Media Planning in Frenze

Get in touch

Media Planners in Frenze

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP21 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Frenze for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Frenze

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Frenze (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Town Green Scratby Hedenham East Beckham Damgate West Beckham Paston Green Worthing Ten Mile Bank North Walsham California Brakefield Green Erpingham South Wootton Deopham Green Thickthorn Hall Hempnall Green Walpole Highway Lower Street Catfield Pilson Green Brancaster Staithe Terrington St Clement Richmond Hill Gissing Florence Walk Hindringham Wiggenhall St Germans Waxham Cobbler's Green Wramplingham Ditchingham Diss Mill Common Podmore Haveringland Morston North Pickenham Halvergate Crabgate Peaseland Green Rockland All Saints Hardingham Chedgrave Keswick Bastwick Fengate Queen's Hills Yaxham Brisley Swafield Twyford Castle Acre Threehammer Common Easton West Caister Elsing Great Plumstead Hilgay Pulham Market Mill Green Catton Grove Ditchingham Dam Horsey Blackwater Shipdham Swainsthorpe Tunstall Little Massingham Great Hautbois Mundham Common Bacton Hopton on Sea Potthorpe Broadmoor Cockthorpe Salle Wiggenhall St Peter Collett's Br Intwood Terrington St John Tyegate Green Deopham Stalland Tivetshall St Mary Brewers Green Lower Gresham Dowe Hill Woodgate Gaywood Great Dunham Spa Common Seething Broom Green The Common Larlingford Holme next the Sea New Catton Shepherds' Gate Runcton Bottom Marshland St James Hardley Street Matlaske Old Catton Kimberley Leziate Lyngate Tattersett Colby East Ruston Tilney All Saints Ivy Todd Hawes' Green Kirstead Green Baconsthorpe Wash Dyke Dunburgh Hempstead Calthorpe Street Pockthorpe Bodney Weasenham All Saints Wilby Sharp Street Denver Needham Gayton Tasburgh Pooley Street North Green Edingthorpe Green Stow Bardolph Upwell Reepham Cliftonville Ragmere Great Green Shereford Woodbastwick Little Plumstead West Rudham Furze Green Ingoldisthorpe Itteringham Keswick Great Massingham Bridge Green Tuttington Coxford Thurlton Links East Bilney Bradwell Little London Beeston St Lawrence Great Witchingham Brundish Ashwellthorpe Shouldham Thorpe Breckles Tungate Boughton Lamas Swannington Litcham West Raynham Aldborough Oxwick Langmere Ellingham Godwick Mundesley Scole Old Brigg South Lynn East Wretham Brockdish New Buckenham Lower Bodham Lower East Carleton Pedham West Runton High Common Walpole Marsh Thurning Toft Monks Lakenham Lyon's Green Shelfanger Ranworth Attlebridge Aldeby Wiggenhall St Mary the Virgin Grub Street Snetterton Heath Hanworth Thurton Mill Hill Holme Hale Cucumber Corner Carleton St Peter Hingham Drayton Weston Longville Pockthorpe North Wootton Panxworth Fairstead Walpole St Peter Lordsbridge Dockeney Shernborne Guestwick Green Crossdale Street Ridlington Walcot Green Trimingham Oxnead New Rackheath Cley next the Sea Clippings Green Browston Green Burnham Overy Town Aylsham Longham Thwaite St Mary Arlington Kerdiston Foulsham Lessingham Workhouse Common Coston Burnham Market Shropham Gooderstone North Barsham Low Street Harpley North Burlingham Narrowgate Corner Wereham Sporle Wortwell Great Bircham Narborough Gorleston-on-Sea Foxhole Downham Tacolneston Gaultree South Green The Street Norton Hill Blofield Ingham Colby Corner West End King Row Whittington Low Common New Holkham Houghton Damgate Billockby Norton Subcourse