Media Planning in Blount's Green

Get in touch

Media Planners in Blount's Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST14 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Blount's Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Blount's Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Blount's Green (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Knighton Norton Canes Miles Green Ravenhill Butterton Meir Trinity Fields Podmore Fazeley Upper Landywood Rileyhill Iverley Rownall Hockley Brund Bottom House Stockwell Heath Wigginton Newtown Sandonbank Talke New Wood Stretton Little Heath Leyfields Highfields Gailey Wharf High Onn Brereton Woodhouses Cats Edge Stapenhill Gipsy Green Onecote Amerton Weston Jack Hayes Roche Grange Leek Millmeece Croxtonbank Draycott in the Clay Laney Green Cranberry Middle Mayfield Elmhurst Stoke-upon-Trent Cotonwood Littlewood Bowers Bent Hazelslade Branston Sneyd Green Knypersley Hill Ridware Coton Pattingham Townhead Barton Gate Weaverslake Hints Great Wyrley Carroway Head Dagdale Ecton May Bank Huddlesford Bromstead Heath Knightley Dale Wardlow Packmoor Porthill Glascote Heath Stanshope Coven Heath Seisdon Ball Haye Green Leacroft Wrinehill Field Sandfields Brocton Morridge Side Milton Hazles Cross Weston-under-Lizard Alders Aspley Oak Hill Wildwood Stramshall Alstonefield Forebridge Holt Hill Lower Ellastone Dogingtree Estate Sandford Hill Featherstone Mitton Braddocks Hay The Rookery Longport Napley Ravenshall Clough Hall Newtown Cauldon The Bratch Great Bridgeford Madeley Barnfields Red Hill Oulton Heath Slindon Doxey Southlow Newborough Godstone Mavesyn Ridware Trentham Rugeley Betley Common Shawfield Mosslane Acton Gate Lower Elkstone Tutbury Crakemarsh Forton Leycett Cannock Wood Standeford Baddeley Edge Greensforge Endon Bank Longnor Longridge Lower Hatton Foxley Hazlecross Walton Almington Long Compton Cookshill Coton Bridgtown Hollington Stonehouses Coton Clanford Colton Knowle Style Latherford Cellarhead Upper Nobut Sutton Radmore Wood Abbey Green Broadeye Offleyrock Withington Dimsdale Offleyhay Kingsford Anslow Gate Allimore Green Baldwin's Gate Hollins Crackley Bradeley Blymhill Common Burntwood Green Creighton Bobbington Four Ashes Joiner's Square Harper's Gate Red Bull Newton Far Hoarcross Heighley Barlaston Common Silverdale Stanley Moss Coton End Blundies Sideway Blakeley Lane Shaffalong Newlands Hollies Common Overmoor Rolleston on Dove Brown Edge Biddulph Biddulph Moor Gentleshaw Mobberley Alrewas Sturbridge Chebsey Cold Norton Meir Heath Levedale Coltstone Pipe Ridware Muckley Corner Coven Lawn Bemersley Green Hulme Boundary Rudyard Codsall Wood Hardings Booth Breretonhill The Brampton Hardings Wood Uttoxeter Bromstead Cowley Madeley Heath The Lymes Totmonslow Hadley End Hilderstone Moorside Nether Stowe Spath Kidsgrove Trent Vale Weston Jones Cresswell Tuppenhurst Stoke-on-Trent Ramshorn Dunkirk Haughton Wilnecote Consall Middle Madeley Tunstall Wood Lane Parkgate Crossgate Blore Aston Hopton Grindley Blackbrook Wereton Ash Bank Heaton Billington Cat's Hill Cross Hademore Blackshaw Moor Oxford Beasley Hartshill Longshaw Drayton Bassett Stanley Moor Blackwaters Lawns Wood Norton-in-the-Moors Weeping Cross Newcastle-under-Lyme Hartley Green Normacot Woodshutts Rising Brook Armshead Himley Sandon Bucknall Bilbrook Hawks Green Bramshall Butt Lane Ridgeway Milwich Tadgedale Bradnop Horsebrook Buddileigh Cold Well Robin Hill The Laches Upper Longdon Hill Top Leomansley Longton Commonside Oakley Newton Hurst Yarlet Little Bridgeford Goosemoor Green Ashley Heath Mill Green Broad Meadow Woodhouse