Media Planning in Hither Green

Get in touch

Media Planners in Hither Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SE13 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Hither Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Hither Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Hither Green (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Hanworth Charlton Pinner Green Globe Town Berry's Green Bullsmoor Cudham Mitcham North Feltham Blackfen Bulls Cross Unity Place Catford Kingsland Barnes Cray Hampton Hill Lower Holloway Winchmore Hill West Ruislip Whetstone Denmark Hill Summerstown Hayes Town Barkingside Oval Barbican Dagenham Richmond Morden Park Beckton Hyde Park Corner Lower Sydenham Ladywell South Acton Notting Hill South Harrow Bermondsey Stratford Marsh Snaresbrook Plashet Lee Preston Clerkenwell Childs Hill Bromley South Bromley Harrow on the Hill Kilburn Covent Garden Lea Bridge Harold Hill Seething Wells Widmore Walthamstow Lower Place Hither Green Addington Wapping North Cheam Frognal South Croydon Kennington St John's East Ham Ratcliff Highams Park Chelsea East Dulwich The Mews St Mary Cray Upton Park Hatch End Woodford Bridge East Bedfont Brent Park Finsbury Park Upper Ruxley East Barnet Blackheath West Hampstead Kidbrooke Chingford Hatch Alexandra Park Longlands Stroud Green Hanwell Kenton Hayes Leyton Marshes North Finchley Locksbottom Kensal Town Crofton Park Ruxley Barnehurst Avery Hill Sanderstead Farringdon Roxeth Upper Belvedere Little Ilford Central Parade Ickenham Dulwich Stockwell Hammersmith Blackwall Edmonton Colindale Crooked Billet Eastcote Russell Hill Leytonstone Cowley Holders Hill Royal Arsenal West Newington Enfield Island Village Knightsbridge Chase Cross Hackney Putney Marylebone Upper Sydenham Belsize Park Grahame Park Kensington Forest Gate Woolwich West Brompton Primrose Hill Lamorbey Monken Hadley Upper Norwood Acton Belgravia Belmont South Hackney Forest Hill North End Woodford Green Upper Tooting Downe Dormer's Wells World's End Foots Cray Merton Soho Tottenham Green Battersea Rushmore Hill Creekmouth Willesden Green The Hale London Tavern Quay Yeading Ruislip Gardens Hounslow West Noak Hill Lower Belvedere Oakleigh Park Berrylands Eel Pie Island Botany Bay Coombe Barnet Gate Fairlawn Cottage Poynders Parade Tokyngton North Harrow Sydenham Bromley Park Chelsfield West Heath Feltham Corbets Tey Becontree Heath Hounslow Heath Barnet Pinnerwood Park Docklands Brondesbury Sudbury Hackney Marsh Nunhead Friday Hill Hayes End Becontree Stepney Plaistow West Norwood West Hackney Highlands Village Thamesmead Hampstead Heath Barnes Totteridge Holloway Clayhall Northwood Foxbury Manor Park Arkley Rotherhithe West Thamesmead Mayfair Sands End Bowes Park Millwall Hadley Tufnell Park Belvedere Norwood New Town Rayners Lane West Harrow Hornsey Vale Regent's Park Bounds Green Shacklewell Colham Green Malden Rushett Ducks Island Raynes Park Harold Park Oakwood North End Little Britain Uxbridge Canons Park Clapham Park Hazelwood Bandonhill Lessness Heath Sundridge Vauxhall Brent Cross Kingston upon Thames South Norwood The Borough Edgware West Hendon Roundshaw Hoxton Muswell Hill Temple Mills Ramsden Hainault Wealdstone Pratt's Bottom Old Ford Keston Mark Tower Hill Goddington Bethnal Green Newyears Green Rosehill Southall Riddlesdown Bedford Park Uxbridge Moor Farnborough Enfield Bow Common West Drayton West Wickham Coldblow Downham Grove Park Plumstead Common Barnsbury West Ham Haggerston Hampstead Earl's Court Harold Wood Clapham Junction Ruislip Shoreditch Sydenham Hill Croydon Mottingham Ponders End Clock House Southend Little Stanmore Bankside Crystal Palace Woodford South Kensington Castelnau Streatham Vale Wanstead Dudden Hill Hornchurch Fortis Green Crook Log Hayes St Margarets Little Heath Chiswick Sipson Grove Park Lower Morden Enfield Lock Selhurst Dulwich Village Clapham Limehouse Barking Wharf Square Stoke Newington Leaves Green Hill End Westminster Fulwell Southwark Norbury Spitalfields Clapton Park Cann Hall East Acton Upper Walthamstow Lambeth Crews Hill Enfield Highway Turnpike Lane Canning Town Walham Green Abbey Wood Wandsworth Common Carshalton on the Hill Kensal Rise Nine Elms Beddington Cole Park Bellingham Hackney Wick Emerson Park Old Oak Common Marks Gate Isle of Dogs Lower Edmonton Ruislip Common Willesden Biggin Hill Bromley Common Seven Kings South Tottenham North Acton Hampstead Garden Suburb Stratford Chislehurst Walthamstow Village Sutton Bostall Heath Archway Fitzrovia Cottenham Park Cheam Elmstead South Harefield Aldborough Hatch Elstree Park Thornton Heath Strand Highgate Plumstead Forty Hill Shepherd's Bush Eastcote Village Custom House Camberwell Cyprus New Addington North Greenwich Maryland Lampton Coney Hall Acton Green