Media Planning in West Leigh

Get in touch

Media Planners in West Leigh

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in PO9 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in West Leigh for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in West Leigh

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover West Leigh (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Gilbert Street Beauworth West Wellow South Ham Bramshott Chase Hoe Gate Weyhill East Tytherley Newtown Common Adbury Hill Grove Woodlands Chidden Ashe Warren Moulsham Green Foulford Pound Green Holt End Highbridge Newton Stacey Rotherwick Bucks Horn Oak Maybush Crookham Village Fratton Bisterne Knights Enham Hyde West Stratton Sway Gobley Hole Goose Hill Harbridge Sea View Greywell Privett Deadwater Calshot Street End Baybridge South Farnborough Tye Minstead Godwinscroft Rowner Boarhunt Bagnum Cole Henley Crowdhill Hordle Netherton Wittensford Tiptoe Frithend Ocean Village Standon Lynch Hill Highfield Breamore Corhampton Critchell's Green West Town Elvetham Heath Compton Houghton Brook Spitalhatch Hampton Park Hammond's Green Ibthorpe South Down Bramley Petersfield East Wellow West Meon Woodlands Ridgeway Parade Hurstbourne Tarrant Lyndhurst Shortheath Hightown Turkey Island Martin Lower Green South View Kimpton Salters Heath Furzedown Eastoke Brockhampton Lyde Green Abbotswood Westwood Park Martyr Worthy Lower Canterton Hill Park Axford Elson Dibden Hammer Bottom Mullenspond Titchfield Park Kingsley Fox Lane Bucklers Hard Newtown Lower Buckland Abshot Rye Common Horseport Redbrook Fisher's Pond Hatch Bar End Heather Row North Baddesley Bishop's Waltham Ibworth Midanbury Woodlands Leagreen Holt Kings Furlong Anmore Thorney Hill Anna Valley Warnborough Green Blendworth Ecchinswell Netley Hill Church End Woodside Sandford Shootash Odiham Upper Canterton Linkenholt Paulsgrove Brook Calmore Newtown Oak Hill Harefield Catherington Heathfield Old Basing Hangersley Wolverton Locks Heath Lower Bordean Colden Common Ropley Soke Upper Swanmore Turmer Couch Green Ashurst Bridge Liss Bradley Eversley Centre Gosport Eastney Clanfield Stubbington North Charford Cheriton Basingstoke Vernham Row Fair Oak Downend Harefield Upton Park Corner Upper Slackstead Stockbridge Bordon Warblington Burgates Lordswood Bridgemary Fareham Browninghill Green Whiteley Hipley Harestock Nursling Vernham Bank Ashmansworth New Brighton Toothill Hawley Lane Hollywater Rockbourne Roughdown Highclere Wootton St Lawrence Furze Hill Newtown Neatham Steep Marsh West Dean Brokenford North Camp Popham Monk Sherborne Lower Slackstead North Warnborough Cufaude Wildmoor Whitway Lowford Cadnam Pamber Green Wintershill Kings Worthy Whitsbury Fryern Hill North End Faccombe Springvale Farnborough Park Upper Enham Malshanger North Fareham Bossington Picket Post Sydmonton Wonston Dilton Penton Corner Compton End Hightown New Alresford West Tisted Netley Nutburn Hardley Winsor Chilworth Waltham Chase Grateley Bowling Alley Ramsdean Ann's Hill Thornhill Fawley South Weirs Dunley Damerham Bramshill Ringwood Wharf Hill Middle Wallop Chalton Curbridge Stone North Street Southend Hoe Burghclere Common Nashes Green Durns Town Potbridge Filmore Hill Holbury Chapel Northfields Wivelrod Peartree Green Balmerlawn Itchen Abbas Red Rice North Stoneham Havant Ashlett Mengham Southampton London Minstead Fyfield Bank Liphook North End Wheat Hold Kentsboro Clanville Northbrook Hollington Hartley Wintney Awbridge Frenchmoor Upper Bullington Bursledon Dean Hatchet Green Worthy Down Danebury Wherwell Bailey Green Braishfield West End Kimbridge Hound Green Wickham Common Hatchet Gate The Close The Mint Ower Battramsley East Cholderton Dogmersfield Buttsash Hound St Giles's Hill Pilley Bailey Bailey's Hard Southwick Brown Heath Upper Wootton Bunstead South Warnborough Swaythling Upper Farringdon Worting Woodcot Durrants Segensworth Yateley Westfield Woodington Bagmore Dean East Tisted Widley Burkham West Green Port Solent Fairdown Gilbury Hard Hale Eastrop Silchester Pooksgreen Weston Litchfield East Aston Abbots Worthy Lower Upham Isington Fair Oak Green Ashley Enham Alamein Burley Andover Down Inhurst Wishanger Common Langstone Shalden Green Shedfield Lower Turmer Warren Corner Ragged