Luxury Brand Advertising in Llanveynoe

Get in touch

Luxury Brand Marketing in Llanveynoe

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Llanveynoe

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR2 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Llanveynoe

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Llanveynoe

True luxury need not be directly communicated but instead experienced.

Consumers in Llanveynoe like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Llanveynoe

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Llanveynoe (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Llangrove Newton Great Brampton Wellington Heath Sellack Pen-y-Park Hawkersland Cross Luston Yarkhill Netherton Rudhall Hegdon Hill Byford Twyford Common Blakemere Evesbatch Bredenbury Hopley's Green Tudorville Common Bach Ongar Street Clifford Greenhill Munderfield Stocks Canon Bridge Edwyn Ralph Prior's Frome Vowchurch Bull's Hill Franklands Gate Lower Kinsham Walford Marlbrook Perrystone Hill Priory Wood Green Crize Easthampton Lower Green Eyton Llangarron Jug's Green Middleton Crozen Deerfold White Cross Weston Winnal Common Three Crosses Hyde Ash Goodrich Baron's Cross Pontrilas Newton Stapleton Veldo Stony Cross Ebnall Kimbolton Shawl Golder Field Clencher's Mill Lower Welson Nupton Kerry's Gate Munderfield Row Burghill Kingstone Hereford Red Rail Welsh Newton Common Hunderton Brampton Abbotts Westhope Upper Wootton Upper Egleton Norbridge Brobury Much Cowarne Litmarsh Penrhos Kynaston Larport Sapey Common Aston Tumpy Lakes Lea Hill Gate Lower Todding Leinthall Starkes Goodrich Cross Bredward Staunton on Wye Newtown Flintsham Coddington Broad Green Old Country Cock Gate Stretford Callowside Pencraig Upper Sapey Llanrothal Newton Portfields Hoarwithy Crocker's Ash Letton College Hill Three Ashes Hales Wood Titley Scotland Bank Ledbury Bridstow Swainshill Weobley Marsh Shucknall Harewood End Tarrington Collington Llanveynoe Pudleston Bishops Frome Preston on Wye Howton Bosbury Eardisland Orleton Common Turkey Tump Whitchurch Bicton Crumpton Hill Stoke Prior Park Gate Archenfield Coxall Wofferwood Common Coldharbour Lugg Green Sugwas Pool Upper Wellington Kinnersley Little Dewchurch Acton Green Upper Town Nokelane Head Lower Harpton Newton Moccas Donnington Tyberton Moorend Cross The Bage Perton Upper Grove Common Moorfields Grantsfield Thornbury The Heath Todding Bringsty Common Longtown Ludstock Ganarew Welsh Bicknor Comberton Dorstone Knill Marlas Ledgemoor Elton's Marsh Monmarsh Sapey Bridge Five Bridges Bodenham Checkley Newtown Steen's Bridge Dinedor Camp Lugwardine Burcher Upper Colwall Cobnash Abbey Dore Merrivale The Cleaver Bringewood Forge Old Forge Aston Ingham Adforton Cradley Monnington on Wye Felton Ballingham Munsley Green Ridgeway Cross Wormbridge Common Stockingfield Rowlestone Little Hill Ryeford Stansbatch Sollers Hope Kingswood Stoke Edith Breinton Common Garway Ford Lyde Cross Moreton on Lugg Nunnington New Street Bailey Lane End Crizeley Mordiford Nextend Batchfields Eaton Bishop Upton Crews Broad Oak Willersley Stretford Stockton Mortimer's Cross Bolstone Poolmill Little Tarrington Ladyridge Lower Town Lyne Down Trereece Clodock Michaelchurch Becknell Waller's Green Stoneyard Green Turnastone Little Doward Brinkley Hill Bowley Lane Withington Ridge Hill Eardisley Bradlow Whitechurch Maund Cornett Urishay Common Pict's Cross Trelough King's Thorn Orleton Rotherwas Ruxton Green Horseway Head Sutton St Michael Upper Welson Floodgates Leominster Trumpet Wootton Lower Broxwood Grafton Brimfieldcross Wilton Stocking Ryelands Lower Hardwick Holywell Combe Moor Field's Place Bartestree Risbury Eastnor Greytree Holme Lacy Almeley Wootton Huntington Portway Cophill Fownhope Moreton Jeffries St Owen's Cross Lower Buckenhill Cobhall Common Pontshill Preston Marsh Colwall Green Colwall Evendine Goose Pool Kingsfield Madley Wylde Wood End Almeley Little Common Whyle Wynds Point Newman's Place Bleak Acre Llanwarne Mansell Gamage King's Acre Crowmoor Buckton New Town Bishon Common Bycross Lewis Wych Bircher Sutton Marsh Woonton Ash Holmer Little Marcle White Rocks Yarpole Upper Hill Stony Cross Crick's Green Brockmanton Bacton Bearwood Stanley Hill Burmarsh The Vauld Great Doward Hales Bank Withington Marsh Streamford Headland Lower Lye Fiddler's Green Norton Wood Moorhampton Ashley Moor Mansel Lacy Letton Biddlestone Sutton St Nicholas Even Pits Upper Hergest Richards Castle Birley Woodbrook Treaddow Ashperton Lower Southfield Shelwick Green Canon Pyon Lower Breinton Halmond's Frome Knapton Green Upper Lye Glewstone Wharton Brookfield Ruxton