Media Planning in Little Massingham

Get in touch

Media Planners in Little Massingham

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in PE32 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Little Massingham for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Little Massingham

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Little Massingham (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Bressingham Barney Burnham Norton Kirby Bedon Repps Swainsthorpe Banham Great Ellingham Catton Grove North Earlham Gaywood Stoke Ferry South Pickenham Little Plumstead Crowshill East Tuddenham Bushy Common The Grove Letton Green Norwich Browick Tottenhill Row Stanhoe Drabblegate Beeston Regis West Tofts Welborne Common Heckingham Erpingham Stacksford Godwick Blofield Corner Scratby Shotesham Necton High Kelling Hellington Workhouse Common Tattersett Pristow Green Saham Waite Hunworth Upper Street Eau Brink Colby West Caister Pollard Street Fengate Brock's Watering Coslany Brettenham Bexwell Topcroft Street Wiggenhall St Peter East Runton Sneath Common Thorpe Abbotts Arlington Seething Gayton Overstrand Penny's Green North Lopham Scoulton Scarning Hackford Upper Guist Witton Hempstead Brakefield Green Runcton Holme Gorleston-on-Sea Houghton St Giles West End Letheringsett Earsham Felbrigg Highgate Brandiston Broomholm Pennygate Pentney Thickthorn Hall Lower Gresham Aylmerton Frankfort Broadmoor White Horse Common Upper Stoke Pockthorpe Cantley Corner Great Melton Low Common Frenze Colkirk Walcott Eccles on Sea Southery Mustard Hyrn Thurgarton St James' End Carleton St Peter Hyltons Crossways Grub Street Clippesby Trowse Newton Scottow Fritton Sedgeford Fincham Heigham Grove Southrepps Babingley Carleton Rode Fring Oby Whimpwell Green Norton Hill Long John's Hill Hemsby Sidestock Little Ellingham Badersfield Marsham Terrington St Clement Briningham Belaugh Caister-on-Sea Longham Great Snoring Low Tharston Wreningham Morston Threxton Hill Tharston Narborough Little London Stockton West Bilney Deopham Green Field Dalling Starston Yelverton Rockland All Saints Matlaske Little Witchingham Tilney cum Islington South Lopham Johnson Street Sco Ruston Burlingham Green Harris' Green Redenhall Limpenhoe Hill Brinton Harleston Stalham Green Deopham Stalland Houghton How Hill Aldborough Horningtoft Castle Acre Burnham Market Rushall Runham Ditchingham Ashwicken Wells-next-the-Sea Sutton Banningham Cranwich Coston Hickling Heath Redcastle Furze Wood Dalling South Green Whitwell Street Bale Swanton Morley Hethersett Burgh St Peter Deopham Brookville Darrow Green Holme Hale Stokesby Spixworth Crane's Corner Filby Heath Hopton on Sea Hapton Roudham Shingham Bedingham Corner Waterheath Twyford Roydon Egmere Old Catton East Bilney Swanton Abbott Watlington Haddiscoe Stalland Common Thorpe Row Wiggenhall St Mary Magdalen Claxton Fritton Broomhill Guestwick Green Beckhithe Rushford Morley St Peter Tibenham Framingham Earl Blofield Heath Runham Vauxhall Low Street Tuttington Woodbastwick Walton Highway Long Row Swanton Novers West Somerton Wiggenhall St Germans Black Carr Lyng Buckenham Beeston St Lawrence Costessey Park Tumbler Hill Shelton Scole Common Hemblington Corner Crownthorpe Wramplingham Bawdeswell Lyng Easthaugh Pettywell Danemoor Green Puddledock Upper Brandon Parva Swafield Arminghall Blickling Oxwick Salhouse Anchor Corner Coxford Dilham Denton Pulham Market North Runcton Welney Baconsthorpe Raveningham Church Field Mill Green Pockthorpe