Media Planning in Gresham

Get in touch

Media Planners in Gresham

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR11 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Gresham for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Gresham

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Gresham (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Thornham Pooley Street Dersingham Letheringsett East Raynham Bedingham Corner Warham Hunt's Corner Stonebridge Carleton St Peter Dunton Emorsgate Watton Green Briston Bush Green Blackwater Lyng Hapton Broadflash Upgate Street Skeyton Rackheath Wymondham West Caister Little Cressingham Shropham Great Fransham Little Ellingham Thurlton Bressingham Bessingham Horstead Norwich Withergate Middleton Wighton Itteringham Hockering Whinburgh Runham Primrose Corner Themelthorpe East Tuddenham Heckingham Toftrees North Wootton Oxnead Thurne Broadmoor Ridlington Gillingham Boyland Common Sharrington Beachamwell Chapelfield Grove Erpingham Hockwold cum Wilton Langmere Hemblington Corner Shingham Ranworth Fiddler's Green Baynard's Green Bittering Halvergate Shimpling Danemoor Green Hanworth Fersfield Common Binham Low Street Salle Low Street Aylsham Boughton Sparhamhill Ivy Todd South Denes Lyngate Podmore Scole Common Waterheath Guestwick Green Wicken Green Village Norton Hill Burgh next Aylsham West Lynn Lower East Carleton Terrington St John Bexfield Foundry Hill Wellingham Clenchwarton Stubbs Green Hardingham Mundham Common Beckett End New Rackheath Scole Upper Guist Brundish South Pickenham Kirby Cane Shernborne Pettywell Breckles Bramerton Burnham Deepdale Lower Thurlton Great Ellingham Ashwicken The Green Pulham St Mary Reepham Rockland All Saints Fair Green Temple Bar Shipdham Frettenham Three Cocked Hat Newgate Corner Brampton Ashby St Mary Great Yarmouth Thrigby Fiddlers' Green Sloley Bustard's Green Nogdam End Swanton Abbott Brakefield Green Scarning North Tuddenham Bagthorpe Mill Green Hickling Calthorpe Street Badersfield Bridgham Sco Ruston Church Field White Horse Common Newtown Lower Tasburgh Hales Street King's Lynn Welborne Spooner Row Paradise Low Tharston Garboldisham North End Southtown Fulmodeston Brandon Parva Woodbastwick Runhall Silver Green Forncett End Little Hale Tilney St Lawrence Filby Heath Meeting House Hill Broom Green Little London Syderstone Ormesby St Michael Swafield Lower Street Mattishall Hempton Alderford Swaffham Woodrising Kirstead Green Pockthorpe South Green Cat's Corner Florence Walk Bradwell The Common Thorpe Hilgay Cobholm Island Downham Wiveton Gorleston-on-Sea Arlington Old Brigg Wolferd Green Burlingham Green West End Sea Palling Mundesley Morton Tivetshall St Mary Overstrand Honingham Broome Bodham Shepherds' Gate Kenninghall Little London Glandford Clint Green Great Snoring Lower Gresham Silfield Hopton on Sea Bircham Tofts Dam Brigg Westgate Street Keswick Upton Green Irstead Street Surlingham Wood Street Tattersett Brandiston Congham Guist Billingford Hingham Edingthorpe Hethel Horsham St Faith Greensgate Shepherd's Port Terrington St Clement Damgate Framingham Pigot Lakenham Brockdish Tumbler Hill Great Moulton Brandon Creek Waterden Banham Hevingham Sutton Northrepps Redenhall Great Green Tacolneston Colegate End Oby Barton Turf Great Ryburgh Witton Witton Bridge Broomholm Great Barwick Little Dunham Tower End Brewers Green Salters Lode Lushbush Mattishall Burgh Upper Stoke St James Bale Brumstead Thurlton Links Coslany