Media Planning in Selsmore

Get in touch

Media Planners in Selsmore

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in PO11 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Selsmore for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Selsmore

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Selsmore (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
West Heath Wolverton Banister's Park Shamblehurst Bisterne Close Oak Hill Netley Crondall Butlocks Heath Little London Buttsash Hollington Clatford Oakcuts Buckland Viables East Woodhay Overton Winchester St Mary Bourne Fareham Regents Park Waterlooville Weeke Rake Common Newnham Brook Dean Wyck Tangley Cadnam Rye Common Up Nately West Meon Woodlands North Oakley Abbotstone East Oakley Waltham Chase Liphook Sleaford Woodley Froxfield Green Chalton Bidden Newtown Bramdean Forest Corner Lindford Bull Hill Cuckoo's Corner Mill Green Polhampton Binley The Mint Bassett Buddle New Cheriton Isington Lower Buckland Portsmouth Sparsholt Avon Wheat Hold Cove Ashe Springvale Catisfield Duck Street Hampton Park Bevois Mount Breamore Rafborough St John's Church Bramshott Hatherden Amport Chilbolton Down Daneshill Privett Old Basing Upton Grey Newtown Hatch Warren Horndean Standford Tadley Monk Sherborne Earlstone Common Newton Valence Baybridge Charlwood Horseport Warren Corner Sandford East Tytherley Calmore Sandy Down Upper Clatford Hurstbourne Priors Bitterne Park Hollington Cross Newtown Farnborough Park Charter Alley Fleetlands Compton South Ham Broughton Twyford West Stratton St Giles's Hill Lord's Wood Fairdown Hatt Hill Empshott Green Brock's Green Marchwood Bramley Green Milton Chineham Burley Beacon Faccombe Little Hoddington Cuckoo Bushes East Worldham Bashley Park Carter's Clay Privett Barton Stacey Hamble-le-Rice Blacknest Wymering Shorley Harbridge Green Mortimer West End Old Burghclere Greatham Newtown Common Mapledurwell Widley Woodside Hound Green Wickham Common Quidhampton Kitwood Deadwater Eastrop Latchmere Green Bisterne Goose Hill Bedford Place Woodington Hazeley Bottom Downend The Hummicks Fordingbridge Little Posbrook Harestock Corhampton New Brighton Hillyfields Woodgreen Crawley Hartley Mauditt Ropley Soke Brown Candover Bagnum Nursling Farnborough Street Egbury Townsend Martin Spearywell Wilsom Hyde Ratlake Glebe New Milton Kentsboro Kimpton Vernham Street Port Solent Upper Kingston St Denys Adbury Shalden Green Hawley Lane Chandlers Green East Liss Rowlands Castle North Fareham Setley Lower Common Everton Frostlane Hill Headley Sholing Common Newtown Stanswood Nutley Midanbury Sydmonton Linkenholt Somers Town South Hayling Fisher's Pond Avington Milford on Sea Chilworth Old Village Sladen Green Horsebridge Picket Post Ann's Hill Custards Court Corner Fleetend Lower Burgate Fulflood Stroud Hiltingbury Bishopstoke Waterditch Gable Head North Sydmonton Bitterne Manor Great Shoddesden Copnor Michelmersh South Weirs Sherborne St John Chawton Upham Allbrook Colemore Liss Anchorage Park Lower Green Upper Canterton Blissford Preston Candover Shirley Warren Rotherwick Canada Lee Kings Worthy Andwell Lopcombe Woodlands Bighton Litchfield Hazeley Goodworth Clatford Wigley Burridge Frogmore Little Ann Hook Park Estate Paulsgrove Thruxton Colt Hill Lower Ratley Havant Portsea Chapel East Tisted Cupernham Owslebury Lower Wield Newtown Godwinscroft Farlington Southwood Chidden Crookham Village Frogham Upper Ratley North Stoneham Stony Batter Braishfield Eastney Stone Tiptoe Crow Middleton Hillpound Egypt Broadmere Bridgemary Harefield Frost Hill Ball Hill Colden Common Headley Down Catherington Littleton Palestine Burley Street Horris Hill Gilbert Street Old Shirley Badger Farm Mislingford Crookhorn Fair Cross Cocksford Down Thornhill Ashlett Titchfield Park Racedown Ashley Dora's Green Durley West Tytherley Brickhill Dibden Purlieu Funtley Abbotts Barton Bevois Valley Heather Row Couch Green Arford North Boarhunt Westley Headbourne Worthy Kimbridge Highbury Foxcotte Popham Wheatley Hoe Gate Bentley South Down Oakley Hattingley Bramley Corner Sea View Hightown Mount Pleasant Linwood Gosport Hawkley Highclere Bellevue Fox Lane Pamber Green Burgates Anna Valley Stratfield Saye Empshott Ridgeway Parade Knights Enham Southend Hill