Anchor Street West Rudham Horstead Edgefield Street Bow Street Highoak Edgefield Park Common Newton St Faith Great Bircham Red Pits Woodgate Newport Shropham Pilson Green Paradise Brancaster Lower Easton Walpole St Peter South Raynham Thorpe St Andrew Aslacton Colton Guilt Cross Crostwick Ingworth Sharp Street Gayton Thorpe Newtown Clenchwarton West End Fiddlers' Green Stradsett Drury Square Walton Warren Waxham Barmer Spa Common Nogdam End Northrepps Docking St James St John's Highway Foundry Corner Lakes End Forncett St Peter Wheatacre Bodney Wickmere Hales Street Bittering Shernborne Cat's Common Wolterton Brampton Peaseland Green Pudding Norton Tittleshall Drayton Strumpshaw Great Fransham Rackheath Costessey Silvergate Harling Road Alpington Weeting Witton Lower Street Barnham Broom Runhall The Heath Acle Glandford Lower Street Billingford Cranworth Scole Holme next the Sea New Rackheath Horsey Corner New Hainford Barton Turf South Lynn The Banks Norton Corner Potthorpe Damgate Workhouse Common East Rudham Dowe Hill Little Hale Potter Heigham Fundenhall The Common Mautby Burgh St Margaret Kidd's Moor Fustyweed Hickling Green Tyby California Blackwater Eccles Road Balsam Field Bedingham Green Merton Kenninghall Heath Waterloo The Ling Great Green Dersingham New Catton Mileham Greensgate Ranworth Hilborough Bridgham Wighton The Street Calthorpe Gillingham Cargate Common North Tuddenham Alburgh Street Meeting House Hill North End Tacolneston North Green Freethorpe Wiggenhall St Mary the Virgin Walpole St Andrew Walpole Highway Neatishead Crowgate Street Corpusty Brandon Bank Misery Corner Wormegay Little Thornage Blofield Emneth Hungate Ickburgh Saham Toney Swaffham Stow Bardolph Thorpe Hamlet Low Street Southburgh Mount Pleasant Narrowgate Corner Etling Green Intwood Shouldham Thorpe Upwell New Costessey Bellmount Easton Geldeston East Beckham Mill Street Little Ryburgh Hawes' Green Gooderstone Haveringland Saxthorpe Dumpling Green Fundenhall Street Dereham Weston Longville King Row Oxnead Bacton Barningham Green Hassingham Brancaster Staithe Tasburgh Baynard's Green Heggatt Street Little London Flordon Colegate End Cat's Corner Collett's Br Wereham Limpenhoe Runcton Bottom Belton Fiddler's Green Hindolveston Sisland Little Dunham Cangate Brisley Bustard's Green Elsing Wolferton Easthaugh North Lynn West Raynham Ellingham South Walsham Poringland Old Lakenham Needham Garvestone Wilby Walpole Cross Keys Stiffkey Howe Brundish Cobholm Island Gunthorpe Larlingford Illington South Green Cake Street Briston Tivetshall St Mary Garlic Street Sparhamhill Martham North Denes Brandon Creek Mundford Bracon Ash Cobbler's Green Bircham Newton Hethel Croxton Thurlton Links Tottington Ormesby St Michael Ridlington East Ruston Dunston Hindringham Frost Row Little London Oulton Street Wickhampton Suspension Bridge Old Buckenham Felmingham Suton Threehammer Common Brewers Green Eastmoor Drymere Great Moulton Skeyton Corner Dickleburgh Moor Wattlefield Little London Spooner Row Wiveton Burnham Thorpe Heartsease Mill Common Roughton Snetterton Boughton Ormesby St Margaret Edingthorpe Aldeby Daffy Green Silver Green Helhoughton Alby Hill Fen Street Tivetshall St Margaret Paston Frogshall North Wootton Stanfield Cockthorpe Swannington Cess Boyces Bridge Stoke Holy Cross Lyon's Green Pulham St Mary Sharrington West Lexham Trimingham Lessingham Town Green Rockland St Mary Bunwell West Winch Shepherds' Gate Stratton St Michael Little Fransham Weasenham All