Media Planning in St James's

Get in touch

Media Planners in St James's

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SW1Y 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in St James's for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in St James's

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover St James's (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Lower Feltham Harold Park Kensal Green Teddington Canons Park Stratford Marsh Ham Honor Oak Hackney Wick Lessness Heath West Ham Coldharbour Woodcote Green Repton Park Worcester Park South Harrow Newyears Green Seven Kings Harrow Southbury World's End Kingston Vale Stonebridge Covent Garden Emerson Park St Margarets Yiewsley Herne Hill Upper Elmers End Gipsy Hill Wallington Square Upminster Bridge Hale End Shirley South Wimbledon Walthamstow Chinatown Cyprus Hanwell Childs Hill Dollis Hill Aldborough Hatch Merton Park South Lambeth North Cheam Barkingside Eastcote Wormwood Scrubs Chelsfield Goodmayes Leyton Marshes Castle Green Kingston Hill West Harrow Whitechapel Kingsbury West Brompton Roehampton Soho Hampton Hill Queensbury South Street Hackney Central Frank Whipple Estate Beddington Chinbrook Derry Downs Streatham Clerkenwell St Luke's Park Royal Hornsey Streatham Vale Southend Longlands Bow Millbank Homerton Clapham Park Cranham Lisson Grove Bedford Park Barnehurst Streatham Park Lambeth Aperfield Elmers End Mortlake Lesnes Abbey Rise Park Tower Gardens Walthamstow Forest St James's Brockwell Park Carshalton Chase Cross Chislehurst West Bickley Wandsworth Common Golders Green Old Coulsdon Fulham Rowley Green Uxbridge Moor South Beddington Cubitt Town Camden Town Bushey Mead Enfield Coney Hall Foots Cray Purley King's Cross Single Street Isle of Dogs Horns Green Dartmouth Park Brondesbury Park Hampstead Garden Suburb Bromley Crooked Billet Chiswick South Kensington Morden Brook Green Coalmakers Wharf Archway Tottenham Green Ilford Winchmore Hill Burnt Oak Pinner Green Kenley Stroud Green Lower Belvedere Northwood Regent's Park Sidcup Crofton Berrylands Downe Farnborough Slade Green Middle Park Shortlands Goddington Brownswood Park Shepherd's Bush Chadwell Heath Coldblow North Sheen Kensington Paddington Hampstead Heath Creekmouth Upminster Bell Green Elstree Park Battersea West Hendon Ratcliff Oakleigh Park Victoria Northolt Monken Hadley Harefield Bloomsbury Strand Upper Shirley St Helier Bush Hill Park Headstone North Finchley West Kilburn Chingford Hatch Old Oak Common Wealdstone Ickenham Chingford Green Harefield Grove Somers Town West Wickham Southwark Bullsmoor Hillingdon Heath Elmstead Hallsville Quarter Rayners Lane Pinnerwood Park Willesden Berry's Green Hillingdon Hayes End Vale of Health Osterley Earlsfield Catford Shoreditch Colney Hatch South Hornchurch Isleworth West Dulwich Yeading Edgware Custom House Finchley Orpington London Hackney Marsh Hockenden Globe Town New Cross Gate Rainham Wapping Greenford Malden Rushett Hanworth Dulwich Village East Barnet Stanmore Addington Collier's Wood Strand on the Green Norbury Hounslow Stockwell Downham Belvedere Old Malden Addiscombe Risley Close Bexleyheath Becontree Woodford Green Bowes Park Primrose Hill The Mews Finsbury Old Bexley Pratt's Bottom Arpley Square Chingford North Southwark Mill Meads Hacton Bromley Charing Cross Well Hall Kentish Town Ladywell West Norwood South Hackney Hill End Elm Park Farthing Street Brixton Temple Fortune Westbourne Green Tolworth Harrow on the Hill Bow Common Chelsfield Crystal Palace St Giles Mill Hill Unity Place Harold Wood Festubert Place St Johns Eltham Whitehall Dalston Broom Hill Summerstown Chelsea Silvertown Horn Park Crofton Park Roundshaw Little Venice Enfield Town Spring Grove Lower Edmonton Wembley North Cray North Harrow Lower Sydenham Woolwich Muswell Hill New Addington West Ruislip Forest Gate Newington The Wrythe The Hyde Gallows Corner Merton Poverest Acton Green Farringdon Wimbledon Park Leytonstone Ruislip Gardens Leaves Green Colyers Oval Hammersmith Crossness Wallington Welsh Harp Denham Lower Place Westminster West Acton Hackney Sands End The Burroughs Canning Town Southborough North Greenwich Chessington Blackfen Furzedown Hadley Wood Kilburn Ponders End Elephant and Castle Wanstead Aldwych Rosehill Church End Westcombe Park Brockley Chipping Barnet New Eltham Peckham Bexley College Park Walthamstow Village Preston Highwood Hill Hitchin Square Sydenham Grove Park Barnes Cray Plumstead Common Feltham Tavern Quay Highgate Parsons Green Grange Park Hadley Holland Park Docklands Alderwood Terrace Ealing Edgware Bury Tooting Bec Common Norbiton Ardleigh Green Northwood Hills Streatham Hill Brentford End Beckenham Chislehurst Carshalton on the Hill Fortis Green West Heath West Hackney Colindale Barnet Gate Keston Mark