Media Planning in Ruigh'riabhach

Get in touch

Media Planners in Ruigh'riabhach

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IV23 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Ruigh'riabhach for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Ruigh'riabhach

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Ruigh'riabhach (Ross and Cromarty)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Craig Ratagan Drinan Coast Strathpeffer Breabost Ardheslaig Kinlochewe / Ceann Loch Iù Evanton / Baile-Eoghain Clashandorran Kirkton Camas-longart Cullicudden Conasta Kenmore Toscaig Colbost / Cealabost Camustiel Kishorn Ardaneaskan Fearnbeg Peinmore Conon Bridge Lower Halistra Achandunie Coishletter Balblair Garafad / An Garadh Fada Morefield Pitmaduthy Marishader / Maraiseader Corntown Balmacqueen Scoraig Kilmuir Garrafad Lochslin Braes of Ullapool Drumsmittal Cove Coillore Lochluichart Bottacks Broomhill Munlochy Dounie Portnalong Cromarty Ormiscaig Tighnafiline Naast Upper Diabaig Mellon Udrigle Muir of Tarradale Applecross Achintraid / Achantraid Feriniquarrie / Fearann MhicGuaire Loggie Digg / An Dig Heatherfield / An Torran Uaine Arrina / Arinacrinachd Londain Knockbain Uig Linnie Arnisdale Smithstown Claigan Brogaig Delny Sgeitheabost / Skeabost Muir of Ord Hamaramore Ardmair Conordan Lonemore Greep Lemlair Dunmore Badcaul Suledale Black Hill / Cnoc Dubh Dingwall Tarbat Mains Mountgerald Balleigh Tore Torrin / Na Torrin Balmacara Milton Portmahomack Boor Kirkibost Altandhu Easter Ardross Dunvegan / Dùn Bheagan Achilty Lower Ollach Àird Culnamean Teangue / An Teanga Muir of Fairburn Fodderty Bracadale Staffin / Stafainn Balmeanach / Baile Meadhanach Fiskavaig / Fioscabhaig Polbain Clachan / An Clachan Newfield Sand Ardross Glengrasco Annishader Jamestown Croftnacriech Rosemarkie Balnabruach Peterburn Kinbeachie Rhynie Balintraid Sartle / Sartail Ardarroch Invershiel Fearnmore Ollach / An t-Ollach Craigdarroch Point of Sleat Duncanston Lonbain Rha Arcan Leachachan Raddery Strathy Gairloch Leckmelm North Erradale Drumchork Knock Rash Balnapaling Portree / Port Rìgh Glasnakille Leacanasigh Kilbeg Culduie Achanalt Opinan Easter Lonvine Mol-chlach Port Henderson Torridon Talisker Mugeary Loanreoch Second Coast Achmore Durnamuck Camusterrach Greshornish / Griseornais Arpafeelie Glen Heysdal Coul of Fairburn Ussie Clachan Rheindown Northfield Shieldaig / Sildeag Shillinghill Dunan / An Dùnan Elgol / Ealaghol Redburn Kilbride / Cille Bhrìghde Edinbane / An t-Aodann Ban Harlosh / Harlois South Erradale Plockton / Am Ploc Borreraig / Boraraig Nostie Bogallan Polglass Upper Milovaig Alcaig An Àrd Auchindrean Balnabruaich Milnafua Treaslane Mial Achtalean Cartbostbeg Suisnish Achnandarach Leacanashie / Leacanaisigh Nigg Logie Hill Balmacara Square East Suisnish Rhives Achnasheen / Achadh na Sine Sheader / Siadair Aultvaich Cuaig Achintee Kingsburgh / Cinnseaborg Pitcalnie Achgarve North Kessock Culnacraig Arcan Muir Mount High Valtos / Bhaltos Tore Cuidrach Fearn Inchina Ardullie Balmeanach Millnain Isleornsay / Eilean Iarmain Strathcanaird Blackpark / A' Phairce Dhubh Badenscallie Achadh a'Choirce / Achachork Blackwood Pool Crofts Heights of Kinlochewe Clachamish Ferindonald / Fearann Dhomhnaill Sluggans Leacnasaide Talladale Fernilea Badicaul Burnside Heaste / Heasta Struan / An Sruthan Glackmore Pollosgan Knockbreck Avernish Glenbrittle Dundonnell Kildary Romesdal Artafallie Gorstan Camas-luinie Tote Maryburgh Carnach Milton Glen Dale / Gleann Dail Peinaha Sùlaisiadar Mòr Satran Corry of Ardnagrask Dìurinis / Diùranais Kendram Alnessferry Kilmore Newton Lower Pitcalzean Nonikiln Caroy / An Cadha Ruadh Galltair Coille Ghillidh Peinachorrain / Peighinn a' Chorrain Flodigarry Orbost / Orabost Heribusta Prabost Loandhu Reiff Totscore Geary Halistra Craigrory Croftown Killen Drynie Park Peinlich Solitote Broadford / An t-Àth Leathann Sconser / Sgonnsair Strath Rusdale Morvich Kilmuir Rechullin Lower Milovaig Carbost Galtrigill / Galtraigeall Nigg Ferry Balnaguisich Blarnalearoch Greallainn Roag Balachuirn Gillen Swordale Glaick Kilcoy Ord / An t-Òrd Trumpan Oskaig / Osgaig Culnacnoc / Cul nan Cnoc Balgunloune Contin / Cunndainn Lair Brochel Newmore Balgunearie Ardessie Attadale