Saints Old Beetley Hockering Jordan Green Upper Sheringham Walpole Marsh Foulden Crossdale Street Happisburgh Common Gateley South Green Ashmanhaugh Swardeston Three Cocked Hat Mundesley East Raynham Castle Rising Hardingham Hempnall Green Dickleburgh Mattishall Thursford Green Sparrow Green Rush Green Plumstead Anmer Congham Hockering Heath Tunstall Whissonsett Frettenham Suton Street West Barsham Ingham Corner Shipdham Westbrook Green Great Barwick Loddon Ingloss Dunburgh Shouldham Croxton St Olaves Ringland Edingthorpe Green Hempstead Hunstanton Bird's Corner Bagthorpe Surlingham Skeyton Eaton Upgate Itteringham Dunton Patch Shelfanger Ashwellthorpe Podmore Burgh Common Lordsbridge Bush Estate Heydon East Barsham Nordelph Oxborough RAF Coltishall Paston Green Fen Street Lundy Green Thornham Stratton Strawless Foulsham West Head Witton Bridge Worstead Thorpe Sustead Weasenham St Peter Wolferd Green Cucumber Corner Upton Colney Walcott Green Lower Street Thelveton Hoe Lower Thurlton Gasthorpe Clippings Green Swanton Hill Northall Green Chedgrave Saxlingham Green Knapton Ridlington Street Saham Hills Little London Gimingham Dunton Bodham Hilgay Wash Dyke Caistor St Edmund Thorpe Marriott Snettisham Bradwell Temple Bar Little Barningham Stibbard Ten Mile Bank Kerdiston East Walton Methwold Bastwick Pott Row Browston Green Crabgate Denver Bradfield Waterloo The Drove Coltishall Horsford Burnham Overy Staithe Reymerston Watton Thursford Thunder Hill Woodrising Thorpe Market Tottenhill Chapelfield Grove Blackmoor Row Ludham South Acre Roydon Themelthorpe Little Melton Hellington Corner Hamrow Dam Brigg Wroxham Upton Green Sloley Southwood Thrigby Hungry Hill West Walton Queen's Hills Kirby Cane Watton Green Cliftonville Mundham Fair Green Burgh Castle Great Dunham Fritton Moorgate Ashill Hevingham Wendling Forncett St Mary Moulton St Mary Neaton Foxhole Broom Green Northacre Emorsgate Damgate Quidenham Sporle South End Hempnall Ingleborough Bressingham Common Dam Green Broome Street Southgate Ingoldisthorpe New Holkham Frans Green Long Stratton Manson Green Smallworth Guist Barton Bendish Great Hautbois Weston Green Lingwood Thurton Goose Green Little Walsingham Wortwell Downham Market Toft Monks Tilney St Lawrence Little Massingham Alburgh Eastgate Mount Pleasant The Close Burnham Westgate Titchwell Thorpland Fersfield Walcot Green Old Hall Street Honingham Northwold Maypole Green Booton West End Worthing Kirstead Green Kimberley Melton Constable Wood Norton West Lynn Great Witchingham East Harling Great Cressingham North Creake High Green Copy's Green Warham Old Hunstanton Little Hautbois Calthorpe Street Thwaite St Mary Brooke Fordham Cley next the Sea George Hill Flitcham Norton Subcourse Honing Stanford Shepherd's Port Foundry Hill Whitwell Three Holes Bessingham Little Snoring North Pickenham Alby Buxton Smallburgh Hainford Haverscroft Street Keswick Cromer Upper Street Litcham Emneth Hardwick Lyngate The Lings Gaultree Lower East Carleton Holkham Salthouse Hanworth Langley Street Heacham Didlington Wacton Common Antingham Wicklewood Bramerton Thornage Suffield Park Mile Cross Downham Reedham Westgate Street Fulmodeston Hall Green Thorpe End Saxlingham Nethergate Lower Stow Bedon Lot's Bridge St John's Fen End Pooley Street Great Green Hunt's Corner Thuxton Happisburgh Attleborough West Earlham Eaton Rise North Barsham Newton Flotman Little Barwick West Beckham Alderford Brumstead Cockley Cley Tuckswood East Winch Pottergate Street