Media Planning in Balintraid

Get in touch

Media Planners in Balintraid

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IV18 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Balintraid for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Balintraid

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Balintraid (Ross and Cromarty)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Coulags Arabella Skinidin / Sgianaidin Saltburn / Alltan an t-Salainn Ardarroch Kalnakill Kenmore Blair Ardtreck Strath Carnach Feorlaig Muir of Tarradale Callakille Killen Camusterrach Pitmaduthy Edderton Annat Ormiscaig Borrodale Hamaramore Duntulm Keppoch South Erradale Achandunie Raddery Inver Shulista Newton Eabost West Craigrory Tain Arcan Muir Struan / An Sruthan Drumbuie Park Bernisdale Cnoc Ruadh Torrin / Na Torrin Charleston Marishader / Maraiseader Nonikiln Rha Kilmore Rhue Little Garve / Gairbh Beag Stittenham Alcaig Fendom Cuaig Kingsburgh / Cinnseaborg Grudie Arnisdale Shillinghill Heaste / Heasta Glen Conon Achadh a'Choirce / Achachork North Fearns Ardmair Anancaun Wester Lonvine Portnalong Allt nan Sùgh Contin / Cunndainn Achnagarron Galltair Fearnmore Coishletter Glenmore Polbain Talisker Culduie Ardheslaig Glen Bernisdale Balmuchy Galtrigill / Galtraigeall Shieldaig / Sildeag Artafallie Garrafad Chaol Loch Aillse Eilanreach Tomich Strath Garve / Srath Gairbh Incheril Trumpan Reraig Shiel Bridge Eyre / Eighre Kishorn Second Coast Scotsburn Opinan Roag Balmeanach Tote Badicaul Lower Ollach Ardcharnich Knockfarrel Arnish Ard Dorch / An Àird Dhorcha Bogallan Fearnbeg Valtos / Bhaltos Waterloo / Achadh a' Chùirn Balnaknock / Baile nan cnoc Hilton of Cadboll Kinbeachie North Kessock Auchindrean Achmore Bornesketaig / Borgh na Sgiotaig Attadale North Cuil Suledale Drumuie / Druim-aoidh Greep Carn-gorm Ardullie Lusta Balachuirn Lemlair Heights of Kinlochewe Badluachrach / Badluarach Smithstown Ellishadder / Ealaiseadar Gillen Auchtertyre Romesdal Lonbain Cromarty Balvaird Alnessferry Balgown Obsdale Park Arcan Badbea Tarvie Rhives Loandhu Fasag Ullinish / Uilbhinnis Linicro / Lionacro Waterstein / Bhatairsteinn Breabost Arrina / Arinacrinachd Peinmore Lòndubh Edinbane / An t-Aodann Ban Mellon Charles Prabost Totaig Lower Tote Loanreoch Leacanasigh Isleornsay / Eilean Iarmain Erbusaig Gearymore / An Gearraidh Mòr Cove Ryefield Tarskavaig / Tarscabhaig Kildonan / Cill Donnain Avoch Achanalt Claigan Garafad / An Garadh Fada Sgalamus / Skulamus Bishop Kinkell Balblair Dunvegan / Dùn Bheagan Balmeanach / Baile Meadhanach Balmacara Upper Edinbane / Braigh an Aodainn Bhain Invergordon Upper Halistra Durnamuck Delny Little Scatwell Strollamus / Stròlamas Firemore / Fhaighear Mhòir Achterneed Inchina Glenbrittle Northfield Craigton Plockton / Am Ploc Harlosh / Harlois Fernilea Carbostmore Kirkton Loggie Teandalloch Newton of Cromarty Bundalloch Ferryton Jamestown Morvich Crepkill Saasaig / Sàsaig Aird Lochcarron Hartmount Marybank Maligar / Malagar Rechullin Crofts of Kingscauseway Boor Letterfearn Killilan Aultgrishan Bualnaluib Dalnacroich Coast Springfield Annishader Tokavaig / Tòcabhaig Rhiroy Clachan Corry Mileabhaig Altandhu Auchtercairn Mountgerald Linnie Brae Sand Dorrachan Strathcarron Knockbreck Lower Milovaig Newton of Ferintosh Sluggans Inveralivaig Dìurinis / Diùranais Ardmore Leckmelm Achnacloich Polglass Achtalean Horneval Holmisdale / Holmasdal Easter Lonvine Dingwall Inverarish Ose / Os Sheader / Siadair Blackpark / A' Phairce Dhubh Feriniquarrie / Fearann MhicGuaire Carbost Point of Sleat Kilmuir Morefield Corry of Ardnagrask Culbo Drumsmittal Talladale Balnabruaich Achnandarach Staffin / Stafainn Totscore Borve / Borbh Alligin Shuas Kendram Clachamish Logie Hill Fortrose The Dock Achduart / Achadh Dubhaird Kildary Drinan Pollosgan Nostie Corran Blackwood Maryburgh Uigshader Bay Laide An Àrd Kirkton Leidchruich Opinan Clachan / An Clachan Leacnasaide Dunans Easter Ardross Brogaig Avernish Strome Ferry Croftown Gairloch Flashader / Flaiseader Heribost Millnain Boath Balintraid Toscaig Lamington Nigg Stromemore Heatherfield / An Torran Uaine Carbost Reiff Shieldaig Coille Ghillidh Pollo Firhill Ullapool Fasach Culnacnoc / Cul nan Cnoc Camusnagaul Conordan Tighnafiline