Media Planning in Lulham

Get in touch

Media Planners in Lulham

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HR2 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Lulham for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Lulham

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Lulham (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Upper Town Meer Common The Marsh Coxall Lucton Perton Eastnor Lower Welson Tillington Stony Cross The Forge Tedstone Delamere Dukes Crossway Hagley Vowchurch Upton Crews Carey Baysham Stoke Edith Cabal Storridge Kynaston Wormsley Sutton Marsh Newton Putson Kingsfield Winforton Aylestone Hill Howle Hill Wharton Bodenham Moor Mordiford Orleton Common Allensmore Lingen Willersley Sarnesfield Stansbatch Mortimer's Cross Kingswood Bromsash Walterstone Eaton Munderfield Row Overross Elton's Marsh Lower Green Becknell Field's Place Uphampton Cobhall Common Michaelchurch Wacton Marston Upper Welson Fawley Chapel Putley Common Woolhope Shenmore Five Bridges Hope Mansell Little Birch Pipe and Lyde Sugwas Pool Lyonshall Kinton Stanford Bishop Moorhampton Broad Green Newtown Peterstow Goodrich Headland Colwall Bagwyllydiart Bailey Lane End Llanwarne Brampton Abbotts Winter's Cross The Fording Monkhide Ashley Moor Common Bach Brockmanton Bodenham Bank Dinedor Camp Sellack Boat Richards Castle Cobnash Byton Ashperton Pool Head Hunderton Evendine Pentre-Jack Marden Ailscroft Linley Green Biddlestone Yarsop Stowe Bacton Docklow Bellamore Llandinabo Hill-field Bishops Frome Munderfield Stocks Stoke Prior College Hill Aylton Kinnersley Edwyn Ralph Upper Grove Common Lea Line The Hundred Trolway Pudleston Grafton Lower Southfield The Knapp Coughton Portway Stoke Cross Bowley Town Tudorville Woods Eaves Brockhampton The Cleaver Stretton Sugwas Welshman's Lane Little Tarrington Hales Bank Panks Bridge Bodenham Sollers Hope Little Common Nokelane Head Didley Twyford Common Wormelow Tump Kerry's Gate Dancing Green Bartestree Yazor Headbrook Canon Pyon Durlow Common Mansel Lacy Golder Field Callow Lewis Wych Wofferwood Common Llanrothal Portway Foy Fownhope Barrelhill Green Even Pits Bull's Hill The Moors Tarrington Common Brampton Bryan Luntley Combe Rotherwas Archenfield Garway Callowside Moreton Jeffries Red Rail Hom Green Upper Maes-coed Crow Hill Holmer Ballingham Little London Pembridge Longtown Broadway Lands Upper Lyde Hereford Kimbolton Pontshill Merrivale Almeley Clehonger Dilwyn Kentchurch Nupton Thruxton Pow Green Great Brampton Westhope Crumpton Hill Nunnington Upper Wellington Upton Bishop Westfields Clifford Burley Gate Wood End Sutton St Michael Stockton Treaddow Bobblestock Eastwood Harewood End Humber King's Caple Yarpole Ewyas Harold King's Thorn Felton Ruckhall Preston Wynne Swainshill Bradlow Ashton Swinmore Common Wetmore Hawkersland Cross Coldharbour Lower Broxwood Upper Hardwick Leintwardine Putley Green Westhide Old Country Upper Dormington Ledgemoor Trewen Withington Gilfach Wynn's Green West Lydiatt Goose Pool Beggars Ash Auberrow Sapey Bridge Pikestye Great Doward Upperton Catley Southfield Green Lane Poolpardon Upper Broxwood Little Brampton Ocle Pychard Westbrook New Street Leys Hill Barton Court The Leys Ivington Brierley Upper Buckenhill Kymin Hildersley Tarrington Walker's Green Woonton Little Garway Stapleton Much Dewchurch Norton Canon Lower Rabber Little Dewchurch Isle of Rhea Orcop Hill Rodd Wilton Hillhampton Crocker's Ash Chance's Pitch Winnal Crossway Staplow Old Gore Whitechurch Maund Clodock Greytree Bleak Acre Donnington Rudhall Poolmill Hill Hole Ladyridge Tillington Common Newton Farm Ridgeway Cross Holme Marsh Cock Gate Grendon Bishop Lugwardine Ruxton Green Marston Stannett Yarkhill Old Wharf Wootton Birley Bullinghope Brilley Mountain Beavan's Hill Newton Pen-y-Park Hopley's Green Cockyard Haven Upper Lye Bringsty Common Scotland Bank Whitton King's Acre Much Cowarne Newton Whitchurch Aulden Stretford Millhalf Tretire Limebrook Upper Egleton Lea Nutfield Huntington Monnington on Wye Turnastone Hatfield West Town Abbey Dore Much Marcle Luston Orleton Clock Mills Cradley Marlas Hendre Portfields Arrow Green Buckcastle Hill Winnal Common Clouds Brinkley Hill Hyde Ash Lyde Cross The Vauld Whyle Preston on Wye Pict's Cross Perrystone Hill Old Forge Pontrilas Steen's Bridge Welsh Newton Stretford Loxter Pen-allt Urishay Common Common Hill Linton Munsley Kingstone Middle Maes-coed Hardwicke Pencoyd Trelough Birchall Welsh Bicknor Monmarsh Burrington Waterloo Combe