Appleshaw West Heath Godshill Hill Top Landport Vernham Dean Swanwick Stanswood Upton Winchester Romsey Carter's Clay Woodmancott Michelmersh Upham Winchfield Buckland Ashe Polygon East Hill Sandleheath Old Portsmouth Mill Green West Meon Itchen Stoke Old Shirley Cowplain Palestine Outwick Bellevue Golden Pot Charlwood Heathfield Abbotts Ann Well Lower Common Upper Shirley Church Crookham Preston Candover Sholing Worlds End Newbridge Frost Hill Hinton Ampner Walton Heath Empshott Newtown South Baddesley Bighton South Town Abbotstone East Woodhay Gritnam Mockbeggar Wickham New Town Ratlake Froxfield Green Silkstead Bashley Newfound Chilcomb Oakshott Hillstreet Selsmore Weston Lasham Portchester Upper Burgate Park Gate North Town Bramley Corner Newtown Cocksford Down Totton Shawford St Mary's Oakhanger Lower Ratley Shobley Foxcotte Boldre Rowlands Castle Eling Sandy Balls Purbrook Heath Baughurst Bentworth Heckfield Coxford Bartley Gundleton Crockerhill Lynch High Cross Banister's Park Stakes Tadley Bottom Kitwood Warnford Anthill Common Ellingham Buriton Ramsdell Nob's Crook The Frenches Stamshaw Farnborough Thorns Beach Hambledon Turgis Green Viables South Gorley Everton Swelling Hill The Holdings Norleywood Langrish Forton Butlocks Heath Southrope Goose Green Bevois Valley Polhampton Fleetend Pikeshill Shirley Warren Tichborne Bowyer's Common Tapnage North Houghton Headley Down Soldridge Hazeley Lea Bevois Town Dummer Pamber Heath Baughurst Common Sherborne St John Woodend Knapp Merry Oak Little Shoddesden Ogdens Hensting West Worldham Foxhall Forton Upper Clatford Passfield Alverstoke Cove Selborne Otterbourne Anchorage Park Wymering West End Broadmere Little Holbury Tinkers Cross Lee Ground Hartfordbridge Oakley Hamble-le-Rice Northney Meon North Waltham Shipton Bellinger Hatt Hill Pondtail Herriard Chilton Candover Hiltingbury North Hayling Bedhampton Birchy Hill Timsbury Wecock Upper Kingston Bramshaw Duck Street Hannington Little Posbrook Sheet Westley Griggs Green Boyatt Wood Foxhills Medstead Twyford Regents Park Emsworth Dibden Purlieu Church Oakley Woolston Hawkley Mead End Hazeley Bottom Bishopstoke East Oakley Dundridge Mount Pleasant The Hummicks Hurstbourne Priors Lopcombe Spanish Green Mottisfont Marchwood Middleton Valley Park Frogmore Pilley Broughton Lepe Wootton Lane End Ossemsley Hillyfields Mount Pleasant Totford Portsea Island Wellow Wood Hatch Warren Canada Common Stonehills Bleak Hill Wimble Hill Hillpound The Hangers Frogham Woodley Warsash Kingston East Martin Kent's Oak Shirrell Heath Bassett Green Micheldever Beckley Sleaford Hunton Curdridge Nately Scures Lower Common Upper Wield Colbury Clayhall Crookhorn Monxton Allum Green North Weirs Setley West Hill Houndmills Upper Ratley Overton West Common Weavers Down Cold Ash Hill Aldershot Lower Exbury Old Milton Crawley Burley Lawn Horndean Gable Head Sarisbury Kingsclere Woodlands North Kingston Hinton Lee Kingsclere Eastleigh Hythe Sherfield on Loddon Whitchurch West Liss Cupernham Winklebury Blackwater Chilbolton Steventon Newgrounds Stoke Common Woodside Meonstoke Botley Finchdean Fritham Little Hoddington Walhampton North End Wildern Portsmouth Redenham Titchfield Penwood Blackmoor Townhill Park Newtown Fair Cross Dipley Milton Tidpit Newton Valence St Austins Chawton Wallington Laverstoke Applemore Binley Stoke Glebe Shalden Langley Hillhead Hollington Cross Lovedean Northbrook Blounce Redlands North End Kent Swarraton Racedown Godshill Wood Hilsea Cuckoo Bushes Montgomery Lines Little London Tote Hill Horsebridge Nutley Tadley Hill Wheatley Lord's Wood Darby Green Holybourne Three Ashes Wilsom Denmead Charlton Newtown Ball Hill West Leigh Hungerford Beech Pheonix Green Pardown Exbury Broad Oak Weston Patrick Rafborough Testwood Heath End Lower Wield West Tytherley Lower Daggons Stockheath Woodfalls Littleton Egbury Allbrook Clatford Oakcuts Sholing Common East Liss Highbury Rotten Green Axmansford Winslade Redbridge Owslebury East Worldham Itchen Catisfield Sopley North Gorley Whale Island Tilly Down Stroud Burridge Durley Street West Ham Dowd's Farm Horris Hill Harbridge Green Lee-on-the-Solent Newtown Bashley Park Newtown Up Nately Blacknest Droxford Little London Burley Street Furzeley Corner Winnall Brickhill Sparsholt