Media Planning in Coldwell

Get in touch

Media Planners in Coldwell

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in S35 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Coldwell for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Coldwell

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Coldwell (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Old Town Sheffield Jordanthorpe Low Holdworth Topham Sandygate Holdworth Park Head Braithwaite Longley Ings Adwick upon Dearne Mapplewell Elm Tree Hill Higher Stubbin Dalton Carlton Guilthwaite Gateway Plaza Maltby Wadsley Bridge West End Goole Green Scout Dike Finkle Street Swinton Bridge Owlerton Oughtibridge Nether Green Campsall Lane End Conisbrough Lydgate Low Harley Arksey Worrall Millhouses South Anston Birley Estate Moorhole Long Line Kilnhurst Littleworth Gleadless Cundy Cross Brierley Dunsville Owlthorpe Dodworth Bottom Broom Lowfield Dalton Magna Old Haywoods West Green Abbeydale Sheffield Lane Top Staincross Bolton upon Dearne Wath upon Dearne Upper Cudworth High Hoyland High Bradfield Wybourn Wigtwizzle Dunford Bridge Darnall Hexthorpe Aughton Hardwick Hollow Meadows Thurcroft Wilthorpe Howbrook Under Tofts Redbrook Thorpe Hesley Mortomley Windhill Lindrick Dale Bromley Grimethorpe Wadsley Barnburgh Norton Woodseats Endcliffe Crescent Highfield Laughton Common Little Common Park Hill Four Lane Ends Goldthorpe Hood Green Royd Highfields Hemsworth Crosspool Netherthorpe Upper Whiston Spring Vale Stainforth Greystones Cliffe Bridge End Westfield Ickles Heeley Manor Park Gildingwells Swaithe Marr Templeborough Penistone Doncaster Common Newton Mosborough Darfield New Edlington Wisewood Hoyland Common Pudding Hill Dunscroft Townhead Turnerwood Chapeltown Thorpe in Balne Netherthorpe Thrybergh Dolcliffe Common Hallam Head Letwell Wike Well End Hatfield Chase Howard Hill Firbeck Charltonbrook Ward Green Crow Edge Ringinglow Ravenfield Hill Top Long Sandall Shafton South Bramwith High Green Frecheville Middlecliffe Norton Hammer Owston Billingley Dean Head Attercliffe Hill Top West Melton Scholes Dore Lea Brook Fosterhouses Birkendale Ingbirchworth Lodge Moor Hoylandswaine Barnsley Woodlands Burghwallis Foldrings Haywood Carcroft Tivy Dale Thornseat Jordon The Manor Moorgate Knowle Top Dalton Parva Thurlstone Hill Top Load Brook Dodworth Wincobank Hatfield Woodhouse Lewden Greenhill Broomhill Rawmarsh Bramley Dungworth Rivelin Glen Whirlow Woodhouse Handsworth Loxley Bottom Monk Bretton Armthorpe Wales Bar Jump Manvers Ryecroft Higham Cudworth Canal Side Eskholme Stacey Bank Slay Pits Stairfoot Lidget Cricket Houses Laughton en le Morthen Platts Common Highgate Hooton Roberts Coisley Hill Beauchief Bents Green Little Sheffield Nether Edge Hooton Pagnell Rostholme Wood Willows Endcliffe Edge Little Houghton Hanging Water Longley Estate Cusworth Soughley Parson Cross Sheffield Park Hill Top Athersley South The Wheel Tickhill Crookes Normandale Fulwood Blacker Hill Askern Cantley Scawthorpe Bentley Rise Orgreave Worsbrough Snowden Hill Summerfield Nutwell Rossington Toll Bar Sandhill Dropping Well Old Denaby Tilts Swinton Abdy Low Bradfield Stainborough Fall Bank Cortworth Nethergate Brincliffe Wickersley New Totley Upperthorpe Greystones Crane Moor Neepsend Deepcar Barnes Hall Kimberworth Malinbridge Royd Moor Town End Lower Walkley Moorends Elsecar Sprotbrough Four Lane End Firth Park Balby Pogmoor Holmes Langsett Totley Brook Brampton Harthill Old Edlington Deep Pit Hooton Levitt Morthen Charnock Hall Treeton Shaftholme Highwoods Canklow Bramley Lings Hill Top Thurnscoe East Carbrook Newfield Green Mexborough Hallowmoor Dodworth Green New York Brookhouse Holbrook Pot House Hellaby Ecklands Hurl Field Fourlane Ends Hermit Hill Townhead Bracken Moor Greenside Wood Royd East Herringthorpe Green Moor Whirlow Brook Old Cantley