Media Planning in Cradley

Get in touch

Media Planners in Cradley

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in WR13 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Cradley for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Cradley

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Cradley (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Upper Kinsham Enmore Field Upper Wootton Marston Stannett Storridge Welsh Newton Ridge Hill Kingsfield Holme Lacy Dodmarsh Hyde Ash Parkway Little Garway Westhope The Marsh Marston Green Lane Swainshill Brockhampton Burley Gate Sapey Common Fromington Knapton Green Putley Common Upcott Ryelands Little London Llancloudy Winnal Colwall Green Shobdon Marlow Llandinabo Broomy Hill Huntington Sutton Marsh Linley Green Byford The Moors Dukes Penguithal Burcher High Lane Kimbolton Little Marcle Edvin Loach Poolmill Pencoyd Edwyn Ralph Crick's Green Cornett Letton Burrington Moreton Jeffries Wormbridge Ruckhall Upper Welson Bromyard Lower Lye Snodhill Ebnall Cold Green Norton Canon Weston under Penyard Dinedor Aston Ingham Wilton Woods Eaves Hagley Lugg Green Larport Munstone Stretford Wormelow Tump Ford St Owen's Cross Wormsley Haven Hampton Bishop Crossway Garway Hill Llangarron Cockyard Woonton Hawkersland Cross Cobnash King's Caple Weston Pen-allt Nash Eign Hill Ryeford Llanveynoe Ham Green Ailscroft Stoke Lane Batchfields Prior's Frome Park Gate Catley Southfield Much Cowarne Three Crosses Bicton Waterloo Orleton Common Ocle Pychard White Stone Symonds Yat Hegdon Hill Broadmoor Common Bartonsham Merrivale Clencher's Mill Lower Egleton The Knapp Widemarsh Aymestrey Withington Totnor Brilley Mountain Mahollam Coxall Crow Hill Sellack Yarsop Pipe Aston Tillington Common Cophill Horseway Head Sutton St Nicholas Brinsop Common The Parks Newton Upper Marston Bodenham Bank Archenfield Broadway Lands Sellack Boat Little Merthyr Shirl Heath Lyde Cross Pool Head Bishops Frome Breinton Common Falcon Fawley Chapel Whitney-on-Wye Kivernoll Hunderton Flaggoners Green Byton Hand Hom Green Yatton Mansell Gamage Marlas Yarpole Llanwarne Grafton Wylde Moor Park Ashley Moor Newlands Brockmanton Stoke Edith Leominster Lower Todding Bellamore Baysham Nupton Upper Grove Common Field's Place Adforton Acton Beauchamp Winnal Common Stowfield Shutton Michaelchurch Escley Lower Green Clouds Rudhall Treaddow Goose Pool Netherton Leintwardine Clock Mills Tedstone Wafer Greytree Moorhampton How Caple Veldo St Weonards Cabal Stanford Bishop Pencraig Common Hill Phocle Green Preston Marsh Hereford Dinedor Cross Vowchurch Common Portway Upper Broxwood Lower Rabber Fiddler's Green Clehonger Little Cowarne Leys Hill Bridge Sollers Sutton St Michael Tedstone Delamere Headbrook Streamford Peterchurch Venn's Green Wayend Street Preston Wynne Huntington Staunton on Arrow Upper Sapey Little Hereford Portway Meer Common Mordiford Yarkhill Welsh Newton Common Ryelands Bowley Town Rodd Hurst Ledbury Willersley Wharton Orleton Lewis Wych Orcop Deerfold Fine Street Munderfield Stocks Birtley Pontshill Upper Hergest Stockingfield Tyberton Lower Maes-coed Castle Frome Elton Ballingham Halmond's Frome Westfield Brobury The Broad Even Pits Urishay Common Holme Marsh Netherton Durlow Common Kerry's Gate Newman's Place Saffron's Cross Ballingham Hill Pikestye The Cleaver Letton Hill Gate Newton The Hundred Hales Bank Thornbury Wood End Checkley Leinthall Earls Walford Ross-on-Wye Belmont Rodd Nutfield Old Wharf Alder's End Lower Kinsham Felton Grittlesend Turkey Tump Weobley Hope under Dinmore Luston Brinsop Little Hill Hill-field Putson Leysters Pole Eaton Bishop Gorsley Common Stoke Prior Upper Lye Woolhope Elton's Marsh Foxley Humber Wellington Heath Tidnor Clodock Lower Harpton Bradnor Green Sarnesfield Franklands Gate Wyson Little Birch Tarrington Upper Town Bailey Lane End Lower Southfield Greenhill Turnastone Archenfield Walker's Green Pen-y-Park Preston on Wye The Bage Walterstone Lyonshall Allensmore Elmdale Penrhos Llangrove Hardwicke Shawl Pict's Cross Sollers Hope Stony Cross Blakemere Wacton Perrystone Hill Stowe Wellington Marsh Stretton Grandison Monmarsh Norton Wood Leysters Orcop Hill Hurstley Aconbury Pipe and Lyde Burghill Aston Eau Withington Urdimarsh Cholstrey Collington Bradlow Little Dewchurch College Hill Crowmoor Upper Wellington Middleton on the Hill Goodrich Bishopstone Wormbridge Common Yazor Hales Wood Upper Buckenhill Llanrothal Walterstone Common Kington Little Doward Bringsty Common Ashperton Eaton