Hillington Bushy Common Pockthorpe Gas Hill Guestwick Caudlesprings Honing Colkirk Ingham Old Catton Colton Morley St Botolph Earlham Fustyweed Watlington Blakeney Haverscroft Street Wolterton Smallburgh Burston Fen Street Copy's Green Cranworth Brinton Crowshill Norton Corner Bowthorpe Anchor Corner Thorpe Hamlet Sedgeford Ringland Burgh Stubbs Beckhithe Godwick Dunton Patch Etling Green Haveringland California Ovington Thorpe Row Tottenhill Saxlingham Nethergate North Lopham Brancaster Dunston Saham Waite Whitlingham Great Walsingham Three Holes Little Barningham Wiggenhall St Mary the Virgin Titchwell Walpole Cross Keys Thelveton Fengate Bedingham Green Bawburgh West Tofts Thickthorn Hall Alby Hill Cobbler's Green Wickmere Upwell Briningham Baconsthorpe Swainsthorpe Caister-on-Sea Drymere Alby Runham The Heath Irstead Wilney Green Newgate Ickburgh Ten Mile Bank Yelverton Winfarthing Limpenhoe Hill West Head Little Witchingham Road Green Lyngate Southrepps The Grove Topcroft Threehammer Common Little Green Great Cressingham East Ruston Arminghall Mill Common Newport Sidestrand Snetterton Heath Hedenham West Raynham Lyng Easthaugh Stanfield West Runton Saham Hills Old Hall Street Paston Green Dam Green Foundry Corner Westwick Eccles Road Northwold Knapton Blofield Corner Fakenham Morley St Peter Short Green Larling Darrow Green Lynford East Rudham Cley next the Sea Anmer Baconsthorpe Lamas Wiggenhall St Germans Northall Green Snettisham Worstead Pedham Horsey Corner Barnham Broom Runham Vauxhall Grimston Upper Street Bawdeswell Heydon Furze Green Brisley North Runcton Wolferton Suffield Park North Earlham Welney Cringleford Beeston Field Dalling Westfield Blofield Acle Metton West Winch Long Row Eaton Barningham Green North Barningham Shotesham Hardley Street Ellingham The Close Chedgrave Burgh St Peter Walpole Marsh Letton Green Beetley Cucumber Corner Earsham West Dereham Horningtoft Little London Hempnall Green Hellington Oulton Cockthorpe Salhouse West End Burnham Overy Staithe North Green Hoe Heacham RAF Coltishall Brookville Threxton Hill Fundenhall Brettenham Hunworth Wickhampton Horning Hales Tunstall Hemsby Scottow Denver Thunder Hill Alburgh Street North Denes Great Massingham Oulton Street Carleton Forehoe Postwick Tatterford Fincham Thorpland Docking Trimingham Upper Street West Beckham Foxhole Gimingham The Street High Common Clippings Green Stody Mulbarton Plumstead Earlham Rise Burnham Westgate South Runcton Hickling Heath Hawes' Green Holly End Bawsey Corpusty East Bilney Wacton Common East Walton Garvestone Snetterton Tottington Fring Upper Hellesdon Intwood Kerdiston Moulton St Mary West Walton Egmere Skeyton Corner Stockton Emneth Longham Walpole Highway Bawburgh Hill South Walsham Deopham Green Little Marsh Tyby Cliftonville Burnham Norton Carleton Rode Johnson Street Filby Shereford Drabblegate Pollard Street Stradsett New Sprowston Northacre Felmingham Whissonsett Edgefield Street Barney Wretton Tilney All Saints Saxlingham Thorpe Blackwater Daffy Green Croxton Litcham High Kelling Low Common Hempstead Heigham Grove Ormesby St Margaret Nordelph Walpole St Peter New Costessey Walton Warren Lot's Bridge Pott Row Stokesby Ludham Martham Runcton Holme Hengrave Belaugh Hoveton Harling Road Woodton Lenwade Didlington Wroxham North Green Sidestock Denton Kirby Row Little Fransham Ridlington Street Great Hautbois Shadwell Bexwell Kimberley Heggatt Street Nethergate High Street Tibenham Felbrigg Hall Green Weasenham