Media Planning in Ashperton

Get in touch

Media Planners in Ashperton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR8 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Ashperton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Ashperton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Ashperton (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Aymestrey Kingsfield Cock Gate Isle of Rhea Adley Moor Greenhill Aulden Tarrington Common Common Hill The Forge Knapton Green The Leys Didley Goodrich Tyberton Priory Wood Leysters Pole Norton Wood Acton Beauchamp Mathon Phocle Green Newton Bromyard Downs Grantsfield Kingsland Little Hill Pow Green Risbury Longtown Bacton Nash Sutton Lakes Little Gorsley Lower Rabber Byford Hardwicke The Fording Cusop Fownhope Broad Green Pencoyd Marston Goodrich Cross Auberrow New Town Ruxton Green Crozen Upper Hamnish Moorcot Upper Marston Swinmore Common Norbridge Lower Broxwood Kentchurch Hyde Ash Ryeford Litmarsh The Vauld Newtown Sellack Boat Castle Frome Dilwyn Thornbury Lower Buckenhill Bowley Becknell Newton Farm Stretford Putson The Wymm Sellack Aston Ingham Birchall Ewyas Harold Tumpy Lakes Ledbury Hill-field Coxall Trewen Westhide Newton Yarkhill Headbrook Stagbatch Green Lane Withington Sugwas Pool Fawley Chapel Meer Common Tillington Streamford Portway Welshman's Lane Merrivale Ford Swainshill Moorfields Newton Birtley Hurstley Kynaston Brobury Canon Frome Pontshill Stoke Cross Batchfields Upper Town Shawl Rushall Preston Wynne College Hill Holme Lacy Veldo Canon Pyon Ailscroft New Street Todding Brinkley Hill Crow Hill Lucton Three Ashes Garway Hill Amberley Elton's Marsh Hales Bank Ridgeway Cross Brimfield Baron's Cross Newtown Orleton Common Kinton Walterstone Bredwardine Stoneyard Green Brilley Mountain Kinnersley Baysham Ross-on-Wye Crocker's Ash Eaton Bishop Pencraig Canon Bridge Preston Marsh Upper Lyde Chickward Pipe and Lyde Aconbury Ballingham Hill Ledgemoor Panks Bridge Parkway Sutton Marsh Upper Sapey King's Pyon The Bage Letton Orcop Hill Grafton Sandyway Nunnington Knill Yatton Weirend Winforton Bromyard Bagwyllydiart Bircher Winter's Cross Yazor Luntley Wormbridge Old Wharf Brilley Wayend Street Ryelands Llanrothal Lower Town Kington Stockton Marston Stannett Lower Bullingham Kerne Bridge Hartleton Lower Harpton Rushock Goose Pool West Lydiatt Richards Castle Little Hereford Tupsley Bishopstone Calver Hill Rowlestone Totnor Trolway Marlbrook Falcon Leys Hill Wootton Middleton Hunderton Hampton Bishop Millhalf Bartestree Munderfield Stocks Hopley's Green Hawkersland Cross Trelough Lea Ham Green Comberton Llanrosser Yarsop Brimfieldcross Stony Cross Holywell Michaelchurch Escley Moreton Lyde Cross Eaton Downton on the Rock Westbrook Perton Colwall Green Wellington Heath Old Forge Westfield Abbey Dore Wellington Marsh Upper Breinton Bradnor Green Bycross Fromington Crossway Waterloo Poolmill Kivernoll Carey Crowmoor Bicton Colwall Putley Halmond's Frome St Owen's Cross Lingen Rowland's Green Portway Grendon Green Ruckhall Penrhos Llanveynoe Brierley Buckton Upper Broxwood Winnal Common Poolpardon Coddington Flaggoners Green Foy Combe Moor Tedstone Wafer Aylton Wormbridge Common Durlow Common Stockingfield Mansel Lacy Little Garway Lower Lye Peterchurch Hagley Monkland Bromsash Little Dewchurch Byford Common Old Country Deerfold Hole-in-the Wall Maund Bryan Woonton Ash Orleton Llandinabo Lower Kinsham Stretton Sugwas Woolhope Cockshoot Edvin Loach Wofferwood Common Woods Eaves Walford Marlow Common Bach Perrystone Hill Pontrilas Dinedor Stanford Bishop Edwyn Ralph Ullingswick Burghill Stansbatch Brinsop Brockhampton Hill Gate Weobley Marsh Ashton Stapleton Breinton Common Wellington Callow Marsh Hildersley Little Marcle Kenchester The Knapp Mansell Gamage Sallys Pool Head Upper Hill Stretford Court Haven Sollers Hope Newman's Place Shelwick Lower Southfield The Cleaver Venn's Green Hamnish Clifford Letton Old Gore Hendre Whitney-on-Wye Chance's Pitch Brelston Green Lugwardine Cholstrey Broadway Lands Bodenham Beggars Ash Kimbolton Garway Little Merthyr Cradley Sapey Common Brinsop Common Bearwood Lyonshall Upper Hergest Hereford Upper Wellington Bobblestock White Stone Bolstone Archenfield Eardisley Brampton Bryan Dodmarsh Shirl Heath Cabal Gilfach Lower Welson Crumpton Hill Barton Court Ashfield Much Marcle Upper Dormington Lyne Down Three Crosses Donnington Ebnall Clodock The Weaven Portway Coughton Scotland Bank Tedstone Delamere Lugg Green Harewood End Upper Grove Common