Brierholme Carr Low Stubbin Ulley Bentley Millhouse Green Victoria Grimesthorpe Herringthorpe Birley Edge Carlecotes Common Side Hyde Park Burncross Pickburn Maythorn Pismire Hill Smithley Bolsterstone Den Bank Gleadless Townend New Village Bolehill Holme Normanton Spring Eastfield Meersbrook Bank Wortley Ewden Village Woodall Edge Mount Kine Moor Bow Broom Totley Rise Doncaster Auckley Greasbrough Gleadless Valley Rotherham Stainton Berry Moor Aldwarke Waleswood Shirecliffe Sunnyfields Carr Port Mahon Northfield Sharrow Head Lakeside Village Listerdale Hoober Steel Bank Lowedges Lings Common Honeywell Waterthorpe Richmond Park Kiveton Park Lundwood Pitsmoor Cubley Keppel's Column Great Houghton Upper Haugh Moss Far Bank Hollin Busk Mawson Green Piccadilly Netherthorpe Fir Vale Knoll Top Upper Crabtree Sim Hill Wormley Hill Drakehouse Kexbrough Throapham Low Wincobank Todwick Sutton Loxley Whiston Thorpe Salvin Ardsley Horner House Athersley North North Anston Richmond Hoyle Mill High Melton Shay House Waverley Worsbrough Common Handsworth Hill Pincheon Green Gawber Park Side New Lodge Bradway Whinney Hill Meadow Head Tapton Hill Sunnyside Church Field Thurnscoe Frickley Braithwell Whitley Stopes Flanderwell Wheatley Park Shafton Two Gates Kirk Bramwith Hillfoot St Ann's Fullshaw Greenland Edderthorpe Keresforth Hill Stockbridge Catshaw Milton Lower Bradway Sharrow Vale Brodsworth Wood Seats Pinfold Hill Fishlake Woodthorpe Estate Lower Crabtree Instoneville Ecclesall Wingfield Blackburn Tankersley Westfield Silkstone Common Belle Green Trumfleet Warmsworth Sharrow Woodside Arbourthorne Estate Royston Upper Hoyland Abbeydale Park Skellow Halfway Sprotbrough Park Potter Hill Street Grange Lane Belle Vue Micklebring Almholme Blaxton Shiregreen Batemoor Woodlands East Kelham Island Carr Head Shaw Lands Wilsic East Dene Measborough Dike Clifton Ranmoor Broomhill Brightside Worsbrough Bridge Kirkhouse Green Boulder Hill Norton Lees Kendray Meersbrook Brick Houses Noblethorpe Roughbirchworth Carsick Hill Fenwick Stocksbridge Kirk Sandall Walkley Bank Backmoor Hackenthorpe Thorpe Common Harlington Stumperlowe Bessacarr Highlane Spittal Houses Norton Birdwell Hazlehead Dinnington Ravenfield Common Brinsworth Hangsman Hill Brightholmlee Onesacre Wadworth Intake Stone Causeway Head Bradway Bank Cudworth Common Stubbin Higham Common Haigh Fairleigh Austerfield Harley Low Barugh Hall Broom Ughill Newhill Hayfield Green Wombwell Garden Village Masbrough Woodhouse Mill Philadelphia New Rossington Upper Midhope Bradgate Low Valley Carter Knowle Liberty Hill Highfield Studfield Hill Midhopestones Thorn Hill Brampton en le Morthen Adwick le Street Birley Carr Pilley Crookesmoor Manor Estate Meadow Hall Rollestone Hill Top Carcroft Common Intake Finningley Attercliffe Parkwood Springs King Edwards Eastwood Waldershaigh Little Norton East Whitwell High Wincobank Scawsby Cat Hill Castle Green Brecks Branton Stephen Hill Plumbley Tinsley Loversall Worsbrough Village Walkley Harden Banner Cross Wheatley Hills Totley Norton Sothall Hoyland Middlewood Broomfield Slade Hooton Darton Smithies Richmond Hill Bullhouse Coldwell Catcliffe The Green Low Laithes Cundy Hos Bawtry Burngreave Hatfield Skelbrooke Southey Green Spink Hall Cawthorne Gilroyd Thurgoland Jordan Edenthorpe Clifton Hickleton Ecclesfield Base Green Hemingfield Wharncliffe Side Oxspring Conanby Stannington Cotterhill Woods South Lane Wheatley Barrow Nether Haugh Woodland View Beighton Warren Storrs Hampole Parkgate Clayton Orchard Square Aston Little Hay Nooking Cadeby Barugh Barugh Green Woodsetts Sykehouse Barnby Dun Worsbrough Dale Kimberworth Park Parkhead Hillsborough Hood Hill Denaby Main Hollins End Silkstone Upper Tankersley Arbourthorne Hill Top Wales Upper Bradway Thorne Grenoside Swallownest Herdings Wentworth Carsick The Lings Smithy Moor