Media Planning in Chelsfield

Get in touch

Media Planners in Chelsfield

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in BR6 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Chelsfield for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Chelsfield

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Chelsfield (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Leyton Gidea Park Hornsey Barnsbury World's End Upton Park Lower Belvedere Spring Park Hendon East Ham Sands End Coldblow St Paul's Cray Chinbrook Keston Mark Kenley Seven Sisters Barking Upper Tooting Bow West Dulwich Castelnau Bromley Roxeth North Finchley Hampstead West Wickham Cranham Soho Sydenham Longford Chessington Elmstead Gants Hill Redbridge Osterley Putney Heath Tower Hill Eastcote Village St Pancras Brownswood Park South Harefield Bostall Heath Oakleigh Park Barnes Cray Parsons Green Canary Wharf Newington Oakwood Northumberland Heath Arpley Square Blendon Hayes End Downham Headstone Risley Close Bowes Park North Acton Teddington Castle Green Belgravia Barking Wharf Square Loxford Nunhead Stonebridge Addington Locksbottom Fulwell Yiewsley Hampstead Heath Petts Wood Colney Hatch Edgware Bury Blackfriars Nine Elms Pimlico Willesden Green Barnehurst Wallington Square Wembley Kensal Town Strawberry Hill Winchmore Hill Sipson North Kensington Plumstead Common Lea Bridge South Beddington St John's Willesden Lower Holloway Whitton Surrey Quays Notting Hill Battersea Little Ilford Thornton Heath Blackfen Woodcote Chingford Green Holloway East Acton Church End Upper Elmers End Russell Hill Somers Town Merton Kevingtown Wimbledon Park South Hampstead Twickenham Woolwich Woodford Blackheath Barbican Osidge Aldborough Hatch Streatham Underhill Unity Place Merton Park Old Bexley Finsbury Greenhill Upper Belvedere Silvertown Rotherhithe St Johns Heston Nash Chinatown Berrylands Isle of Dogs Albany Park Wanstead Dudden Hill Finchley Wimbledon Lower Sydenham Uxbridge West Kilburn Bounds Green North Cray Maze Hill Sutton Wandsworth Falconwood Harold Park Belsize Park Ham Morden Belvedere Plashet Harrow on the Hill Riddlesdown Foots Cray Clapham Brompton Alperton Cambridge Heath Wennington Walham Green Crook Log Hadley Wood Hayes South Hackney Crossness Cowley St Giles Aldgate Summerstown St George in the East Edmonton De Beauvoir Town Tavern Quay Stratford Brentford Maryland Pinner St Mary Cray Orpington South Hornchurch Cranford Camberwell Longlands Southend Harmondsworth Ratcliff Chipping Barnet Hillingdon Heath Downe Elephant and Castle East Barnet Primrose Hill Copse Hill Mottingham White City Upper Clapton Aldersbrook Putney Tokyngton Finsbury Park Lambeth Brixton Hackney Marsh Mile End Ruislip Chislehurst West Deptford Childs Hill Old Ford Fulham Totteridge Preston Millbank Haggerston Little Woodcote Upper Norwood Abbey Wood Green Street Green Lessness Heath Enfield Wash Tooting Bec St Margarets Erith Barnes Higham Hill Eltham Upton Shacklewell North Woolwich Southborough Freezy Water Gunnersbury Stratford Marsh Eastcote Stockwell South Ruislip Manor House Collier's Wood Globe Town Morden Park Becontree Heath Dagenham Barnet Gate Woodcote Green West Acton Stamford Hill Millwall South Norwood Bush Hill Park Catford Woodford Wells Hook Wandle Park Union Mews Chiswick West Hampstead Kilburn Central Parade Highwood Hill Hounslow Heath Hayes Upper Holloway Rise Park Cann Hall Camden Town College Park Hackney Wick Thamesmead Plumstead Furzedown Middle Park Upper Ruxley Maida Vale Derry Downs Beckton Shadwell Lower Clapton Southall Hatton Canonbury Harringay Emerson Park Pinnerwood Park Enfield Town Dormer's Wells Cranbrook North Hyde Whitehall Wormwood Scrubs Canons Park Berry's Green Harold Hill Fullwell Cross Roundshaw Bethnal Green Temple Mills The Mews Farringdon Islington Avery Hill Purley Plaistow Roehampton Blackheath Park Hornsey Vale Clerkenwell Tottenham Southwark East Dulwich Repton Park Poynders Parade Benhilton Pentonville Southbury Cricklewood Gallows Corner Hither Green North End Streatham Hill Crofton Hitchin Square St Helier Sundridge Welling Dulwich Village Edgware Custom House Hatch End Cowley Peachey Anerley Rowley Green St John's Wood Penge Holders Hill Crouch End Barkingside Wealdstone North Wembley Park Langley Bromley Common Bopeep Harrow Colham Green Hazelwood The Wrythe Collier Row Ladywell Clapham Junction Petersham Hanworth Neasden Clayhall Crystal Palace Hampton Court Hallsville Quarter North Ockendon Rosehill Parliament Hill Clapham Park Canning Town Upper Walthamstow Norwood Green Craven Walk Tooting Graveney St James's Shirley Bermondsey Havering-atte-Bower Surbiton Tulse Hill North Cheam Brondesbury Charing Cross Wapping Palmers Green South Kensington Brent Cross Queensbury South Croydon Victoria Newbury Park