Media Planning in Hounsdown

Get in touch

Media Planners in Hounsdown

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SO40 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Hounsdown for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Hounsdown

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Hounsdown (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Water End Romsey Hawley Newtown Awbridge Rushington Tadley Linford Kingston Empshott Green Crosshouse Weston Patrick Lower Buckland Harefield Furzedown Goose Hill Cricket Hill Cowplain Northbrook Thedden Abshot Sherfield on Loddon Burley Street Farnborough Green Upper Bullington Wivelrod Upper Clatford Shalden Green Blendworth Tufton North End Bitterne Whitsbury Eling Sladen Green Regents Park Earlstone Common Broughton Bashley King's Somborne Colbury Itchen Brambridge Crow Harbridge Sway Ramridge Park Hillstreet Heathfield Redbridge Pound Green East Martin Church Crookham Worlds End Soberton Heath South Wonston Thruxton Chandler's Ford Bucks Horn Oak Frenchmoor Fleetlands Setley Newtown Soake Cove Headley Down Sutton Scotney Headley Pilley Bailey Privett Abbotswood Shorley Gosport Holbury Horris Hill Martin Drove End Wharf Hill Polhampton Tadley Bottom Hensting Wickham Common Redenham Malshanger Langstone Abbotts Ann East Wellow Tidpit Lynch Hartley Mauditt Hoe Keeping Court Corner Wonston Broad Oak Baybridge Pamber Green Gable Head Brown Heath Hawley Lane Froxfield Green Upper Pennington Turgis Green Tilly Down Fair Oak Anstey Ball Hill Portmore Durley Street Lord's Wood Canada The Holdings High Cross Hook Copnor Valley Park Ashe Warren East End Oakhanger Lasham Buttsash Durns Town Ashton Dunbridge Great Shoddesden Ashurst Whitchurch Dean Lindford Lower Green Emsworth Woodfalls Lower Daggons North Street Funtley Burley Lawn Red Rice Darby Green Blackhill Nichols Town South Down Hollywater Netley Hill Hunton North Poulner Old Alresford Bradley North End Rockbourne Botley Hook Park Weston Colley Egbury Weston Woodlands Upper Canterton Bagmore Newtown Lower Bordean Lower Farringdon Ashmansworth Ladwell Lower Bullington East Stratton Southend Viables Rotherwick Northbrook Hurstbourne Priors Swanmore Keyhaven Damerham Kings Worthy Lower Pennington Horseport Frogmore West Stratton Havant Westfield Southrope Racedown Picket Hill Breamore Little Hoddington Seafield Carter's Clay Foxcotte East Tytherley Freemantle Bramley Corner Fisher's Pond Crowdhill Bedford Place Bowyer's Common West End West End Green West Dean Battramsley Cross Hill Head Popley Wadwick Barton Stacey Sopley Plaitford Green Woodgreen Upton Grey South Hayling Waterlooville Buckland Sarisbury Horton Heath Mount Pleasant Boarhunt Weston Swanwick Bailey's Hard Hazeley Pucknall Brock's Green Lepe Titchfield Common Netherton Blacknest Harbridge Green Burley Beacon Shamblehurst Testwood North Ripley Selsmore Titchfield Park Yateley Old Shirley Pheonix Green Whiteley Itchen Stoke Penwood Cufaude Spanish Green Gore End Upper Wield New Alresford Little Ann Sholing Hillhead Fair Oak Buckland Sleepers' Hill Litchfield Buriton Brook Westwood Park Abbotstone Andover Down Banister's Park Lymington Dowd's Farm Ellisfield Ashe Linwood Stockbridge Barford Milton Timsbury Shootash Upper Burgate Littleton Hatch Woolton Hill Shobley Wittensford Upper Shirley Sandford Tapnage Bramshill Furzeley Corner Allum Green Laverstoke Netley Ashurst Bridge West End Stubbington Liphook Lee Ground East Oakley Harefield Eastney Millbrook Wootton Clatford Oakcuts Binley Ellingham Hill Park Knowle Newtown Sea View Hurstbourne Tarrant Bighton Harestock Southwood Stroud Hartley Wintney Prince's Marsh Durrants Otterbourne Nately Scures North Charford Sparsholt Portsmouth Fleetend Newtown Ossemsley Picket Post Portsea Island Eastrop West Green Weston Corbett Downend Furzey Lodge Steep Hatchet Green Baffins Shedfield Lower Brook Sprat's Down Fratton Egypt Meon Hook Upper Enham Clarken Green Thornhill Criddlestyle Hawkley Chilbolton Down Hatchet Gate Leagreen Grayshott Bramshott Chase Bransbury Lower Common Elvetham Upper Wootton East Worldham Woodcott Soldridge Denvilles The Butts Hangersley Bassett Green Latchmere Green Locks Heath Wecock Wyck Weyhill Chilbolton Stoke Common Broadgate Woolston Ovington