Sports Marketing in Coldwell

Get in touch

Sports Advertising in Coldwell

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Coldwell, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Coldwell?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Coldwell, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in S35 0?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Coldwell get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Coldwell (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Dean Head Brightside Harley Adwick le Street Pogmoor Far Bank Broomhill Dinnington Swinton Bridge Old Town Skelbrooke Highfields Smithies New Village Stairfoot Dunford Bridge Castle Green Turnerwood Greystones Cliffe Thorpe Hesley Hallowmoor The Lings West End Stainborough Honeywell Hoyland Sykehouse Owston Steel Bank Worsbrough Village South Anston Norton Hill Top Hurl Field Barrow Batemoor Low Valley Southey Green Balby Wood Seats Ewden Village Ryecroft Hooton Roberts Carsick Normanton Spring St Ann's Millhouses Kimberworth West Green Spring Vale Low Bradfield Ughill Jump Parkwood Springs Thorne Shay House Tilts Finningley Deep Pit Knowle Top Lowfield Moorgate Holme Greenhill Snowden Hill Potter Hill Lane End Carsick Hill Base Green Owlthorpe Hayfield Green Pincheon Green Birdwell Kendray Worsbrough Dale Silkstone Common Ward Green Bracken Moor Under Tofts Holbrook Roughbirchworth Pismire Hill Wigtwizzle Gleadless Townend Chapeltown Ecclesall Westfield Sheffield Park Bromley Neepsend Waleswood Sandhill Cundy Cross Dalton Parva Elm Tree Hill Barugh Green Darton Wheatley Dropping Well Moss Owlerton Letwell Studfield Hill Charltonbrook Greasbrough Dodworth Tankersley Intake Wadsley Worsbrough Common Norton Woodseats Cawthorne Brierholme Carr Listerdale Crane Moor Keresforth Hill Little Houghton Hooton Pagnell Nutwell Instoneville Plumbley Highwoods Halfway Cotterhill Woods Wood Willows Pudding Hill Richmond Park Midhopestones High Wincobank Wormley Hill Stone Hoober Walkley Upperthorpe Middlewood Wisewood Bridge End Street Arksey Onesacre Topham Maythorn Norton Mapplewell Sheffield Sprotbrough Park Woodside Thornseat Brierley Netherthorpe Bentley Nether Edge Hatfield Chase Cundy Hos Clifton Gawber Whirlow Brook Elsecar Drakehouse Meadow Head Ingbirchworth Darnall Brodsworth Hyde Park Intake Fir Vale Armthorpe Swallownest Aughton Warren Todwick Belle Vue Birkendale Handsworth Hill Middlecliffe Maltby Thurcroft Aldwarke Cricket Houses Bullhouse Brick Houses Adwick upon Dearne Carter Knowle Wincobank Masbrough Hill Top Ulley Little Norton Foldrings Bentley Rise Crookesmoor Tivy Dale Platts Common Waverley Pinfold Hill Wombwell Burghwallis Lea Brook Shafton Two Gates Green Moor Kexbrough Church Field Victoria Hillfoot Blacker Hill Cudworth Fosterhouses Hampole Barnes Hall Lundwood Den Bank Aston Greenland Bramley Fairleigh Upper Crabtree Dore Ravenfield Common Millhouse Green Darfield Broom Richmond Hill Manvers Catcliffe Brinsworth Rawmarsh Belle Green Firbeck Wilsic East Dene Banner Cross Flanderwell Stubbin Old Denaby Finkle Street Newfield Green Hatfield Woodhouse The Manor Charnock Hall Swinton Trumfleet Coisley Hill Kimberworth Park Stocksbridge Hardwick Brecks Milton Old Cantley Coldwell Load Brook Hoyland Common Littleworth Slade Hooton Staincross Toll Bar Shirecliffe Mexborough Noblethorpe Upper Cudworth Canal Side Canklow Worrall Fall Bank Cadeby Wybourn Mawson Green Carcroft Hill Top Dunscroft Carlecotes Totley Brook Carr Head Auckley Billingley Worsbrough Grimethorpe Whiston Loversall Ravenfield Hollin Busk Clayton Edderthorpe Haywood Kirk Bramwith Woodhouse Attercliffe Whitley Stannington Waldershaigh Conisbrough Thurlstone Handsworth Laughton en le Morthen Hemingfield Slay Pits Philadelphia Dalton Magna Scout Dike Woodlands Moorhole Meersbrook Sandygate Langsett Longley Ings Waterthorpe Penistone Firth Park Herdings Soughley Garden Village Low Barugh