Quarryhill Heribost Achlorachan Rhicullen Tullich Muir Borrodale Maligar / Malagar Waterloo / Achadh a' Chùirn Drumfearn / Druim Fhearna Duntulm Totardor Lower Arboll Fanks / Na Faingean Carbost Breckrey Charlestown Horneval Shulista Moll Erbusaig Kildonan / Cill Donnain Achterneed Hamaraverin Drumuie / Druim-aoidh Blairninich Ramasaig Ard Dorch / An Àird Dhorcha Garve / Gairbh Upper Tote Miltown Letters Wester Lonvine Eynort Balmuchy Fortrose Luib Springfield Achduart / Achadh Dubhaird Anancaun Tarvie Aird / An Àird Mid Strome Camustianavaig / Camas Tianabhaig Uiginish / Uiginis Balmeanach Ferryton Opinan Sanachan Rhiroy Sgalamus / Skulamus Inverarish Cadboll Skinnerton Feorlaig Braeintra Allt nan Sùgh Badachro Park Bernisdale Inver Bindal Camascross / Camus Croise Resolis Lower Diabaig Shiel Bridge Knockbreck Letterfearn Newton of Cromarty Bridgend Little Garve / Gairbh Beag Acheninver Gearymore / An Gearraidh Mòr Tarskavaig / Tarscabhaig Upper Edinbane / Braigh an Aodainn Bhain Dùn Colbost Dornie Ullinish / Uilbhinnis Lower Pitkerrie Sallachy Ard-dhubh Keppoch Ardindrean Earlish / Earlais Ardmore Alness Lower Breakish / Breacais Ìosal Eyre / Eighre Coulin Lodge Craigton Tokavaig / Tòcabhaig Kalnakill Ullapool Inveralligin Urray Little Scatwell Achnashellach / Achadh na Seileach Brae Newhall Reiskmore Stittenham Hill of Fearn Upper Tullich Gedintailor / Gead an t-Sailleir Kilbride / Cille Bhrìgnde Rhenetra Lael Forest Tournaig Strath Ryefield Poolewe Keistle Dalnacroich Drynoch Killilan Rootfield Upper Ollach Newton of Kinkell Strollamus / Stròlamas Crofts of Kingscauseway Struanmore Knott / Cnot Glasphein / A' Glas Pheighinn Fasach Newmills Newton of Ferintosh Hallin Culbokie North Cuil Wester Alligin Fettes Badachonacher Kirkton Achmore Auchtertyre Braefindon Incheril Glenmore Hungladder Big Sand Marybank Glen Conon Invergordon Arnish Alligin Shuas Achnagarron Borve / Borbh Saasaig / Sàsaig Blair Balnaknock / Baile nan cnoc Aultgrishan Idrigill Chaol Loch Aillse Totaig Carn-gorm Stromemore Grealin Glen Bernisdale Peiness An Lethallt Bay Boath Ashaig / Aisig Callakille Arrisa Ardnagoine Charleston Garros / Gearros Upper Feorlig / Feolaig Ard Culbo Eabost / Eubost Glenuachdarach Allt a' Chruinn Harrapool / Harrapul Aird Corry Lochcarron Lamington Strome Ferry Lower Tote Brae of Achnahaird Rockfield Bualintur Hilton of Cadboll Glasphein / Glas-Pheighinn Carbostmore Badrallach Bundalloch Coulwood Achnacloich Aultbea Coulags Kyleakin / Caol Acain Balmeanach / Am Baile Meadhanach Glen More Badbea Dorrachan Badluachrach / Badluarach Bishop Kinkell Ardvannie Corran Strathcarron Firemore / Fhaighear Mhòir Clashnamuiach Toravaig / Tòrabhaig Kylerhea / Caol Reatha Knockfarrel Dunans Letterewe Obsdale Park Millcraig Bualnaluib Eilanreach Crepkill Ardelve Rhue Ardnagrask Davidston Achiltibuie An Leth-Pheighinn / Lephin Balblair Coulnacraggan / Cul na Creagan Skinidin / Sgianaidin Brenachie Lusta Dalmore Fendom Duisdalemore / DuisdeiI Mòr Jemimaville Edderton Grudie Ardcharnich Garrachan Pollo Craig Melvaig Redpoint Waterstein / Bhatairsteinn North Tarrel Drumbuie Ardvasar / Àird a' Bhasair Stenscholl / Steinnseall Mellon Charles Ellishadder / Ealaiseadar Ruigh'riabhach Uigshader Balnacra Penifiler / Peighinn nam Fìdhleir Inverinate Sgoir Beag Kilmarie Firhill Kilvaxter / Cille a' Bhacstair Stein Inveralivaig Strath Garve / Srath Gairbh Scotsburn Glenelg Cnoc Ruadh Saltburn / Alltan an t-Salainn Fasag Roskhill Lòndubh Portneora Ardnarff Camusnagaul Laide Barbaraville Arabella Mileabhaig Loans of Tullich Inverchoran Upper Halistra Vatten Reraig Westford Balvaird Auchtercairn Carse of Bayfield The Dock Breacais Limepark / Pairc an Aoil Drummond Inverasdale Hartmount Morangie Wester Arboll South Cuil Srath Carran Redcastle Windhill Tain Balintore Annat Armadale / Armadail Easter Kinkell Tomich Ose / Os Hilton Kensaleyre / Ceann Sail Eighre Bornesketaig / Borgh na Sgiotaig Leidchruich First Coast Calligarry Holmisdale / Holmasdal Lower Tullich Teandalloch Duisdalebeg / Duisdeil Beag Merkadale Eabost West Husabost Ardroag Avoch Uig Linicro / Lionacro Kilmaluag Ardtreck North Fearns Lonmore Bernisdale / Bearnasdal Shandwick Flashader / Flaiseader Sròndubh Broomhill Ardintoul Toulvaddie Balgown Shieldaig