Media Planning in Armsdale

Get in touch

Media Planners in Armsdale

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST21 6 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Armsdale for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Armsdale

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Armsdale (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Cliff Vale Little Bridgeford Ball Haye Green Hartwell Weaverslake Pasturefields Laney Green Bank Top Needwood Croxtonbank Spath Leyfields Glascote Belgrave Mount Pleasant Christ Church Great Gate Maer Cat's Hill Cross Adbaston Rileyhill Pipe Ridware Alsagers Bank Acton May Bank Etruria Huddlesford Crateford Parkgate Little Ingestre Napley Heath Green Heath Longnor Haughton Barton Green Coton Smallthorne Stanley Moor Rushton Bank Cheslyn Hay Burntwood Newlands Gayton Barlaston Coton Clanford Hilton Anslow Poolfields Rudyard Harriseahead Little Aston Lordsley Apedale The Laches Elmhurst Hadley End Burton Manor Lupin Perry Crofts Fauld Longdon Green Eccleshall Joiner's Square Stretton Knowle Style Hilltop Combridge Giggetty Newchurch Foxley Colshaw Fradley South Copmere End Cold Norton Bishton Crackley Whittington Oak Hill Anslow Common Church Hill Swinscoe Stanley Tatenhill Rowley Park Compton Croxall Norbury Aston The Rookery Boothen Coton Farm Chell Heath Godstone Baldwin's Gate Wolstanton Bradshaw Bishops Wood Upper Nobut Burnhill Green Middleton Green Ryecroft Gate Levedale Stramshall Ash Bank Saverley Green Loxley Green Marston Goosemoor Slade Heath Shirleywich Bridge End Rocester Halmer End Shutlanehead Bitterscote Hanchurch Bednall Talke Pattingham Newborough End Willoughbridge Brown Edge Dunsley Upper Tean Field Biddulph Moor High Offley Garshall Green Gerrard's Bromley Hobble End Bishops Offley Walton Outwoods Yarnfield Longridge Bradley in the Moors Cranberry Landywood Weston Coyney Cheddleton Heath Pipehill Alton Knighton Sandon Townhead Cauldon Lowe Redhill Charnes Wychnor Waterhouses Hollins Ashley Heath Dunwood Creswell Upper Hatton The Wharf Whitehurst Wigginstall Moreton Codsall Wood Middle Mayfield Handsacre Ipstones Ravenhill Dogingtree Estate Littlewood Burton upon Trent Rake End Brewood Salt Norton-in-the-Moors Longbridge Hayes Longshaw Newstead Ashwood Rough Close Oldfallow Harlaston Stallington Withystakes Denstone Basford Green Lynn Mixon Deadman's Green Hammerwich Lower Penn Gailey Lapley Birches Head Heatley Rugeley Ramshorn Enville Standeford Ravenshall Hademore Congleton Edge Knowl Bank Sandfields Ford Holmcroft Ridgeway Shut Heath Garmelow Pye Green Drayton Bassett Cheddleton Gorstey Ley Ellenhall Horton Acton Gate Nurton Haunton Bilbrook Caverswall Forton Whitley Heath Bottom House Dimsdale The Hollies The Lymes Keele Ranton Green Tompkin Churchbridge Blythe Bridge Highfields Slitting Mill Barlaston Common Gnosall Balterley Green Leese Hill Jack Hayes Highwood Blymhill Common Hill Ridware Milwich Hill Top Edial Whitgreave Windy Harbour Littleworth Norbury Junction Broad Meadow Draycott in the Moors Braddocks Hay Brereton Cross Otherton Brockton Heron Cross Lea Heath Blakelow Boney Hay Alstonefield Outwoods Balterley Church Mayfield Longnor Clough Hall Coton End Clifton Campville Newfield Winnothdale Light Oaks Coton in the Clay Florence Ball Green Woodhouses Dosthill Anslow Gate Upper Cotton Calf Heath Little Chell Kingswood Common Queensville Waggersley Billington Hoar Cross Chase Terrace Yarlet Winshill Boundary Loynton Lower Leigh Streethay Upper Longdon Upper Elkstone Stanton Coton Hayes Sturbridge Porthill Bloreheath Mossgate Beechcliff Broughton Lane Green Radmore Wood Checkley Woodlane Springhill Marchington Nethertown Whitehill Far Hoarcross Cowley Kettlebrook Wilnecote Kingston Hill Blackbrook Beamhurst Ounsdale Gunstone Dresden Sugnall Okeover