Sports Marketing in Hounsdown

Get in touch

Sports Advertising in Hounsdown

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Hounsdown, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Hounsdown?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Hounsdown, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in SO40 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Hounsdown get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

Other locations available for sports marketing
Cheriton Anna Valley Totton Woodlands Hartley Mauditt Crow Netley Marsh Herriard Whitehill Black Dam Kempshott Ower Bleak Hill Nursling Wintershill Stamshaw Brockenhurst Lymore Chandler's Ford Brown Heath Rotherwick Bassett South Hayling Lower Farringdon Durns Town Dundridge Weston Patrick Tiptoe Ashford Rafborough Bucks Horn Oak Weston Lee-on-the-Solent Stubbington Lindford Bridgemary Lyde Green Upper Swanmore Tadley Bottom Thedden West Dean Chilton Candover Stoke Charity Causeway Little Somborne Mead End Great Shoddesden Kingsclere Woodlands Leckford New Cheriton Cupernham Woolston Hamble-le-Rice Pamber End Gable Head Hambledon Penton Corner Gunville Canada Common Warnford Pheonix Green Cole Henley Battramsley Cross Hound Ramsdean Old Netley Coxford Buriton West Town Wadwick Knapp Hipley Privett Warblington Upper Wield Brown Candover Picket Post Turmer Ragged Appleshaw Pardown Kingsclere Lower Pennington Lower Wield Woodfalls Little Posbrook Cocksford Down East Hill Northam East Woodhay Four Marks Barton Stacey Hammer Bottom Hatt Hill Winchfield Knowle Farnborough Tipner Monk Sherborne Hartley Wintney North Houghton Wolverton Common Camdentown Redbrook Valley Park Yateley Hightown Avon Lower Canterton Bursledon Wheat Hold Cottonworth Boyatt Wood Meonstoke Grayshott Penwood Bramshott Fryern Hill Brockbridge Lockerley Tapnage Bossington Bevois Mount Belbins North Ripley Crowdhill Ellisfield Worting Netley Thorns Beach Hollywater Newtown Mottisfont Stoke Common Rye Common Ashton Bartley Drayton Hunton Pitt South Town The Soke Regents Park Ashe Warren The Common Weston Corbett Beauworth Breamore Upper Bullington Neacroft East Cholderton Woodside West End Green Catisfield East Tisted New Milton Upper Common Lee Otterwood Tinkers Cross Houghton North Baddesley Bagnum Cricket Hill Setley Winchester Warnborough Green Newtown The Holdings Peel Common Bevois Town Brambridge Shamblehurst Picket Hill Clanville Newtown Common The Hangers Upper Shirley Winslade Downend Ropley Bucklers Hard Minley Titchfield Park Harbridge Green Stoke Liss Forest Broad Oak Bedford Place East End Walton Heath Lord's Wood Farnborough Street Stroud Hundred Acres Alverstoke Eastney Warren Corner Redlands Bidden Newtown Wickham Sandy Down Duck Street Abbotstone Stony Batter Wootton St Lawrence Kingston Coombe Egbury Fritham East Meon Lower Common Godwinscroft Everton Earlstone Common Andover Down Ower Warsash Clatford Oakcuts Hythe The Close Sholing Common Hattingley Penton Grafton Vernham Dean Dogmersfield Gosport Dunley Stakes Pound Street Alton Weyhill North Sydmonton Rockbourne Cadnam Bisterne Hyde Abbotswood Catherington Long Sutton Wimpson Hurstbourne Tarrant Shirley Stratfield Saye Dean Copythorne Ibworth Cold Ash Hill Southington Old Burghclere Deane Upper Wootton Colt Hill Birchy Hill Furze Hill Abbotts Barton St Mary Bourne Swelling Hill North End Bishopstoke Highcliffe Anmore Greywell Bordon Westfield Ampfield Froxfield Green Wickham Common Ashurst Bridge Lovedean East End Heath End Holbury Old Shirley Ashe Waltham Chase Bishop's Sutton Purbrook Heath Linkenholt Lymington Lower Upham Enham Alamein Midanbury Daneshill Glebe Rake Common Hammond's Green Stratfield Turgis Fair Oak The Hummicks Mislingford Walhampton Furzey Lodge Well Bramshott Chase St Giles's Hill Bulbery High Cross Cosham Martin Up Green Sarisbury Upton Grey Southwick The Withies Itchen Stoke Woodington Steep Marsh Hollington Prince's Marsh Hawley Allum Green East Wellow Knights Enham Wellow Wood Furzley Fareham Netley Hill Oliver's Battery New Alresford Farlington Bentley East Oakley Highclere Petersfield Paulsgrove Oakley Cuckoo's Corner Park Corner Wimble Hill Hordle Filmore Hill Carter's Clay South Gorley Burridge Spitalhatch Newbridge Nashes Green Brickhill Tadley Baughurst Common Old Portsmouth Barton