Mill Green Martin West Hill Filmore Hill Halterworth Elvetham Heath Newbridge Northney Standford Newton Valence Calmore Cliddesden Shirrell Heath Frogham East Anton Anchorage Park Selborne St Mary Bourne Heckfield Whitway Fairdown South Ham Camdentown Catisfield Lordswood Farnborough Street Brighton Hill Northam St Cross Middle Wallop Michelmersh Ripley Anmore Chandlers Green Chilworth South View Powntley Copse Ower Lower Canterton Hazeley Lea Compton End Middleton Well Cuckoo Bushes Forton West End South Warnborough North Fareham Little London Arford Hightown Langley West Heath Catherington Owslebury Morestead Petersfield Crockerhill Nether Wallop Little Holbury London Minstead Hammer Bottom Chilworth Old Village Privett Little Posbrook Faccombe Totton Nutley Tadley Hill Sholing Common Bisterne Close Greywell East End Ashlett Wolverton Woodlands Pooksgreen Oliver's Battery Foulford Hungerford Kentsboro Dummer Knights Enham Colemore Twyford South Farnborough Tot Hill Bordon Bickton Hipley Greatham Elson Hatch Bottom Upper Froyle Eastleigh Cocksford Down Martyr Worthy Lockerley Lyde Green Beaulieu Wimble Hill Old Milton Bramshott Burghclere East Hill Shirley Mockbeggar Warnborough Green Stratfield Turgis Quidhampton Flood Street Odiham Dundridge Fulflood Oak Hill Overton Clayhall Cosham Penton Corner Old Netley Somers Town Little Basing Steventon Highbridge Townsend Forest Corner Badger Farm Penton Grafton Langrish Bishop's Green Rownhams Crookham Village North Hayling Bank Monkwood Boorley Green Tichborne Droxford Lopcombe Stuckton Baughurst Ragged Appleshaw West Tytherley Critchell's Green Wigley Abbotts Barton Hinton Ampner Fleet Toothill Cuckoo's Corner Lower Ratley Upper Farringdon Corhampton Mellishes Bottom Stratfield Saye Foxdown Bramley Longstock Ratlake Ower Blounce Lane End Bridgemary Newtown Salters Heath South Town Couch Green Compton Durley Four Marks Hoe Gate Clanfield Ampfield Bedhampton Bellevue Merry Oak Lower Common Ocean Village Bleak Hill Newtown North Waltham Pitt Black Dam Hyde Rake Common Warborne Walhampton Shirley Warren Cole Henley Midanbury Winklebury Summerlug Wintershill Blackwater Houghton Hillyfields Chawton Purbrook Heath Kimpton Bevois Town Mount Pleasant Braishfield Burghclere Common Lovedean Forton Little Down Newgrounds Fair Cross Bramley Green Sandy Balls Tiptoe Canada Common Moulsham Green Inhurst Hawthorn Horndean Brockenhurst Winchester Curdridge South Gorley Eastoke Frithend Isington Sheet Upper Ratley Brook Hill Alton Gilbury Hard Mislingford Crondall Poulner Bar End Hursley West Wellow Marchwood Kingsmead Hazeley Bottom Binsted Conford North Gorley Blackmoor Upton Highclere Otterwood Stoke Colt Hill Swarraton West Leigh Denmead Plastow Green Ringwood Coombe Woodmancott Herriard Church Oakley Vernham Street Crampmoor Mengham Monk Sherborne Lord's Hill Widley Stoney Cross Chilcomb Exbury Ashley Bursledon Newtown Park Corner Lee-on-the-Solent Bucklers Hard Liss Hatch Warren Worthy Down Smannell Butlocks Heath Port Solent Nashes Green Up Green Vernham Dean Lyndhurst Ashley Brockbridge Gundleton Griggs Green Gilbert Street Pikeshill Lynch Hill Highbury Pennington Knapp Wootton St Lawrence Long Sutton Wheatley North Town Thorney Hill Ann's Hill Hale Browninghill Green Newtown West Town Kingsland Place Hartfordbridge Allbrook St Giles's Hill Bucket Corner Stanswood Frostlane Kimbridge Eversley Cross Lower Upham East Aston Bassett Broad Layings Newtown Medstead Rafborough Oakridge Worting Woodington Newtown Common Bashley Park Woodley Daneshill Newtown Causeway Golden Pot Heath End Chapel Pardown Waterditch Three Ashes West Worldham East Dean Foxhills Lowford Hollington Cross Montgomery Lines Hightown Andwell Boldre Frost Hill Goose Green Freefolk North Kingston Enham Alamein North Street Lower Swanwick St John's Church Swaythling Danebury Aldermoor Bransgore St Austins Fox Lane Hedge End Wickham Kingston Beckley Buckskin Shortheath Hamble-le-Rice Bisterne Finchdean Ewshot Empshott Dora's Green Shalden Brown Candover Fyfield Burley Barton on Sea Warnford Soberton North Boarhunt Hilsea Hill Grove Applemore North Houghton Gritnam Ropley Soke Tote Hill Oakshott Stockheath Linkenholt North Stoneham Furze Hill Lower Froyle Stoner Hill Southwick Abbots Worthy Old Basing