Media Planning in Leominster

Get in touch

Media Planners in Leominster

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR6 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Leominster for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Leominster

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Leominster (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Ledicot Orleton Common Archenfield Mahollam Swinmore Common Tedstone Delamere Bolstone Hamnish Clifford Newman's Place Kilpeck Kerry's Gate Middleton on the Hill Whitney-on-Wye Orcop Hill Shenmore Kimbolton Field's Place Moreton Tarrington Carey Putley Waller's Green Clodock Wormbridge Westhope Lewis Wych Perton Bradnor Green Tidnor Flintsham Cornett Westfields Pixley Larport Aston Crews Hales Wood Treaddow Combe Flaggoners Green Coughton Aulden Bredenbury Stockton Eardisley Titley Little Hill King's Thorn Floodgates Archenfield Franklands Gate Upper Grove Common Five Bridges Cholstrey Dukes Downton on the Rock Swainshill King's Acre Bailey Lane End White Stone Walker's Green Newtown Woonton Ash Aylton Bush Bank Hungerstone Clifford Crow Hill Munderfield Stocks Wharton Canon Frome Richards Castle Colwall Stone Llancloudy Dorstone Deerfold Mathon Great Doward Letton King's Pyon Hales Bank Bacton Merrivale Symonds Yat West Crocker's Ash Headbrook Becknell Stanford Bishop Upper Dormington Hatfield Newton Putson Haven Crowmoor Brimfield Lower Maes-coed Ashley Moor Brockhampton Venn's Green St Weonards Sugwas Pool Winforton Hendre Ashfield Crumpton Hill Brampton Bryan Crizeley Monkland Dorstone Covender Kingswood Eaton Dulas Wood End Thruxton Holme Marsh Nutfield Staplow Cross Llyde Pipe Aston Baysham Kingsland Upper Marston Storridge Letton Pudleston Middle Maes-coed Upper Kinsham Wynds Point Little Brampton Burmarsh Upcott Marlas Byton Hand Moorcot Holme Lacy Kington Nokelane Head Ford Portfields Upperton Dinedor Camp Eign Hill Bringsty Common Overross Kivernoll Birtley Monnington on Wye Hope under Dinmore Whitchurch Newton Farm Norton Wood Luston Checkley Wellington Marsh Barrelhill Green The Weaven Westmoor Ledgemoor Three Ashes Weston Beggard Pencoyd Howle Hill Kingsfield Much Birch Red Hill Poolpardon Holmer Great Brampton Tyberton Ashperton Preston on Wye Upper Lyde Woolhope Cockshoot Leysters Pole Upton Bishop Dilwyn Bromyard Lower Harpton Little Merthyr Portway Marstow / Llanmartin Penguithal Buckcastle Hill Welsh Newton Munsley Green Moorend Cross Priory Wood Abbey Dore Collington Byford Callowside Netherton Snodhill Sunset Lower Todding Portway Strangford Kynaston Newton Leinthall Starkes Tumpy Lakes Pontshill Marsh Broadmoor Common Phocle Green Aylestone Hill Veldo Bull's Hill Whyle Dancing Green Hill-field Horseway Head Sandyway Ruxton Green Altbough Tretire Evendine Tudorville Upper Hardwick Edvin Loach The Wymm Stapleton Mansell Gamage Coddington Green Lane Lower Lye The Heath Upper Town Little Cowarne King's Caple Lower Southfield Walford Lucton Poolmill Crozen Lower Breinton Bowley Town Upper Hamnish Common Hill Little Garway Colwall Rushall Burrington Bredwardine Grantsfield Munderfield Row Peterchurch Docklow Stony Cross Wyson Brinsop Ruxton Isle of Rhea Chickward Newtown Lower Green Stretton Grandison Marston Stannett Lower Town Ryeford Huntington Lea Line St Owen's Cross Parkway Burcher Michaelchurch Escley Weston Elton Hampton Bishop Marlow Parkway Ullingswick St Margarets Brick End Turkey Tump Rudhall Llanveynoe Bodenham Humber Beggars Ash Claytons Lawton Donnington Withington Preston Marsh Yatton Crossway Lower Burton Risbury Llanwarne Much Dewchurch Hope's Rough Stocking Leysters Cophill Kinnersley Elton's Marsh Bowley Meer Common Brelston Green Upper Maes-coed Fromes Hill Winnal Common Wylde Bartestree Welshman's Lane Luntley Mortimer's Cross Trolway Pool Head Shucknall Stretford Upper Wootton Newtown Sutton Marsh Wofferwood Common Tupsley Hillhampton Pen-pwll-sond Norton Canon Lower Kinsham Fine Street Ailscroft New Street The Cleaver Urdimarsh Shelwick Almeley Whitechurch Maund Belmont West Hill Barton Court Peterstow Hill Gate Trewen Crossway Ridgeway Cross Putley Green Bleak Acre Grafton Rushock Leinthall Earls Portway Penrhos Stowfield Blackmarstone Durlow Common Clock Mills Mansel Lacy Broad Green Yarsop Shelwick Green Yazor Upper Hergest Goodrich Cross Walterstone Common Kentchurch Sellack Kinton Ryelands Llanrothal Acton Green Knapton Green Bagwyllydiart Goose Pool Coxall Stony Cross Marston Little Gorsley Felton Greytree Ongar Street Grendon