on Sea Hazeley Bottom Redenham Hoe Gate Soake Upper Clatford Segensworth Forest Corner Baughurst Springvale Dummer Fair Oak Green Lower Daggons Eastleigh Totford Brock's Green North End Townhill Park Picket Piece Compton Dipley Emery Down Frogmore Court Corner Houndmills Ashley Nutburn South Down Fleetlands West Leigh Newton Valence Rotten Green Sandford North Warnborough North End Horsebridge Finchdean Elvetham Heath Hill Park Hale Hungerford East Dean West Hill Little Basing Clarken Green Gore End Beech Hill Harbridge Micheldever Newgrounds Anchorage Park Frenchmoor Foxhall London Minstead Wolverton Twyford Brook Old Milton Crockerhill Polygon Harefield Brighton Hill Wigley Heather Row Tufton Ogdens Northfields Andwell Cove Fawley Hawley Lane Binsted Kitwood Hyde Tadley Hill Newtown Viables Crookham Village Newtown Tunworth Sandleheath Blissford Bramley Axmansford Racedown Beckley Sherborne St John North Oakley Longstock Leagreen Popham Bishop's Waltham Tilly Down Titchfield Common Appleshaw Corhampton Water End Oakhanger Bevois Valley Custards Plaitford Green Redbridge Waterditch Kingsmead Curdridge Silkstead West Meon Woodlands Outwick Wilsom Pilley Bailey Godshill Langrish North End Isington Sholing Highways Stone Bedhampton Monxton Foxhills Bighton Burley Inhurst West End Montgomery Lines Funtley Halterworth Church End Fair Oak Lynch Upper Farringdon Heath End Middle Wallop Poulner Denmead North Boarhunt Lower Swanwick Harefield Pooksgreen Ann's Hill Row Ash Denvilles Nether Wallop Newtown Headley Bashley Park Kingsley Stonyford Hatch Bottom Farleigh Wallop Egypt West Worldham Otterbourne Barford Gobley Hole Wonston Headley Down Fleet Chawton Purbrook Ramsdell Burley Street Northington Downton Lower Burgate Weavers Down Sprat's Down Bailey's Hard Heathfield Summerlug Dowd's Farm Upton Pikeshill Burley Beacon Ripley Kimpton Bucket Corner Upper Canterton Lepe Worlds End Shipton Bellinger Wyck Weston Upper Kingston Buckland Hill Grove Michelmersh Lower Slackstead Hatchet Gate Crux Easton Bedenham Passfield Townsend Wildhern Tye Blacknest Basingstoke Little Shoddesden Marchwood Fair Cross Spanish Green Powntley Copse Shedfield Newtown Bickton Nutley Martyr Worthy Abbots Worthy Murrell Green South Farnborough Phoenix Green Blashford West End Church Crookham Roughdown Lower Green Southampton Goose Hill Maybush Hazeley Lea Oak Hill Buddle Pound Green Danebury Colbury Lee Ground Eversley Centre Chilcomb Hook Park Itchen Abbas Swarraton Blackmoor Heathfield Durley Street Lyndhurst Horseport Woodgreen Newfound Easton Calmore Droxford Beech Curbridge Bitterne Manor West End Stanmore Millbrook Thruxton South Wonston Ashlett Binley Potbridge Over Wallop Lower Brook Whitenap Bellevue Forton Rownhams Baybridge Burkham Old Alresford Linwood Wherwell Whitway Ashford Hill Horton Heath Latchmere Green Foulford Ibthorpe Bramley Green Bashley Compton End Monkwood Colden Common North Street Hatch Warren Hatch Overton Hill Brow Standford Up Nately Copnor Little Ann Broadmere Milford on Sea Plastow Green Gilbert Street Wildmoor Nob's Crook Hook Park Estate Empshott Baffins Hillstreet Old Basing Emsworth Kings Worthy Ellingham Newtown Eling Mortimer West End Owslebury Lower Common Morestead Highfield West Common Stony Heath Privett New Town Westley Fyfield Vernham Street Bradley Braishfield Hollington Cross Street End Cufaude Chilworth Old Village Meon Hillyfields Testwood Broadgate Boarhunt Gilbury Hard New Brighton Shirley Warren Awbridge Portsea Stonymarsh Frost Hill Little London Tot Hill The Butts Kent's Oak Hursley Brook Hill Quidhampton Woolton Hill Laverstoke Holybourne Hillhead Freefolk North Weirs Hurstbourne Priors Mengham Amport Polhampton Popley Widley Neatham Church Oakley Chandlers Green Bitterne Ridgeway Parade Ashmansworth East Worldham Holt End Swanmore Farnborough Green Romsey Toothill Butlocks Heath St Cross West Tytherley South View Hill Head Axford Rowlands Castle Stonehills Westwood Park Frogham Upper Ratley Hartley Wespall Pucknall Standon Hook Northbrook Tote Hill Mount Pleasant Malshanger Tangley Hawkley Shalden Green Havant Goodworth Clatford Lower Bordean Ladwell Frogmore Rockford Tichborne Weeke Chineham Ossemsley Lower Buckland North Town Netherton Brokenford Heckfield Newnham Hill Top Stanswood North Waltham Sleaford Ringwood