Media Planning in New Eltham

Get in touch

Media Planners in New Eltham

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SE9 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in New Eltham for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in New Eltham

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover New Eltham (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Barnes Forest Gate Pratt's Bottom Farnborough Chalk Farm Bostall Heath South Harrow Coombe Petersham Arpley Square Mottingham Blackheath Coulsdon Eastcote Village Enfield Island Village Victoria Docklands Broad Green Union Mews Paddington Cowley Peachey Harlington Knight's Hill Pinner Green Brook Green Crystal Palace Chiswick Kevingtown Southgate Sands End Seething Wells Maze Hill Streatham Newbury Park Clerkenwell Cowley Manor House Perivale Osidge Sipson Highwood Hill Hampton Court Tooting Botany Bay Hounslow West Chadwell Heath East Barnet Greenwich Bromley Rise Park Brownswood Park Strand Walham Green Barnsbury Tulse Hill Canary Wharf Collier's Wood Derry Downs New Addington Chase Cross Camden Town North Wembley East Finchley Selhurst South Tottenham Carshalton on the Hill Higham Hill Little Stanmore The Burroughs Poverest Soho Belsize Park Brimsdown Lower Morden Brockley Charlton Enfield Southwark South Hornchurch Finsbury Old Coulsdon Chase Village Horn Park Friday Hill Little Britain South Street Repton Park Woodford Wells Copse Hill Norwood New Town West Ham Eel Pie Island Freezy Water Osterley Chislehurst West Colney Hatch Beckton Kensal Green East Bedfont Cranham Stratford Primrose Hill Wembley Northwood Hills Queensbury Homerton Creekmouth Colham Green Canonbury South Woodford Aldborough Hatch Clapton Park Cann Hall Crofton Hendon Middle Park Bulls Cross Stroud Green Dormer's Wells Westminster Ealing Hampton Hill Whitehall North End Temple Mills Blackfen South Hampstead North Harrow Wapping Somers Town Wealdstone Abbey Wood Seven Sisters Acton Green Holborn Canons Park Sydenham Harlesden Festubert Place Mill Meads Archway Cyprus West Hampstead Hadley Neasden Tokyngton Lower Clapton Bow Yiewsley Chislehurst Lower Holloway Tufnell Park Hadley Wood Bedford Park Stoke Newington Friern Barnet Poplar Kidbrooke Westbourne Green Little Heath Balham Bloomsbury Wimbledon Gipsy Hill Broom Hill Bankside Little Venice Bermondsey Underhill Wanstead Flats Single Street Streatham Park Dartmouth Park Lower Sydenham Upton Park Kingston Hill King's Cross Keston Mark Westcombe Park Goddington St John's Newyears Green Park Langley Dudden Hill Motspur Park Plumstead Common Park Royal Chinatown Ruislip Common Hounslow Heath West Kensington St Pancras Hillingdon Heath Berrylands Enfield Highway Colindale Enfield Lock Hazelwood Streatham Hill Stratford Marsh Grove Park Yeading Downe Chelsea Northwood Hackney Central Limehouse Harold Park Hitchin Square St Giles Maypole Totteridge Woolwich Bellingham Alperton South Wimbledon Russell Hill Clayhall Islington South Harefield North Acton Bayswater Lower Feltham Gunnersbury Bethnal Green Upper Edmonton Monken Hadley Anerley Fullwell Cross Putney Heath Cockfosters Bromley Park Dulwich Village Enfield Town Trinity Buoy Wharf Maryland Upminster Bridge Surrey Quays Lessness Heath Biggin Hill Bowes Park Wallington Cheam Regent's Park Woodside Park Brentford End Shepherd's Bush South Croydon Bell Green Crouch End Brompton Muswell Hill Chelsfield Wanstead North Greenwich Brentford North Kensington Selsdon Acton Fairlop St John's Wood Aldgate Harefield Merton Blackheath Park Chingford Welling Edmonton Hackney Marsh The Mews Highbury North Ockendon Lee Denham Clock House Ramsden Finsbury Park Hill End Oakwood Streatham Vale Roundshaw Chessington Well Hall Peckham Castle Green Foots Cray Hatton Bow Common Orpington Unity Place Southborough Shirley Alexandra Park Hounslow Headstone Wormwood Scrubs North Feltham Lampton Arnos Grove Oakleigh Park Mortlake Croydon Colyers Falconwood Kensal Rise Beckenham Lower Belvedere Feltham Plumstead Cranford North Cray Putney Vale Bromley Common Covent Garden Tooting Bec Common Shadwell Crossness Hook West Green Burnt Oak Kennington Pimlico Upper Walthamstow Preston Purley Upper Ruxley Kingston upon Thames Forestdale Kingston Vale Barbican Hockenden Custom House Holloway Upper Sydenham New Cross Newington Plaistow Honor Oak Chelsfield Nine Elms Hatch End Sidcup Thamesmead Rotherhithe Malden Rushett West Acton Seven Kings Cranley Gardens Central Parade Fairlawn Cottage Aperfield Haggerston The Hale Becontree Greenhill Gospel Oak Barking Noak Hill Tottenham Golders Green Tottenham Green Pinner Brent Cross Kenton Tower Hill Kew Loxford Ruislip Mayfair Edgware Strand on the Green West Wickham Barnet Foxbury Brockwell Park Belmont West Drayton Queen's Park West Hackney St Helier Staples