St Peter Broomsthorpe Bow Street West End Eastmoor Roughton Saxlingham Stiffkey Woodgate Larlingford Coxford Saxthorpe Billingford St John's Fen End Mileham Ditchingham Dam Fundenhall Street Thuxton Topcroft Street Thorpe Marriot Swanton Morley Elsing Bengate Wramplingham Bergh Apton Matlaske Walpole St Andrew Necton Rockland St Peter Swardeston Toft Monks Aldborough Lower Street Upper Street Cargate Common Feltwell Harleston Dickleburgh Moor Burgh St Margaret Suffield Gayton Thorpe East Lexham Tuttington Reymerston Collett's Br Bird's Corner Bunwell Bottom Crostwight Deopham Browston Green Hilborough Hellington Corner Hemblington Wood Norton Caistor St Edmund Dumpling Green Potter Heigham Ashmanhaugh Stanford Spa Common Walcott The Ling Thorpe End Broomhill Penny's Green Sprowston North Walsham Blackmoor Row Puddledock Pentney North Creake Alpington Pulham Market Shelfanger Loddon Burnham Overy Town Stoke Holy Cross Upton Aylmerton The Banks Damgate Hardwick Hunstanton Toprow Thorpe Marriott Ketteringham Manson Green Brundall Hickling Green Sparrow Green Thursford Green Hethersett Marlingford Black Carr Ingoldisthorpe Thurning Spixworth Rockland St Mary Walcot Green Repps Shelton North Elmham Little London Crossdale Street North Pickenham Primrose Green Geldeston Low Common Swanton Hill Burgh Castle Lower Bodham Ashill Castle Rising South Wootton South Lynn Sharp Street Trowse Millgate Waxham Flaxlands Brooke Scoulton Westbrook Green Holme next the Sea Long Stratton Rushall St John's Highway East Barsham Newton Flotman Low Common Mundham Houghton Clippesby Great Bircham Bull's Green Panxworth Wreningham Hainford West Lexham West Newton Blofield Heath Wendling Trunch Bintree East Somerton Edingthorpe Green Sneath Common Needham Stratton St Michael Shammer Marshland St James Rougham Tasburgh East Carleton Colby Corner Burnham Thorpe Workhouse Common Thornage Anchor Street Deopham Stalland Bellmount Mill Hill South Acre Keswick Mundford Ingworth Sheringham Maypole Green Gaywood Suton Street New Buckenham Bunwell Hill Waterloo Cordwell Harpley Muckleton Kelling Upgate Strumpshaw New Hainford St James' End Methwold Wormegay Besthorpe Flordon Thorpe St Andrew Beeston St Lawrence Heartsease Hockering Heath Croxton Itteringham Common Hindringham Suton Tottenhill Row Chequers Corner Thurgarton Roydon Mount Pleasant Crostwick Marham Tilney Fen End Horsford Wash Dyke Thursford Mustard Hyrn Gresham Aslacton Westgate Saham Toney Thorpe Market Neaton Langley Street West Somerton Methwold Hythe Norton Subcourse West Poringland Gressenhall Mautby Cangate Little Massingham West Rudham Frans Green Bunwell Rush Green Saddle Bow Emneth Hungate Upper Brandon Parva East Wretham Trowse Newton Hindolveston East Runton Peaseland Green Happisburgh Common Stanhoe New Catton Belton Hardwick Yaxham Lingwood Diss Flitcham Dowe Hill How Hill West Acre Great Melton Crimplesham Plumstead Green Hassingham Craymere Beck St Olaves Pristow Green Poringland Banningham Cat's Common Guilt Cross Lower Easton South Green Ingham Corner Wicklewood Crowgate Street West Barsham Gateley Horsey Edgefield Stratton Strawless Thompson Claxton Toftwood Forncett St Peter Caston Grub Street Crabgate Barton Bendish Frenze Newtown Babingley Stalland Common Easthaugh Old Lakenham Dickleburgh Lyon's Green Wattlefield Hargate Cantley Corner Redcastle Furze Little London Hempnall Holkham Framingham Earl Hempstead Pennygate Harris' Green The Drove South Raynham Costessey Park Orange