Business Marketing in Swordale

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Company Advertising in Swordale

Business advertising is the process of generating sales and awareness for a company through various marketing mediums, both traditional and online, to keep it in the minds of its target audience.

We know that every business is different, so our specialist media planners will listen to the individual aims and ambitions of a company before putting together a marketing plan.

We work with a range of companies, from small and medium-sized enterprises to large corporate ones, to help them achieve their desired results; whether that is to increase sales or levels of brand awareness for their company, service or product. 

Our business marketing teams will listen to your aims and put together a bespoke plan; drop us a message, and one of the team will be in touch to discuss the various suitable options available to you. 

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What is Business Advertising?

It is simply the promotion of a business or company and the services they provide. 

Business advertising is carried out by most companies so that they are in the public eye and conscious throughout the year. The benefits of such marketing are that a company can reinforce its popularity with current customers whilst also reaching out to new ones.

There are many different methods of advertising that a business can adopt to achieve exposure including TV and radio ads, emails, print, outdoor adverts, PPC online ads and social media advertisements. It all depends on your budget, where you are and what you want to promote. 

To find out more, drop us a message and tell us a bit about you; what you are looking to achieve, your target market, any geographical areas of interest and an idea of your marketing budget. When we have this information, we will put together a tailored marketing campaign for you to consider. 

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Which Companies Should Carry Out Business Advertising?

Basically, all businesses need to carry out some form of advertising and promotions to make sure that what they offer is known by the general public and consumers. Our teams work with companies of all sizes from: 

  • Sole traders and independent stores

  • Partnerships

  • Small and medium sizes enterprises (SMEs)

  • National Companies

  • International brands

Depending on the products or service you supply, we will identify a suitable and effective strategy to help your business be both stable in a tricky world, as well as grow. 

Which are the Most Effective Marketing Techniques to Advertise a Business?

The most suitable and effective techniques depend on the company, location and aims and ambitions of the company.

Smaller companies (such as local services, restaurants, bars etc) will only need exposure in a small geographical location, however, if you have a national service or product you will want to go further afield. 

Broadly, we look after the following types of businesses: 

SMEs with a Small Regional Catchment

Not all companies are looking to take over the world but all need customers to survive.

Most small and mid-sized companies exist by servicing their local areas, examples of these include builders, plumbers, electricians, local gardeners, independent local shops, non-chain restaurants and cafes.

When looking at a campaign for these types of businesses, we tend to focus on strong local outdoor advertising, local press advertising, targetted social media, print in appropriate outlets and possibly smaller local radio stations. Budgets are flexible but tend to start from a few thousand pounds. 

Larger Regional Businesses

Businesses that have a wider catchment area need to push beyond the smaller towns in which they may exist, they need to give a sense of greater size and scope. Options for these larger regional companies would include all of the options that an SME would adopt, however, other options may be included, such as larger regional radio campaigns on larger commercial stations, shopping advertising in large out-of-town malls and even regional TV advertising. 

National and International Companies

These are the biggest companies and brands.

They tend to have large budgets, and almost any and all techniques and advertising options can be used. These companies would often want to give a sense of scale and prestige, and most of these would have TV advertising, national press advertising, strong and impactful outdoor and underground advertising and strong online and social media campaigns.

These types of companies spend hundreds of thousands to cement their position at the top of the pile and to keep themselves clear of the opposition. 

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What Are The Costs Of Business Advertising in IV16 9?

The costs of marketing vary depending on many different factors.

These are basically; the type of media you choose, the length of the cycle (time period you want this to run for), location and time of year. 

For more information on costs, simply check out the individual pages that we have where we go into more detail. You can also contact us for additional information and free quotes. 

How to Advertise Your Business - The Next Step

We recommend the following steps if you are looking to advertise your business:

  1. Contact our team using the enquiry form to get the ball rolling.

  2. Tell us about your business and service – your history, your aims and ambitions. Where do you see yourself in the next year? Five years? And ten years? 

  3. Let us know your target market - we can help you research this if necessary or if you are uncertain. Put yourself in their mind; where do they live? Which radio stations did they listen to? Which papers do they read etc?

  4. Decide on the types of ads you want - our media planners will let you know which will work best for your organisation, however, you may already have some ideas on what you want to go for, or ideas on what you think will work. 