Hyltons Crossways Oulton Saxlingham Oulton Street West Newton Harling Road Lynford Irstead Street Pentney Great Snoring Newton Flotman South Burlingham Stokesby Ingham Corner Drury Square Brooke Wiggenhall St Mary Magdalen Buckenham Heckingham Gillingham Old Hunstanton Horsford Honing Brandon Creek North Lopham Runham Vauxhall Arminghall Wendling Wimbotsham Merton Houghton St Giles Little Thornage Church Field Marham Fersfield Common Red Pits Mile Cross Hungry Hill Puddledock The Arms Heggatt Street Wereham Row Langley Street Plaw Field Little Barningham Little Hale Marlingford Garlic Street Little London Rushford Claxton Craymere Beck Hardwick Harris' Green Bircham Tofts Primrose Green Southery Illington Mustard Hyrn Saxlingham Green Horsey Corner Upper Street Northrepps Kenninghall Little London Rackheath Etling Green Wickmere Horstead Sharrington Carbrooke Three Holes Burnham Westgate Sandringham Howe Hethel Brandiston Tharston Greensgate Whimpwell Green Bunwell Hill Brinton Moorgate Tottenhill Row Crowshill Gunthorpe Briston Frenze Methwold Swanton Hill Hardwick Withergate Shadwell Edgefield Lower Easton Walpole Cross Keys Little Ellingham Bircham Newton Upper Brandon Parva Burgh Castle Wheatacre Earlham Rise Plumstead South Raynham Suffield Gateley Stibbard Thornage Saham Waite Rollesby Dereham Brampton Lakes End Stratton Strawless Darrow Green Threxton Hill Ormesby St Margaret Melton Constable Bale Thorpe St Andrew Wicken Green Village Babingley Broome Toftwood North Runcton Bressingham Common Morton West Earlham Ludham Dam Green High Green Thuxton Hickling Heath Watton Green Dunton The Green Sidestrand Little Walsingham Saxthorpe Sparham Heigham Grove Wood Street Mundham Manson Green Burgh next Aylsham Hemblington Corner Burnham Deepdale Thurgarton Rockland St Mary Sheringwood Easthaugh Sculthorpe Upgate Street Sisland West Lexham Mileham Bellmount Great Barwick Alderford Hevingham Beckett End Dilham Lundy Green Stow Bedon Frettenham Bexfield Alpington Eaton Rise Reedham Hockering Heath Balsam Field New Hainford Barroway Drove Stody Swaffham Dersingham Repps Waterheath South Lopham Bridgham Kirby Green Ickburgh Broadflash Flaxlands Kidd's Moor Foundry Hill High Kelling Tivetshall St Margaret Wolferd Green Billingford Shammer Cringleford Brumstead Fundenhall Hickling Pott Row Southgate Fair Green Walcott Flitcham Neatishead Wretton Horsham St Faith Filby Heath Heartsease Sustead Salthouse Mattishall Brettenham Limpenhoe Hill Sparrow Green Neaton Bagthorpe West Somerton Bessingham Attleborough Weybourne Weasenham St Peter Loddon Ingloss Woodrising Brandon Bank Stalham Sloley Eastmoor Thorpe End Caston Anmer Low Tharston North Creake Grimston Paradise Pulham St Mary Witton Bridge Kirby Cane Daffy Green Woodton Crimplesham Lower Stow Bedon Bunwell Newton Hethersett West Head North Earlham Hamrow Hunstanton Bawsey Hunt's Corner Stacksford The Banks Bird's Corner Happisburgh Northacre Mount Pleasant West Lynn Nordelph Blackmoor Row Baconsthorpe Brundall Raveningham Hargate Bittering Wicklewood Little Marsh Outwell South Creake Lingwood Newgate Lyng Easthaugh Wattlefield Banningham Wood Dalling Black Carr Knapton South Green Shouldham St Olaves Sparhamhill Binham Newtown The Close Upper Street Shingham Wacton Common Gressenhall George Hill Wreningham Barnham Broom Thorpe Market Broomholm Old Buckenham Heydon Barney St James' End West Bilney Walcott Green Frost Row Filby Norwich Hickling Green Bengate Swanton Novers Hellesdon