Media Planning in Knapp

Get in touch

Media Planners in Knapp

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SO51 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Knapp for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Knapp

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Knapp (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
South Weirs Buddle West Liss Winchfield Hurst Bartley Alton Brown Candover Axmansford Lower Slackstead Spanish Green Hipley Burgates Furzedown Weston Colley Vernham Row Swampton Abbotstone The Frenches Brook Lindford West Heath The Close Polhampton Dibden Drayton Over Wallop Hill Top Lockerley Sway Warborne Fair Cross Headley Down Old Burghclere Fair Oak Latchmere Green Upper Swanmore Goose Green Newnham Newtown Pilley Mullenspond Halterworth Shalden Cuckoo Bushes Empshott Green Bramshott Upper Burgate Calshot Meon Cupernham Netherton Northfields Neatham Wishanger Common North Sydmonton Woodside Swaythling Brockhampton Upton Penton Mewsey Elson Rockbourne Durrants East Woodhay Fleetend Malshanger Lynch Thorns Beach Powntley Copse Woolton Hill Gable Head Waltham Chase St Denys Sutton Scotney Eastrop Shipton Bellinger Sheet Amport Shedfield Bishop's Green Egbury Sandy Balls Langley Ashley Herriard Upton Grey South View Lower Froyle Kingsclere Lower Bullington Seafield Winslade Dilton Old Netley Nether Wallop Danebury Penton Corner Fritham Hamble-le-Rice Mount Pleasant The Holdings Maybush Forest Corner Worthy Down Frogmore Hatherden Tinkers Cross Hartley Wintney Waterlooville Newton Stacey New Brighton Hammer Bottom Knights Enham Hilsea West Meon Woodlands Little Down Lower Turmer Rake Common West Heath Hyde St Mary's Bailey Green North Street Golden Pot East Boldre Upper Slackstead West Green Newbridge Lopcombe Binley Redenham Dean West End Green Hoe Forton Liphook Bedhampton Dummer Mapledurwell Clanville Farnborough Park Netley Hill Sherborne St John North End Woodington Lepe Carter's Clay Ashley Mount Pleasant Kent Medstead Wintershill Cowplain Little Posbrook North Gorley Westley Tapnage Badger Farm Beech Hill Little Holbury Winchester Coombe Lower Ratley New Cheriton Upper Bullington Swelling Hill West Common Odiham Barton on Sea Hollington Ower Church End Elvetham Eastland Gate Fawley Blackfield Selsmore Stoke Broad Layings Baybridge Downend Colemore Conford Plaitford Green Bashley Park Yateley Steventon Hundred Acres King's Somborne Allbrook Bucklers Hard Foulford Well Lynch Hill Lower Burgate Houndmills Pheonix Green Curbridge Lord's Hill Hazeley Heath Eversley Centre Kingsley Bradley Brighton Hill Steep Ball Hill Sandy Down Hazeley East Anton St Mary Bourne Litchfield Springvale Stony Batter Damerham Northbrook Thruxton Petersfield Buriton Colbury Longparish Durley Street Ann's Hill Stroud Leigh Park Duck Street Church Oakley Sea View Lower Farringdon Soldridge Worlds End Boorley Green Exbury Drayton Bucks Horn Oak Inhurst Titchfield Common Headley Bull Hill Fleet Hannington Little Shoddesden Copnor Chandler's Ford Liss Rafborough Hattingley Havant Fox Lane Stoke Common Hammond's Green Ladwell Mellishes Bottom Dibden Purlieu Wootton Wigley Bransgore Lyde Green Shamblehurst Catisfield Hillyfields Kingston Canada Ower Bassett Green London Minstead Highcliffe Shobley East Wellow Horndean Stanswood Birchy Hill Hungerford East End Ashe Critchell's Green Upton North Charford Crookham Village Woodcott West Worldham Hale Lasham Old Shirley Tidpit Walhampton Whitehill Frogham Hardley Ashfield North End Kings Furlong Chandlers Green Nichols Town Blackhill Foxhall Andwell Hoe Gate Paulsgrove Hillpound Lee Stratfield Turgis Goodworth Clatford Standford Penwood Stone Beaulieu Netley Heathfield East Dean Chidden Wimpson Longstock Pucknall Woodend Warren Corner Exton Monk Sherborne Stakes Bishop's Waltham Filmore Hill Chalton Oakhanger Bashley Ashford Sopley Cove Westfield Park Water End Tadley Bottom Horris Hill Lee-on-the-Solent Rushington Poulner Dogmersfield Townsend Bleak Hill Eastney Bucket Corner Denvilles Bramdean Greatham Glebe Holt Fair Oak Green Hatt Hill Potbridge Whitsbury Phoenix Green Custards Hill Grove Selborne Forton Downton West End Ratlake Anstey Oak Hill Foxcotte Burley Lawn Lower Brook Bramshott Chase North Houghton Turkey