Corner Oval Aldersbrook North End Wandsworth Common Eastcote Ruislip Manor Willesden Green Worcester Park Barnes Cray Norbiton Whitechapel Shortlands Carshalton Hornsey Vale Fitzrovia Barnehurst Grange Park South Lambeth Parliament Hill Upton South Ruislip Belmont Redbridge Stanmore Hampstead Heath West Barnes North Finchley Frank Whipple Estate East Wickham Elmers End New Charlton Crooked Billet Walthamstow Hallsville Quarter St Margarets Canning Town Ruxley Harmondsworth Southall West Heath Gallows Corner Coldblow Upper Norwood Tolworth St James's Romford Hammersmith Upper Shirley Upper Tooting Sutton Chingford Hatch Ladywell Fortis Green Nunhead Cottenham Park Edgware Bury Barkingside Norbury Rowley Green Goodmayes Wennington Lewisham South Kensington Grahame Park Eltham Harold Hill World's End Horns Green Hoxton Southborough New Malden Elephant and Castle West Brompton Penge Bandonhill Whetstone Corbets Tey Bexleyheath East Ham Heston Globe Town Vale of Health Slade Green Woodford Green Kingsland Crook Log Isle of Dogs Shacklewell Cricklewood New Southgate West Thamesmead Hainault Blackwall Hacton Eden Park Harrow Hampstead Garden Suburb Crews Hill Highgate Upper Clapton Rosehill Herne Hill South Acton Isleworth De Beauvoir Town St Johns Brent Park Chinbrook Ham Berry's Green Havering-atte-Bower Luxted Forty Hill West Harrow Old Oak Common East Dulwich Temple Richmond New Cross Gate Kensal Town Benhilton Marks Gate Elmstead Nash Welsh Harp Spring Park Brondesbury Park Merton Park Hampton Wick Old Bexley Whitton Coney Hall Holders Hill Cranbrook Harefield Grove Ardleigh Green East Sheen Old Ford Cudham Furzedown Hither Green Hayes Town Palmers Green West Dulwich Hale End Bush Hill Park Lambeth Brixton Sydenham Hill Wandle Park Kenley Tower Gardens Arkley Hillingdon Holland Park Roxeth Hayes End Angel Brunswick Park Lamorbey Shoreditch Lesnes Abbey The Borough Coalmakers Wharf Marylebone Stamford Hill Sudbury Uxbridge Surbiton Dagenham Gants Hill Hackney Millwall Wandsworth Wimbledon Common Roehampton Grove Park Royal Arsenal West Elstree Park Hyde Park Corner Frognal Clapham Common Bexley Leyton Marshes Kilburn Hanworth Forest Hill Sundridge Battersea Silvertown Woodford Leaves Green Crayford Hampton Maida Vale Catford Maitland Park Coldfall Putney Sanderstead Tooting Bec Harold Wood Twickenham Hackbridge Keston Rayners Lane Northumberland Heath Hanwell South Bromley Highams Park Brondesbury White City Locksbottom Uxbridge Moor Blackheath Royal Standard Castelnau Widmore East Acton Leamouth Raynes Park Upper Elmers End Willesden Bopeep Finchley Honor Oak Park Plaistow Harrow on the Hill Morden Upper Holloway Little Ilford Harringay Beddington Corner Tavern Quay Vauxhall Pentonville Albany Park Stockwell Mill Hill Emerson Park Swiss Cottage Collier Row Pinnerwood Park West Hendon Snaresbrook Teddington Ickenham Parsons Green Stonebridge Southfields Bullsmoor Enfield Wash Woodside Lower Edmonton Northolt Ilford North Hyde Notting Hill Wimbledon Park Longford Bushey Mead Church End Greenford Cambridge Heath Belgravia Riddlesdown Farringdon South Beddington Turnpike Lane Lisson Grove Wembley Park South Norwood Deptford Blendon Ducks Island Craven Walk Dulwich Temple Fortune Bickley Bostall Woods Clapham Park Charing Cross Waddon Cole Park Thornton Heath Barking Wharf Square New Barnet Elm Park West Ruislip Becontree Heath North Sheen Church End Spring Grove Dollis Hill Clapham Hampstead Wood Green Ruislip Gardens Winchmore Hill North Southwark Avery Hill Beddington South Hackney Spitalfields Poynders Parade Gidea Park Dalston North Hillingdon Knightsbridge Woodlands Kentish Town St Mary Cray West Norwood New Eltham North Cheam Earlsfield Mile End Woodcote Green Kingsbury Earl's Court Millbank Childs Hill North Woolwich Hornchurch Mitcham Walworth Bounds Green Leytonstone West Ealing Leyton Woodcote Green Street Green Addiscombe Fulham Stepney Addington Little Woodcote Rush Green Aldwych Walthamstow Forest Petts Wood Wallington Square Upminster Barnet Gate Southbury Hayes Blackfriars New Beckenham Walthamstow Village Wallend Lower Place Upper Belvedere St Luke's Carshalton Beeches College Park Old Malden Fulwell Chingford Green Bromley Morden Park Downham Hackney Wick Tottenham Hale Harrow Weald Monks Orchard The Hyde Cowley Peachy Woodford Bridge Tooting Graveney Plashet Cubitt Town Norwood Green Kensington Summerstown Hayes Southend Longlands Camberwell Farthing Street Erith Alderwood Terrace Rainham Stratford New Town Manor Park Ratcliff Chipping Barnet Hornsey Shooters Hill St Paul's Cray Noel Park Highlands Village Denmark Hill The Wrythe Risley Close Barking Riverside Strawberry Hill Clapham Junction West Kilburn Belvedere St George in the East Lea Bridge Ponders End Rushmore Hill London Coldharbour Crofton Park