Top Worthy Down Anthill Common Ogdens Newtown Nutburn Sandy Balls Shootash Picket Hill Tunworth Penton Mewsey Upper Burgate Townhill Park Pucknall Boarhunt Botley Pound Street Purbrook Hurstbourne Tarrant Calshot Houndmills Hounsdown Durrants Eastoke Bursledon Hawthorn High Cross East Anton Brockhurst Wivelrod Oliver's Battery Durley Street Coxford Stockheath Abbotts Ann Medstead Old Portsmouth Pondtail West Wellow Hordle Netherton Coombe Clarken Green Turmer Mellishes Bottom Weston Patrick Portsea Island West End Green Blendworth Hursley Kingston Lovedean West Heath Dipley North End Ampfield Up Somborne Goose Green Spanish Green Old Milton London Minstead Eastland Gate Eversley Centre Newtown Gobley Hole Tidpit Swarraton Wherwell Wimble Hill Westfield Turgis Green Locks Heath Ashe Warren King's Somborne Freefolk Wildhern Aldershot Upton Monxton North End Redenham Little Holbury Hungerford Lee-on-the-Solent Tye Fritham West Tisted Frogmore Beckley Longstock East Hill Northney Enham Alamein Over Wallop Dundridge Kingsley Petersfield Highbridge West Meon Whale Island Godshill Chilcomb Stockbridge Odiham Boorley Green The Frenches Hollywater Shirley Park Furzeley Corner Abshot South Baddesley Moortown Axford Old Alresford Elvetham Lee Ground Hillhead Totford Tapnage Upper Froyle Curdridge The Hangers Park Tichborne Hound Itchen Abbas Finchdean Highways Pikeshill South Gorley Frenchmoor Wimpson Birchy Hill Penton Corner Dunbridge Hyde Sarisbury Foulford Bulbery Warblington Hill Grove Brook Hill Quarley Ragged Appleshaw Causeway Beauworth Gundleton Nately Scures Hazeley Lea Lepe Hinton Ampner North Camp Powntley Copse St Austins Dilton Camdentown Street End Martin Drove End Kilmeston North Town Lower Exbury Brockenhurst Norleywood Brown Heath Wootton St Lawrence Ropley Otterbourne Sherfield English Crowdhill Farleigh Wallop Warborne Wildmoor North Street Thornhill Park Hythe Thorns Beach East Boldre Mead End Brokenford Battramsley Cross Appleshaw Dogmersfield Lord's Hill Stoke Charity Broad Oak Stanmore Penwood Upper Wootton Upper Bullington Baughurst Common Tote Hill Stoney Cross Lower Slackstead Bramley Little Basing Fawley North Houghton Beech Hill Brighton Hill Yateley Murrell Green Warsash Old Netley Kent's Oak Lower Daggons Moulsham Green Bevois Town Hook Ecchinswell Rushington Newtown Crux Easton Pardown East Aston Hearn Heathfield Plastow Green Hill Park Swaythling Ropley Dean West Worldham Inhurst Pilley Bailey Whitsbury Woodcot Popley Stony Heath Wecock Binsted Weavers Down Newtown Sandleheath Swanmore Merry Oak Lynch Hill Weston Kingsmead Millbrook North Street Newtown Peartree Green Buriton Water End Lower Bordean Lower Brook Oakridge Woodfalls Sway Conford Hartley Wintney Landport Bailey's Hard Stoke Bucks Horn Oak Furzedown Whiteley Fair Oak Green Silchester Stamshaw Stoke Common Emsworth Stakes Gore End Worlds End Critchell's Green Ashmansworth Brockhampton Shawford Bishop's Waltham Upper Slackstead Well Upper Pennington Newbridge Harbridge Ellisfield Lymore Stuckton Barton on Sea Outwick Pilley Bramshill Southrope Keeping Hammond's Green Mount Pleasant Pheonix Green Compton Ashford Brambridge Weston Corbett Church End Holybourne Ower Bramshaw Aldermoor Fyfield Sprat's Down Southampton Shortheath Hale Hammer Bottom Ringwood Lower Pennington Brockbridge Hatchet Gate Abbotswood Titchfield Common Wootton Bradley Blackmoor Mockbeggar Minley Roughdown Otterwood Woodside Cold Ash Hill Alverstoke Upper Enham Wadwick Hill Brow Netley Hill Holt End Harefield Vernham Row Criddlestyle Warnford Clanville Ashford Hill Bassett Green Bentworth Park Corner Vernham Dean Golden Pot Burley Blackhill North Hayling Phoenix Green Mattingley Spitalhatch Minstead Cole Henley Sleepers' Hill Hangersley Bowyer's Common Elvetham Heath Monkwood Tot Hill Stoke North Ripley Fleet Broadgate Tilly Down Ashurst Bridge Meon Southington Bishop's Green Furzey Lodge Crosshouse Northington Redbridge Langstone Whitenap Broad Layings Deane Newton Stacey Laverstoke Ashley Stubbington Bar End Portmore Pamber End Salters Heath Easton Fleet Bramshott Chase Portchester Selsmore Burkham Lynch Curbridge Ashurst Upper Farringdon Fair Oak Little London Crampmoor North Charford Newtown The Common Northam Portswood Ellingham Bitterne Mill