Luxury Brand Advertising in Ashperton

Get in touch

Luxury Brand Marketing in Ashperton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ashperton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR8 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ashperton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ashperton

True luxury need not be directly communicated but instead experienced.

Consumers in Ashperton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ashperton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Ashperton (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Wormelow Tump Carey Much Dewchurch Rowlestone Meer Common Sapey Common Kynaston Green Crize King's Pyon Hendre Cophill Eign Hill Hegdon Hill Wellington Heath Sutton St Nicholas Stapleton Bearwood Mordiford Swainshill Headland Pict's Cross Kingstone Norton Wood Marston Stannett Ledgemoor Bridstow Munderfield Stocks Lower Bearwood Lyonshall Hereford Donnington Upper Marston Lower Breinton College Hill Turnastone Brockhampton Monkhide Longtown Grafton Kilpeck Dilwyn Rowland's Green Moreton Jeffries Westbrook Woonton Ash Welshman's Lane Bodenham Moor Mansel Lacy Walterstone Lower Southfield Newton Cross Llyde Swinmore Common West Hill Great Doward Baysham Bredenbury Pen-allt Dancing Green Grendon Green Old Forge Cholstrey Lower Broxwood Lea The Leys Fownhope Lyne Down Birtley Old Gore Wormbridge Brinsop Five Bridges Newton Little Tarrington Orleton Common Bagwyllydiart Kingsland Beggars Ash Shawl Wofferwood Common Batchfields Lower Kinsham High Lane Little Birch Three Ashes Fawley Chapel Shelwick Green Kinnersley Bircher Hope's Rough Withington Marsh Brobury Turkey Tump Allensmore King's Acre Wellington Bleak Acre Bowley Town Lyde Cross Lugwardine Brilley Mountain Leysters Brelston Green Lower Todding Wilson Blakemere Bicton Upper Dormington Winforton Byton Hand Staplow Evesbatch Eastnor Coughton Stagbatch Bartonsham Lower Egleton Sallys Dukes Llandinabo Byton Stretton Sugwas Brimfieldcross Strangford Wetmore Park Gate Limebrook Vowchurch Risbury Merbach Calver Hill Docklow Ford Wolferlow Newton Westfield Blackmarstone Ashfield Tupsley Luston Aylton Wynn's Green Cobhall Common Bolstone Weirend Stowfield Crow Hill Moccas Burmarsh Three Crosses Didley Old Wharf Streamford Burghill Bobblestock Burcher Barton Court Phocle Green Crossway Llanwarne Buckcastle Hill Knapton Green Winnal Common Norton Canon Cabal Pipe Aston Sapey Bridge Ludstock St Weonards Coxall Upper Lye Symonds Yat Castle Frome Lower Harpton White Cross Elton's Marsh Flintsham Brierley The Knapp Edwyn Ralph Stowe Monnington on Wye Whitbourne Luntley Shobdon Michaelchurch Escley Ganarew Kivernoll Dorstone Shucknall Middleton Lower Buckenhill Leinthall Starkes Netherton Elms Green Wayend Street Felton Stoke Prior Upton Bishop Letton Kenchester Stoneyard Green Amberley Belmont Chance's Pitch Kimbolton Dorstone Netherton Monmarsh Brinsop Common Little Hereford Trolway Tyberton Pow Green Isle of Rhea Woolhope Tarrington Common Hyde Ash Knill Little Marcle Birchend Broadmoor Common Upper Colwall Millhalf Deerfold Red Rail Grittlesend Tillington Common Llancloudy Callowside Huntington Kingswood Dinedor Camp Leysters Pole Westmoor Foy Fine Street Urdimarsh Orleton Kinton Whitney-on-Wye Tillington Aston Lulham Checkley Upper Hill Bromsash Trereece Ross-on-Wye Moorcot Pencombe West Town Perton Peterchurch Credenhill Sandyway Ruxton Staunton on Wye The Moors Broad Oak Ballingham Newman's Place Stansbatch Nokelane Head Pembridge Much Marcle Munsley Sunset Stoke Lacy Nash Trelough Marstow / Llanmartin Panks Bridge Hartleton Burley Gate Cusop Woolhope Cockshoot Bishon Common Portway The Weaven Hildersley Weobley Marsh Upper Lyde Horseway Head Uphampton Ballsgate Common Stockingfield Rushall Bodenham Bank Wacton Downton on the Rock Byford Tedstone Wafer Colwall Stone Walterstone Common Upper Sapey Scotland Bank Clencher's Mill Eardisland Hom Green Little Merthyr Baron's Cross Arrow Green Breinton Common Pencoyd Ebnall Lower Town Kington Middleton on the Hill Goodrich Sellack Hopley's Green Brick End Rotherwas Coldharbour Upper Breinton Hardwicke Yatton Newlands Newtown Dinedor Cross Falcon Winter's Cross Upper Buckenhill Whyle Fromington Lucton Durlow Common New Street Tidnor Old Country Callow Marsh Hill Gate Perrystone Hill Priory Wood Bredward Linton Rodd Aylestone Hill Moor Park Clehonger Linton Hill Green Lane Wylde The Riddle Pontshill Saffron's Cross Leintwardine Newtown Widemarsh Shutton Upper Grove Common Pontrilas Treaddow Acton Beauchamp Elmdale Upcott Titley Withington Woodbrook Veldo Ballingham Hill Crozen