Island Thornhill Charter Alley Bidden Lord's Wood The Soke Stonymarsh Sholing Milton The Withies Brambridge Titchfield Park Bevois Mount Boarhunt Pamber End Pooksgreen Chilton Candover Chilworth Morestead Bagnum Wonston Southrope Burley Beacon Fleet Cufaude Dora's Green Wolverton Common Shirley Charlton Itchen Pilley Bailey Woolston Monkwood Martin Drove End Sladen Green Cricket Hill Itchen Abbas Blendworth Whale Island Griggs Green Hound Fryern Hill Wherwell North Oakley Abbots Worthy Goose Hill Cocksford Down Stuckton North Fareham Townhill Park Southington Clatford Oakcuts Ellisfield Newton Valence North Camp West Tisted Wildhern Nutley Blashford Burghclere Common South Wonston South Gorley Winklebury Farleigh Wallop Tufton Woodlands Mislingford Mottisfont Hatch Frostlane Michelmersh Chineham East Hill Newtown Fullerton Boyatt Wood Hatch Warren Lower Bordean Racedown Dean Aldershot Woodley East Stratton Bridgemary Polygon Newtown Causeway Gritnam Stockheath Cosham Minstead Portswood Empshott Gunville Street End Lower Buckland Sherfield English Blounce Langstone Foxhills Ashlett Walton Heath Arford Wildmoor Blacknest Wimble Hill Marchwood Dunley Laverstoke Woodgreen Godwinscroft Gosport Gilbert Street Lee Ground Eling Heath End South Farnborough Ibworth Thedden Preston Candover West End Eversley Cross The Mint Hartfordbridge Crondall Holt Pound Summerlug Balmerlawn Sleepers' Hill Shortheath Ashmansworth Hocombe Landport Bransbury Wadwick Harbridge North Weirs Brockbridge Hambledon Boldre West Hill Chilcomb Broad Oak Bassett Upper Ratley Woodmancott South Warnborough Harestock Widley Bulbery Farnborough Hawkley Hound Green Newfound Waterditch Fareham Dundridge Hook Wolverton Rowlands Castle Whitchurch Ropley Soke Shalden Green Earlstone Common The Butts Upper Street Baughurst Three Ashes Lane End Mead End Lymington Privett New Alresford Highfield West Wellow Swanwick Quarley Hawley Lane St Austins Hightown Shootash Oakshott Passfield New Town Salters Heath Beckley Old Alresford Kingsclere Woodlands Old Portsmouth Bailey's Hard Sleaford Bramley Peel Common Farnborough Street Hedge End Hearn Wheat Hold Old Basing Woodlands Totton Upper Pennington Oakridge Harbridge Green Broughton Brook Hill Hensting Farlington Baughurst Common Highclere Blackwater Couch Green Ashurst Bridge Norleywood Brown Heath Bentley Bitterne Manor Knapp Botley Buckskin Brook Burley Street Rownhams Highways Nashes Green Portsea Island Regents Park East Aston Hook Park Estate Great Shoddesden Ecchinswell Tilly Down Northbrook North Baddesley East Worldham Westwood Park Hollywater Bevois Valley Hounsdown Privett North Ripley Keeping North Hayling Clanfield Kingsmead West Town North Stoneham Hinton Ampner Newtown Common Holybourne Newtown Bramley Green South Baddesley Hangersley Kempshott Monxton Shirley holms Stoner Hill Hillhead Kings Worthy Sprat's Down East Oakley Anna Valley Ampfield Newtown Pound Green Hawley Canada Common Ashurst Quidhampton Tichborne Tadley Hill Up Nately Millbrook Kent's Oak Lower Green Frogmore Lower Pennington Hurstbourne Priors Lordswood Browninghill Green Everton Hinton Kimbridge Stanmore Bowyer's Common Portmore Warren Corner Furzley Mill Lane Somers Town Bentworth Ringwood Whitenap Rotten Green Titchfield Ewshot Furze Hill Broadmere South Ham Warnborough Green Weavers Down Banister's Park Brickhill Deane Sparsholt Linkenholt Newtown Southsea Bar End Redlands Thornhill Park Little Basing Heath End Hatch Bottom Bishop's Sutton Ramsdell Hatchet Green Lower Upham Martyr Worthy Pikeshill Crampmoor Bramley Corner Bighton Weston East End St John's Church Battramsley Cross Cadnam North Town Otterwood Fleetlands Sydmonton Brockhurst Stoke Charity Weyhill Northam Hyde Belbins Stoke Chilbolton Down West Meon Shirrell Heath West Tytherley Elvetham Heath Chapel Anchorage Park St Giles's Hill Lower Swanwick Tadley Valley Park Abbotts Barton Crockerhill Ibthorpe Old Milton Nursling Little Ann Tipner Middleton Crawley Kilmeston Foxdown Newtown High Cross Leckford Ramridge Park Bitterne Hythe Pitt Furzey Lodge Eastleigh Weeke Grayshott Stratfield Saye Stonyford Hill Upper Clatford Little London Hill Brow Newtown Upper Wootton Woodfalls Redbrook Ashford Hill Woodcot Portsea Compton Stony Heath Sherfield on