Green Wallbridge Park Beechcliff Cotwalton Mucklestone Farley Little Wyrley Ubberley Goosemoor Etruria Cheddleton The Wharf Loggerheads Ashley Dale The Bodnets Seabridge Wheatlow Brooks Burton Manor Denstone Lower Leigh Shelton under Harley Talke Pits Croxden Woodhouses Hales Marchington Woodlands Blithbury Blount's Green Bitterscote Brookhay Fulford Warstone Sandyford Redhill Stowe-by-Chartley Colton Hills Stallington Lask Edge Needwood Birch Cross Old Perton Longsdon Woollaston The Heath Ford Green Rodbaston High Onn Wharf Hamstall Ridware Gunstone Lower Knightley Bromstead Common Oldfurnace Bank Top Winkhill Highfields Bridge End Fairoak Harriseahead Lowe Hill Salt Gospel Ash Turnhurst Marston Huntington Cheddleton Heath Hanchurch Armsdale King's Bromley Middle Hill Calf Heath Mile Oak Bignall End Whittington Stableford Tompkin Dapple Heath Westbeech Stanley Springwood Comberford Hawthorns Knowl Wall Checkley Hollins Onneley Perry Crofts Hatherton Etchinghill Western Downs Horton Basford Hixon Mill Green Penkridge Borough Park Hollinsclough Brookhouses Acton Moorend Coven Tatenhill Birchendale Fradley South West Hill Seighford Leese Hill Meerbrook Elford Heath Outlands Ashley Willslock Marchington Water Eaton Heatley Charnes Rake End Birchall Whitehill Gospel End Ellastone Oulton Huntley Creswell Green Waterfall Apedale Werrington Meretown Kerry Hill Coton Farm Haregate Wigginstall Chapel Chorlton Boothen Brewood Bromley Hall Lower Tean Sandborough Drointon Wetton Fisherwick Woodlane Gerrard's Bromley Hobble End Knutton Church Eaton Kettlebrook Four Ashes The Blythe Whitfield Brazenhill Belgrave Bednall Upper Hatton Gnosall Acton Trussell Knighton Swynnerton Rickerscote Kingstone Knowl Bank Edingale Ryecroft Gate Lynn Rushton Bank Bednall Head Bowsey Wood Overton Shutlanehead Whitley Heath Somerford Tithebarn Townsend Streethay Blore Kingswood Common Oldfallow Hartwell Little Stoke Newstead Fegg Hayes Cheslyn Hay Green Heath Tamworth Pillaton Upper Leigh Hanford Florence Whittington Little Haywood Dunstal Beamhurst Wombourne Nurton The Quarry Dosthill Whiston Walton-on-the-Hill Upper Elkstone Forsbrook Swindon Bradley Harlaston Little Sugnall Baswich Plardiwick Lapley Rock End Oakamoor Hazles Church Hill Gayton Rawnsley Cotes Northwood Stafford Lower Stonnall Fradley Hopedale The Raikes Stowe Penkhull Coton Dove Bank Ball Green Newton Longnor Alder Moor Thorncliffe Dods Leigh Bonehill Lower Loxley Bradshaw Ashmore Brook Wetwood Cracow Moss Barton Turn Great Saredon Morrey Great Chell Walford Middle Cliff Basford Green Sandyford Brickbridge Poolfold Burton upon Trent Edial Gorstey Ley Alsagers Bank Newchapel Bishops Wood Two Gates Chesterfield Perton Finney Green Smallthorne Copmere End Derrington Cheadle Whitemoor Wetley Rocks Bagnall Tixall Hill Top Back o'th' Brook Blackwood Hill Middleport Haselour Nethertown Flash Whitgreave High Town Burnhill Green Kingston Hill Tatenhill Common Coldmeece Stone Little Aston Threelows Woodseaves Chadsmoor Great Chatwell Rocester Moneystone Woodend Cannock Lane Green Poolend Smallrice Foxt Shirleywich Wolstanton Boon Hill Croxall Tunstall Nurton Hill Bishton Chestall Pasturefields Quarry Heath Congleton Edge Windy Harbour West Chadsmoor Springhill Little Madeley Chasetown Eccleshall Slade Heath Froghall Red Street Newpool Coton Green Leadendale Darnford Hanley Hansley Cross Middleton Green Olive Green Whitmore Painleyhill Oulton Grange Longbridge Hayes Giggetty Norton Green Rakes Dale Amington Wychnor Fradswell High Offley Wain Lee Kinver Creswell Fenton Low Godleybrook Six Ashes Apeton The Potteries Woodcock Heath Outwoods