Penifiler / Peighinn nam Fìdhleir Cartbostbeg Earlish / Earlais Achnashellach / Achadh na Seileach Coillore Burnside Vatten Duisdalebeg / Duisdeil Beag Uig Naast Upper Milovaig Arpafeelie Bridgend Muir of Fairburn Mol-chlach Upper Tullich Leacanashie / Leacanaisigh Balgunloune Knockbreck Ardnagoine Strath Rusdale Coul of Fairburn Conasta Achiltibuie Lower Halistra Treaslane Badrallach Balmacara Square Glaick Fearn Achintee Arrisa Srath Carran Inverinate Roskhill Ardnarff Satran Eabost / Eubost Camustianavaig / Camas Tianabhaig Letterewe Achmore Camas-longart Strathpeffer Ardessie Upper Diabaig Kilmaluag Limepark / Pairc an Aoil Halistra Peinaha Glen Dale / Gleann Dail Redcastle An Leth-Pheighinn / Lephin Stein Applecross Torridon Husabost Shandwick Ardelve Loans of Tullich Upper Tote Wester Arboll Rosemarkie Upper Feorlig / Feolaig Ard Rheindown Portneora Toulvaddie Portmahomack Kilcoy Kilbride / Cille Bhrìghde East Suisnish Toravaig / Tòrabhaig Ardaneaskan Glackmore Balgunearie Eynort Ratagan Gorstan Fettes Ardnagrask Aird / An Àird Pool Crofts Achilty Leachachan Big Sand Westford Hill of Fearn Bracadale Lower Pitcalzean Wester Alligin Flodigarry Culnacraig Greallainn Miltown Rhynie Garros / Gearros Sanachan Port Henderson Evanton / Baile-Eoghain Knock Rash Croftnacriech Lonmore First Coast Camascross / Camus Croise Milnafua Keistle Dornie Aultvaich Drynie Park Inveralligin Tarbat Mains Lochslin Dounie Badcaul Uig Ardintoul Moll Balnaguisich Nigg Ferry Achgarve Redburn Breckrey Grealin Àird Sconser / Sgonnsair Swordale Cadboll Ard-dhubh Glenelg Cuidrach Sartle / Sartail Lower Tullich North Erradale Lochluichart Muir of Ord Rockfield Kyleakin / Caol Acain Sùlaisiadar Mòr Melvaig Peiness Armadale / Armadail Balnapaling Hungladder Kilbeg Blarnalearoch Balnabruach Achnasheen / Achadh na Sine Peinachorrain / Peighinn a' Chorrain Easter Kinkell Quarryhill Ollach / An t-Ollach Braes of Ullapool Blairninich Ussie Balmeanach / Am Baile Meadhanach Lael Forest Hallin Glasphein / Glas-Pheighinn Achlorachan Londain Lower Arboll Stenscholl / Steinnseall Totardor Tore Braefindon Coulwood Drumfearn / Druim Fhearna Balnacra Fanks / Na Faingean Mial Culnamean Bualintur Jemimaville Idrigill Sallachy Kylerhea / Caol Reatha Badachro Knockbain Gedintailor / Gead an t-Sailleir Struanmore Bernisdale / Bearnasdal Coulin Lodge Lower Diabaig Balblair Mount High Ardindrean Kensaleyre / Ceann Sail Eighre Barbaraville Glengrasco Inverasdale Heribusta Dunan / An Dùnan Sròndubh Portree / Port Rìgh Balintore Suisnish Lower Breakish / Breacais Ìosal Brochel Kilmuir Camustiel Hilton Glenuachdarach Carse of Bayfield Geary Rhicullen Glen More Conon Bridge Braeintra Balmeanach Kinlochewe / Ceann Loch Iù Harrapool / Harrapul Oskaig / Osgaig Black Hill / Cnoc Dubh Bindal Lower Pitkerrie Upper Ollach Digg / An Dig Rootfield Badenscallie Camas-luinie Brae of Achnahaird Broomhill Davidston Duncanston Orbost / Orabost Scoraig Redpoint Teangue / An Teanga Culbokie Allt a' Chruinn Broomhill Luib Skinnerton Caroy / An Cadha Ruadh Urray Lonemore Hamaraverin Strathcanaird Breacais Fodderty Ardvasar / Àird a' Bhasair Duisdalemore / DuisdeiI Mòr Sgoir Beag Tournaig Ardvannie Broadford / An t-Àth Leathann Peinlich Ferindonald / Fearann Dhomhnaill Resolis Mellon Udrigle Achintraid / Achantraid Dùn Colbost Millcraig Kilbride / Cille Bhrìgnde Alness Peterburn Morangie Glasphein / A' Glas Pheighinn Newfield Fiskavaig / Fioscabhaig Ashaig / Aisig Uiginish / Uiginis Solitote Glen Heysdal Borreraig / Boraraig Badachonacher Elgol / Ealaghol Newton of Kinkell Letters Munlochy Charlestown Glasnakille Ord / An t-Òrd Drynoch Poolewe Greshornish / Griseornais Reiskmore Kilvaxter / Cille a' Bhacstair Milton Dundonnell Newhall Ardroag Brenachie Dalmore Sgeitheabost / Skeabost Rhenetra Mid Strome Balleigh Inverchoran Pitcalnie Craig Corntown Calligarry Drummond Ramasaig South Cuil Knott / Cnot Clashandorran Newmills Ardross Balmacqueen Craig Garve / Gairbh Kilmarie Dunmore Lair Cullicudden Windhill Colbost / Cealabost Bottacks Newmore Tullich Muir Clashnamuiach Garrachan Tore Strathy Coulnacraggan / Cul na Creagan Drumchork Aultbea Craigdarroch North Tarrel Invershiel Mugeary An Lethallt Ruigh'riabhach Kirkibost Acheninver Milton Merkadale