Hood Hill Bradway Bank Parkgate Thrybergh Brincliffe Woodsetts Beighton Edge Mount Park Head Wales Bar Almholme Burngreave Thorn Hill Mortomley Richmond Sutton Skellow Keppel's Column Sharrow Head Sunnyside Bolsterstone Lower Bradway Blaxton Townhead Low Holdworth Denaby Main Greenside Little Hay Nooking Highfield Campsall Barnburgh Mosborough Dolcliffe Common Brightholmlee Shafton Norton Lees Thorpe Common Wath upon Dearne Fulwood Storrs Longley Estate Nether Green Oughtibridge Woodland View Walkley Bank Gleadless Lydgate Shiregreen Causeway Head Woodhouse Mill Silkstone Templeborough Spittal Houses Whirlow Thorpe in Balne Woodthorpe Estate Tickhill Abbeydale Spink Hall Port Mahon Bradway Highgate Higher Stubbin Cat Hill Barnby Dun Woodlands East Treeton Hackenthorpe Parkhead Bow Broom Herringthorpe Kine Moor Goldthorpe Ranmoor Abdy Tapton Hill Harden Old Edlington Kirkhouse Green Bolehill Askern Wharncliffe Side Fourlane Ends Monk Bretton Deepcar The Wheel Totley Rise Nethergate Thurnscoe Arbourthorne New Edlington Long Line Townhead Park Hill Braithwaite Lings Common Abbeydale Park Eskholme High Bradfield Holmes Broomhill Newton Blackburn Kelham Island Sunnyfields Lower Crabtree Cusworth Hoyle Mill Low Laithes Lakeside Village Grenoside Birley Estate Dodworth Bottom Burncross Thorpe Salvin Stumperlowe Northfield Beauchief Endcliffe Crescent Sprotbrough Micklebring Liberty Hill Bolton upon Dearne Dalton New York Frickley Rossington Dungworth Redbrook Jordan Throapham Tinsley Grimesthorpe Lindrick Dale Great Houghton Four Lane End Netherthorpe Upper Tankersley Carcroft Common Shaw Lands Gateway Plaza Royston Fullshaw Pitsmoor Crow Edge Kirk Sandall Athersley South Upper Bradway Pilley Bents Green Lodge Moor Athersley North Windhill East Herringthorpe High Green Endcliffe Edge Sheffield Lane Top South Lane Sothall Meersbrook Bank Edenthorpe Holdworth Upper Hoyland Hemsworth Conanby Carbrook Pot House Wales Harthill Nether Haugh Hoylandswaine Meadow Hall Arbourthorne Estate Wentworth Upper Whiston Shaftholme Hill Top Common Side Newhill North Anston Malinbridge Bradgate Highlane Ecklands Doncaster Common Cantley Smithley Barnsley Upper Midhope Little Common Totley Wadworth Rostholme Jordanthorpe Broomfield Clifton New Totley Hellaby Hood Green Park Side Cudworth Common Greystones Crookes Low Wincobank Fishlake Stainforth Scholes Low Stubbin Horner House Manor Park Stopes Lower Walkley Kiveton Park Norton Hammer Lewden Measborough Dike Hazlehead East Whitwell Ecclesfield New Lodge New Rossington Piccadilly Berry Moor Little Sheffield King Edwards Orgreave Royd Hollins End South Bramwith Thurgoland Carlton Sharrow Vale Scawsby Highfield Whinney Hill Normandale Westfield Pickburn Gilroyd Royd Moor Wadsley Bridge Catshaw Branton Wilthorpe Braithwell Woodall Barugh Heeley Wheatley Hills Sim Hill Scawthorpe Doncaster Long Sandall Sharrow Stockbridge Hangsman Hill Howard Hill Fenwick Worsbrough Bridge Wingfield Wickersley Orchard Square Loxley Wheatley Park Rollestone Ringinglow Hallam Head Birley Edge Stainton Cortworth Smithy Moor Jordon Cubley Thurnscoe East Hatfield Gildingwells Ardsley Rotherham Wortley Town End Crosspool High Melton Dodworth Green Higham Common Knoll Top Hill Top Dunsville Warmsworth Frecheville Rivelin Glen Hooton Levitt Manor Estate Oxspring Hollow Meadows Eastwood Hanging Water Stacey Bank Birley Carr Boulder Hill Wood Royd Parson Cross Howbrook Hill Top The Green Austerfield Summerfield Attercliffe Hill Top Wike Well End Brookhouse Hall Broom Swaithe Hexthorpe Lowedges Eastfield Low Harley Four Lane Ends Lidget Goole Green Laughton Common Netherthorpe Higham Hickleton Harlington West Melton Brampton en le Morthen Old Haywoods Morthen Guilthwaite Hillsborough Bawtry Marr Backmoor Haigh Ickles Upper Haugh Bessacarr Brampton Bramley Lings Carr Hermit Hill Moorends Kilnhurst Gleadless Valley Loxley Bottom Stephen Hill High Hoyland Grange Lane