath Wickwar Shortwood Taddington Lower Lydbrook Newport Cashes Green Culkerton Condicote France Lynch Tibberton Abson Bournstream Paganhill Kingswood Arlingham Berwick Weston-sub-Edge Tormarton Ashleworth Plump Hill Coberley Ebley Coln St Aldwyns Selsley Elcombe Parkend Cowhorn Hill Moorslade Preston Mitcheldean Twyning Brimscombe Doughton Horwood Riding Lower Morton Almondsbury Smallbrook Blockley Cowhill Leighterton Shipton Moyne Double View Sling Wibdon Chaceley Hole Clapton-on-the-Hill Blaisdon Far Green Northfield Whaddon Clapton Little Drybrook Brockhampton Hook Street Longney Forest Green Nuppend Stanley Pontlarge Bagstone Leckhampton Hill Bulley Aston on Carrant Arlington Frampton Court Sandy Lane Ampney St Peter Hinton Shuthonger Longlevens Oldland Gatcombe Siston Common Readings Down Hatherley Postlip North Cerney Marshfield Daneway The Haw Harleywood Colesbourne Lower Hazel Shipton Oliffe Sapperton Oldbury on the Hill Cross Hill Church End Twigworth Rockness Sherborne Shaw Common High Nash Rodmarton Leckhampton South Cerney Stumps Cross Doynton Kington Saintbridge Pilley Daylesford Lintridge Potterswood Hampton Green Overton Park Townwell Frampton Mansell Hasfield Coalway Dursley Cross Draycott Somerford Keynes Syde Cold Aston New Cheltenham Britain Bottom Minchinhampton Springbank Highfields Poolhill West End Bridge Yate Easter Compton St Briavels Common Shorncote Thrupp Boddington Linden Donnington Tunley Boulsdon Newtown Hambrook The Purlieu Littledean Leonard Stanley Owlpen Edge Eastleach Martin Lassington Poolway Woolridge Fretherne Staunton Nailbridge Marsh Common Tortworth Green St Peter's Little Shurdington Cleevemount Oridge Street King's Stanley Horsepools Warmley Hill Longridge Taynton Elmore Back Hatherop Sundayshill Barnwood Upper Up Wickridge Street Ozleworth Westerleigh Norton Nibley Cold Ashton Bourton-on-the-Water Caudle Green Netherhope Charfield Hill Laverton Ruddle Stantway Tirley Standish The Reddings Selsley West Bowling Green Hardwicke Hewelsfield Common Deerhurst Walton Cutsdean Brand Green Upper Morton Cribbs Causeway Redwick Minsterworth Buckland Bengrove Yate Broom's Green Alderton Fields Coln St Dennis Brockweir Warmley Tower Norcote Upper Swell Northville Nastend Cadbury Heath Hopewell Hill Cheltenham Tidenham Lower Slaughter Kingswood Eggs Tump Acton Turville Cockadilly Hatherley Chaxhill Fossebridge Stanway Pool Meadow Priding Sevenhampton Charfield Framilode Newtown Stancombe Staverton Phipps Bottom Crackstone Arlebrook Sibland Ford Stinchcombe Great Stoke Brookthorpe Joyford Colt's Green Calcott's Green Latteridge Dunfield Rowanfield Evenlode Elton Southend Fiddler's Green Norman Hill Chipmans Platt Kingsditch Painswick Forthampton Aylworth Duckhole Farmington Alvington Awkley Whiteway Great Barrington The Quarry Prescott Hallwood Green North Common Gaunt's Earthcott Horcott Coldharbour Maugersbury The Leigh St Briavels Parkend Batsford Coltham Fields Charlton Kings Over Wallsworth Kings Hill Prestbury Daglingworth Clanna Epney Patchway Cambridge Hester's Way Mayshill Sunhill Little Bristol Gorsley Bibstone Beachley Grange Village Littleton-upon-Severn Willis Elm Middle Wick Chesterton Heathfield Downend Ayleford Pillowell Newington Bagpath Damery Westonbirt Hawkesbury Upton Egypt Ruspidge Betty's Grave Elberton The Rangers Mickleton Bath Street Little London Greet Tewkesbury Rodborough Alderton Neds Top Wheatenhurst Pucklechurch Southrop Upper Rissington Shortwood Pilning Brockhollands Hill Bledington Winterbourne South Woodchester Ganders Green Upper Lydbrook Bussage Dudbridge Hillesley Emerson's Green Hudnalls Lower Soundwell Box Kempley Far Thrupp Tickmorend Ganborough Aylburton Aust Overton High Woolaston Tutshill The Beeches Over Siddington Watledge Cerney Wick Barton Lechlade-on-Thames Lower Common Westend Nibley Green Abbeydale Eastcombe Newnham Wymans Brook Dumbleton Lower Rea Chedworth Bradley Green Quedgeley The Tynings Gloucester Edge End Stone Hill Lowbands Winchcombe Lower Redbrook Stidcot Abenhall Lower Tuffley Preston Cross Fairview Burleigh Battlescombe Moreton Valence Whitfield Matson Whitecliff Tetbury Prior's Norton Smart's Green Benhall Winstone Cockleford Oldbury-on-Severn Hawkesbury Hunt's Grave Swanley Kingscourt Calcot Wishanger Engine Common Hampen Colethrop Soundwell Long Newnton Up Hatherley Upper Soudley Oxenton Wotton-under-Edge Fromebridge Burnt Ash Woodstock English Bicknor Througham The Island Totteroak Blakeney Hill Anthony's Cross Evington Playley Green St Chloe Great Witcombe Littleworth Trow Green Ruscombe Turkdean Ryton Frampton on Severn Stanton Stroud Hill Lynworth Thornbury Parkfield Park Hill Wallow Green Bournside Walkleywood Naunton Park Stowe Green Moor End Stratfordbridge Kilcot Woodfield Pamington Stroat Milkwall Windrush Highnam Green Worley Littledean Hill Bevington Three Ashes Duntisbourne Leer Middle Street Clifford's Mesne Glasshouse Itchington Hailes Brimpsfield Kempsford Churchdown Little Herbert's Joy's Green Kenton Green Huntingford Berkeley Heath Cannop Nether Westcote The Eaves Birdwood Pinfarthings Cassey Compton Churchend Plusterwine Broadwell Mork Hyde Watermoor Upper Kilcott Withington Buckover Stroud Ampney St Mary Forthay Snig's End Ryeworth Bafford Bradley Little Washbourne Stonehouse Lower Berry Hill Stroud Green Staunton Henfield Clearwell The Park Elmstone Hardwicke Newland Frampton Cotterell Maisemore Whiteshill Tuffley Tresham Silver Street Coombe Baker's Hill Harnhill Woolaston Woodside Baunton Murrell's End Hill End Hanham Bournes Green Highnam North Corner Nibley Green Hinton Central Lydbrook Moor End Beeches Green Ashley Upper Oddington Bownham Ham Tillers' Green Northleach Highleadon Old Sodbury Cam Windsoredge Harrow Hill Rodford Castletump New Mills Swindon Newerne Twyning Green Bagpath East End Netherton Lower Soudley Nympsfield Hillersland Marsh Lane Oldland Common Bridgend Apperley Primrose Hill Bromley Heath Shadwell Footbridge Lower Dowdeswell Little Rissington Stanley Downton