Parkway Coddington Bredenbury Pixley Putley Rowland's Green Easthampton King's Thorn Walford Risbury Whitton Flintsham Glewstone Craswall Lower Burton Upper Dormington Chickward Trumpet Dinedor Camp Monkhide Stretton Sugwas Hildersley Wetmore Todding Stoneyard Green Credenhill Eardisland Pen-pwll-sond Longtown Downton on the Rock Brimfieldcross Broad Oak Sallys Waller's Green Shelwick Green The Heath Whitechurch Maund Stanley Hill King's Pyon Stockton Pentre-Jack Steen's Bridge Stony Cross Becknell Ludstock Brookfield Newtown Altbough Byford Common Canon Frome Holmer Stretford Court Bosbury Birchend Bromyard Downs Luntley Shelwick Stony Cross Staplow Bagwyllydiart Brinkley Hill Byton Upper Hardwick Maund Bryan Gilfach Beggars Ash Dorstone Eyton Colwall Stone Moccas Limebrook Callow Marsh Hillhampton Upper Colwall Sapey Bridge Welshman's Lane Wilson Portfields Knill Aulden Lawton Newtown Loxter Amberley Woonton Eardisley Bull's Hill Brampton Abbotts Bringewood Forge Moorcot Buckcastle Hill Peterstow Grendon Green Ladyridge Vowchurch Pontshill Marsh Baron's Cross Pow Green Ganarew Biddlestone Logaston Old Country Wootton Eastnor Sandyway Crumpton Hill Pembridge Tretire Three Ashes Rhydspence Dilwyn Bodenham Moor Aylton Swinmore Common Hope Mansell Whitchurch Stocking St Margarets Crocker's Ash Woolhope Cockshoot Bowley Lane Green Crize Kenchester Kynaston Leinthall Starkes Norbridge Lower Welson Winforton Bullinghope Much Birch Sutton Lakes Hope's Rough Hartleton Bowley Callow Portway Tillington Little Gorsley Moorfields Lower Grove Common Staunton on Wye Shucknall Bearwood Ongar Street Nextend Much Dewchurch Eastwood Arrow Green Mathon Madley Upper Lyde Lower Hardwick Brelston Green Birchall Pencombe White Cross Trelough Portway Aylestone Hill Woonton Ash Wolferlow Hill of Eaton Common Bach Cock Gate Tarrington Common The Leys The Riddle Putley Green Dulas Hamnish Clifford Ledicot Sugwas Pool Bolstone Moorend Cross The Wymm Wynds Point Old Gore Almeley Wootton Didley Lower Bearwood Rowlestone Ridgeway Cross Bircher Great Brampton Elms Green Beavan's Hill Ledgemoor Foy Kingsland Little Tarrington The Weaven Lower Wootton Old Forge Litmarsh Claytons Ballsgate Common Bridstow Bartestree Mortimer's Cross Panks Bridge Calver Hill Marlbrook Howle Hill Linton Hill Mansel Lacy Michaelchurch Sollers Dilwyn Broad Green Comberton Hendre Nokelane Head Fownhope Trereece Bodenham Bredwardine Lea Upper Egleton Combe Lower Broxwood Llanrosser Stoke Lacy Chance's Pitch Sunset West Town Marden Poolpardon Adley Moor Docklow The Fording Lingen Thruxton The Forge Stoke Cross Blackmarstone Cusop Symonds Yat West Holywell Hungerstone Crizeley West Hill Auberrow Acton Green Ashton Isle of Rhea Ruxton Green Munsley Green Upper Hill Moreton Monnington on Wye Kentchurch Lower Bullingham Harewood End Strangford Red Hill Richards Castle Ullingswick Hinton Monkland Millhalf Lyne Down Crossway Golder Field West Lydiatt Carey Haven Meadow Green Upton Bishop Titley Red Rail Crozen Lulham Bacton Pudleston Lower Buckenhill Kilpeck Tupsley Uphampton Donnington Bishon Common Lugwardine Five Bridges Brierley Bush Bank Bleak Acre Coughton Newton Farm Overross Little Brampton Kingswood Middleton Burmarsh Jug's Green Ivington Wellington White Rocks Priory Wood Bredward Bobblestock Upper Hamnish Stapleton Munderfield Row Fromes Hill Upperton Ashfield Dorstone Newton Hopley's Green Wofferwood Common Hoarwithy King's Acre Westbrook Lower Town Withington Marsh Brick End Barton Court Brampton Bryan Grantsfield Upper Maes-coed Evendine Scotland Bank Lucton Kingstone Trolway New Town Colwall Kinnersley Tudorville Aston Crews Stansbatch Birley Woodbrook Canon Pyon Weston Beggard Hill Hole Tumpy Lakes Kymin Kingstone Callowside Ewyas Harold Middle Maes-coed Buckton Westmoor Twyford Common Wynn's Green Nunnington Stagbatch Newtown Bycross Whitbourne Lea Line Lower Hergest Perton Rotherwas Barrelhill Green Howton Hole-in-the Wall Dancing Green Floodgates Ruxton Brilley Goodrich Cross Covender Rushall Whyle Weirend Munsley Kerne Bridge Clifford Upper Breinton Coldharbour Westhide Marstow / Llanmartin Bromsash Rushock Grendon Bishop Canon Bridge Wigmore Cross Llyde Little Common Pontrilas Shenmore Trewen Hatfield Great Doward Cobhall Common Winter's Cross The Vauld Newton Kinton Upton Crews Evesbatch Lower Breinton Much Marcle Westfields Welsh Bicknor Linton Stretford Moreton on Lugg Abbey Dore Newton Headland Almeley New Street Weobley Marsh Cradley Garway Combe Moor Merbach Brimfield Dormington