Spring Park Brockley Kentish Town Wimbledon Common Denham Deptford Farthing Street St Giles St John's Wood Cowley Peachy Nash Putney Vale New Charlton Pimlico Southborough Clapham Common Headstone Hacton Church End The Hyde Southborough St Johns Albany Park Park Royal Wembley Homerton Seven Sisters Beddington Corner Silvertown Chipping Barnet Well Hall South Woodford Staples Corner Chessington Forestdale Chinatown Paddington West Ealing Barking Riverside Arnos Grove Surbiton Cranley Gardens Shortlands Northolt Bloomsbury Blackheath Park Harefield Grove Derry Downs Horn Park Blackheath Royal Standard North Hyde Plaistow Middle Park Friern Barnet Spring Grove Ilford East Wickham Green Street Green New Cross Gate Tottenham Hale Freezy Water Chingford Copse Hill Strawberry Hill Bromley Hale End Repton Park Brixton Little Venice St James's Dollis Hill Canary Wharf Cowley Peachey Finchley Hornsey Dalston Whitton Holborn Putney Heath Fulham Eden Park Charing Cross Crossness Chadwell Heath Hackbridge Old Coulsdon Neasden Blackfriars Upper Clapton Westbourne Green Kingston Vale Brockwell Park Orpington Wimbledon Cricklewood Isleworth North Ockendon St Helier New Cross Rush Green Tower Gardens Collier Row Risley Close Merton Park Manor House Southbury Enfield Town Woodcote Green Castle Green West Kilburn Cranford Alderwood Terrace Redbridge Sidcup Walworth Chinbrook Furzedown South Street Hillingdon St Pancras Wanstead Flats North Hillingdon Ruislip Manor West Barnes Harmondsworth Broad Green Slade Green Twickenham St George in the East Wallend Coldharbour Festubert Place Upminster Bridge Kingston Hill Tooting Bec Common Newbury Park Hounslow Peckham Brunswick Park Petersham Upton Greenhill Harlesden Brook Green Queen's Park Grange Park Chalk Farm Tolworth New Barnet Elephant and Castle Cranham South Hornchurch Southgate Coulsdon Woodside Park Woodford Wells Craven Walk Morden Harefield Noel Park Wimbledon Park Streatham Hendon Horns Green Earlsfield Gospel Oak Welling Leamouth Fairlop Gants Hill Palmers Green Lisson Grove South Beddington Kensal Green Ealing Purley Balham Stratford New Town Woodlands Upper Edmonton Upminster Worcester Park The Wrythe Collier's Wood Highbury Harlington Addiscombe Rise Park Longford Luxted Osidge Hampton Court Islington East Sheen Church End Wormwood Scrubs Aldgate Heston Brimsdown Ham Brentford Union Mews Broom Hill Chislehurst West Penge Golders Green Southfields White City South Wimbledon Little Woodcote Tooting Bexley Hitchin Square Wandle Park New Southgate Carshalton Colyers Wallington Square Woodside Bickley Strand on the Green Leyton Stonebridge Shooters Hill Chase Village Yiewsley King's Cross Brompton Bell Green Maze Hill Kew Brownswood Park Crofton Tooting Bec Colney Hatch Harrow South Hampstead Goodmayes North Wembley Gidea Park Temple Fortune Single Street College Park Mill Meads Elmers End Erith Greenwich Norwood Green Poplar Tottenham Aldersbrook Streatham Hill Bexleyheath Rowley Green Lower Clapton Edgware Bury Hampton Wick Hook Alperton Coalmakers Wharf Upper Elmers End Pentonville Aperfield Surrey Quays Perivale Bopeep Stanmore The Burroughs Cubitt Town Maida Vale Camden Town Romford Hatton Cranbrook Harrow Weald Monks Orchard Crouch End Highwood Hill New Malden Hadley Wood Fullwell Cross Osterley East Finchley Bow Queensbury Shirley Kenley De Beauvoir Town North Kensington Crayford Tulse Hill Motspur Park Cambridge Heath Waddon Higham Hill Trinity Buoy Wharf North Cray Aldwych Anerley Parsons Green Stamford Hill Brentford End Upper Shirley Frank Whipple Estate Rainham Shadwell Vale of Health West Acton Bush Hill Park Lower Feltham Gipsy Hill Lesnes Abbey St Paul's Cray Angel Brondesbury Park Chelsfield Knight's Hill Parliament Hill Old Malden Falconwood South Lambeth Hallsville Quarter Temple Teddington Honor Oak Old Bexley Honor Oak Park Hampton Wembley Park Belmont Bayswater Petts Wood Norbiton Pinner Wennington Barking Northumberland Heath North Sheen South Ruislip Mill Hill Keston Mile End West Kensington Maypole Somers Town Walthamstow Forest Upper Holloway Dartmouth Park West Dulwich Gallows Corner North Woolwich Canonbury Bostall Woods Woodcote Poverest Welsh Harp North Southwark Swiss Cottage Millbank Park Langley Holland Park Hackney Central Hillingdon Heath Enfield Wash Selsdon Ardleigh Green Roehampton Underhill Greenford Lewisham Northwood Hills New Beckenham Beckenham Wallington Hockenden Coldfall Wandsworth Carshalton Beeches Arpley Square Whitechapel Loxford Maitland Park Chingford Green Tooting Graveney Victoria Kevingtown Wood Green Cockfosters Finsbury Gunnersbury Streatham Park Bushey Mead New Eltham Westcombe Park Herne Hill Benhilton Whitehall Elm Park Eltham Havering-atte-Bower West Green Mortlake Kingsbury Harringay Blendon St Luke's Burnt Oak