Milford on Sea Row Ash Wildern Warblington Hocombe Bishopstoke Weeke Upper Kingston Ibworth Burkham Crookhorn Sherborne St John Itchen Abbas Preston Candover Kent's Oak Godshill Beech Hill Warsash Colden Common Park Hill Brow Bossington Popham Fawley Newnham Westley Bartley Upper Common Turmer Farlington North Warnborough Tangley Ogdens East Meon Bentley Kingsclere Goodworth Clatford Farnborough Park Ibsley Waltham Chase Southampton Kings Furlong Winchfield Eversley Centre Winnall Lower Turmer Shirley Park Rockford Baughurst Common Hatt Hill Minley Hound Green Ropley Dean Stoke Little London Rye Common Shipton Bellinger Bidden Moortown Heathfield Pound Street Furzley Wildmoor Monxton Wilsom Grateley Street End Lower Exbury Hartley Wespall Blissford Upper Slackstead Blackfield Newtown Bramdean Townhill Park Minstead Whitehill Cupernham Over Wallop Portsea Northfields Stony Batter Burridge Bowling Alley Park Gate Emery Down Heath End Eastland Gate Downton Fritham Rowner North Baddesley Adbury Church End Custards Boyatt Wood Wishanger Common Highfield Avon Clanville Rowlands Castle Fryern Hill Springvale Neacroft Dunley South Weirs Cottonworth Spearywell Compton Brockhurst North Camp Paulsgrove Mapledurwell Standon Micheldever Holybourne Godshill Wood Pondtail Hearn Ramsdell Dipley Easton Nursling Kent Leckford Silkstead Drayton Lower Burgate Mottisfont Hounsdown Brokenford Stanmore Hillpound The Common Ridgeway Parade Beauworth Chidden Oakley Godwinscroft Bevois Valley Ridge Common West Liss Thornhill Park Mortimer West End Ramsdean Pamber Heath Hiltingbury Crux Easton Deane Blashford Stony Heath North Sydmonton The Frenches Anthill Common Woodside Drayton Chilton Candover Axford Ashford Hill Bishop's Sutton Wellow Wood Polygon Foxhall Lower Slackstead Birchy Hill Peel Common Exton Alverstoke Outwick Sherfield English Palestine Kempshott Whale Island Hordle Bedenham Farnborough Peartree Green Kitwood Upper Street Woodend Kilmeston Little Shoddesden West Tisted Beech Mattingley Ecchinswell Lower Green Purbrook Frogmore Hythe Wallington Murrell Green Headbourne Worthy North Oakley Hound Battramsley Segensworth New Milton Mead End Fair Oak Green South Baddesley Chineham Tunworth Wymering West Heath Brook The Hummicks Vernham Row Ashfield Stakes Potbridge Mill Lane Redbrook Cheriton Heather Row Hattingley Tipner Sandleheath Wolverton Common Gunville Andover Hook Park Estate Kingsley Headley Roughdown St Mary's Brockhampton East Liss The Withies West Meon Maybush Hyde Burgates Mullenspond Farleigh Wallop Holt Gobley Hole Appleshaw Steep Marsh Charter Alley Hampton Park Ashford Sleaford St Denys Hatherden Rotten Green Deadwater Totford Swampton Calshot Newton Stacey North End Meonstoke Lower Wield Fareham Basingstoke Redlands East Cholderton Old Burghclere Woodside Nob's Crook Everton Glebe Fullerton Horsebridge Stoke Charity Newfound The Mint Bagnum Holt Pound Aldershot Neatham Bevois Mount Winsor Up Somborne Holt End Bitterne Park The Hangers Belbins Portswood Old Portsmouth Avington Hill The Soke Pamber End Penton Mewsey Winchfield Hurst Balmerlawn Lee Spitalhatch Northington Warren Corner East Woodhay West Common Tinkers Cross Stonehills Coxford Woodcot Longparish Bishop's Waltham Upham Hambledon Crawley Hill Top Anna Valley Netley Marsh Hardley North End East Boldre Silchester East Tisted Curbridge Upper Swanmore Nutburn Portchester Whitenap Wildhern Cadnam Sandy Down Little Somborne Highcliffe Ropley Hundred Acres Dilton Fordingbridge Titchfield Charlwood West Ham Walton Heath Ibthorpe The Close Highways Dean Kingsclere Woodlands Duck Street Tye Bramshaw Wimpson Charlton New Town Amport Pilley Southington West Meon Woodlands Upton Cold Ash Hill Bunstead Hinton Up Nately North Weirs Copythorne Picket Piece Wheat Hold Lymore Axmansford Phoenix Green Stonymarsh Hollington Wherwell Swelling Hill Houndmills Warren Corner Leigh Park Chalton Buddle Stamshaw Bailey Green Broadmere New Cheriton Liss Forest Quarley Stone Bulbery Vernham Bank Bull Hill Dibden Purlieu Sydmonton Hazeley Heath Weavers Down Dogmersfield Dibden Passfield Shirley holms Thorns Beach Shawford Bentworth Landport Winslade Stonyford New Brighton Southsea Brickhill Turkey Island Norleywood Bitterne Manor Hannington Hammond's Green Fleet