Hornsey Vale Brent Cross Bellingham Dagenham Holloway Hampton West Barnes Harlesden Kingsland Willesden Green Kennington Putney Vale Belgravia Coulsdon Whitton West Ealing New Charlton Park Langley Tooting Bec Notting Hill Forest Hill Little Ilford Petersham The Hale Kensal Rise Erith Hither Green New Southgate Dudden Hill Morden Park Avery Hill New Malden Rotherhithe Hornchurch Harrow Weald Upper Edmonton Aldersbrook Raynes Park Tulse Hill Earl's Court Romford Pinner Millwall Copse Hill Craven Walk Cheam Brondesbury Staples Corner Sutton Kensal Town Nine Elms South Woodford Barking Riverside Whetstone Widmore Fulwell Barnes Belsize Park Clapham Junction Twickenham North Hillingdon North Feltham Barking Plaistow Wimbledon Common Richmond Barnet Harold Hill Woodlands West Kensington Carshalton Beeches Temple Mills Sudbury Wembley Park Lower Clapton Little Stanmore South Hampstead Knightsbridge Eastcote Village East Bedfont Albany Park North End Woodside Park Blackheath Royal Standard Eden Park Becontree Heath Brentford Blackheath Maze Hill Totteridge Southborough Crouch End Coombe Little Britain Upper Belvedere Spitalfields Ramsden East Acton Harringay Osidge New Barnet Norwood New Town Loxford Cowley Plumstead Freezy Water Harmondsworth Charlton Upper Holloway Trinity Buoy Wharf Selhurst Frognal Edmonton Brent Park Ruislip Manor Stamford Hill Gants Hill Tottenham Hale North Ockendon Lamorbey Kew Cambridge Heath West Hampstead Roxeth Bethnal Green Hackbridge Turnpike Lane Brimsdown Tokyngton Denmark Hill Abbey Wood East Ham Enfield Highway Canonbury Haggerston Limehouse Grove Park Hyde Park Corner Church End Plaistow Eel Pie Island Fitzrovia Pentonville Kidbrooke Camberwell Wood Green Southgate Barking Wharf Square Leyton Hampton Wick Little Heath Alperton Strawberry Hill Colham Green Noak Hill Temple Hatch End Upton Tufnell Park Mottingham Blackheath Park Hoxton Leamouth Fairlop Broad Green Beddington Corner Shooters Hill Grahame Park Bopeep Poynders Parade Upper Sydenham Waddon Crews Hill Clock House Tooting Noel Park East Dulwich South Tottenham Manor Park Russell Hill Woodcote Wanstead Flats Castelnau Finsbury Park Balham White City Coldfall Cranbrook Collier Row Poplar Sipson Snaresbrook North Hyde Neasden Mile End Bounds Green Old Ford Tottenham Wandsworth Barnsbury Royal Arsenal West Cockfosters Bankside Cudham Hendon Stratford New Town Sanderstead Lewisham Holborn Higham Hill East Finchley Benhilton Nunhead Ruislip Common Barbican Biggin Hill Sydenham Hill Monks Orchard Hayes Forestdale Nash Friday Hill Crayford Southall Seething Wells South Bromley Honor Oak Park Riddlesdown Mitcham Hook Blackfriars Aldgate Surbiton Hatton De Beauvoir Town Ruxley Upper Tooting Stratford Crook Log Selsdon Enfield Island Village Lampton Highbury Longford Stoke Newington Bostall Heath Chase Village Islington Alexandra Park Hazelwood Oakwood Vauxhall Seven Sisters Fullwell Cross Cann Hall Blendon Ruislip Penge Marks Gate Tower Hill Angel St George in the East Upper Walthamstow Upper Ruxley North Wembley St Pancras Highams Park Union Mews West Green Walham Green Uxbridge Knight's Hill Putney Heath Maitland Park Wimbledon St John's Wood Swiss Cottage South Norwood Kevingtown Palmers Green Bayswater Croydon Harlington Wennington The Borough Belmont Tooting Graveney Pimlico Walworth Havering-atte-Bower Norwood Green Cottenham Park Locksbottom South Croydon Bostall Woods Falconwood Canary Wharf Fairlawn Cottage Brompton Wandle Park Woodford Bridge Cricklewood Lee Botany Bay Kingston upon Thames Clapton Park Putney Hayes Cranford North Woolwich Greenwich Maryland Acton Woodside Plashet Hampstead West Thamesmead Welling Shacklewell Newbury Park Belmont Lower Morden North End Upper Clapton Maypole Dormer's Wells Keston Ducks Island Bromley Common Petts Wood St Mary Cray Forty Hill Arkley Bermondsey Stepney Corbets Tey South Acton Bromley Park Clapham Common Marylebone Underhill Perivale East Wickham Hayes Town Manor House Queen's Park Hounslow West West Drayton Woodford Wells Brunswick Park Enfield Wash South Ruislip Thamesmead Blackwall Mayfair Cowley Peachy Rushmore Hill Gunnersbury Hampton Court St Paul's Cray Upper Norwood Clayhall Spring Park Enfield Lock Maida Vale New Beckenham St John's Holders Hill Northumberland Heath Green Street Green Cole Park Cowley Peachey Foxbury Thornton Heath Beckton Luxted Greenhill Parliament Hill Hounslow Heath South Harefield Rush Green Redbridge Shadwell Sundridge Anerley Kenton New Cross Wallend North Kensington Highlands Village Upton Park East Sheen Dulwich Clapham Surrey Quays Cranley Gardens Chalk Farm Little Woodcote Bandonhill Heston Lower Holloway Gidea Park Gospel Oak Friern Barnet Woodford Central Parade North Acton Arnos Grove Bulls Cross Southfields Hainault Lea Bridge Deptford Motspur Park