Media Planning in Alpington

Get in touch

Media Planners in Alpington

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR14 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Alpington for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Alpington

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Alpington (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Eastgate Honingham Saxlingham Lower Street Cargate Common Stubbs Green Foulden Gressenhall Thornham Tittleshall Little Snoring Great Dunham Easthaugh Dam Green New Sprowston Hingham Anchor Street Harper's Green Hunworth Old Beetley Intwood Brookville Old Catton South Creake Hilborough Frogshall Beckett End Rockland St Mary Weasenham All Saints Flitcham Boyland Common Ingoldisthorpe The Street Newton St Faith Burnham Market Upgate Street Pulham St Mary Downham Market North Pickenham Thurne Bintree Blakeney Colby Burnham Deepdale Framingham Pigot Forncett St Peter Lower Easton Shammer Whitwell Street Flordon Burnham Norton Baconsthorpe Aylsham Melton Constable Hockwold cum Wilton Ingham Corner George Hill Wereham Harpley Topcroft Street Wood Street Queen's Hills Bexwell South Acre Old Hunstanton Walpole St Peter Whitlingham Oxborough Metton Great Green Forncett St Mary Oby Scarning Upper Street Lundy Green Dunton Patch Suton Colby Corner Wilney Green Tattersett Bircham Newton Pristow Green Tungate Whimpwell Green Pottergate Street Hemblington Corner Seething Barmer Cat's Common Norton Hill West Raynham Field Dalling Croxton Twyford Stratton St Michael Cawston Thorpe Hamlet Heggatt Street Letheringsett Briningham Welborne Shepherds' Gate Longham Edingthorpe Green Forncett End Bawsey Coston Haddiscoe Stacksford South Lynn Drayton Fiddler's Green Alby Hill Shelfanger Norwich The Close Snow Street Hunstanton Thwaite St Mary Mundham Illington Dilham Little Dunham Setchey Crownthorpe Lyng Damgate West Acre Horstead Fundenhall Street Lyngate Tibenham Crossdale Street Bridge Green Ormesby St Michael Waterloo Cat's Corner Felthorpe Caistor St Edmund North Tuddenham New Hainford Wretton Hall Green Reymerston Lower Street Sloley Thorpe Marriot Burnham Overy Staithe Little London Thuxton Little Melton Fordham Great Fransham Bracon Ash Little Massingham Geldeston Rushford Saxthorpe Harleston Alburgh Florence Walk Frankfort Cley next the Sea Egmere Belton Skeyton Irstead Street Themelthorpe Southery Swardeston Arminghall Tottington Hickling Cringleford Salters Lode Ringland Tottenhill Row Denton Briston Holkham Great Cressingham Ditchingham Thorpe Marriott Long Stratton Hales Corpusty Trunch Tuckswood Letton Green Middleton Swainsthorpe Carbrooke East Runton Stibbard Burgh next Aylsham Hoveton Southgate Quidenham East Winch Reedham Kimberley Stow Bedon Attleborough Toftrees Sutton Lower Stow Bedon Shipdham Blackmoor Row Calthorpe Beighton Stoke Ferry Peaseland Green Rollesby Runham North Green Tottenhill Bunwell Hill Horsey Hungry Hill Hellington Corner West Bilney Gas Hill Caudlesprings Frost Row Waterloo Harris' Green Easton Colegate End Eccles Road Ragmere Billingford Brooke Bushy Common Balsam Field Bircham Tofts West Runton Pennygate Kelling Thelveton Weston Green Carleton St Peter Hellington Mundford Pettywell Brundall Strumpshaw Bradfield Freeland Corner Little Plumstead Runham Blackwater Ingworth Southwood Sea Palling Matlaske Wood Norton Swanton Morley Little Ellingham The Heath Tilney All Saints Walcott Green Great Melton Stradsett Pentney Hempton Cranwich Antingham