  5. Purchase the ads - our media buyers will do this for you. 

  6. Design artwork that you are happy with and supply to us. 

  7. See the advertising in action.

  8. Review the results!

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Frequently Asked Questions

  1. "What is marketing for a small business?" There are lots of options for small business marketing, many of which can be reasonable in terms of costs but achieve great results and allow you to attract new custom. Many consumers use Google (or another search engine) or social media when looking for products or services so we often suggest including these in any marketing strategy, they are a great way to inform people about what you do. We would normally suggest looking at some basic outdoor and press ads as well, as part of simple marketing plans, then take things from there.

  2. We have been told just to do digital marketing and email marketing for our small business, is that a good idea?” Marketing for small businesses is mainly about attracting new customers to a product or service. There are lots of options to consider and digital ones such, as social media (which in many ways also doubles as a form of customer service), email marketing, content marketing and PPC are all great however we would always suggest a few different avenues such as outdoor and press ads so that your product or service is seen by a wider audience. Get in contact today and leave an email address, we’ll send over some more info or arrange a call.

  3. "How do I market my small business UK?" Small business marketing is ultimately dependent on what product or service is being offered, most business owners know they "have to do something" to attract potential customers. It’s probably best to contact our teams and chat through your aims and ambitions and we can put together a bespoke campaign that includes everything from Facebook ads to TV and radio. 

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Our experts at PromoMedia are able to help you create the most appropriate and cost-effective plan to promote your business, company or service, to help you attract customers whilst remaining in the consciousness of current ones.

If you would like to discuss our services please fill in our contact box and one of our friendly staff will get back to you quickly with helpful advice and a free quotation. We look forward to hearing from you. 

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We cover Swordale (Ross and Cromarty)

