Media Planning in Llanveynoe

Get in touch

Media Planners in Llanveynoe

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR2 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Llanveynoe for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Llanveynoe

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Llanveynoe (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Callow Marsh Streamford Pen-y-Park Loxter Clehonger Panks Bridge Brookfield Holme Marsh Bowley Lane Lower Southfield Alder's End Leominster Monnington on Wye Upper Lyde Baysham Isle of Rhea Hole-in-the Wall Orcop Hill Winter's Cross Shawl The Weaven Archenfield Sugwas Pool Putley Green Ailscroft Mansell Gamage Putley Common Pool Head Haven Castle Frome Michaelchurch Westhide Upper Hergest Little Tarrington Woonton Ash Shirl Heath Birtley Putley Wolferlow Dancing Green Putson Adley Moor Turnastone Moorhampton Mahollam Stony Cross Five Bridges Hope under Dinmore Ewyas Harold Aulden Munstone Lower Green Deerfold Bishops Frome Wormbridge Staplow Perrystone Hill Tudorville Sarnesfield Monkhide Carey Hardwicke Brelston Green Pipe and Lyde Symonds Yat Stretton Grandison Rushock St Weonards Eardisley Orleton Logaston Moorcot Combe Bearwood Arrow Green Upton Crews Cradley Moreton White Stone Lower Rabber Stanford Bishop The Heath Three Crosses Bleak Acre Abbey Dore Treaddow Hom Green Combe Moor Stowfield Ivington Bodenham Clifford Whitchurch Bodenham Bank Walterstone Walford Brilley Shenmore Woods Eaves Goodrich Cross Welsh Bicknor Rotherwas Lower Welson Westfields Leysters Pole Cophill Auberrow Cross Llyde Burley Gate Leys Hill Richards Castle Marlas Park Gate Woolhope Cockshoot Nutfield Bromyard Uphampton Dinedor Camp Yarsop Limebrook Little Hereford Didley Red Hill Willersley Common Bach Lower Maes-coed Headland Golder Field Broad Oak Covender Lyne Down Llangarron Coughton Crossway Stoke Lane Bullinghope Urishay Common Vowchurch Colwall Parkway Broad Green Aylton Crumpton Hill Snodhill Aston Crews Norton Canon Clodock Bircher Dodmarsh Cholstrey Brierley Little Dewchurch White Cross Bringsty Common Greenhill Flintsham Symonds Yat West Steen's Bridge Broadway Lands Clencher's Mill Dormington Mordiford Sutton Marsh Llanveynoe Cold Green Knill Trelough Archenfield Westmoor Lower Kinsham Grendon Bishop Shucknall Hagley Bodenham Moor Marston Sellack Boat Pow Green Widemarsh Tidnor Kynaston Maund Bryan Sollers Dilwyn Portway Ridge Hill Staunton on Wye Brockhampton Norton Wood Pencoyd Upper Colwall Colwall Green Breinton Common Munsley Bowley Town Pen-pwll-sond Eardisland Weston Kilpeck Canon Frome Fawley Chapel Old Gore Credenhill Brampton Bryan Yarkhill Little Merthyr High Lane Bacton Luntley Lower Burton Ruxton Green Fromes Hill Upper Wootton Comberton Upper Hill Pontshill Amberley Sutton St Nicholas Clouds Kenchester Crowmoor Ruxton Winnal Lulham Much Marcle Turkey Tump Glewstone Cock Gate Kimbolton Old Forge Bagwyllydiart Brinkley Hill Portway Portway Ballingham Hill Coxall Twyford Common The Cleaver Birchall Withington Hill Gate Franklands Gate St Margarets Wharton Orcop Garway Hill Perton The Broad Newton Waller's Green Pikestye Little London Broomy Hill Pipe Aston Newtown Wetmore Bartestree Walford Woodbrook Llancloudy Harewood End Rowlestone Litmarsh Kerry's Gate Bradlow Llanrosser Yazor Dorstone Welsh Newton Common Todding Wellington Marsh Pen-allt Lingen St Owen's Cross Ullingswick Rushall Crow Hill Linley Green Newman's Place Orleton Common Aymestrey New Street Sutton Lakes Kingswood Upper Town Upper Kinsham Eaton Bishop Shelwick Fiddler's Green The Vauld Sandyway Bishopstone Bellamore Humber Byford Common Ham Green Crocker's Ash Sellack Lewis Wych Yarpole Downton on the Rock Welsh Newton Upper Breinton Garway Stoke Lacy Kingstone Waterloo Coldharbour Hoarwithy Trolway Crozen Howle Hill Lugwardine Barrelhill Green Beavan's Hill Moorend Cross Bredwardine Docklow Bartonsham College Hill Eaton Totnor Burmarsh Wayend Street Tretire Portfields Great Brampton Foy Upcott Ashperton Wylde Headbrook Floodgates Stretton Sugwas Gilfach Strangford Brimfieldcross Little Marcle Tyberton Byford Nokelane Head Brimfield Wilson Pencombe Grendon Green Cabal Phocle Green Kinton Lea Hegdon Hill Old Wharf Hildersley Callow Risbury Bobblestock Wellington Fromington Altbough Barton Court Newlands Evendine Lower Buckenhill King's Pyon Green Crize Tupsley Upper Maes-coed Ballsgate Common Leysters Craswall Much Birch Ladyridge Knapton Green Dulas Crossway Horseway Head Marlow Luston Tillington Pixley