Moor Mathon Fine Street Parkway Lower Maes-coed Newman's Place Bringewood Forge Bycross Blakemere Meadow Green Ham Green Enmore Field Ashfield Red Hill Elmdale Whitney-on-Wye Knill St Owen's Cross Lower Town Kingstone Eyton Dorstone Stony Cross Wynds Point Colwall Stone Ryelands Bosbury White Cross Holme Lacy White Rocks Lower Burton Marstow / Llanmartin Wilson Downton on the Rock Upper Hill Symonds Yat Staunton on Wye Rowland's Green Aymestrey Whitbourne Haven Urdimarsh Much Birch Parkway Tupsley Penguithal Buckton Larport Horseway Head How Caple New Town Ryelands Jug's Green Walterstone Common Deerfold Upper Hamnish Ledbury Rhydspence Credenhill Kilpeck Upper Kinsham Weston Rushock Trereece Kingsland Pencombe Dinedor Brobury The Broad Newtown Evesbatch Leinthall Earls Bredward Little Gorsley Totnor Strangford Hinton Garway Hill Crizeley Pencraig Clencher's Mill Titley Pipe Aston Stoneyard Green King's Pyon Moorcot Lower Grove Common Fromington Gorsley Common Park Gate Turkey Tump Lawton Wormbridge Common St Margarets Glewstone Waller's Green Tedstone Wafer Brookfield Wigmore West Hill Brinsop Common Weobley Marsh Canon Frome Bishopstone Lower Kinsham Hamnish Clifford Preston Marsh Broadmoor Common Veldo Leysters Pole Shawl Westfield Newtown Little Merthyr Elton Stretton Grandison Eaton Bishop Bredenbury Byford Common Sollers Dilwyn Norton Wood Pixley Upper Colwall Cholstrey Edvin Loach The Weaven Welsh Newton Common Adley Moor Sellack Little Marcle Marlbrook Little Doward Brilley Sunset Acton Beauchamp Merbach Aston Ingham Franklands Gate Upper Hergest Tyberton Dulas Hampton Bishop Shobdon Lower Lye Blackmarstone Stockingfield Aston Crews Stanley Hill Bowley Wayend Street Ledicot Westmoor Munstone Moreton Bishon Common Ebnall Greenhill Hales Wood Portway Ballingham Hill Byton Hand Middleton on the Hill Howton Castle Frome Newton Hoarwithy Alder's End Adforton Stoke Lane Stocking Upper Wootton Knapton Green Newton Comberton Staunton on Arrow Wellington Marsh Green Crize Upper Breinton Litmarsh Putley Stony Cross Logaston Lower Wootton Calver Hill Three Crosses Falcon Cold Green Bromyard Downs Lower Hardwick Weston Beggard Fromes Hill Thornbury Mahollam Hole-in-the Wall Letton Ryeford Hill of Eaton Orcop Moorend Cross Bicton Ford Altbough Wylde Mansell Gamage Michaelchurch Escley Hill Gate Penrhos Netherton Brelston Green Birtley Shelwick Checkley Callow Marsh Pontshill Marsh Foxley Hope under Dinmore Ongar Street Colwall Green Coddington Kenchester Kerne Bridge Flintsham Symonds Yat West Stoke Lacy Cusop Bush Bank Burghill Batchfields Woonton Maund Bryan Bradnor Green Crozen Aconbury Three Ashes Ullingswick Shutton Chickward Wellington Little Hill Lower Breinton Eign Hill Venn's Green Shirl Heath Upper Sapey High Lane Lower Todding Sandyway Lower Harpton Leinthall Starkes Ballsgate Common Ganarew Madley Dormington Bridge Sollers Lower Hergest Hope's Rough Munsley Green Linton Hill Floodgates Ludstock Brimfield The Riddle Ross-on-Wye Broad Oak Streamford Hartleton Belmont Claytons Wyson Burmarsh Bowley Lane Peterchurch Portway Walford Vowchurch Common Crick's Green Broomy Hill Archenfield Lulham Netherton The Heath Moccas Moorfields Cophill Cross Llyde Lower Bullingham Todding Pen-pwll-sond Llangarron Moor Park Shelwick Green Letton Lyne Down Burcher Kington Risbury The Bage Birchend Hungerstone Grendon Green Almeley Wootton Upper Marston Crowmoor The Parks Saffron's Cross Lower Bearwood Upcott Aston Sallys Eardisland Covender Dinedor Cross Little Hereford Leominster Bearwood Leysters Collington Halmond's Frome Breinton Common Weobley Rushall Woolhope Cockshoot Weston under Penyard Goodrich Cross Wolferlow Yatton Eau Withington St Weonards Baron's Cross Lower Egleton Stagbatch Llangrove Hurstley Trumpet Bredwardine Llancloudy The Wymm Lower Buckenhill Wormbridge Acton Green Grantsfield Moreton on Lugg Bartonsham Llanveynoe Eardisley Woonton Ash Bolstone Tidnor Bridstow Ridge Hill Hegdon Hill Phocle Green Cornett Dodmarsh Canon Bridge Prior's Frome Nextend Rodd Hurst Craswall Shucknall Lugg Green Rowlestone Monkland Nash Weirend Fiddler's Green Holywell Little Cowarne Norbridge Walford Easthampton Brinsop Widemarsh Dorstone Sapey Common Brimfieldcross Stretford Court Bromyard Sutton St Nicholas Llanrosser Kivernoll Snodhill Woodbrook Bircher Withington Marsh White Stone Tumpy Lakes Ruxton Priory Wood Flaggoners Green Sutton Lakes Stowfield Huntington Marlow Middleton Newlands Byford Grittlesend Amberley Brick End Wellington Heath Elms Green