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Ardintoul South Cuil Kilbeg Strath Garve / Srath Gairbh Greallainn Rhynie Colbost / Cealabost Harrapool / Harrapul Delny Heribost Prabost Pollosgan Milnafua Peiness Kilmaluag Galtrigill / Galtraigeall Upper Milovaig Kenmore Plockton / Am Ploc Brenachie Flodigarry Fendom Bishop Kinkell Waterstein / Bhatairsteinn Strollamus / Stròlamas Shieldaig Achandunie Auchtercairn Uig Polglass Knock Rash Balmeanach / Baile Meadhanach Eyre / Eighre Alligin Shuas Alcaig Lòndubh Ferindonald / Fearann Dhomhnaill Stromemore An Leth-Pheighinn / Lephin Uiginish / Uiginis Ardcharnich Stittenham Muir of Tarradale Badrallach Lower Halistra Caroy / An Cadha Ruadh Kilmuir Altandhu Aird / An Àird Orbost / Orabost Clachan / An Clachan Balmeanach Knockbreck Dorrachan Avoch Kilbride / Cille Bhrìghde Borve / Borbh Loans of Tullich Achduart / Achadh Dubhaird Newton Mol-chlach Borrodale Croftnacriech Glenmore Ardnagrask Braeintra Tomich First Coast Rheindown Allt a' Chruinn Lower Arboll Broomhill Kalnakill Fodderty Shieldaig / Sildeag Loggie Achgarve Toravaig / Tòrabhaig Garros / Gearros Invershiel North Tarrel Applecross Dùn Colbost Rhiroy Borreraig / Boraraig Glasphein / Glas-Pheighinn The Dock Tokavaig / Tòcabhaig Bualnaluib Millnain Bundalloch Bottacks Duncanston Dalmore Ardelve Arpafeelie Conon Bridge Peinmore Nostie Kendram Evanton / Baile-Eoghain Auchindrean Newton of Ferintosh Camustiel Ard Dorch / An Àird Dhorcha Uigshader Easter Kinkell North Erradale Blarnalearoch Sheader / Siadair Achilty Bornesketaig / Borgh na Sgiotaig Cromarty Dundonnell Munlochy Mileabhaig Conordan Blackpark / A' Phairce Dhubh Upper Diabaig Heatherfield / An Torran Uaine Elgol / Ealaghol Harlosh / Harlois Roag Muir of Fairburn Firhill Glen Heysdal Clashandorran Craigton Opinan Brogaig Garve / Gairbh Ardtreck Idrigill Kilmuir Ardessie Mial Holmisdale / Holmasdal Craig Knott / Cnot Calligarry Peterburn Glenuachdarach Kilmarie Charlestown Balmacqueen Breacais Balmeanach / Am Baile Meadhanach Maryburgh Grealin Saltburn / Alltan an t-Salainn Feorlaig Strome Ferry Lower Diabaig Tore Balnaknock / Baile nan cnoc Balnacra Ussie Edderton Burnside East Suisnish Rhives Resolis Achterneed Lonbain Valtos / Bhaltos Sgalamus / Skulamus Boath Marybank Acheninver Duisdalemore / DuisdeiI Mòr Hamaraverin Ardmair Newton of Kinkell Skinnerton Lower Pitcalzean Clachan Northfield Linnie Kingsburgh / Cinnseaborg Killen Corry Sand Drumchork Srath Carran Reiff Inverinate Toulvaddie Reiskmore Alness Carbostmore Mellon Charles Allt nan Sùgh Laide Ardmore Broomhill Sgeitheabost / Skeabost Culnacnoc / Cul nan Cnoc Letterfearn Sùlaisiadar Mòr Easter Lonvine Kilbride / Cille Bhrìgnde Balmacara Square Rhenetra Balintore Lael Forest Inverchoran Ferryton Balintraid Strathpeffer Shandwick Teangue / An Teanga Greep Corry of Ardnagrask Suledale Fortrose Flashader / Flaiseader Annishader Leacanasigh Shillinghill Corran Marishader / Maraiseader Leachachan Lochcarron Ullinish / Uilbhinnis Balvaird Craigdarroch Gorstan Rha Obsdale Park Bernisdale / Bearnasdal Cuidrach Mugeary Bracadale Uig Artafallie Mountgerald Gedintailor / Gead an t-Sailleir Kildary Wester Alligin Totardor Redburn Dìurinis / Diùranais Letters Big Sand Strath North Cuil Contin / Cunndainn Halistra An Àrd Sconser / Sgonnsair Cove Ratagan Loandhu Inverasdale Windhill Balnapaling Rosemarkie Merkadale Letterewe Rhicullen Aultvaich Arabella Rootfield Carse of Bayfield Armadale / Armadail Kirkton Portmahomack Arnisdale Suisnish Luib Hilton Saasaig / Sàsaig Ardross Dornie An Lethallt Dunmore Arrisa Craigrory Dunan / An Dùnan Ollach / An t-Ollach Totaig Invergordon Clashnamuiach Avernish Coulin Lodge Newton of Cromarty Claigan Newfield Bualintur Kilcoy Westford Ardvannie Badachro Glackmore Satran Tighnafiline Kildonan / Cill Donnain Glenelg Balmacara Edinbane / An t-Aodann Ban Heights of Kinlochewe Dunans Kinbeachie Smithstown Solitote Peinaha Dingwall Achmore Drynoch Logie Hill Corntown Sallachy Badluachrach / Badluarach Millcraig South Erradale Breabost Anancaun Galltair Gairloch