Upper Welson Orcop Hill Haven Stretford Little Cowarne Crizeley Hamnish Clifford Kingsfield Cockyard Todding Aymestrey Urishay Common Grendon Bishop Sutton Marsh Marden Preston Marsh The Parks Stony Cross Sarnesfield Common Hill Llanrothal Flaggoners Green Prior's Frome Bringsty Common Dodmarsh Wormsley Gilfach Upper Hardwick Hill-field Newton Comberton Bromyard Downs Ivington Winnal Much Birch Leominster Bishops Frome Overross Bradnor Green Mansell Gamage Aston Crews Ledicot The Broad Ledbury Stanley Hill Sollers Dilwyn Staunton on Arrow Hope under Dinmore Walford Ridge Hill Lower Hergest Aconbury Bishopstone Lewis Wych Tretire Marlow Mortimer's Cross Little Hill Lea Line Crumpton Hill Tumpy Lakes Tarrington Floodgates Clifford Westhope Humber Stoke Cross Upper Hergest Munsley Green Dulas St Owen's Cross Ashperton Linley Green Craswall Nunnington Little Gorsley The Wymm Leinthall Earls Hungerstone Bradlow Little Doward Mahollam Pikestye Hatfield Welsh Newton Westhide Grantsfield Becknell Middle Maes-coed Bringewood Forge Snodhill Weston Beggard Bodenham Cock Gate The Heath Sugwas Pool Thruxton Clodock How Caple West Lydiatt Mathon Marlbrook Hillhampton Crowmoor Callow Ashley Moor Ewyas Harold Hales Bank Munderfield Row Westfields Pixley Pen-pwll-sond Garway Hill Alder's End Lower Welson Coddington Putson Willersley Stocking Loxter Preston on Wye Upper Town Eastwood Eardisley Peterstow Newton Farm Tedstone Delamere Glewstone Bush Bank Rudhall Norbridge The Forge Cornett Bosbury Pudleston Ongar Street Howton Bridge Sollers Eyton Ullingswick Richards Castle Hope Mansell Stoke Lane Cold Green Bowley Lane Bycross Clock Mills Poolmill Almeley Merrivale Stretford Court Hinton Letton Parkway Golder Field Aulden Waterloo Nextend Acton Green Even Pits Llangrove Dormington Buckton Ocle Pychard Enmore Field Lower Green Preston Wynne Kingstone Monkland Birley Hurstley Edvin Loach Orcop Wyson Dinedor Stony Cross Hagley Ryelands Wilton Sutton St Michael Brimfield Wynds Point Weston Crocker's Ash Headbrook White Rocks Moorfields Bellamore Huntington The Marsh Putley Common Penguithal Moorhampton Hill Hole Aston Ingham Harewood End Brinkley Hill Yarsop Lower Rabber Bowley Yarpole Holme Marsh Covender Bailey Lane End Logaston Rodd Hurst Wharton Welsh Newton Common Archenfield Llanveynoe Upper Wootton Pentre-Jack The Vauld Eaton Nupton Moreton on Lugg Evendine Lugg Green Crossway Birchall Holywell Abbey Dore Upperton Putley Green Leys Hill Broomy Hill Ridgeway Cross Jug's Green Eau Withington King's Caple Hill of Eaton Thornbury Newton Great Brampton Upper Egleton Poolpardon Kymin Hampton Bishop Franklands Gate Ryeford Goose Pool Whitechurch Maund Adley Moor Colwall Trewen Holmer Ladyridge Elton Little Common Pipe and Lyde Bullinghope Stanford Bishop Wellington Marsh Woonton Eaton Bishop Lingen Portway Common Bach Chickward Field's Place Munstone Marlas Cobnash Little Brampton Weston under Penyard Llangarron Barrelhill Green Stretford Broadway Lands King's Thorn Biddlestone Stretton Grandison Hawkersland Cross Lower Lye Lower Hardwick Altbough Moreton Red Hill Pool Head Pontshill Marsh Burrington Storridge Symonds Yat West Cradley Michaelchurch Lower Maes-coed Haven Wootton Byford Common Hunderton Shenmore Wormbridge Common Brookfield Garway Sellack Boat Larport Portfields Little Garway Upper Kinsham Newtown Parkway Ham Green Whitton The Fording Tudorville Upper Wellington Canon Bridge Gorsley Common Twyford Common Shelwick Wood End Yazor Litmarsh Rushock White Stone Whitchurch Welsh Bicknor Howle Hill Brockmanton Crick's Green Bromyard Lower Wootton Greytree Rhydspence Sutton Lakes The Cleaver Greenhill Llanrosser Combe Moor Foxley Bacton Fiddler's Green Brampton Abbotts Bull's Hill Weobley Venn's Green St Margarets Much Cowarne Penrhos Canon Frome Archenfield Walker's Green Upper Broxwood Walford Pen-y-Park Bartestree Trumpet Putley The Bage Stockton Claytons Upper Maes-coed Lawton Moorend Cross Beavan's Hill Portway Bredwardine Marston Holme Lacy Madley Lower Bullingham Ruckhall Kentchurch Colwall Green Fromes Hill Halmond's Frome Ruxton Green Brilley Sollers Hope Canon Pyon Maund Bryan Hales Wood Shirl Heath Yarkhill Vowchurch Common Adforton Almeley Wootton Brampton Bryan Auberrow Kerne Bridge Waller's Green Lower Grove Common Woonton Upper Hamnish Catley Southfield Pencraig Steen's Bridge Meadow Green Totnor Nutfield Collington Woods Eaves Stony Cross Hole-in-the Wall Little London Portway Clouds Kerry's Gate Ailscroft Lower Burton Hoarwithy Goodrich Cross Wigmore The Hundred Little Dewchurch Ryelands Combe Ashton New Town Easthampton Stoke Edith Broad Green Upton Crews