Loddon Kingston Hazeley Lea Emery Down Smannell Baffins Hook Thorney Hill Warsash Penton Grafton Lower Canterton Nob's Crook Milford on Sea Ridge Common Heckfield Locks Heath Red Rice Hurstbourne Tarrant West End Copythorne Picket Post West Ham Stonehills Southwick Bank Chilworth Old Village Mortimer West End Bellevue Fair Oak Headley Southampton Corhampton Bitterne Park Mockbeggar Abbotswood Wecock Oakley Little Hoddington Upper Shirley Northney Durley Fulflood Farnborough Green Hunton New Milton North Kingston Hartley Wespall Swarraton Beech Little Somborne Froxfield Green The Common Lymore Portsmouth Gore End Freemantle Upper Kingston Totford St Cross Dipley Allum Green Bordon Micheldever Burridge Popley South Down Ridgeway Parade Redbridge Binsted East Tytherley Lyndhurst Sandleheath Martin Otterbourne Park Corner Itchen Stoke Tot Hill Owslebury Deadwater North Poulner Merry Oak Shirley Park Egypt Neacroft Sarisbury Frost Hill Headbourne Worthy Hawthorn Hursley Park Gate Linford Bunstead Horsebridge Wymering Butlocks Heath Harefield Adbury Heather Row Abbotts Ann Lower Wield Portchester Broadgate Steep Marsh Applemore Mengham Gobley Hole Oliver's Battery Hazeley Bottom Whitway Barton Stacey Upper Wield Romsey Pamber Heath Shawford Midanbury Buckland Upper Canterton East Liss Purbrook Silkstead Overton Lower Green Ripley Vernham Dean Upper Farringdon Lower Common West Stratton Crux Easton Buttsash Netley Marsh Curdridge Court Corner Compton Weston Liss Forest Fordingbridge Hiltingbury Ashton Faccombe Wheatley Weston Corbett Stoney Cross Braishfield Testwood Ropley Dean Houghton Calmore East Tisted Linwood Shorley Highbury Segensworth Rowner Long Sutton Hill Park Kingsland Place Stubbington Greywell Burley Hartley Mauditt Highbridge Isington Newtown Hollington Cross Coxford Newtown Vernham Street Ropley Newgrounds Silchester Horseport Wildern Soberton Heath Daneshill Denmead Little London Andover Down Weston Patrick Bishopstoke Worting Stamshaw Fairdown Littleton Wittensford Southwood South Hayling Cheriton The Hangers Fisher's Pond Bowling Alley Enham Alamein Colt Hill North Boarhunt Funtley Darby Green Frenchmoor Lower Common Blackmoor Sandford Winnall Dowd's Farm Wyck Black Dam Kitwood Horton Heath Row Ash Ovington Hampton Park Godshill East Martin Warblington Wickham Moulsham Green North Warnborough Nutburn Newtown Mill Green Church Crookham Breamore Peartree Green Bagmore Criddlestyle Beauworth Turgis Green Nately Scures Holt End Battramsley Lovedean North End Cliddesden Whiteley Keyhaven Warnford North Street Anmore Spitalhatch Camdentown Brockenhurst Charlwood Brokenford Minley Newtown Rye Common Winsor Standon Burkham Furzeley Corner Hatchet Gate Burghclere Winchfield Buckland Freefolk Bedenham Chilbolton West Leigh Cuckoo's Corner Sholing Common Lowford Blissford Hill Head Compton End Tiptoe Upham Bisterne Close Woodside Avington Heathfield Lower Daggons Port Solent Palestine Frithend Hook Park Pondtail Knowle Plastow Green Setley Bevois Town Ramsdean Cold Ash Hill Swanmore Pardown Gilbury Hard Picket Piece Fratton Southend Ibsley Middle Wallop Wharf Hill Pennington East Cholderton Alverstoke Roughdown Gundleton Outwick Catherington Langrish Aldermoor Montgomery Lines Bramshaw Flood Street Ellingham Northington Ocean Village Wilsom Abshot Murrell Green Crowdhill Appleshaw Tote Hill Durns Town Avon Vernham Bank Bossington Spearywell Eastoke Harefield Anthill Common Finchdean Wellow Wood The Hummicks Crookhorn Upper Enham Andover North Waltham Stockbridge Popham Timsbury Clarken Green Cottonworth Colden Common Brock's Green Pamber Green Bisterne Prince's Marsh Pound Street Purbrook Heath West Dean Awbridge Soberton Ragged Appleshaw Crosshouse Chawton Bedford Place Crow Fyfield Kimpton Shirley Warren Dunbridge Barford Bramshill Picket Hill Wallington Droxford Hillstreet Four Marks East Meon Tangley Hordle Viables Meonstoke North End Easton Up Green South Town Axford Bursledon Upper Common Leagreen Grateley Wootton St Lawrence Lower Exbury Toothill Rockford Mattingley Soake Turmer Wivelrod Bickton Tye Basingstoke Emsworth Twyford Holbury Godshill Wood Ogdens Clayhall Kentsboro Ossemsley Rotherwick Ashe Warren Tunworth Upper Froyle Wickham Common Moortown Hightown Up Somborne Cole Henley