East Bilney Kenninghall Heath Wiggenhall St Peter Great Hautbois Frettenham Pockthorpe Babingley Eastmoor Kerdiston Hardley Street Great Massingham Shernborne Runhall Sandringham North Wootton Shropham Mount Pleasant Holt Whissonsett Brisley Tower End Larling Mulbarton Westgate East Tuddenham Felbrigg Gimingham Thursford Newgate Corner Clippesby Gasthorpe Hoe Clenchwarton Didlington Little Walsingham Lower Gresham Bexfield Litcham Brockdish Shadwell Swaffham Morley St Peter Haverscroft Street Neatishead Ringstead Limpenhoe Toprow Thurning Aldeby Bessingham Burgh St Peter Craymere Beck Outwell West Tofts Fring East Raynham Larlingford Roydon Worstead Hardwick St John's Highway Poringland Fersfield West Poringland Park Common Sporle Little Barningham Wiveton South Lopham Wilby Holme Hale Short Green Brandon Creek West End Hindolveston How Hill Itteringham Common St John's Fen End Skeyton Corner Earlham Saxlingham Green Catton Grove Attlebridge Gayton Wells-next-the-Sea Toftwood Tumbler Hill Aldborough Lower East Carleton Pilson Green Southgate Paradise Badersfield Langmere Glandford Salle Upgate Street South Wootton Broomsthorpe Pound Corner Earlham Rise Garboldisham Morley St Botolph Foundry Hill Drymere Dunton Rougham Hemblington Stonebridge Browick Fair Green Marlingford Hempnall Bramerton Sparrow Green Great Plumstead Itteringham Alpington Scratby Silfield Narborough Booton Clippings Green Upper Street Stow Bridge Filby Honing Houghton St Giles Great Walsingham Blackwater Horningtoft Pedham Morningthorpe Coltishall Winterton-on-Sea Great Snoring Watton Mill Hill West Beckham Low Tharston Flaxlands Swanton Novers Bacton Brandon Bank Pulham Market Binham Banningham Westwick Cockthorpe Bedingham Corner Thornage Bedingham Green Redcastle Furze Coslany Great Yarmouth Manson Green Brandon Parva Woodbastwick Trimingham Broome Street North Denes Roudham Long John's Hill Plaw Field Watton Green Hempstead Etling Green Halvergate The Drove Low Common Low Street Woodgate Crostwick Copy's Green Newgate Northrepps Bush Green Piccadilly Corner Upper Sheringham Suffield Hilgay East Ruston Guestwick Costessey Sharp Street Banham Dickleburgh Moor Trowse Millgate St James' End Ellingham Grimston Great Moulton Lessingham Tunstall Swannington Kirby Row Tilney Fen End Meeting House Hill Lakes End Lushbush Anchor Corner Lower Thurlton West Earlham Lot's Bridge Bodney Blofield Catfield Little Cressingham Broom Green Thorpe Row Besthorpe Johnson Street Northwold Happisburgh North Earlham Newport Walton Highway Woodton Wimbotsham Hevingham Old Hall Street Edingthorpe Nordelph Corner Broomholm Pudding Norton Sco Ruston Bow Street Collett's Br Welborne Common Alderford Burnham Overy Town Upper Hellesdon Barney Three Cocked Hat Downham Dunburgh Broadmoor Irstead Scole Common Weybourne Emneth Hungate Northall Green Mileham Dam Brigg Wash Dyke Crane's Corner Little London South End Sculthorpe Westfield Thursford Green Moorgate Ashmanhaugh Warham Nordelph Brumstead Norton Subcourse Narrowgate Corner Sneath Common South Raynham Ivy Todd Overstrand Walcott Blackborough End Cordwell Thorpe Market Wickhampton Little Green Calthorpe Street Crowshill Deopham Stalland Billingford Ranworth East Wretham The Arms Great Ryburgh Keswick Hempstead Paston Ashill Hethersett Pockthorpe Wheatacre Workhouse Common Hempnall Green Cucumber Corner Terrington St Clement The Grove Reepham Kettlestone West Rudham Saxlingham Nethergate Gayton Thorpe Damgate East Somerton Tharston