Westbrook Green Colkirk Cordwell Alby Hill Alburgh Street Skeyton Corner Little London Pristow Green Upper Sheringham St John's Highway Fincham Feltwell Harleston Whitwell West Poringland Toprow Aylmerton Limpenhoe Drabblegate Hainford Low Common Sheringham Brock's Watering Bradfield Bedingham Green Wymondham Garvestone Stoke Ferry Swanton Abbott Witton Tumbler Hill Old Lakenham Burston Scoulton South Pickenham North Denes Ringstead East Rudham Winfarthing Whinburgh Wroxham Watton Great Fransham North End Mundford Great Ellingham Lyng Bawdeswell Thorpe Hamlet Fodderstone Gap Toftrees Frankfort Goose Green The Lings Newgate Corner Honingham Cobholm Island Wormegay Moulton St Mary Stanhoe Hockwold cum Wilton Tottington Roudham Hall Green Stow Bridge Great Walsingham Ingleborough Nordelph Corner Boyland Common Stoke Holy Cross Warham Forncett St Peter Marsham West End Harper's Green Frogshall Jordan Green Suton Street Yelverton Sidestock Roydon East Somerton Nogdam End Oxborough Eccles Road Upton Green Little Dunham Blakeney Fustyweed Smallburgh Foundry Corner Hempton Brancaster Felmingham Poringland Northall Green Saham Toney Kirby Bedon North Barningham Baynard's Green Briggate East Walton Piccadilly Corner Clenchwarton Pottergate Street Eau Brink Starston Waterloo Sneath Common Beighton North Elmham Cangate Ringland South Green Kelling Fen Street St John's Fen End Ashwicken Morningthorpe Low Street Kenninghall Heath Stalland Common Garboldisham Spixworth Stubbs Green Caudlesprings Denton Brookville Upton Beeston Regis Hoveton Sprowston East Carleton Little Hautbois Newtown Earlham Thorpe Marriott Barford Calthorpe Hillington Sutton Hempstead Lower Street Workhouse Common Hellington Corner East Barsham How Hill Great Melton Clippesby Beachamwell Scarning Belaugh Thurlton West Tofts Horning Reymerston Pollard Street Thorpe Row Northwold Bow Street Upper Stoke Ormesby St Michael Upper Street Colton Runcton Holme Burgh Stubbs Three Cocked Hat Fakenham Loddon Beeston Tilney cum Islington Hemblington Aslacton Little Snoring Snow Street South Walsham Kirby Row Upper Hellesdon Haddiscoe Framingham Earl Burgh Common South Denes Long John's Hill Wellingham Thursford Great Hockham Pennygate Park Common Corpusty Deopham Pettywell Martham Danemoor Green Fundenhall Street Overstrand Broomsthorpe Bramerton Shepherd's Port Morley St Peter Mill Street East Tuddenham Temple Bar Long Stratton Chequers Corner Caistor St Edmund Barmer Hengrave North End Sco Ruston Smallworth Cromer Gresham Rockland St Peter Fiddlers' Green Guilt Cross Postwick Ashmanhaugh Bedingham Corner Lenwade Blofield Corner Booton Frans Green Irstead Wolterton Walton Highway Welney Wickhampton Hemsby Saxlingham Thorpe Griston West Dereham White Horse Common Silver Green Hapton East Harling East Lexham Acle Hoe Forncett St Mary Ashby St Mary Thurne Framingham Pigot Felbrigg Silvergate Setchey Bexwell Saxlingham Nethergate Crostwight Field Dalling Hales Eastgate South Runcton Dam Brigg Castle Rising Thunder Hill Cess Stonebridge Freethorpe Earsham Stanfield Drymere Docking Skeyton Bush Green Stradsett Roughton Mulbarton Tilney St Lawrence Thorpland Walpole St Andrew Besthorpe Bunwell Bottom Long Row West Acre Westfield Thetford Fordham Guestwick Wells-next-the-Sea Waterden Lower Street Thrigby Langham Cargate Common Old Beetley Stanford Wiveton Geldeston Cantley Westwick Lyngate Fritton Methwold Hythe Bressingham Waterloo Suffield Park Cockley Cley Anchor Street Gimingham