The Hyde Grahame Park Widmore Poplar Honor Oak Barnet Lisson Grove Upminster Bridge Goodmayes Biggin Hill Bromley Park Norwood New Town Stanmore Swiss Cottage Beddington Corner Elm Park Enfield Lock Raynes Park Hammersmith Chalk Farm Turnpike Lane Woodside Aperfield Cyprus Wallington Cranley Gardens Corbets Tey Leaves Green Burnt Oak Southborough Wimbledon Common Temple Fortune Putney Vale West Drayton Cowley Peachy The Borough Shortlands South Street Lampton Woodford Green Horn Park Brent Park Blackwall East Sheen Monks Orchard North Feltham Old Coulsdon Westcombe Park Blackheath Royal Standard Covent Garden Hampton South Acton Leytonstone Mitcham Tottenham Green Upper Sydenham Croydon North End West Ealing Trinity Buoy Wharf Mill Hill Newyears Green Fairlawn Cottage Bandonhill Honor Oak Park Angel New Southgate Forest Gate Bankside Walthamstow Forest North Greenwich Ponders End West Ruislip Tower Gardens Belmont Broom Hill Tooting Hoxton Ruislip Gardens Clock House Spring Grove Brunswick Park Tottenham Hale South Wimbledon Lower Place Lower Morden Harlington North Sheen New Beckenham Hadley Coldfall Little Heath Bayswater Brook Green Harrow Weald Strand on the Green Gospel Oak Kew Kensington Colyers Botany Bay Ilford Clapham Common Seven Kings Rushmore Hill Whitechapel Stepney Little Britain King's Cross Kidbrooke Earl's Court Beckenham Staples Corner Tufnell Park Limehouse Forestdale Bow Common Streatham Park Chelsfield Chingford Southgate Brentford End Kensal Rise Hampstead Garden Suburb Westminster Bell Green Hounslow Golders Green Hackney Central Denmark Hill Frognal Rush Green Cubitt Town Northwood Hills Old Oak Common Denham The Burroughs Tooting Bec Common East Wickham Grange Park Keston London Southfields Creekmouth Cheam Shooters Hill Sydenham Hill Ruislip Common Lower Feltham Hampton Hill Harefield Ducks Island Eden Park Selsdon Elstree Park Vale of Health Lee Knight's Hill New Charlton Old Malden Snaresbrook Carshalton on the Hill Marylebone Sanderstead The Hale West Green Pratt's Bottom West Norwood Westbourne Green Aldwych Chadwell Heath Kensal Green Hainault Barking Riverside Highbury Leyton Marshes Regent's Park Hounslow West Coalmakers Wharf Hale End Kentish Town Kingsbury St Luke's North Harrow Foxbury Grove Park Chingford Hatch Enfield Highway Chelsea West Brompton Romford Acton Stroud Green Bloomsbury Hayes Town Waddon Enfield Island Village Hyde Park Corner West Kensington Perivale Bulls Cross Colindale Coney Hall South Woodford Lower Edmonton Balham Little Venice Well Hall West Thamesmead New Cross Gate Brockwell Park South Lambeth New Malden Temple West Harrow Kingston Vale Park Royal Kenton Lewisham Holborn Friday Hill Feltham Hackbridge Ramsden Upper Edmonton Brimsdown Eel Pie Island Bushey Mead Muswell Hill Harold Wood Poverest Hill End Ealing Dulwich Carshalton Fitzrovia Upminster Alderwood Terrace Woodford Bridge Stoke Newington Stratford New Town Bexley Mayfair East Bedfont South Tottenham Hockenden Slade Green Earlsfield Walworth Bickley Pinner Green West Hackney Marks Gate Dartmouth Park Carshalton Beeches Brondesbury Park Motspur Park Highgate Church End Crayford Ruxley West Heath Little Stanmore New Barnet Greenford Wallend Oval Cockfosters Coulsdon Crofton Park Uxbridge Moor Bexleyheath Noak Hill Monken Hadley Herne Hill West Hendon Yeading Rayners Lane Elmers End New Addington East Finchley Malden Rushett Cole Park South Bromley Lamorbey Acton Green Gipsy Hill Alexandra Park Tolworth Dollis Hill New Eltham Lesnes Abbey Charlton Queen's Park Becontree Chase Village Royal Arsenal West Plaistow Ruislip Manor Welsh Harp Rainham Cudham Cottenham Park Richmond South Harrow Hanwell Beddington Sudbury Crews Hill Woodlands Worcester Park Addiscombe Holland Park Noel Park Frank Whipple Estate Grove Park Belmont Coombe Chase Cross Archway Festubert Place Hornchurch Walthamstow Village Wembley Park North Hillingdon Forty Hill Goddington Shepherd's Bush Greenwich Highams Park Shoreditch Bromley Brockley Vauxhall Harlesden Single Street Maypole Hillingdon Upper Shirley Hacton Luxted West Barnes Bedford Park Forest Hill Streatham Vale Coldharbour Peckham Norbiton Ardleigh Green Kingston upon Thames Broad Green Strand Selhurst Fortis Green Woodside Park Manor Park Wandsworth Common Dalston Mortlake Crooked Billet Whetstone West Ham Bullsmoor Sidcup Arkley Highlands Village Kennington Bostall Woods Enfield Spitalfields New Cross Bellingham Ickenham Horns Green Wood Green Kingston Hill Kingsland North Southwark Fairlop Norbury Leamouth Isleworth Clapton Park Walthamstow Homerton Maitland Park Hampton Wick Docklands Farnborough Arnos Grove Harefield Grove Farthing Street Chelsfield Chislehurst Knightsbridge Hackney Friern Barnet Wanstead Flats Northwood Paddington Seething Wells Mill Meads Northolt