Media Planning in Swordale

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Media Planners in Swordale

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

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What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

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Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

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What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IV16 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Swordale for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Swordale

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

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Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

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Other locations available for media planning
North Fearns Halistra Tain Edderton Torridon Muir of Ord Balnaguisich Ashaig / Aisig Killilan Saltburn / Alltan an t-Salainn Munlochy Achiltibuie Bualintur Pollosgan Dundonnell Black Hill / Cnoc Dubh Wester Arboll Tote Talisker Resolis Calligarry Ose / Os Shieldaig Brogaig Kishorn Millnain Culnamean Sròndubh Rhiroy Keppoch Tore Uigshader Ardmair Crepkill Sùlaisiadar Mòr Drummond Arcan Port Henderson Opinan Trumpan Eyre / Eighre Invershiel Rhynie Cromarty Mellon Udrigle Culnacnoc / Cul nan Cnoc Mileabhaig Breabost Satran Crofts of Kingscauseway Melvaig Elgol / Ealaghol Balblair Kalnakill Ardarroch Peterburn Milton Tournaig Fernilea Altandhu Lochcarron Avoch Arnisdale Clachan / An Clachan Broomhill Cuaig Sgalamus / Skulamus Rootfield Morefield Big Sand Leacanashie / Leacanaisigh Bernisdale / Bearnasdal Kilmuir Torrin / Na Torrin Talladale Ardmore Knock Rash Newfield Kensaleyre / Ceann Sail Eighre Rechullin Newton of Ferintosh Inverasdale Balmeanach Clachamish Achduart / Achadh Dubhaird Vatten Dalnacroich Hilton of Cadboll Newton of Cromarty Ardheslaig Drumsmittal Achandunie Killen Craig Newhall Totardor Bracadale Bay Balmeanach Achilty Camascross / Camus Croise Coulwood Kilbride / Cille Bhrìghde Balleigh Wester Alligin Shandwick Suisnish Ardtreck Colbost / Cealabost Strollamus / Stròlamas Feorlaig Maligar / Malagar Bottacks Tokavaig / Tòcabhaig Achnasheen / Achadh na Sine Kirkibost Achanalt Second Coast Strome Ferry Moll An Leth-Pheighinn / Lephin Portree / Port Rìgh Scoraig Lower Diabaig Lael Forest Kinlochewe / Ceann Loch Iù Upper Edinbane / Braigh an Aodainn Bhain Brae Mount High First Coast Bindal Toulvaddie Strathcanaird Balmeanach / Am Baile Meadhanach Merkadale Tomich Balmacqueen Heights of Kinlochewe Letters Kirkton Annishader Camas-luinie Corry of Ardnagrask Gearymore / An Gearraidh Mòr Mugeary Londain Kilbride / Cille Bhrìgnde Coulin Lodge Tighnafiline Sartle / Sartail Upper Milovaig Newton of Kinkell Ullinish / Uilbhinnis Achmore Ardullie Maryburgh Erbusaig Portnalong Pollo Glengrasco Conordan Caroy / An Cadha Ruadh Lower Breakish / Breacais Ìosal Teandalloch Carbostmore Husabost Knockfarrel Loanreoch Peiness Gorstan Lamington Gedintailor / Gead an t-Sailleir Borrodale Badbea Park Bernisdale Auchtercairn Lower Halistra Mountgerald Struanmore Contin / Cunndainn Waterstein / Bhatairsteinn Tarskavaig / Tarscabhaig Acheninver Ollach / An t-Ollach Orbost / Orabost Achadh a'Choirce / Achachork Ullapool Peinmore Lower Tote Hungladder Kinbeachie Coast Leidchruich Drumchork Jemimaville Srath Carran Geary Strath Garve / Srath Gairbh Culbo Cadboll Garafad / An Garadh Fada Easter Ardross Lower Pitkerrie Little Scatwell Dunmore Duncanston Incheril Balintraid Balgunearie Cuidrach Braeintra Drynie Park Cove Greallainn Pool Crofts Dunans Isleornsay / Eilean Iarmain Braes of Ullapool Coishletter Smithstown Strathpeffer Bogallan Skinnerton Inverinate The Dock South Cuil Roag Staffin / Stafainn Inchina Balnaknock / Baile nan cnoc Glasphein / A' Glas Pheighinn Corran Flodigarry Pitmaduthy Badachonacher Glackmore Mol-chlach Craigdarroch Kirkton Delny Grudie Ardaneaskan Fodderty Newmills Ratagan North Erradale Harlosh / Harlois Artafallie Sand Glenmore Achintraid / Achantraid Uig Raddery Ussie Drumfearn / Druim Fhearna Strathcarron Drinan Ardintoul Upper Diabaig Newmore Horneval Ard Dorch / An Àird Dhorcha Bridgend Sgoir Beag Charleston Glen More Ardcharnich Muir of Tarradale Glasnakille Breacais Marishader / Maraiseader Anancaun Nigg Ferry Polglass Idrigill Letterfearn Claigan Lower Pitcalzean Garve / Gairbh Urray Ardnagoine Applecross Leacnasaide Loandhu