North Green Bintree Freeland Corner Waterloo Bustard's Green Southtown Edgefield Street Low Common Ashill Highgate Wacton Suton Eaton Suspension Bridge Burgh St Margaret Plumstead Green Pudding Norton Coslany Little Fransham Little London Shotesham Johnson Street The Heath Little London High Street Hassingham South Acre Weston Green Hockering Bawburgh Anchor Corner Bawburgh Hill Wolferton Themelthorpe Congham Stalham Green Bowthorpe Blofield Heath Dickleburgh Moor Fulmodeston Taverham Short Green Cat's Common Foulden Stiffkey West End Great Moulton Burgh St Peter Stockton Westgate Street Bergh Apton Meeting House Hill RAF Coltishall Crane's Corner Gasthorpe Sea Palling Beetley Blickling Croxton North Tuddenham Emneth Barton Turf Fritton Lower Thurlton Colney Shimpling Surlingham Holkham Salhouse Cake Street Rushall Spooner Row Fersfield Fritton Coltishall Hempnall Alby Broome Street Witton Ketteringham Happisburgh Common Briningham Runham Mattishall Burgh Scole Common Muckleton Thorpe Marriot Butcher's Common Ridlington Street Metton Thursford Green Weeting Snettisham Titchwell Carleton Forehoe Mount Pleasant Hellington Colegate End Downham Market Chapelfield Grove Pound Corner Haverscroft Street Bull's Green Upgate Browick Tyby West Barsham Glandford Low Common Penny's Green Pockthorpe Crostwick Flordon Dumpling Green Southgate South End Costessey King's Lynn Welborne Common Oby Caister-on-Sea Little Melton Blo' Norton Lot's Bridge Bradenham Tunstead Burlingham Green Foxley Crownthorpe Wighton Whitlingham Felthorpe Misery Corner Tuckswood Thorpe Abbotts Emneth Hungate Buxton Welborne Guist Mautby Newton St Faith Whissonsett Thompson Lushbush Necton Cranwich Hilborough Bush Estate Edingthorpe Gayton Thorpe Great Green Great Ryburgh Tatterford Upgate Street Redcastle Furze Pockthorpe Eccles on Sea Maypole Green Quidenham Cat's Corner Little Cressingham Gas Hill Swanton Morley Ingworth Rougham Billingford Itteringham Common Saham Hills Blackwater Nethergate Egmere Trowse Millgate Sedgeford Topcroft Street Fiddler's Green Thelveton Middle Harling Antingham Stratton St Michael Holt Old Hall Street Larling Swardeston Cantley Corner West End Letheringsett Helhoughton Shelton Cawston Wilney Green Southburgh Hackford Burnham Norton Morley St Botolph The Drove Bracon Ash Strumpshaw Little Green Holly End Scottow Upper Guist Ovington Hunworth Trowse Newton Emorsgate Belton Badersfield Salters Lode Alburgh Trunch Dunston Banham Fen Street Dunton Patch Tilney High End Walton Warren Tibenham Wood Norton West Winch West Walton Carleton Rode Southrepps Bodham Little Witchingham Heacham Great Yarmouth Lower Tasburgh Road Green East Raynham Hales Street Little Barwick Great Cressingham Worstead Tower End Croxton Pockthorpe New Costessey Didlington Silfield Norton Corner Watlington Broomhill East Runton Costessey Park Runham Roydon Saddle Bow Rush Green Primrose Corner The Grove North Lynn Beckhithe Letton Green Thorpe West Harling Kettlestone Burnham Thorpe Copy's Green Newport St James Tilney Fen End Upgate Potter Heigham The Ling Barningham Green Fring Runhall Topcroft Tittleshall Cranworth Brandon Parva Tottenhill Hindolveston Forncett End Blackborough End Redenhall Boyces Bridge Bushy Common Whitwell Street Syderstone Thornham Burnham Overy Staithe East Winch Barton Bendish Middleton Clint Green Dickleburgh Winterton-on-Sea Horningtoft Orange Row Southwood Highoak Snetterton Crowgate Street Westgate Little Ryburgh Paston New Sprowston