Bishop Hom Green Much Marcle Whitbourne Nash Cold Green Shutton Broadway Lands Orcop Bycross Munsley Little Hereford Birchend Litmarsh Ballingham Hill Stoke Lacy Lower Broxwood Bishopstone Bellamore Upper Hill Ross-on-Wye Shobdon Almeley Wootton Scotland Bank Woonton Upper Sapey The Riddle Linton Hill Evesbatch Canon Bridge Turnastone Mordiford Buckton The Leys Michaelchurch Wayend Street Craswall Moreton Jeffries Moor Park Netherton Three Crosses Leominster Harewood End Wacton Newlands Pipe and Lyde Pow Green Stoke Edith Hartleton Allensmore Kenchester The Vauld Eau Withington Eastwood Wynn's Green Rodd Eyton Twyford Common Castle Frome Pencraig Shawl Stretford Hope Mansell Ham Green Little Dewchurch Monkhide Wigmore Glewstone Portway Todding Waterloo Pen-y-Park Grendon Green Lugg Green Welsh Bicknor Tedstone Wafer Rowlestone Wormbridge Common High Lane Llandinabo Pen-allt Moreton on Lugg Bridge Sollers Upper Lye Lulham Nupton Sutton St Michael Stretford Court Wormsley Easthampton Hildersley Woodbrook Wilton Orleton Lower Hergest Goodrich Upper Colwall Clehonger White Cross College Hill Upper Welson Coldharbour Batchfields Holywell Hyde Ash Cock Gate The Fording Trereece Ewyas Harold Cockyard Nunnington Byton Bringewood Forge Lower Buckenhill Munstone Rodd Hurst Fownhope Foy Ledbury Yarpole The Knapp Bishon Common Wilson Rotherwas Saffron's Cross Stoneyard Green Grittlesend Merbach Lower Bullingham Bicton Ganarew Hill of Eaton Dodmarsh Even Pits Old Forge Byford Common Widemarsh Linley Green Auberrow Gilfach Ballsgate Common Aymestrey Upper Egleton Moorfields The Parks Kerne Bridge Brinsop Common Uphampton Bosbury Stony Cross Bishops Frome Credenhill Ludstock Lea Ashton Red Rail Middleton Brookfield Common Bach Trumpet Didley Sarnesfield Sollers Dilwyn Newton Lyde Cross Withington Marsh Linton Putley Common Rowland's Green Catley Southfield Urishay Common Little Marcle Westbrook Winter's Cross The Marsh Foxley Westhide Shirl Heath Moorhampton Beavan's Hill Brilley Hardwicke Cusop Comberton Lower Rabber Llangarron Pembridge Bromsash Woolhope Stoke Cross Stansbatch Hoarwithy Ivington Birley Kymin Winnal Sapey Bridge Stowe Lower Wootton Lyonshall Jug's Green Hopley's Green Marlbrook Totnor Aston Ingham Blakemere Meadow Green Fromington Alder's End Amberley Callow Marsh Wellington Heath Little London Sutton St Nicholas Upper Broxwood Hill Hole Bradlow Ebnall White Rocks Walford Bodenham Moor Elms Green Park Gate Clouds Hereford Adley Moor Sellack Boat Old Gore Steen's Bridge Much Cowarne Colwall Green Pencombe Thornbury Logaston Sollers Hope Tillington Vowchurch Common Maund Bryan Stanley Hill Hagley Burley Gate Upton Crews Pontrilas Brockmanton Tarrington Common Lower Hardwick Stretton Sugwas Aston Symonds Yat Streamford Sutton Lakes Kingstone Ruckhall Bearwood Arrow Green Woods Eaves Cobnash Woonton The Forge Rhydspence Vowchurch Hunderton Knill Westfield New Town Llangrove Crick's Green Fawley Chapel Baron's Cross Acton Beauchamp Cobhall Common Stockingfield The Broad Sallys Adforton Old Country Calver Hill Dormington Broad Oak Headland Brampton Abbotts Ocle Pychard Green Crize Bircher Brilley Mountain Leintwardine Stoke Prior Wootton Madley Staunton on Arrow West Lydiatt Canon Pyon Newton Elmdale Broomy Hill Whitton Chance's Pitch Pikestye Panks Bridge Breinton Common Cabal Bromyard Downs Golder Field Stoke Lane Staunton on Wye Lugwardine Lingen Callow Willersley Eastnor Hole-in-the Wall Longtown Wormelow Tump Birchall Eardisland Haven Newton Enmore Field Hawkersland Cross Lower Egleton Upper Wellington Bowley Lane Bredward Tillington Common Wellington Fiddler's Green Ryelands The Hundred Weirend Leys Hill Limebrook Falcon Weston under Penyard Stagbatch Weobley Marsh Aconbury Loxter Moccas Brierley Walterstone Monmarsh Huntington Yarkhill Brobury Pict's Cross Garway Hill Welsh Newton Common The Bage Preston Wynne Hurstley Little Birch Hegdon Hill Nextend Weobley West Town Pontshill Bobblestock Ridge Hill Halmond's Frome Bridstow Ballingham Hinton Little Common Little Tarrington Lower Welson Ladyridge Trelough Lower Grove Common Perrystone Hill Dinedor The Moors Dinedor Cross Greenhill Upper Breinton Bullinghope Brinkley Hill Burghill Biddlestone Wolferlow Bodenham Bank Old Wharf Gorsley Common Lyne Down Combe Moor Garway Norbridge Wetmore Lower Bearwood Bartonsham Clencher's Mill Eaton Bishop Howton Pentre-Jack Millhalf Upper Buckenhill How Caple Sapey Common Cradley Brimfieldcross Marden Llanrosser Edwyn Ralph Kingstone Prior's Frome Little Doward