Hope Mansell Red Rail Bush Bank Putley Common Bull's Hill Prior's Frome Checkley Eastnor Titley Pen-allt Brockmanton Munstone Stanley Hill Huntington Flintsham Woonton Dorstone Bartonsham Lewis Wych Little London Blakemere Upper Colwall Newtown Newton Westhope Putley Green Sutton St Nicholas Bishops Frome Munsley Linton Wigmore Wilson Weston Wetmore Floodgates Evendine Huntington Hope under Dinmore Stoke Lacy Colwall Stone Hoarwithy Grendon Bishop Michaelchurch Bridge Sollers Rhydspence Catley Southfield Bradlow Humber Orcop Moreton on Lugg Leinthall Earls Logaston Hegdon Hill Urdimarsh Lower Green Dorstone Burley Gate Almeley Wootton Pontshill Marsh Arrow Green Cross Llyde Monnington on Wye Dinedor Camp Easthampton Hillhampton Pixley Kingstone Brookfield Netherton Ridge Hill St Margarets Byton Stowfield Lower Bearwood Loxter Elton Cold Green Clencher's Mill Elms Green Lower Wootton Claytons Saffron's Cross Twyford Common Monkhide Bleak Acre Whyle Westfields Ashley Moor Welsh Bicknor Evesbatch Biddlestone Fromes Hill Lower Maes-coed Little Cowarne Shelwick Green Whitchurch Acton Green Staunton on Wye The Parks Willersley Kingstone Great Brampton Newlands Ledicot Marlas Vowchurch Moorhampton Lower Egleton Sollers Dilwyn Bredenbury Meadow Green Even Pits St Weonards Ashperton Turnastone The Hundred Blackmarstone Field's Place Cobhall Common Westmoor Little Birch Stowe Hungerstone Norton Canon Holme Marsh Larport King's Acre Welsh Newton Common Wharton Widemarsh Broad Oak Ganarew Upper Wootton Llancloudy Cockyard Shobdon Moorend Cross Clehonger Upton Crews Alder's End Weston Beggard Upper Kinsham Burmarsh Almeley Penguithal Pudleston Callowside Moreton Jeffries Sunset Mortimer's Cross Beavan's Hill Portway Steen's Bridge Walford Waller's Green Woolhope Portfields Wacton Stoke Lane Upper Buckenhill Golder Field Leintwardine Stretford Pikestye Rodd Hurst Hill Hole The Moors Merbach Lulham Parkway Wood End Five Bridges Burrington Llangrove Birchend Covender Pencombe Stretton Grandison Woonton Eyton Woodbrook Horseway Head Whitbourne Uphampton Hatfield Broomy Hill Wylde Yarpole Dinedor Cross Upper Maes-coed Fine Street Preston on Wye Overross White Cross Netherton Upperton Collington Callow Stony Cross Eastwood Llangarron Hales Wood Park Gate Ruxton Walker's Green Mahollam Dukes Wilton Sarnesfield Walterstone Common Leysters Moor Park Pict's Cross Urishay Common Crizeley Tudorville Rotherwas Lower Breinton Altbough Burcher Rodd Upcott Hinton West Hill Tretire Hill of Eaton Upper Egleton Tillington Common Whitton Much Birch Symonds Yat West Bodenham Moor Eign Hill Archenfield Headland Lea Line Lower Hardwick Bishon Common Bridstow Combe Bringsty Common Much Dewchurch Elmdale Cobnash Staplow Winnal Hope's Rough Ivington Staunton on Arrow Upper Welson Bowley Town How Caple Treaddow Weston under Penyard Middleton on the Hill Welsh Newton Sapey Bridge Peterstow Lower Hergest Glewstone Crossway Wynds Point Munsley Green Stocking Ladyridge Ocle Pychard Bredward Bodenham Bank Clouds Howton Rudhall Madley Aston Crews Bowley Lane Sutton St Michael Much Cowarne Middle Maes-coed Pipe Aston Nextend Kilpeck Fiddler's Green Byton Hand Craswall Felton Grittlesend King's Thorn Ongar Street Howle Hill Stoke Prior Lawton Clock Mills Pen-y-Park Holmer Newton Upper Lye Bellamore Ryelands Leominster Shenmore Lower Burton Hom Green Thruxton Leinthall Starkes Brampton Abbotts Tarrington Pen-pwll-sond Weobley Turkey Tump Little Doward Moccas Aylestone Hill Wynn's Green Credenhill Crick's Green Limebrook Bosbury Bullinghope Eardisland Cornett Linley Green Lower Todding Lower Grove Common Buckcastle Hill Foxley Llanwarne Nupton Trumpet Dancing Green Nutfield Kerry's Gate Little Common Nokelane Head Trereece Haven Mordiford Vowchurch Common Franklands Gate Snodhill Whitechurch Maund Monmarsh Pembridge Stony Cross Dulas Clifford Bringewood Forge Docklow Munderfield Row Bailey Lane End Linton Hill White Rocks Upper Hardwick Upton Bishop Wormsley Allensmore The Heath High Lane Ballsgate Common Withington Marsh Marstow / Llanmartin Tidnor Barrelhill Green Kymin Wyson Greytree Birley The Marsh Red Hill Jug's Green Wolferlow Pentre-Jack Brick End Marden Broadmoor Common Little Brampton Great Doward Strangford Adforton Belmont Storridge Dormington Coldharbour Gorsley Common Shutton Ludstock Wormelow Tump Green Crize Stoke Edith West Town Kingswood The Riddle Luston Cophill Aston Little Tarrington Ballingham Enmore Field King's Caple Eau Withington Shucknall The Broad Symonds Yat