Bus Advertising in Balintraid

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Bus Marketing in Balintraid

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Balintraid - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Balintraid - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Balintraid- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Balintraid - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Balintraid (Ross and Cromarty)

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Other locations available for bus advertising
Invergordon Ard Dorch / An Àird Dhorcha Cullicudden Achnacloich Nigg Ferry Letters Tarbat Mains Kylerhea / Caol Reatha Duntulm Hilton of Cadboll Black Hill / Cnoc Dubh Feriniquarrie / Fearann MhicGuaire Upper Feorlig / Feolaig Ard Bottacks Fasach Achadh a'Choirce / Achachork Horneval Rhynie Obsdale Park Inverasdale Ormiscaig Fodderty Lower Diabaig Upper Edinbane / Braigh an Aodainn Bhain Bogallan Breacais Coul of Fairburn Alligin Shuas Davidston Roag Mial Balgown Drumbuie Ardelve Redcastle South Cuil Resolis Auchindrean Braefindon Mol-chlach Stenscholl / Steinnseall Strollamus / Stròlamas Coast Peinachorrain / Peighinn a' Chorrain Ardvannie Londain Melvaig Fearn Knock Rash Cuidrach Torridon Coulwood Bay Munlochy Charleston Sallachy Gearymore / An Gearraidh Mòr Teandalloch Ardintoul An Leth-Pheighinn / Lephin Eynort Nigg Badicaul Ferindonald / Fearann Dhomhnaill Tighnafiline Kinbeachie Kilmarie Altandhu Brochel Glackmore Balmeanach / Am Baile Meadhanach Satran Alness Drynoch Blairninich 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Dingwall Bualnaluib Ferryton Merkadale Garrachan Lower Tullich Heribost Lower Pitkerrie Balnaknock / Baile nan cnoc Badbea An Lethallt Ussie Tain Shandwick Lochcarron Tournaig Achilty Kenmore Lochluichart Newton of Ferintosh Loandhu Inveralligin Broomhill Kishorn Scoraig Glasnakille Bracadale Ullinish / Uilbhinnis Breabost Lòndubh Portmahomack Husabost Skinnerton Morangie Scotsburn Pitcalnie Balmeanach Balmacqueen Newmills Naast Balblair Poolewe Lonemore Edinbane / An t-Aodann Ban Bridgend Arabella Breckrey Achmore Orbost / Orabost Ardcharnich North Tarrel Aird / An Àird Lonbain Cromarty Sgalamus / Skulamus Muir of Tarradale Badluachrach / Badluarach Coille Ghillidh Toscaig Achnandarach Strath Tokavaig / Tòcabhaig Prabost Àird Springfield Kilvaxter / Cille a' Bhacstair Mellon Udrigle Millcraig Duisdalebeg / Duisdeil Beag Duncanston Badenscallie Leacanashie / Leacanaisigh Dunans Reraig Ullapool Brae of Achnahaird Lower Milovaig Ose / Os Lower Arboll Newfield Firemore / Fhaighear Mhòir Kingsburgh / Cinnseaborg Gedintailor / Gead an t-Sailleir Eyre / Eighre Mileabhaig Dìurinis / Diùranais Badachonacher Artafallie Corran Rootfield Dundonnell Drynie Park Leacanasigh Arnisdale Coulnacraggan / Cul na Creagan Upper Diabaig Peinlich Uig Brae Arnish Fendom Allt a' Chruinn Drummond Corntown Lael Forest Lusta Kilbride / Cille Bhrìghde Kalnakill Erbusaig Inverchoran Achterneed Badrallach Avernish Hilton Conon Bridge Drumsmittal Kilmore Park Bernisdale Duisdalemore / DuisdeiI Mòr Tomich Ardnagoine Balnapaling Balvaird Incheril Earlish / Earlais Crepkill Glen Conon Balnabruach Brenachie Feorlaig Easter Lonvine Rhiroy Eabost West Hallin Coishletter North Kessock Kildary Sgoir Beag Idrigill Ardnarff Ellishadder / Ealaiseadar Windhill Braes of Ullapool Lower Pitcalzean Suledale Cartbostbeg Lemlair Strath Garve / Srath Gairbh Croftnacriech Coillore Mid Strome Saasaig / Sàsaig Kirkton Waterstein / Bhatairsteinn Glaick North Fearns Tarskavaig / Tarscabhaig Pitmaduthy Vatten Clachan Talladale Drumfearn / Druim Fhearna Glenmore Glenbrittle Tarvie Lair Tore Harrapool / Harrapul Attadale Ashaig / Aisig Boor Bundalloch Achandunie Ardmore Contin / Cunndainn Bornesketaig / Borgh na Sgiotaig Knockbain Muir of Fairburn Portnalong Boath Ollach / An t-Ollach Kendram Ardullie Ardnagrask Mount High Maligar / Malagar Romesdal Marishader / Maraiseader Glenuachdarach Penifiler / Peighinn nam Fìdhleir Little Scatwell Strathcanaird Carse of Bayfield Blarnalearoch Carbost Craigton Upper Ollach Portree / Port Rìgh Camusterrach Sartle / Sartail Redpoint Inverarish Clashandorran Greep Newton Treaslane Dunvegan / Dùn Bheagan Greshornish / Griseornais Garros / Gearros Killen Limepark / Pairc an Aoil Kinlochewe / Ceann Loch Iù Strome Ferry Inver Achlorachan Sand Uiginish / Uiginis Balnaguisich Ord / An t-Òrd Dounie Ardvasar / Àird a' Bhasair Balmeanach Annat Fearnbeg Borve / Borbh Alcaig Millnain Dorrachan Balintore Lochslin Waterloo / Achadh a' Chùirn Inveralivaig Pollosgan Eabost / Eubost Fettes Smithstown Balmeanach / Baile Meadhanach Glen More Fanks / Na Faingean Heaste / Heasta Milton Pool Crofts Achnasheen / Achadh na Sine Jemimaville Gillen Blair Shieldaig Hartmount Balleigh Elgol / Ealaghol Port Henderson Second Coast Mountgerald Craig Fortrose Balgunearie Balnabruaich Peiness Valtos / Bhaltos Lonmore Glen Heysdal Isleornsay / Eilean Iarmain Shiel Bridge Plockton / Am Ploc Culbo Hamaramore Opinan Opinan Garrafad Evanton / Baile-Eoghain Harlosh / Harlois Auchtercairn Glen Dale / Gleann Dail Galtrigill / Galtraigeall Ardaneaskan Corry Bernisdale / Bearnasdal Camas-longart Camustiel Achnagarron Badachro Carn-gorm Hungladder Loans of Tullich Ardroag Struanmore Culduie Dùn Colbost The Dock Knockbreck Heribusta Sgeitheabost / Skeabost Lower Halistra Glasphein / Glas-Pheighinn Carbostmore Rhue Balintraid Hill of Fearn Stittenham Blackwood Callakille Chaol Loch Aillse Oskaig / Osgaig Wester Alligin Loanreoch Polglass Lower Ollach Sconser / Sgonnsair Bishop Kinkell Carbost Glen Bernisdale Kensaleyre / Ceann Sail Eighre Reiff An Àrd Avoch Drumchork Raddery Aultgrishan Broomhill Staffin / Stafainn Totardor Culnamean Balmacara Square First Coast Ardmair Carnach Rheindown Sùlaisiadar Mòr Craig Ruigh'riabhach Kilbeg Point of Sleat Suisnish Inverinate Conordan Uig Kilcoy Arrisa Teangue / An Teanga Inchina Solitote Newton of Kinkell Easter Kinkell Lamington Linnie Keppoch Conasta Miltown Annishader Invershiel Achmore Anancaun Polbain Lower Tote Brogaig Saltburn / Alltan an t-Salainn Sanachan Stromemore Arpafeelie Craigrory Camas-luinie Kilbride / Cille Bhrìgnde Achiltibuie Knott / Cnot Rhives Craigdarroch Delny Holmisdale / Holmasdal Easter Ardross Rhicullen Knockfarrel Lower Breakish / Breacais Ìosal Tullich Muir Ramasaig Clachamish Morefield Arcan Muir Galltair Luib Uigshader Dunmore Wester Lonvine Colbost / Cealabost Nonikiln Armadale / Armadail Arrina / Arinacrinachd Fiskavaig / Fioscabhaig Strathcarron Fearnmore Portneora Mugeary Bindal Aultbea Garafad / An Garadh Fada Camascross / Camus Croise Stein Leachachan Allt nan Sùgh Kirkibost Talisker Fernilea Knockbreck Balmuchy Ardarroch Tote Alnessferry Roskhill Dalmore Barbaraville Durnamuck Newhall Camustianavaig / Camas Tianabhaig Achintraid / Achantraid Sheader / Siadair Strathy Redburn Kyleakin / Caol Acain Moll South Erradale Kilmuir Torrin / Na Torrin Newmore Ardtreck Achduart / Achadh Dubhaird Reiskmore Glasphein / A' Glas Pheighinn Linicro / Lionacro Balnacra Upper Milovaig East Suisnish Maryburgh Eilanreach Toulvaddie Upper Tullich Achgarve Strathpeffer Achanalt Ratagan Glengrasco Jamestown Letterewe Acheninver Hamaraverin Drumuie / Druim-aoidh Gorstan Digg / An Dig Flashader / Flaiseader Achintee Burnside Clashnamuiach Sròndubh Peinmore Laide Culnacraig Totaig Quarryhill Garve / Gairbh Blackpark / A' Phairce Dhubh Killilan Coulin Lodge Kirkton Peinaha Firhill Ardheslaig Cnoc Ruadh Claigan Grealin Geary Glenelg Milnafua Kilmaluag Wester Arboll Ardross Srath Carran Achtalean Ard-dhubh Upper Halistra Culnacnoc / Cul nan Cnoc Camusnagaul Borrodale Kildonan / Cill Donnain Northfield Peterburn