Lane South Wonston New Town Nichols Town Hocombe Rotten Green Lower Froyle Bagmore Blashford Bossington Little Shoddesden Wharf Hill East Wellow North End Redbrook North Kingston Southwick Eastleigh Eversley Cross Bedhampton Maybush Highcliffe Burghclere Common Fryern Hill Hatch West Liss Kingston Bedenham North Waltham Sherfield on Loddon Upper Shirley Dibden Fratton Toothill Lower Bullington Holt Pound Whitway Pooksgreen Heath End Ridge Common Greywell Lyndhurst Damerham Upper Wield Up Green South Farnborough Denvilles Stratfield Turgis Downton Boldre Hundred Acres Wellow Wood Whitehill Lower Swanwick East Dean Applemore Soldridge Pamber Heath Frithend Steep Purbrook Heath Shobley Polygon Oakshott West Town Soberton Dunley Shedfield Baffins Hensting Brook St Cross Longparish Cowplain Stonehills Lymington Lordswood Langrish Sutton Scotney Buckland Lane End Hatch Bottom Little Down Hightown Itchen Awbridge Ramsdell Stoner Hill Burley Lawn Upper Street Hilsea Leigh Park Bowling Alley East Stratton Penton Grafton Rockford Bank Wishanger Common Park Gate Dean Standon Mengham Gritnam Ashfield Woodlands Prince's Marsh Pound Green Potbridge Exton Hill Head Wallington Highfield Forton Lowford Foxdown Griggs Green Canada Common Belbins Soberton Heath Leagreen The Butts Tufton Shirley Compton End Cottonworth Holt Hatchet Green Farnborough Green Kent East Meon Balmerlawn Charlton Upper Common Forton Ramridge Park Andover Down Baughurst Winchfield Cheriton West Common Nashes Green The Close Swanwick Weyhill Droxford Segensworth Knowle Newtown Martyr Worthy Grayshott South Warnborough Hipley Middle Wallop Blackwater Bailey Green Poulner Anmore Gilbury Hard Red Rice The Soke Vernham Bank Valley Park Furze Hill West Green Lower Farringdon Steventon Cricket Hill Hinton North Weirs Ramsdean West Hill Blackfield West End Pennington Newfound Elson Bishop's Sutton Black Dam East Cholderton Rownhams Nether Wallop Tipner Abbots Worthy Woolton Hill Wildern Danebury Hawley Plaitford Green Sopley Tadley Bottom Weston Colley Hillstreet Kingsland Place Wickham Woodend Ibworth Malshanger Chilton Candover Emery Down Lower Green Picket Piece Cosham Woolston Totton Lower Upham Hook North Gorley Cliddesden Lockerley Browninghill Green Winchfield Hurst Foxhall West Dean North Baddesley Montgomery Lines Little Somborne Horton Heath Upton Bucket Corner Hoe Sholing East Martin Battramsley Ashton Chandler's Ford Ibsley Alton Linford Northbrook Stonyford Sheet Rowner North End Heath End Bleak Hill Neacroft Darby Green Hedge End New Alresford Thedden Northfields Morestead Clanfield Pitt Shirrell Heath Woodcott East End Summerlug Peel Common Basingstoke Heckfield Cufaude Meonstoke Hannington Titchfield Exbury Heathfield Kingsclere Ewshot The Withies Durns Town Ibthorpe The Holdings Nob's Crook Flood Street West Ham Bartley Boyatt Wood Long Sutton Andover Mullenspond West End Kempshott Bunstead Bashley Colbury Furzley Fair Oak St Mary's Eling Passfield Wonston Beech Winklebury Godshill Wood West End Ocean Village Leckford Tadley Hill Turkey Island Allum Green Herriard Ossemsley Axmansford Rockbourne Walhampton Walton Heath Soake Farnborough Oakhanger Hunton Kingsclere Woodlands Wittensford Kings Furlong Denmead Hartfordbridge Bucklers Hard Church Oakley Westwood Park Freemantle Wintershill Newgrounds Weston Dummer Southsea South View Burghclere Four Marks Seafield Hardley Winnall Three Ashes Crockerhill Ripley Netley Marsh Romsey Swampton Buckskin Shalden Beaulieu Chilworth Shirley holms Knapp South Town Woodmancott Swelling Hill Tinkers Cross North Poulner Hook Park Halterworth West Leigh Winslade Grateley Smannell Lower Canterton Micheldever Winsor Copythorne Northbrook Shipton Bellinger Ovington Barford Timsbury Drayton Headley Silkstead North Warnborough Itchen Stoke Whitchurch Mottisfont Upper Swanmore Langley Hazeley Heath Chilbolton Stonymarsh Foxhills Warren Corner Fullerton Bordon Clayhall Liss Forest Steep Marsh Filmore Hill Anstey Church Crookham Ladwell Bransbury Gunville Lower Turmer Wolverton Common Bickton Thorney Hill Row Ash Keyhaven East End Holbury Hambledon Neatham Lyde Green Houghton Ower Hartley Wespall Redlands Warnborough Green Blounce Dowd's Farm Worting Selborne Bransgore Testwood Lasham Lower Common Drayton