Achnagarron Brochel Coulnacraggan / Cul na Creagan Obsdale Park Chaol Loch Aillse Dunan / An Dùnan Aird / An Àird Knockbreck Croftown North Kessock Carbost Aird Jamestown Heribusta Dorrachan Arrina / Arinacrinachd Badachro Redcastle Stromemore Alligin Shuas Firemore / Fhaighear Mhòir Arabella Laide Alness Balintore Blackwood Springfield An Lethallt Portmahomack Hamaramore Rhicullen Balnabruaich Marybank Opinan Fasach Coul of Fairburn Roskhill Edinbane / An t-Aodann Ban Lower Tullich Aultvaich Rheindown Knockbain Rockfield Cullicudden Dornie Mid Strome Burnside Leckmelm Craigrory Eilanreach Duntulm Balnabruach Kylerhea / Caol Reatha Craigton Tarbat Mains Romesdal Auchtertyre Miltown Heaste / Heasta Garrafad Evanton / Baile-Eoghain Ryefield Badrallach Balvaird Earlish / Earlais Fanks / Na Faingean Muir of Fairburn Bornesketaig / Borgh na Sgiotaig Balachuirn Invergordon Toravaig / Tòrabhaig Blarnalearoch Glasphein / Glas-Pheighinn Culbokie Harrapool / Harrapul Drumuie / Druim-aoidh Leachachan Digg / An Dig Barbaraville Reiskmore Àird Alcaig Strath Holmisdale / Holmasdal Annat Nonikiln Shillinghill Redburn Borreraig / Boraraig Totaig Coulags Toscaig Plockton / Am Ploc Achlorachan Penifiler / Peighinn nam Fìdhleir Braefindon Kilmuir Stein Galltair Dùn Colbost Wester Lonvine Kilmaluag Borve / Borbh North Tarrel Aultgrishan Keistle Lochluichart Garros / Gearros Polbain Ruigh'riabhach Auchindrean Poolewe Logie Hill Peinlich Kilvaxter / Cille a' Bhacstair Cartbostbeg North Cuil Kingsburgh / Cinnseaborg Redpoint Ardnarff Galtrigill / Galtraigeall Milnafua Grealin Letterewe Glen Conon Gillen Tore Clashnamuiach Hartmount Corntown Ferryton Duisdalemore / DuisdeiI Mòr Nostie Dalmore Totscore Fearnbeg Prabost Allt a' Chruinn Swordale Valtos / Bhaltos Sheader / Siadair Dunvegan / Dùn Bheagan Blair Linicro / Lionacro Uiginish / Uiginis Solitote Sluggans Charlestown Quarryhill Rhue Luib Balmeanach / Baile Meadhanach Glen Bernisdale Fendom Dingwall Skinidin / Sgianaidin Carbost Shulista Reiff Badicaul Balgunloune Lower Arboll Sconser / Sgonnsair Garrachan Drumbuie Achtalean South Erradale Achnandarach Kilcoy Alnessferry Dìurinis / Diùranais Clachan Balmuchy Little Garve / Gairbh Beag Boor Ardvannie Lochslin Balnapaling Upper Tote Tullich Muir Badluachrach / Badluarach Hilton Morvich Sallachy Ard-dhubh Knockbreck Firhill Easter Lonvine Avernish Croftnacriech Broadford / An t-Àth Leathann Glenbrittle Fearnmore Pitcalnie Lonmore Bishop Kinkell Shieldaig / Sildeag Camustianavaig / Camas Tianabhaig Lair Kendram Struan / An Sruthan Reraig Lòndubh Peinachorrain / Peighinn a' Chorrain Waterloo / Achadh a' Chùirn Linnie Camas-longart An Àrd Ardroag Loggie Lower Milovaig Dounie Brenachie Ormiscaig Davidston Bundalloch Craig Bualnaluib Durnamuck Rhives Uig Mellon Charles Heatherfield / An Torran Uaine Suledale Hamaraverin Achintee Windhill Inver Upper Halistra Fortrose Leacanasigh Clashandorran Ardnagrask Strath Rusdale Arpafeelie Gairloch Greep Inverchoran Portneora Breckrey Eabost West Carn-gorm Flashader / Flaiseader Achmore Kyleakin / Caol Acain Shiel Bridge Rhenetra Kildary Ardvasar / Àird a' Bhasair Glenelg Lonbain Eabost / Eubost Tarvie Hill of Fearn Teangue / An Teanga Arnish Ardelve Heribost Glen Heysdal Naast Coillore Nigg Culduie Knott / Cnot East Suisnish Mial Achnacloich Cnoc Ruadh Aultbea Lusta Broomhill Inveralivaig Balblair Fearn Achnashellach / Achadh na Seileach Millcraig Culnacraig Corry Brae of Achnahaird Kilbeg Newton Saasaig / Sàsaig Kenmore Limepark / Pairc an Aoil Fasag Oskaig / Osgaig Stittenham Point of Sleat Carse of Bayfield Treaslane Fettes Sanachan Upper Feorlig / Feolaig Ard Ardross Fiskavaig / Fioscabhaig Upper Ollach Northfield Allt nan Sùgh Glenuachdarach Glaick Camusterrach Peinaha Balnacra Hallin Lemlair Balmacara Inveralligin Badenscallie Ferindonald / Fearann Dhomhnaill Ramasaig Armadale / Armadail Ellishadder / Ealaiseadar Strathy Blackpark / A' Phairce Dhubh Achterneed Conasta Blairninich Arcan Muir Westford Kildonan / Cill Donnain Carnach Upper Tullich Duisdalebeg / Duisdeil Beag Camusnagaul Rha Ord / An t-Òrd Ardessie Attadale Stenscholl / Steinnseall Easter Kinkell Lower Ollach Eynort Glen Dale / Gleann Dail Coille Ghillidh Badcaul Morangie Sgeitheabost / Skeabost Greshornish / Griseornais Arrisa Kilmarie Feriniquarrie / Fearann MhicGuaire Scotsburn Ardindrean Rosemarkie Inverarish Achgarve Camustiel Balgown Loans of Tullich Drynoch Balmacara Square Lonemore Callakille Milton Boath Conon Bridge Kilmore