Opinan Crepkill Drynie Park Tarbat Mains Chaol Loch Aillse Little Garve / Gairbh Beag Balgunearie Shulista Brae Badcaul Braefindon Breckrey Ashaig / Aisig Vatten Park Bernisdale North Fearns Drummond Feriniquarrie / Fearann MhicGuaire Boor Attadale Aultgrishan Tote Struan / An Sruthan Coillore Fanks / Na Faingean Inchina Hartmount Ullapool Bridgend Springfield Ryefield Balmuchy Glen Conon Lair Romesdal Ardvasar / Àird a' Bhasair Heribusta Achnasheen / Achadh na Sine Skinidin / Sgianaidin Camas-luinie Trumpan Fasag Carnach Scoraig Stein Ardindrean Lonmore Barbaraville Naast Firemore / Fhaighear Mhòir Leckmelm Totscore Sanachan Pool Crofts Badbea Erbusaig Talladale Balnaguisich Fernilea Moll Alnessferry Lower Milovaig Glen Bernisdale Garafad / An Garadh Fada Balblair Kirkton Camustianavaig / Camas Tianabhaig Ormiscaig Isleornsay / Eilean Iarmain Ardullie Nonikiln Earlish / Earlais Ellishadder / Ealaiseadar Lochluichart Coast Struanmore Tullich Muir Incheril Newhall Dalnacroich Glaick Reraig Melvaig Linicro / Lionacro Lusta Coulnacraggan / Cul na Creagan Newmore Ardheslaig Peinlich Geary Glasphein / A' Glas Pheighinn Portnalong Keppoch Fasach Strathy Black Hill / Cnoc Dubh Ardaneaskan Achnacloich Second Coast Blair Loanreoch Culnamean Gearymore / An Gearraidh Mòr Camascross / Camus Croise Sluggans Drumsmittal Morvich Sartle / Sartail Dunvegan / Dùn Bheagan Glenbrittle Knockfarrel Scotsburn Ardroag Coille Ghillidh Balmeanach Drumfearn / Druim Fhearna Achiltibuie Torridon Achintee Upper Edinbane / Braigh an Aodainn Bhain Tarvie Shiel Bridge Lower Breakish / Breacais Ìosal Newmills Hilton of Cadboll Achanalt Digg / An Dig Drumuie / Druim-aoidh Balleigh Glasnakille Broadford / An t-Àth Leathann Muir of Ord Camas-longart Inveralligin Balnabruach Penifiler / Peighinn nam Fìdhleir Eabost / Eubost Rechullin Hamaramore Redpoint Pitmaduthy Eilanreach Tournaig Culnacraig Kishorn Grudie Coishletter Jamestown Leacnasaide Kilvaxter / Cille a' Bhacstair Camusnagaul Leidchruich Strath Rusdale Kensaleyre / Ceann Sail Eighre Mid Strome Eabost West Treaslane Balblair Culbokie Àird Morangie Balachuirn Ose / Os Greshornish / Griseornais Ord / An t-Òrd Charleston Londain Heaste / Heasta Garrafad Portree / Port Rìgh Coul of Fairburn Ramasaig Quarryhill Sròndubh Knockbreck Husabost Aultbea Auchtertyre Redcastle Davidston Swordale Hallin Drinan Clachamish Callakille Milton Braes of Ullapool Balgunloune Upper Halistra Upper Ollach North Kessock Achtalean Achnagarron Polbain Craig Easter Ardross Kylerhea / Caol Reatha Ruigh'riabhach Little Scatwell Ardarroch Cnoc Ruadh Duntulm Brae of Achnahaird Torrin / Na Torrin Ardnagoine Roskhill Rockfield Lower Ollach Strathcanaird Leacanashie / Leacanaisigh Talisker Raddery Arcan Arcan Muir Peinachorrain / Peighinn a' Chorrain Blairninich Blackwood Bay Pollo Achadh a'Choirce / Achachork Conasta Tain Wester Arboll Hill of Fearn Achmore Croftown Badicaul Glen Dale / Gleann Dail Port Henderson Bindal Culduie Kirkibost Maligar / Malagar Knockbain Lower Tullich Tarskavaig / Tarscabhaig Upper Tote Milton Ard-dhubh Jemimaville Brochel Bogallan Pitcalnie Sgoir Beag Tore Balnabruaich Kyleakin / Caol Acain Carbost Keistle Teandalloch Nigg Ferry Arnish Badenscallie Strathcarron Eynort Inveralivaig Glen More Hungladder Achlorachan Horneval Annat Achnashellach / Achadh na Seileach Mount High Aird Coulags Lamington Cadboll Inver Upper Tullich Inverarish Garrachan Mellon Udrigle Fettes Fiskavaig / Fioscabhaig Poolewe Gillen Lemlair Glengrasco Drumbuie Miltown Crofts of Kingscauseway Waterloo / Achadh a' Chùirn Badachonacher Fearn Nigg Kinlochewe / Ceann Loch Iù Portneora Coulwood Lower Tote Lonemore Durnamuck Rhue Duisdalebeg / Duisdeil Beag Lower Pitkerrie Stenscholl / Steinnseall Carn-gorm Balgown Fearnbeg Limepark / Pairc an Aoil Oskaig / Osgaig Cartbostbeg Camusterrach Kilmore Cuaig Arrina / Arinacrinachd Upper Feorlig / Feolaig Ard Cullicudden Culbo Toscaig Point of Sleat Killilan Staffin / Stafainn Fearnmore Ardnarff Morefield Lochslin Achnandarach Carbost Achintraid / Achantraid Wester Lonvine Dounie Urray