Endon Bank Fradley Hanbury Threapwood Basford Meerbrook Hartley Green Acres Nook Coldmeece Trinity Fields Kingsley Ellastone Barton Turn Longsdon Middleport The Bodnets Onecote Springhill Hednesford Chadsmoor Adderley Green Harper's Gate Dunstall Hollies Common Rickerscote Draycott in the Clay Hem Heath Fole Hoften's Cross Betley Common Bucknall Blythe Marsh Fulford Horsebrook Ashmore Brook Great Haywood Commonside Blackbrook Blurton Uttoxeter Bank Top Beasley Hatherton Millmeece Winnington Prospect Village Stone Fisherwick Oxford Whitmore Meir Iverley Westlands Blithbury Finney Green Shallowford Hopwas Ubberley Sandford Hill Bemersley Green Denford Marston Wain Lee Fawfieldhead Upper Landywood Castletown Highfields Hill Top Armsdale Back o'th' Brook Blackwaters Woodcock Heath Sutton Longdon Rodbaston The Handfords Milldale Old Perton Stubwood Beaconside The Quarry Church Eaton Green Seabridge Kingsley Holt Gratwich Bradwell Heaton Overmoor Hookgate Armitage Whittington Tadgedale Hilliard's Cross Woodmill Dales Green Somerford Amington Hartshill Weston Jones The Shruggs Berry Hill Napley Brereton Stoke-upon-Trent Marchington Woodlands Shebdon Kingsford Coven Heath Kingstone Meaford Shareshill Gipsy Green Standon Hixon Bowsey Wood Walton Bonehill Overton Plardiwick Common Side Stowe-by-Chartley Little Madeley Cats Edge Wallbridge Park Mavesyn Ridware Great Bridgeford Hopton Quixhill Lower Tean Enson Blackshaw Moor Dam Mill West Chadsmoor Cracow Moss Silverdale Fenton Low Moneystone Ilam Rakeway Woollaston Whitecross Broomyshaw Washerwall Weston Southlow Colwich Shaffalong Knenhall Leek Milton Westwood Moddershall Browns Lane Windmill Bank Rushton Spencer Rock End Cotonwood Whiston Wightwick Manor Kinver Croxton Talke Pits Longport Barton-under-Needwood Rolleston on Dove Doxey Mill Green Heighley Rawnsley Edingale Hanford Elford Heath Thornes Lichfield Stanfield Halfpenny Green Newpool Coven Cotton Cold Well Ribden Totmonslow Stone Heath Horninglow Lutley Darnford Lower Hatton Ford Green Brocton Gratton Froghall Orton Newton Newtown Coalpit Hill Stonywell Cotes Heath Four Ashes Western Downs Cornhill Gorstyhill Madeley Four Crosses Poolfold Farewell Miles Green Ingestre Lower Drayton High Onn Wharf Blackbrook Stonefield Blakeley Tunstall Burslem Nurton Hill Offleyhay Dagdale Coltstone Goosemoor Green Hardings Booth Slindon Millend Stapenhill Grindley Leekbrook Mosslane Apeton Blackwood Hill Kiddemore Green Hill Top Gnosall Heath Forsbrook Carmountside Stretton Heath Hayes Trentham Rising Brook Dayhills Haregate Weston-under-Lizard Roughcote Baddeley Green Norton East Admaston Woodgate Tithebarn Lowe Hill Churnet Grange Little Sugnall Oultoncross Robin Hill Thorpe Constantine Smallrice Little Wyrley Little Saredon Sandborough Brinsford Coppenhall Calton Seighford Chesterfield Hyde Lea Cookshill Norton Green Oakley Butt Lane Westcroft Sideway Leomansley Doley Fazeley Pillaton Trescott Hulme Mile Oak Oulton Heath Dunkirk Lower Loxley Cross Heath Shenstone Woodend Penkridge Stafford Bramshall Biddulph Shenstone Hamstall Ridware Sandyford Borough Park Beffcote Wootton Long Compton Blymhill Lawns Waterfall Hansley Cross Water Eaton High Onn Himley Leadendale Aston-by-Stone Brineton Blackfords Thorncliffe Great Moor Great Chell Tutbury Teanford Boscomoor Cellarhead Penkhull Poolend Little Heath Townsend Smestow Stonydelph Bednall Head Weeford Upper Ellastone Mobberley Newborough Blundies Withington Bromstead Common Coven Lawn Efflinch Beech Pershall Seisdon The Blythe Nether Stowe Parkside Springwood Audley Stourton Hollington Knutton Red Hill Gospel End Ranton Broomhill Ashley Stanshope Abbots Bromley Armshead Tuppenhurst Rangemore Walton-on-the-Hill Muckley Corner Moreton Littleworth Wall Dove Bank Wood Lane Summerhill Burybank Cobridge Flash Elford