Media Planning in Lee-on-the-Solent

Get in touch

Media Planners in Lee-on-the-Solent

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in PO13 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Lee-on-the-Solent for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Lee-on-the-Solent

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Lee-on-the-Solent (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Funtley Froxfield Green Lockerley Hill Grove Buddle Hoe Gate Sheet Chilbolton Down Ower Portsmouth Brokenford Bickton Badger Farm Netley Marsh Martyr Worthy North Ripley Calshot The Mint Sea View Bevois Mount Canada Common Glebe Dunbridge Tunworth Bossington Stockbridge Lower Exbury Wherwell West Common Buckland Langrish Lower Bullington North Poulner Holt Pound Fairdown Bassett Green Abbotts Ann Headbourne Worthy Ropley Soke Exbury Church Crookham Wecock North Street The Hangers Deane Upper Slackstead Polhampton Earlstone Common Stanmore Stonymarsh Hartley Wintney Hill Easton Hartfordbridge North Oakley Woodgreen Knights Enham Purbrook Baybridge Buckskin Dibden Purlieu Fareham Elvetham Cottonworth Gore End Nursling Shirley Copythorne Testwood Somers Town West Heath Minley Morestead Bidden Old Alresford South Down Upper Farringdon Northney Tiptoe Wintershill Bentworth Salters Heath Hipley Newtown Nutburn Hillstreet Hannington Little Hoddington Stuckton Picket Hill Ridgeway Parade Adbury East Anton Kilmeston Hartley Wespall Burkham West Town Bridgemary Wildmoor North End Kimbridge Tye Bailey Green Southwick Southend Fawley Heckfield Fleet West End Swaythling Ossemsley Moulsham Green Hursley North Kingston Newtown Highcliffe South Town Awbridge Keyhaven Farnborough Street Monk Sherborne Anstey Wickham Weston East Liss Andwell Hawley Lane Pilley Roughdown Hamble-le-Rice Lower Farringdon Houndmills Mengham Ocean Village Denmead Warnford Wootton St Lawrence Lower Swanwick Baughurst Common Filmore Hill Stratfield Saye Knapp Palestine West End Otterwood Soake Stony Batter Hinton Ampner Furzey Lodge Cold Ash Hill Thorns Beach Northington Hawthorn Lower Ratley St Cross Mount Pleasant Netley Farleigh Wallop Colbury Up Nately Catherington Hungerford Bagnum Sparsholt Gosport Hatchet Gate Stonehills St Mary's Ashford Clanville Wyck Canada Danebury Peartree Green Lower Canterton Rockbourne Clanfield Tidpit Soberton Little Shoddesden Langstone Timsbury Monxton The Hummicks Newtown Barton Stacey Foxcotte Sladen Green Goose Green Chidden Buriton Compton Setley Rotherwick Kimpton Mockbeggar Eastoke Drayton Longparish Burley Beacon Nutley Viables Ridge Common East Dean Old Shirley Millbrook Axmansford Blackfield Ladwell Bashley Park Coxford Bishop's Waltham Phoenix Green Bisterne Battramsley Aldershot Crampmoor Norleywood East End Wimpson Westwood Park Rake Common Northam Segensworth Hazeley Lea Crondall Farnborough Chandler's Ford Penton Grafton Ogdens West Tytherley Hill Park Kent Holybourne Tinkers Cross North Warnborough Mellishes Bottom South Hayling Bank Shootash Shirley Park Poulner Burgates Liss Bitterne Manor Inhurst South Farnborough Newtown Sandy Down Townhill Park Furze Hill Standford Plaitford Green Warren Corner Burley Lawn Leigh Park Binley Bucklers Hard Woodmancott Horseport Newtown Heathfield Mapledurwell Pamber Green Faccombe Hatchet Green East Cholderton Highfield Warsash Ashford Hill Fleetlands Forton Kingston Park Camdentown Colden Common Pardown Boarhunt Linkenholt Bedford Place East Aston Burghclere Mislingford South View Hightown Furzedown Newton Stacey Dean Winchester The Holdings Isington Griggs Green Tangley Fullerton Chandlers Green Harestock Chineham Eling Bitterne Wivelrod Curdridge Little Down Preston Candover Highbridge Clarken Green North Charford Critchell's Green Hook Park Estate Steep Stoke Common Winslade Crookhorn Grayshott Stoney Cross Whitenap Whitchurch Brockhurst Hangersley Woodcot Bunstead Little London Totford Stubbington Custards Ibthorpe Wheatley Fritham Chilworth Binsted Portswood Warblington Colemore Wildern Mill Green Bighton Weston Patrick Fryern Hill Whitehill Up Somborne Bitterne Park Shortheath Axford St Giles's Hill Sholing Darby Green Bramshott Chase Abbotswood Itchen Abbas West Ham High Cross Landport Odiham Basingstoke Holbury The Frenches Bramshott Cricket Hill