Waterditch Nether Wallop Tunworth Horton Heath Wyck Soake Durley Fordingbridge North Oakley Millbrook East End Shirley Milford on Sea Broadgate Hill East End Four Marks Portsea Lower Froyle Drayton Up Green Summerlug Shorley Hawthorn Farnborough Green Over Wallop Daneshill Crosshouse Swanmore Copnor Bitterne Park Grayshott Bentley Lower Burgate Compton Stanmore Stoke Goodworth Clatford Belbins Wigley Dora's Green New Milton Bedenham Hook Burley Beacon Deane Weston Corbett West Heath Emery Down Swampton Aldermoor Warren Corner Ridge Common Oliver's Battery Chilworth Old Village Beech Hill Stratfield Saye Penton Grafton Ladwell Empshott Green Hatch Bottom Winchfield Hurst Warborne Eastland Gate Chandler's Ford Upper Street Blackfield Linwood Mill Lane Picket Hill Longstock Holt Pound Bramley Green Southington Purbrook Appleshaw Hawley Soberton Heath Lord's Hill Plaitford Green West End Green Bramshott Barford South Hayling Townsend Crux Easton Otterwood Brockbridge Soberton Funtley Ibsley East Meon Barton Stacey Blackhill Hocombe Hartley Wespall Poulner Water End Knowle Little Ann Avon Bidden Minley Weeke Pucknall Waterlooville St John's Church Wadwick Earlstone Common Canada Dunbridge Titchfield Common South Wonston Brown Candover Camdentown Bull Hill Eversley Cross Buckskin Bransbury Northington Ewshot Fleet Vernham Street Leckford Bisterne Close The Withies Sherfield English Lower Swanwick New Cheriton Newtown Rake Common Kilmeston Furzey Lodge Wildhern Ropley Wimpson Colemore Steep Pennington Privett Hearn Amport Hazeley Heath Barton on Sea Greatham Tot Hill Pound Street Freefolk Farlington Little Somborne Lower Bullington Upton Grey Bassett Quarley Quidhampton Upper Pennington Heath End Hook Park Little Down Ovington Cuckoo's Corner Old Netley Headley Cliddesden Woolton Hill North Street Bickton Tadley Park Hill Brow Rushington Colt Hill Bishop's Sutton Hatherden Lockerley Spearywell Little Basing Chilbolton Down Beaulieu Exton Fleet Cosham Andwell Fair Oak Alton Anstey Ashley Thornhill Park Fleetlands Kingston Crow Newnham North Sydmonton Hursley Buckland Flood Street Copythorne Lower Green Mapledurwell Ashford Hill Kingsmead Stuckton Hartley Mauditt Downton Ampfield Baffins Bitterne North Ripley Buddle The Butts Brighton Hill Monkwood Stratfield Turgis Abbotts Barton Headbourne Worthy Causeway Portswood Bitterne Manor Avington Brockhurst Gore End Woodgreen Up Somborne Blashford Crondall Thedden Hyde Bishop's Green Lymington Binsted Mortimer West End East Boldre East Stratton Pamber End Bulbery Battramsley Cross Mattingley Tangley Thruxton Farleigh Wallop Standford King's Somborne Headley West End Egypt Martin Drove End Ellisfield Elvetham Brockenhurst Hundred Acres Highways Stoke Charity Boorley Green Lower Farringdon Woodcott Smannell Halterworth Northam Shirley Park Bransgore Upper Froyle Shamblehurst Keyhaven Sprat's Down Picket Piece Great Shoddesden Coombe Nichols Town Chandlers Green Kingsland Place Forest Corner Tipner Hook Park Estate Clarken Green Fullerton Mislingford Frostlane Sleepers' Hill Ashton Old Alresford Ropley Dean Leigh Park Fulflood Broad Layings Chineham Stoner Hill Lower Brook Longparish Hounsdown Lindford Gunville Conford Murrell Green Newtown Peel Common Arford Moortown East Dean Hook Netley Marsh Upper Common Hazeley Ramridge Park Easton Morestead Kempshott North Boarhunt Bedford Place St Denys Stonymarsh Newtown Cottonworth Phoenix Green Furzley Pitt East Anton Wolverton Common Cricket Hill Lower Pennington Foxdown Plastow Green Southsea Bevois Mount The Soke Stoney Cross Freemantle Hedge End Charter Alley Sladen Green Hattingley St Mary Bourne St Cross Seafield Long Sutton Ower Brook Hill Brock's Green The Common Whitenap Andover Drayton Penton Mewsey Mellishes Bottom Powntley Copse Burghclere Stony Batter Latchmere Green Sandy Down Crampmoor Badger Farm Liss Forest Sutton Scotney Oakridge Stony Heath Stonyford Black Dam Neacroft Southwood Ashford Linford Criddlestyle Ashurst Brambridge Portmore Farnborough Street Whitehill Bucket Corner North Poulner Custards Weston Colley Hill Head Prince's Marsh Rockford Court Corner Ripley Tufton Frogmore Shirley holms Rownhams Blissford Row Ash Highcliffe Lymore Popley Denvilles Old Burghclere Somers Town Keeping Bramdean Ashfield