Wetley Rocks Stowe Tillington The Heath Whittington Shawfield Coton Wimblebury Red Street Callingwood Gillway Fenton Sandonbank Rue Hill Alder Moor Gospel End Village Bromley Hall Essington Comberford Goldenhill Six Ashes The Leys Hazelslade Jugbank Cresswell Freehay Bromstead Bentilee Kidsgrove Hulme End Norton Canes Creswell Green Tittensor Colton Hills Pitts Hill Endon Turnhurst Bradnop Middle Cliff Orgreave Red Bull Congreve Newchapel Hill Chorlton Stockton Brook Springfields Curborough Townend Moss Pit Coton Green Moorside The Bratch Burston Cannock Spring Hill Fairoak Orslow Wetwood Branston Northwood Birchall Woodwall Green Featherstone Oulton Hales Hinksford The Brampton Woodshutts New Wood Balance Hill Abbey Green Mill Green High Town Chebsey Painleyhill Croxden Wychnor Bridges Shelton Chatcull Spot Acre Boley Park Bowers Little Hay Lightwood Greenhead Dods Leigh Butter Bank Morrey Coton Dilhorne Creighton West Hill Loggerheads Wheaton Aston Shelton under Harley Hodgefield Cheadle Common Brown Lees Scounslow Green Grindon Milford Knowl Wall Huntington Abbey Hulton Dunston Mitton Tatenhill Common Alders Meir Hay Huntley Hazlecross Offleyrock Carroway Head Wigginton Bridgtown Wheatlow Brooks Upper Mayfield Four Ashes Cotes Forebridge Hanley Fradley Junction Hazles Cross Moorend Knypersley Winkhill Outlands Ashley Dale Hanbury Woodend Cheadle Park Hardings Wood Lower Ellastone Etchinghill Buddileigh Newcastle-under-Lyme Gospel Ash Sidway Scot Hay Chapel Chorlton Two Gates Cowall Moor Birch Cross Overley Middle Madeley Codsall Trent Vale Hazles Stonnall Tunstall Butters Green Butterton Prestwood Hockley Meir Heath Little Stoke Swindon Footherley Sneyd Green Oulton Grange Blore Church Fields The Raikes Meretown Cauldon Aldershawe Above Church Blymhill Newtown Yoxall Beamhurst Lane Stonehouses Morridge Side Glascote Heath Knightley Westbeech Park End Gentleshaw Little Burton Offleymarsh Tixall Lower Elkstone Shobnall Derrington Newtown Bagnall Warstone Butterton Rownall Newtown Leycett Upper Leigh Newton Haselour Hilderstone Hollins Hawthorns Madeley Heath Knighton Beam Hill Stoke-on-Trent Perton Stadmorslow Olive Green Leacroft Crakemarsh Normacot Ecton Whitemoor Tamworth Trysull Blount's Green Allimore Green Oakamoor Drointon Dunston Heath King's Bromley Wildwood Brookhouses Aspley Lask Edge Hawks Green Mayfield Church Leigh Hillcroft Park Betley Kingsley Moor Woodend Newton Hurst Foxt Lightwood Bickford Great Wyrley Hopedale Newtown Cross Green Chasetown Owen's Bank Brazenhill Threelows Longton Sandyford Woodhouse Green Bignall End Baddeley Edge Chesterton Hints Rumer Hill Clayton Barnfields Hollinsclough Brickbridge Greensforge Acton Trussell Burntwood Green Almington Godleybrook Swynnerton Latherford Wombourne Netherland Green Madeley Park Onneley Birchendale Cannock Wood Consall Brund Great Saredon Bond End The Rowe Bowers Bent Willslock Prestwood Chestall Wetton Mucklestone Bradeley Dunstal Walford Bolehall Knightley Dale Lower Knightley Bromley Wood Woottons Oulton Lawns Wood Coombesdale Lawnhead Blakeley Lane Werrington Hillsdale Stableford Dapple Heath Weeping Cross Gailey Wharf Stanley Moss Brookhay Oaken Packmoor Bromstead Heath Shraleybrook Chorley Whiston Aston Little Onn Roche Grange Warslow Wereton Barton Gate Boon Hill Upper Hulme Amerton Alrewas Podmore Knotbury Morrilow Heath Great Chatwell Blore Little Haywood Cotwalton Fegg Hayes Pasford Broadeye Quarry Heath Norton Bridge Wootton Breretonhill Sharpley Heath Lower Nobut Wardlow Gillow Heath Woodseaves Whitfield Shutt Green Oldfurnace Bobbington Baswich Fradswell Kerry Hill Colton Middle Hill Sheen Farley Rakes Dale Bradley Coxgreen Holt Hill Hollybush Lower Stonnall Woodcroft Wrinehill Crossgate The Potteries Blithfield Stockwell Heath Church Eaton Woodhouses Cheadle