Ballingham Hill Wormbridge Swinmore Common Fine Street Snodhill Venn's Green Edvin Loach Byton Cabal Stoke Lacy Woolhope Cockshoot Crossway Much Marcle Chickward Hope Mansell Logaston Shirl Heath Millhalf Hampton Bishop Hatfield Auberrow Bodenham Bank Ballsgate Common Weston under Penyard Common Hill Gorsley Common Yazor Stretton Sugwas Downton on the Rock Coughton King's Pyon Lea Line Aylton Little Merthyr Tidnor Whitbourne Combe Hom Green West Hill Tupsley Westfields Lower Grove Common Monkhide Tedstone Delamere Canon Frome Beavan's Hill Kinton Kentchurch Moor Park Kingstone Stoke Lane Welshman's Lane Dinedor Cross Tretire Upton Bishop Humber Old Wharf Bredwardine Sollers Dilwyn Loxter Saffron's Cross Covender Meadow Green Shelwick Stowfield Weston Beggard Kenchester Upper Lyde Weirend Walford Pencoyd Nash Widemarsh How Caple Acton Beauchamp Parkway Shenmore Putley Green Lower Wootton Woonton Limebrook Brinsop Common Hamnish Clifford Marlow Byton Hand Eastwood Hinton Blackmarstone Stretton Grandison Wetmore Upper Marston Hildersley Orcop Shutton Pontshill Marsh Upper Maes-coed Callow Marsh Wigmore Dancing Green Walker's Green Broadway Lands Waterloo Hartleton Didley Wolferlow Moorcot Leys Hill Ivington Much Birch Callow Tarrington Common Woods Eaves Luntley Westmoor Bradnor Green Staplow Strangford Mathon Nutfield Totnor Altbough Bishopstone Parkway Lower Bearwood Alder's End Bridge Sollers Cusop Leinthall Earls Sellack Boat Stoke Cross Pen-pwll-sond The Wymm Portway Birchall The Leys Putley Wilson Merbach Bullinghope Bowley Town Hagley Meer Common Carey Haven Lyonshall Ledicot Wayend Street Munstone Brampton Bryan Lulham Portway Dulas Tillington Hillhampton Pentre-Jack The Hundred Westbrook Kilpeck Maund Bryan Aulden Pixley Little Brampton Marden Cholstrey Lower Rabber Arrow Green Sunset Trewen Dormington Weobley Yatton The Parks Lawton Peterstow Putley Common Headbrook Marston The Riddle Adley Moor Bagwyllydiart Preston Wynne Upper Hamnish Putson Linton Garway Hill Winter's Cross King's Caple Gilfach Pipe and Lyde Shobdon Colwall Stone Hardwicke Symonds Yat West Kingsland Wellington The Knapp St Weonards Netherton Dilwyn Walterstone Craswall Middleton on the Hill Leintwardine Burley Gate Catley Southfield Panks Bridge Ailscroft Brockhampton Tedstone Wafer Stagbatch Leysters Bodenham Moor Stowe Kymin Michaelchurch Escley Upper Kinsham Dodmarsh Brelston Green Walterstone Common Flaggoners Green Much Dewchurch Elton Howle Hill Ruckhall Rodd Hurst Pipe Aston Upper Dormington Llandinabo The Broad Grendon Bishop Buckcastle Hill Marston Stannett Ham Green Winforton Aymestrey Newton Whitton The Forge Lower Bullingham Marstow / Llanmartin Staunton on Arrow Eign Hill Stretford Court Foy Ocle Pychard Haven Storridge Woonton Kington Eaton Hurstley Belmont Clehonger Vowchurch Common Crossway Bromyard Downs Westhide Pool Head Enmore Field Rushall West Town Fromes Hill St Margarets Brimfield Wynn's Green Orcop Hill White Stone Upper Buckenhill Symonds Yat Bromsash Little Hereford Broomy Hill Ewyas Harold Wormsley Falcon Tillington Common Llanrosser Urdimarsh Dukes Hendre Durlow Common Moreton Little London Archenfield Cross Llyde Bartonsham Red Hill Linton Hill Whitney-on-Wye Allensmore Burrington Elmdale Overross Rowland's Green Wellington Marsh Baysham Clouds Bromyard Old Gore Woolhope Dorstone Aconbury Birchend Lower Burton Peterchurch Docklow Elms Green Pencombe Little Cowarne Middle Maes-coed Brierley Munsley Hope's Rough Clock Mills Trolway Phocle Green Bobblestock Ashton Calver Hill Winnal Pow Green Dinedor Newlands Wacton Linley Green Holme Marsh Wyson Sutton Lakes Chance's Pitch Newton Farm Ashfield Brinsop Sarnesfield Cockyard Brilley Westfield The Fording Hill of Eaton Ullingswick Aylestone Hill Brilley Mountain Byford Common Upper Hardwick Cold Green Mahollam Ryelands Upperton Barrelhill Green Lingen The Moors Pembridge Sallys Aston Crews Wormelow Tump Newtown Lower Hergest Ross-on-Wye Pen-allt Credenhill Kerne Bridge Portway Llancloudy Lower Egleton Welsh Newton Fromington Hope under Dinmore Hungerstone Stanford Bishop Broadmoor Common Pikestye Grendon Green Upcott Birtley Castle Frome Grittlesend Upper Broxwood Bellamore Rhydspence Thruxton Norton Canon Monkland Fawley Chapel Little Gorsley Hole-in-the Wall Uphampton Bowley Lucton Upper Breinton Rodd Leysters Pole The Marsh Isle of Rhea Crow Hill Beggars Ash Claytons Hill-field Green Lane Huntington Little Garway High Lane Foxley The Weaven Rushock Barton Court Brick End West Lydiatt Hill Hole Eau Withington Yarsop Bush Bank Lower Maes-coed Kivernoll Sandyway Poolpardon Stony Cross Little Birch Amberley Penguithal