Beckhithe Broome Blofield Heath Ovington Gunthorpe Surlingham Little Marsh Boughton Thurton Belaugh Mount Pleasant Tatterford Baconsthorpe Fodderstone Gap Bagthorpe Wolferd Green Blickling Lower Tasburgh Burgh Stubbs Mattishall Burgh Guist Roughton Upper Brandon Parva Tacolneston Fairstead Newton Bradenham Newton Flotman Black Carr Saxlingham Thorpe Gaywood Aslacton Hyltons Crossways Runham Vauxhall Frans Green Stockton Helhoughton Freethorpe Low Street Paston Green Pockthorpe Bradwell Filby Heath Langham Hapton New Buckenham Houghton Dunston Ickburgh West Barsham Wickmere Beachamwell Witton Bale South Pickenham Threxton Hill Wormegay Blofield Corner Sidestock Leziate Tivetshall St Margaret Thurgarton Heigham Grove Haveringland Wacton Upper Street Bunwell North End Kirby Cane Happisburgh Common Fakenham Walpole Marsh Baynard's Green White Horse Common Barningham Green Briggate Thickthorn Hall Old Buckenham Swanton Abbott Carleton Forehoe Pockthorpe Roydon Arlington West End St James Buxton Bodham Deopham North Barsham Felmingham Bridgham Great Bircham Dickleburgh Potter Heigham Daffy Green Colton Wramplingham West Somerton Redenhall Swanton Hill Furze Green Bush Estate Kirstead Green Syderstone Heacham Postwick Whittington North Lynn Primrose Corner East Barsham Fersfield Common Fincham Sprowston Wicklewood Tilney High End Brettenham South Walsham Silver Green Cantley Corner Newtown Upper Guist Billockby Threehammer Common West End Hamrow Bittering Saham Toney Acle Cantley Stanhoe Hedenham Upgate Wroxham Fritton Fen Street Pooley Street Thompson Weasenham St Peter Elsing Spooner Row Fustyweed Bastwick Gissing Burgh Common Bawdeswell Saddle Bow Nogdam End Low Common Thorpe St Andrew Butcher's Common Cake Street Foundry Corner Holme next the Sea Tyby Brancaster Ludham Hickling Green North Lopham Thorpe End Crostwight Wolferton Ingleborough Barford Great Ellingham Mattishall Emorsgate Ridlington High Green Burgh Castle Mautby West Walton The Lings Beeston Regis Smallburgh Hargate Nethergate Upper Stoke Stalham Wereham Row Lenwade Heckingham Chapelfield Grove Hockering Heath Wolterton Edgefield Little Barwick East Lexham Bowthorpe Suspension Bridge Long Row King Row Shereford Fengate The Ling Caston Keswick Grub Street Middle Harling Bawburgh Hill Maypole Green West End Fiddlers' Green Three Holes Barton Bendish Goose Green Rackheath Upgate Stoke Holy Cross Snetterton Lingwood Runcton Holme Wacton Common Loddon Ingloss Stanford Pott Row Gaultree Southrepps Hawes' Green Harling Road Edgefield Street Ditchingham Dam Framingham Earl Hainford Potthorpe Heydon Great Green Plumstead Green Great Witchingham Diss Pockthorpe Stratton Strawless Guilt Cross Gateley Fritton Knapton West Harling Saham Hills Little London Browston Green Brundish Jordan Green Thorpe Abbotts Brinton Limpenhoe Hill Lakenham Walcot Green New Catton Upwell Hardwick Hemsby Waterloo Tivetshall St Mary Runcton Bottom Cromer South Denes Lower Street Little Witchingham Alby Burlingham Green Earsham Hales Street Thrigby Docking Claxton Chequers Corner Dowe Hill Shimpling Castle Acre Tilney St Lawrence Low Common Kidd's Moor Walpole Cross Keys Barton Turf Wymondham Silvergate The Green Brampton Thetford Upton Colney The Common Shouldham Salthouse Little Ryburgh East Carleton Hickling Heath Hockering Northacre Sedgeford New Holkham Muckleton Godwick Stody High Kelling Sparham Beeston Rockland All Saints Mustard Hyrn Scoulton Foxhole Welney Low Common Howe West Newton