Southrope Stoke Swampton Beauworth Portsea Hearn Newtown Drayton Bevois Valley Swarraton Lepe Steep Marsh Lower Daggons Ramsdean St Denys Up Green Ropley Dean Crow Hazeley Bottom East Wellow Chilcomb Cadnam Elvetham Heath Swanwick Curbridge Upton Grey Hazeley Houghton Finchdean Stakes Romsey North End Pilley Bailey Meonstoke Blacknest Burridge Dean Furzeley Corner Headley Down Andover Corhampton Alton London Minstead Bisterne Close Upper Street Row Ash Keeping East Martin Brock's Green Egbury Downend Newtown Balmerlawn West End Green Crawley Sutton Scotney Durrants Beech Gundleton Neatham Fisher's Pond Broughton Soberton Heath Eastleigh Couch Green Coombe Upper Common Ramridge Park Ashton Littleton Rowner Bull Hill Woodlands Mount Pleasant The Butts Southington Penwood Crowdhill Thornhill Park Avon Hundred Acres North Baddesley Gable Head Long Sutton Church End East Woodhay East End Upper Bullington Upper Wield West Heath Harbridge Green North Boarhunt Water End Lowford Redlands New Alresford Horton Heath Southsea Tichborne Woodlands Farnborough Green Potbridge South Baddesley Botley Kentsboro Redbrook East Stratton Wallington Newtown Common Fyfield Alverstoke Barton on Sea Harefield Bramley Conford Chilworth Old Village Bedhampton Purbrook Heath Townsend Enham Alamein Fratton Fulflood Wilsom Rownhams East Hill Titchfield Common North Waltham Upham Hill Brow Hardley East Tytherley Gritnam Crosshouse Old Burghclere Hampton Park Lynch Hill Emsworth Stroud Gilbury Hard Hyde Soldridge Criddlestyle Liss Forest Yateley Hartley Mauditt Denvilles Redbridge Frogmore Bar End Causeway Halterworth South Wonston Hythe Turmer Lee Blounce Dowd's Farm Ashe Hammer Bottom Blackhill Frogmore Pitt Swanmore Tufton Park Corner Woodside Hawley Upper Pennington Whitsbury Buckland Lower Turmer Lower Froyle Lower Wield Sandleheath Stratfield Turgis Farnborough Park Kent's Oak Exton Lynch Laverstoke Three Ashes Flood Street Wigley Shirley holms Prince's Marsh Martin Cliddesden Murrell Green Freemantle Toothill Pound Street Walhampton Boorley Green Bramshaw Shirrell Heath Woodcott Little Ann Downton Hatt Hill Brambridge Hurstbourne Tarrant Martin Drove End Ashfield Fair Oak Rowlands Castle Dummer Middle Wallop Whitway Hillyfields Eastney Kingsclere Woodlands Hunton Highbury Bleak Hill New Town Charter Alley Malshanger Woodington Woolton Hill Brockbridge Wolverton Common Baughurst Baffins Hound Cocksford Down Hollington Overton Summerlug West Stratton Hinton East Meon Turkey Island Farlington Ramsdell Harbridge Tilly Down Wootton Mullenspond Bashley Tadley Bottom Hound Green Heath End Vernham Dean Tipner Sandford Milford on Sea Hightown Bagmore Weavers Down Grateley Charlwood Blackwater Milton Hill Top Standon Oakridge Passfield Tote Hill Frenchmoor Privett South Ham Stoke Lower Common Emery Down New Cheriton Waterlooville Cuckoo Bushes Shobley Bransbury Quidhampton Wharf Hill Heathfield Bramley Green Winklebury Bucket Corner Cove Furzley Little Holbury Bishop's Sutton St Mary Bourne Weeke Litchfield Nichols Town Newgrounds North Gorley Ewshot Lower Bordean Appleshaw Ashurst Bridge Cowplain Compton End Bishopstoke Woodfalls Winsor Hoe Upper Burgate Nob's Crook Horsebridge Outwick Burghclere Common Sherborne St John Stanswood Hyde Midanbury Hensting Old Netley Mattingley Shorley Park Gate Headley Browninghill Green Westfield Brighton Hill Winnall Worthy Down Lee Ground Little London Mortimer West End Anthill Common The Soke Nether Wallop Foulford Privett Newtown Bedenham Barford Little Posbrook Damerham Gunville Lower Green Brickhill Rye Common Anmore Shipton Bellinger Lee-on-the-Solent Portmore Everton Ellisfield Kingsclere Ratlake Dundridge Herriard Wishanger Common Swelling Hill Woodend Calmore Upper Shirley Burley Street Thornhill Woodside Pheonix Green Ibworth Durns Town Itchen Pooksgreen Waltham Chase Sway Godshill Wood Nately Scures Beech Hill Dilton The Common Montgomery Lines Avington Vernham Street Lopcombe King's Somborne Lyde Green Broadmere Shirley Warren Blashford Spanish Green Clayhall Deadwater Cosham Whiteley Holt Owslebury Dora's Green Springvale Ann's Hill Marchwood Breamore Lymore Medstead Andover Down Blendworth Carter's Clay Hattingley West Dean Copnor Hazeley Heath Foxhall Bartley Newfound Vernham Row Neacroft Lower