Swainshill Middle Maes-coed Lower Hardwick Peterchurch Jug's Green Ruckhall Birley Kinnersley Callowside Newton Walker's Green Ledgemoor Lower Hergest Brockmanton Stapleton Marstow / Llanmartin Aston Ingham Ashley Moor Westfield Ryeford Tedstone Delamere Eyton Broadmoor Common Hartleton Llanwarne Much Dewchurch Elton's Marsh Walterstone Common Hill-field Pict's Cross Ongar Street Welshman's Lane Lower Bullingham Byton Acton Beauchamp Yatton Wormsley Wellington Heath Weston under Penyard Stony Cross Nash Edwyn Ralph Moccas Pontrilas Munsley Green Lower Lye Upper Grove Common Ganarew Leinthall Starkes Green Lane Stony Cross Evesbatch Kingsland Brick End Brobury Bowley Shutton Falcon Stretford Kymin Mortimer's Cross The Marsh The Fording Withington Marsh Winnal Common Baron's Cross Lawton Rudhall Upton Bishop Munderfield Stocks Holmer Dinedor Easthampton Bush Bank Cobnash The Hundred Little Birch Weobley Eau Withington Upper Broxwood Peterstow Dilwyn Crizeley Even Pits Wynds Point Bredward Tarrington Common Lea Line Hope Mansell Whitbourne Overross Stagbatch Upper Sapey Stoke Edith Byton Hand Upper Welson Enmore Field Wood End Ashton Monkland Nupton Stanley Hill Bishon Common Bosbury Hungerstone Felton Foxley Marden Bridstow Whitney-on-Wye Upper Egleton Woonton Llandinabo Edvin Loach Greytree Sallys Upperton Lower Broxwood Lower Bearwood Bycross Hyde Ash Newton Marston Stannett Batchfields Red Rail Ford Newton Farm Ledicot Lower Town Lyonshall Little Gorsley Elms Green Little Doward Moor Park Sollers Hope Bridge Sollers Hampton Bishop Weston Beggard Wyson Lower Wootton Ledbury Blakemere Nunnington Netherton Buckton Staunton on Arrow Vowchurch Common Urdimarsh Hatfield Calver Hill Hill of Eaton Hales Bank Stoke Prior Middleton on the Hill Hinton Woolhope Ballingham Preston Marsh Huntington Wynn's Green Netherton The Knapp Almeley Whitechurch Maund Chickward Hawkersland Cross Ryelands Elton Leinthall Earls The Moors Kingstone Almeley Wootton Parkway Cusop Storridge Bailey Lane End Howton Swinmore Common Newton Linton Hill Kington Pudleston Lower Todding Halmond's Frome Chance's Pitch Little Garway Adforton Tumpy Lakes The Leys Eastnor Buckcastle Hill Leintwardine Lyde Cross Trewen King's Acre Thornbury Rowland's Green Hurstley Venn's Green Ludstock Burghill Merrivale Hunderton Little Hill Ashfield Hales Wood Durlow Common Old Country Donnington Blackmarstone Cockyard Linton Great Doward Hamnish Clifford Newton Newtown Colwall Stone Bicton Mathon Wigmore Canon Pyon Longtown Burrington Checkley Hope's Rough King's Thorn Lower Egleton Pontshill Marsh Pembridge Wormelow Tump Kivernoll Marlbrook Preston on Wye Wormbridge Common Letton Titley How Caple Woonton West Hill Little Cowarne Kingsfield The Bage Fine Street Dorstone Penguithal Moreton on Lugg Holme Lacy Sapey Common Brinsop Common King's Caple West Town Nextend Madley Poolmill Much Cowarne Moreton Jeffries Upper Buckenhill Whyle Aston Haven The Parks Rhydspence Lower Harpton Trereece Larport Grantsfield Upper Marston Birchend Grittlesend Mansel Lacy Wootton Newtown Portway Kerne Bridge Ocle Pychard Brampton Abbotts Ridgeway Cross Preston Wynne Becknell Shelwick Green Goose Pool Tarrington Middleton Llanrothal Veldo Moorfields New Town Trumpet Westbrook Three Ashes Westhope Canon Bridge Ryelands Rodd Tillington Common Bolstone Aylestone Hill Shobdon Flaggoners Green Priory Wood Wilton Burcher Wacton Hendre Acton Green Prior's Frome Elmdale Bull's Hill Tedstone Wafer Upper Dormington Bromyard Downs Gorsley Common Sunset Stansbatch Ebnall Crick's Green Bredenbury Collington Grafton Cobhall Common Munderfield Row Coddington Upper Lye Clock Mills Stowe Stoke Cross Thruxton Rodd Hurst Cornett Merbach Eign Hill Pencraig Scotland Bank Lower Breinton Bringewood Forge Norbridge Huntington Fownhope Common Hill Claytons Little Common Hill Hole Goodrich Michaelchurch Escley Biddlestone Stoneyard Green Millhalf Eastwood Weobley Marsh Lugg Green Hopley's Green Upper Hamnish Lower Grove Common Meadow Green Allensmore Little Brampton Dukes Stretford Meer Common White Rocks Lucton Kentchurch Whitton Brinsop Upper Wellington Letton Bromsash Saffron's Cross Penrhos Wofferwood Common The Wymm Weirend Brilley Mountain West Lydiatt Catley Southfield The Riddle Upper Hardwick The Forge Pentre-Jack Stockton Dinedor Cross Aconbury Ross-on-Wye Poolpardon Holywell Hillhampton Llangrove Monmarsh Stretford Court Bradnor Green Hereford Beggars Ash Belmont Winforton Field's Place Stockingfield Sapey Bridge Sutton St Michael Stocking