Lenwade Weybourne Oulton Billockby New Buckenham Metton New Sprowston West Harling Grimston Middleton Road Green Upper Hellesdon Pockthorpe Whittington Thurlton Taverham Larling Gas Hill Halvergate Lower Bodham Ivy Todd Bircham Tofts Syderstone Ovington Beighton Barford Marham Boyland Common Crimplesham Bintree Bradenham Wimbotsham Butcher's Common Lynford Blackwater Whinburgh Stubbs Green Withergate Langmere Waterden Southtown Burgh next Aylsham Piccadilly Corner Hickling Welborne West Dereham Topcroft Ragmere Postwick Nethergate Sprowston South Creake Florence Walk Mundham Common Lakenham Pedham Loddon Bengate Wicken Green Village Newton Shadwell Harpley Gissing Binham Stow Bedon Bexfield Shimpling Hemblington Saddle Bow Newgate Blackborough End Morton Thurning Beachamwell Fodderstone Gap Ketteringham Muckleton Hillington Mill Hill Breckles Woodton Trunch Great Walsingham Thurne Southgate Thetford Bergh Apton South Wootton Bull's Green Carleton Forehoe Crostwight Briggate Low Common Sea Palling Tungate King's Lynn Hargate Sandringham South Runcton Hardley Street Waterloo Broome Bunwell Hill Blo' Norton Tatterford Winfarthing Reepham Bowthorpe Richmond Hill Lower Tasburgh Burnham Overy Town Sparham Felthorpe East Carleton Sheringwood Plaw Field Nordelph Corner Pockthorpe Freeland Corner Tilney High End Cantley Bunwell Bottom Great Plumstead North Green Attlebridge Ashby St Mary Ringstead Westwick Snow Street East Somerton Winterton-on-Sea Tilney Fen End Holly End Stalham Broadflash Wellingham Little Marsh Itteringham Common Lyngate Broomsthorpe Great Yarmouth Fersfield Common Garboldisham Thorpe Marriot Plumstead Green Griston Outwell Hales Cordwell Sidestrand Pockthorpe Brockdish Rockland St Peter Lushbush Hempton Beetley North Barningham Furze Green Aylsham Hellesdon Marlingford Keswick Kelling North Elmham Upgate Caston Salters Lode Stody Cawston Methwold Hythe Burston West Poringland Leziate Billingford Trowse Millgate Ditchingham Dam Kirby Row Hedenham Irstead Street Saxlingham Thorpe Terrington St John Guestwick West Acre Earlham Blakeney Short Green Langham Upgate Street Colby Corner Salle Little Cressingham Holt Wood Street Baconsthorpe Brundall East Lexham Feltwell Bridge Green Filby High Common Bush Green Orange Row Carbrooke Burnham Deepdale North Walsham Beckett End West Newton Shammer Craymere Beck Harper's Green Forncett End Stow Bridge Hoveton Tunstead Burgh Stubbs Westgate Pound Corner Great Ryburgh Gressenhall Runham Framingham Pigot Ingham Little Green The Arms Horning Lamas Tower End Newgate Corner Toftwood Kirby Green East Wretham Hingham Barroway Drove Bawburgh Morningthorpe Kettlestone Tilney All Saints Mattishall Burgh The Green Wacton Hengrave Horsey Marshland St James Toprow Wymondham Rollesby Tyegate Green Little London Primrose Corner Earlham Rise Old Brigg Fairstead Diss North End South Burlingham North Burlingham Besthorpe Toftrees Stonebridge Upper Street Sheringham Chequers Corner Snetterton Heath Panxworth Gresham Silfield West Runton Great Hockham Mulbarton Westfield Hardwick Clint Green Catfield West End Primrose Green Wilney Green Upgate Street Middle Harling Irstead Dockeney Kenninghall Newtown Caudlesprings Horsham St Faith Low Common Sculthorpe South Denes Cringleford Beeston Rougham Thompson Wretton Fakenham Hockwold cum Wilton Setchey Bawsey Flaxlands Wereham Row Morley St Botolph High Street Shereford Yaxham Suffield Saxlingham Whitlingham Brandon Parva Low Common Foxley Great Massingham Bawburgh Hill