Boorley Green Crosshouse Lowford Durrants Portmore Bar End Park Gate Ewshot North Fareham Tidpit Sherfield on Loddon Battramsley King's Somborne Shirley holms North Hayling Canada Turkey Island Greatham Godshill Wood Blackhill Arford Winnall Kilmeston Mapledurwell Lower Bullington Crondall Mullenspond St Mary's Colemore Southend Stockheath Drayton Goose Green Whale Island Boldre Forton Port Solent Lord's Hill Worthy Down Furzedown Blendworth Charlwood West Green Horris Hill Holt Pound Allbrook Vernham Bank Kimbridge Winsor Lower Turmer Banister's Park Pennington Lane End Langley Oakshott Charter Alley Stoke Shootash Hillpound Horndean Darby Green Thornhill Newtown Upper Street Highbury Upton Fratton Stuckton Bitterne Park Waterlooville Leigh Park Ashurst Soberton Heath Hinton Silchester Portswood Shirley Park St Austins Couch Green Buckskin Whitchurch Abbotts Ann Brook Adbury Applemore Merry Oak Damerham Shortheath Preston Candover Swampton Seafield Fleet Aldershot Eversley Cross East Tytherley Salters Heath Penton Mewsey Hoe Odiham Upper Froyle Hightown Shirrell Heath Headley Blounce Itchen Winklebury Fisher's Pond North Camp Beaulieu Minstead Hatherden North Gorley Bramshill Chilworth Hill Anthill Common Stockbridge Crookhorn Foxdown Norleywood Bull Hill Bassett Green Palestine Turgis Green Moortown Elvetham Selborne Swaythling Highbridge Conford Keeping East Boldre South Warnborough Woodlands West Heath Exbury East Liss Lower Green Hardley Upper Enham North Street Sladen Green Bransgore Bailey Green Little Hoddington Blackwater The Mint Ocean Village Broughton Dilton Flood Street Lower Froyle Fullerton Headbourne Worthy Hensting Mattingley Chidden Burgates Shawford West Ham Faccombe Bentworth Sydmonton Lower Exbury Holt Hocombe Medstead St John's Church Wootton Woodley Ridge Common Newtown Clanfield Mellishes Bottom Chilbolton Down Stoney Cross Soldridge Foxcotte Southwood Ecchinswell West Stratton Farnborough Park Steventon Sopley Litchfield Brockhampton Hartfordbridge Deadwater Durley Up Somborne Buttsash Kingston Elson Exton Pamber Heath Ibsley Fulflood Steep Kent Whitsbury Hounsdown Dibden West Heath Hannington Middleton Crampmoor Cowplain West Meon Freemantle Vernham Row Chilbolton Ball Hill Frithend Mount Pleasant Wharf Hill Upper Slackstead Moulsham Green Golden Pot Andover Woodcot Chalton Smannell Balmerlawn Langstone Bisterne Close North Poulner Martin Drove End Somers Town Botley Hinton Ampner Lordswood Empshott Green Dibden Purlieu Weston Colley Thornhill Park Littleton Hazeley Timsbury Sway Sandy Balls Burghclere Newton Stacey Lopcombe North Kingston Wivelrod Upham Quarley The Frenches Broad Layings Eastoke Warren Corner Swanwick Hazeley Heath Warborne Bramshaw Linford Abshot Sparsholt Longparish Ropley Dean Ashfield Rowner Selsmore Criddlestyle East Anton East Aston Hook Wymering Woodside North Charford Pondtail Keyhaven Kingsland Place East Martin Thorney Hill Woodcott Portchester Eastrop West Tisted Titchfield Mill Green Buckland Portsmouth Sea View Wildern Clayhall Hound Green Bowling Alley Park Bransbury West Wellow Woodmancott Hearn Hiltingbury Browninghill Green South Weirs Oakridge Eastland Gate West Liss Charlton Liphook Whiteley Soberton Fleetend Southrope Red Rice Calshot Shobley Griggs Green Crawley Fairdown Fordingbridge Hangersley Landport Cuckoo Bushes Bramley Corner Burghclere Common Locks Heath Hampton Park Dean Northbrook Hilsea Badger Farm Portsea Island Grateley Ropley Soke Ratlake Rushington Lower Ratley Stoner Hill St Denys Pilley Mill Lane Lynch Hill Brockhurst Ovington Hedge End Burley Lawn South Baddesley Blackfield Newtown Chapel Little Down Sheet Bank Gritnam Avington Sherfield English Woodend Ramridge Park Cliddesden Bramdean Bagmore Bowyer's Common Upper Burgate Sleepers' Hill Mockbeggar Wheatley East Stratton Little London Three Ashes Shorley North Stoneham Ashley Bishop's Green South Ham Furzeley Corner Southsea Hatchet Green Newtown Little Holbury Liss Wittensford Spearywell Aldermoor Hawthorn Fox Lane Gundleton Wecock Dunbridge Compton Northney Wallington Upper Pennington Peartree Green Nately Scures Milton Frostlane Pamber Green Anstey Dora's Green Nichols Town Critchell's Green Winchfield Hurst Sutton Scotney Bunstead Kings Furlong Kentsboro Shalden Harestock Lasham Wishanger Common