Burgate Sherfield on Loddon Bradley Middleton Fordingbridge Itchen Stoke Hollington Cross Ecchinswell Mead End Silkstead Chilton Candover Leagreen Forton Port Solent Sleepers' Hill Ball Hill Southampton Oakhanger Ovington Woolston Applemore Lasham Vernham Bank Blissford West Worldham Stockheath Ellingham Spitalhatch Otterbourne Aldermoor Upper Canterton Hill Head Twyford Anna Valley Minstead Upper Clatford Hambledon Heath End West End Kings Furlong Shawford Widley Rafborough Buttsash Upper Swanmore Winchfield Goodworth Clatford Stony Heath Newtown New Brighton Broadgate Chapel Pondtail Brook Hill Lower Slackstead Well Fair Oak Green Northfields Silchester Goose Hill Lower Brook Eastrop Brook North Hayling West Liss Lovedean Empshott Kings Worthy Butlocks Heath Turgis Green Birchy Hill Anchorage Park Hollywater Pikeshill Linwood Pamber End Highclere Ashmansworth Rotten Green Fox Lane Sandy Balls Old Basing Titchfield Hatch Warren Gilbert Street Godwinscroft West Tisted Micheldever Greatham Redenham Charlton Foxhills Havant Winchfield Hurst Kingsley Hawkley North Weirs Ashlett Stoner Hill Ashley Court Corner Hillhead Plastow Green Bishop's Green Amport Ashurst Tot Hill Fair Cross Little Basing Blackmoor Broad Layings Bucks Horn Oak Oakshott Michelmersh Bramshill Lordswood The Close Sydmonton West Wellow Frithend Bowyer's Common Upton Lyndhurst Kingsmead Bramley Corner West Meon Woodlands Gobley Hole Upper Kingston Hedge End Tadley Hill Bentley Ashe Warren Catisfield Mottisfont Golden Pot St Austins Wymering Warnborough Green Bramdean Warren Corner Stoke Charity Longstock Boyatt Wood Godshill Brown Candover Abbots Worthy North Street Newnham Brown Heath Wheat Hold Upper Froyle Hook Park Allum Green Portsea Island Oak Hill Abbotts Barton Lower Common North End Cole Henley Newtown Ower Weyhill Picket Piece Eversley Cross Black Dam Nashes Green Battramsley Cross West Hill West Green Compton Wittensford Stonyford Cupernham North Sydmonton Eversley Centre Shedfield Sholing Common Northbrook Duck Street Spearywell Kingston Waterditch Hiltingbury Headley Smannell Hatch Bottom Foxdown Pound Green Walton Heath Great Shoddesden Linford Wellow Wood Ringwood Red Rice Sleaford Picket Post Lower Buckland Arford Thedden Forest Corner South Gorley Boldre Upper Enham Over Wallop Fleet Hale Frost Hill Kitwood North Houghton Weston Colley Stamshaw Ragged Appleshaw Bransgore Kempshott Westley Wolverton Steventon West Leigh Heather Row Hilsea Knowle Banister's Park Droxford Church Oakley Newton Valence Allbrook Racedown Egypt Peel Common Liphook Bevois Town Locks Heath Broad Oak Dibden Mill Lane Sherfield English Weston Ropley Burley Shalden Bulbery Maybush Shamblehurst Thorney Hill Netley Hill Clatford Oakcuts Horris Hill Leckford Braishfield St John's Church Northbrook Totton Woodley Newtown Wimble Hill Durley Street Portchester Beaulieu Abshot Bordon Chawton Latchmere Green New Milton Upper Wootton Dogmersfield Hook Hook Chilbolton Fleetend Abbotstone Lymington Brockenhurst Shalden Green Moortown Chalton Selborne Beckley Frostlane Cufaude Cuckoo's Corner Empshott Green Fair Oak Sarisbury Warborne Pennington Oliver's Battery Lord's Hill Upton Ibsley Ripley Bellevue Highways Eastland Gate Hillpound Regents Park Hatherden East Oakley The Withies East Tisted Sprat's Down Pucknall Meon Harefield Valley Park Powntley Copse Hounsdown South Warnborough Crux Easton Netherton Frogham Greywell Horndean Daneshill Brook Hordle Durley Freefolk Dunley Titchfield Park Dipley Hurstbourne Priors Popley Paulsgrove Hocombe Petersfield Belbins Seafield Bursledon Merry Oak Popham Wonston Hammond's Green Rockford Tadley Kingsland Place Lindford Polygon Quarley North Stoneham Thruxton Tapnage Street End Little Somborne Sopley East Worldham Weston Corbett Crookham Village Cheriton Elson Lower Upham North End Rushington Old Milton North Town Selsmore West Meon Bailey's Hard Lane End Newbridge Worting South Weirs Monkwood Holt End Lower Pennington Wildhern Old Portsmouth Pamber Heath North Camp Oakley Worlds End North Fareham Four Marks Stone Bassett Hatch Ashley East Boldre Southwood Whale Island Penton Corner Lord's Wood Langley Penton Mewsey Newtown Brockhampton Crockerhill Lower Green Wickham Common Upper Ratley Ampfield Bowling Alley Colt Hill Wadwick