Raveningham Whitwell Loddon Morton Methwold Worthing Cobholm Island Panxworth Orange Row North Green Lordsbridge Bunwell Bottom Church Field Cess Garlic Street Eccles on Sea Shepherd's Port Carleton Rode Hindringham Langley Street Red Pits Sisland Mile Cross West Head East Walton Gooderstone Weston Longville Wiggenhall St Mary the Virgin Bressingham South Green Foxley Stokesby Swafield Danemoor Green Cranworth Richmond Hill Feltwell King's Lynn Yaxham Snettisham Rush Green Wighton East Beckham Wattlefield Yelverton East Rudham Oxnead South Burlingham Greensgate Cangate Ten Mile Bank Ashwicken Beetley Colkirk Mundham Common Taverham East Harling Scottow Sustead Tasburgh High Common Blo' Norton Stiffkey Mill Street California Ridlington Street Highgate Kirby Green Tilney cum Islington Buckenham Alburgh Street Hengrave Salhouse North Creake Martham Town Green Dersingham Congham West Dereham Tunstead Sheringwood Little Fransham Hassingham Highoak Oxwick Ashwellthorpe Waxham Stow Bardolph Burnham Thorpe Lower Bodham Drabblegate Deopham Green Titchwell Burston Brandiston RAF Coltishall West Lexham Bird's Corner Hanworth Temple Bar Little London Bustard's Green Dereham Coxford Rockland St Peter Costessey Park Waterden Oulton Sharrington North Runcton New Rackheath Toft Monks Horning Emneth Anmer West Lynn Hunt's Corner Lyng Easthaugh Little Thornage Erpingham Thorpland Little Hale Wendling Eaton Ingham Mill Common Lynford Shingham Methwold Hythe Shelton Barroway Drove Burnham Westgate Trowse Newton Suton Street Cliftonville Bengate South Green Lyngate Smallworth Watlington Gillingham Heartsease Newtown Ormesby St Margaret Gresham South Green Dumpling Green Westgate Street Shouldham Thorpe North End Whinburgh Marham Eau Brink Hillington Ketteringham New Costessey Eaton Rise Wiggenhall St Mary Magdalen Westbrook Green Wiggenhall St Germans Needham The Banks Wood Dalling Bawburgh High Street Darrow Green Great Barwick Little Hautbois Horsey Corner West Caister Witton Garvestone Moulton St Mary North Burlingham West Winch Tyegate Green Tuttington Hackford Repps Road Green Fulmodeston Southtown Drury Square Sparhamhill Wicken Green Village Fen Street Wellingham Stanfield Pollard Street Thurlton Shotesham Bellmount Scole Winfarthing Old Brigg Saham Waite Spixworth Little London Little London Puddledock Foulsham Cockley Cley Waterheath Broomhill Suffield Park Chedgrave Rushall Thunder Hill Croxton Horsford St Olaves Woodrising Spa Common Brancaster Staithe Walton Warren Holly End North Walsham Walpole St Andrew Beeston St Lawrence Thorpe Walpole Highway Workhouse Common Lamas Neaton Dockeney Necton Burgh St Margaret Hellesdon Thurlton Links Norton Corner Marshland St James Frenze Cobbler's Green Caister-on-Sea Snetterton Heath Sheringham North Elmham Hardingham Morston Castle Rising Primrose Green Plumstead Fundenhall Oulton Street Wreningham Penny's Green Fritton Kenninghall Broadflash Barnham Broom Wortwell Guestwick Green Griston Hopton on Sea Brewers Green Stalland Common Clint Green Ashby St Mary Misery Corner Upton Green Merton Bergh Apton North Barningham Gorleston-on-Sea Breckles Weeting Witton Bridge Brakefield Green Horsham St Faith Stalham Green Old Lakenham Terrington St John Hethel Great Hockham South Runcton Kirby Bedon Aylmerton Lyon's Green Mill Green Bressingham Common Southburgh Mundesley Crimplesham Marsham Topcroft Withergate Starston Sidestrand Podmore Crowgate Street Brock's Watering Denver Boyces Bridge Crabgate Bull's Green