Row Stacksford Pudding Norton South Burlingham Wells-next-the-Sea Castle Acre Scratby Mile Cross Ingleborough Little Ryburgh Cromer Fairstead Gooderstone Stalham Green Carbrooke Snow Street Briggate Roydon Long John's Hill Taverham Runcton Bottom Langham Broome Street Mill Street Seething Pockthorpe Aldeby Catton Grove Upgate Street Griston Lower Street Kirby Green Stibbard Blackborough End Starston Catfield Barroway Drove Freeland Corner Weston Green Stoke Ferry Fersfield Boyces Bridge Little Hautbois West End Eastgate North End Oxborough Frost Row Great Hockham Cake Street Wiggenhall St Peter Walton Highway North Barsham North Burlingham Dunburgh Bradenham Buckenham Waterloo Dereham High Green Hellesdon Felthorpe West Earlham Happisburgh The Lings Balsam Field Southwood Raveningham Dockeney Great Witchingham Upgate Weybourne Foxley Downham Market Tivetshall St Margaret Eaton Rise Tyegate Green Shouldham Sheringwood Low Common Freethorpe The Arms Plaw Field Bircham Newton Browick Highgate Twyford Tilney cum Islington Worthing Swanton Novers Thorpe Abbotts Barford Tharston Workhouse Common Leziate Great Dunham Harper's Green Potthorpe Little Snoring Gaultree Ringstead Fen Street Blickling Morston Town Green Loddon Ingloss Tilney High End South End Howe Dilham Middle Harling Forncett St Mary Waterloo Piccadilly Corner Illington Watton Bacton Helhoughton South Green Misery Corner Thurton Brock's Watering Fritton Antingham Kidd's Moor Queen's Hills East Beckham Wimbotsham Cranwich Sandringham Ragmere Merton Lordsbridge Weasenham All Saints New Holkham South Creake Roudham Houghton St Giles Frankfort Hamrow Pilson Green Wacton Little London Wheatacre Melton Constable Marsham Wiggenhall St Mary Magdalen Sustead Lower Stow Bedon Great Green Foulsham Crownthorpe Butcher's Common Drayton Smallworth Haddiscoe Sculthorpe Goose Green North Lynn Eau Brink Outwell Stow Bridge Southery Gasthorpe Rollesby Park Common Shouldham Thorpe Gissing Costessey Rushford Wilby Fritton Suspension Bridge Little Thornage Lessingham Pound Corner Fodderstone Gap Sisland Hyltons Crossways Attlebridge Alburgh Bradfield Kirby Bedon Welborne Common Gunthorpe Bodney Bressingham Common Easton Kettlestone Wereham Row Frogshall Salthouse Thetford Ditchingham Upper Sheringham Quidenham Fritton Hackford Mount Pleasant Billockby Colney Beighton Neatishead Hungry Hill Southburgh King Row Tittleshall Red Pits Weeting Whimpwell Green Southgate Richmond Hill Lundy Green South Lopham Coston Sparham Cawston Pockthorpe Little Plumstead Tunstead Ashwellthorpe Cantley Silvergate Old Hunstanton Beeston Regis Wereham Setchey Burnham Market Pottergate Street Limpenhoe Colby Bush Estate Moorgate Old Buckenham Saxlingham Green Oxwick George Hill Booton Brandon Bank Whittington Burgh Common Bridge Green West Bilney Fordham Old Beetley Great Plumstead Morningthorpe Little Barwick Nordelph Corner Garlic Street Attleborough Holme Hale West Harling Reedham Cess Cockley Cley Whitwell Highoak Narrowgate Corner Barmer Walcott Green Witton Pockthorpe Stow Bedon Stalham Buxton Drury Square Newton St Faith Calthorpe Narborough Wood Dalling Little Melton Wortwell Bastwick Crane's Corner Weston Longville Southgate Bracon Ash Lakes End Newton Foulden Sporle Winterton-on-Sea East Winch Eccles on Sea Jordan Green Gayton Little Walsingham Kenninghall Heath Paston Coltishall Blo' Norton Holt Brancaster Staithe Swannington Tungate Thwaite St Mary Whitwell Street Tuckswood East Harling Stow Bardolph