Teanford Shebdon Woodwall Green Stone Heath Stockton Brook Hanbury Woodend Knightley Stonydelph Boscomoor Orslow Dunwood Glascote Church Eaton Green Lordsley Dresden Efflinch Loxley Green Castletown Brineton Ranton Green Lower Nobut Ribden Standon Church Mayfield Prestwood Winshill Shallowford Endon Blackfords Coalpit Hill The Shruggs Whittington Sharpley Heath Horninglow Gratwich Butterton Stonefield Beffcote Chatcull Saverley Green Denford Meaford Thornes Broughton Weston Coyney Deadman's Green Enson Pye Green Blackbrook Jugbank Hopwas Fole Bentilee Ipstones Millend Abbey Hulton Blithfield Rangemore Boley Park Weeford Cotton Four Crosses Lower Penn Woodcroft Stubwood Bishops Offley Knotbury Kingsley Otherton Cheadle Common Knenhall Winnothdale Lupin Oulton Mixon Norton Bridge Springhill Milldale Scounslow Green Shutt Green Coppenhall Madeley Park Cotes Heath Lutley Oaken Burybank Caverswall Hoar Cross Pipehill Owen's Bank Stadmorslow Broomyshaw Shareshill Littleworth Spot Acre Ashwood Stonywell Hill Chorlton Upper Tean Little Burton Greenhead Gratton Goldenhill Coton Hayes Parkside Pershall Trescott Gillow Heath Little Ingestre Sidway Lawnhead Stourton Ranton Scot Hay Little Onn Dam Mill Halmer End Summerhill Ounsdale Orgreave Dilhorne Mount Pleasant Stretton Churnet Grange Whitehurst Coxgreen Balance Hill Newfield Newtown Sheen Westwood Hookgate Cowall Moor Ilam Rumer Hill Chase Terrace Bradwell Garshall Green Common Side Above Church Wootton Outwoods Whitecross Little Hay Lea Heath Wall Prestwood Littleworth Quixhill Walton Garmelow Highwood Upper Ellastone Fradley Junction Tittensor Shenstone Hilton Slitting Mill Anslow Common Berry Hill Bank Top Dales Green Gorstyhill Barton-under-Needwood Lichfield Little Chell Hulme End Ingestre Colshaw Croxton Hodgefield Butters Green Gailey Thorpe Constantine Norbury Woodgate Bloreheath The Leys Beam Hill Withystakes Longdon Green Cauldon Lowe Park End Stonnall Overley Hilliard's Cross Rakeway Grindon Hollybush Codsall Pitts Hill Brinsford Hillsdale Moss Pit Wychnor Bridges Admaston Boney Hay Moddershall Church Leigh Spring Hill Tillington Westcroft Dunsley Wightwick Manor Clayton Bolehall Morrilow Heath Newtown Lower Drayton Netherland Green Adbaston Marston Blackbrook Balterley Lightwood Curborough Farewell Longdon Moreton Churchbridge Armitage Meir Hay Wootton Westlands Yoxall Waggersley Coton in the Clay Gillway Shut Heath Great Moor Light Oaks Stanton Woodmill Poolfields Ford Trysull The Hollies Beaconside Cheadle Park Ellenhall Crateford Dunstall Dunston Heath Essington Waterhouses Sugnall Brereton Cross Windmill Bank Stanfield Alton Cross Heath Elford Upper Hulme Adderley Green Audley Whiston Newchurch Washerwall Upper Cotton Lightwood Draycott in the Moors Combridge Blymhill Lawns Church Fields Aldershawe Hill Top Kingsley Moor Carmountside Hem Heath Freehay Dunston Keele Cliff Vale Rough Close Dayhills Great Gate Betley Burslem Moreton Blurton Brown Lees Bromley Wood Kiddemore Green Warslow Barlaston Chesterton Maer Queensville Leekbrook Great Haywood Wimblebury Holmcroft Bickford Chell Heath Handsacre Hoften's Cross Bond End Cross Green Hammerwich Calton Shelton Orton Newtown Newborough End Woottons Cornhill Anslow Offleymarsh Prospect Village Mossgate Norton East Loynton Christ Church Blythe Bridge Hanbury Napley Heath Beech Roughcote Aston Chorley Bowers Smestow Shraleybrook Aston-by-Stone The Handfords Heath Hayes Willoughbridge Beamhurst Lane Shobnall Norbury Junction Townend Acres Nook Barton Green Little Saredon Halfpenny Green Heron Cross Yarnfield Browns Lane Rue Hill Winnington Bradley in the Moors Landywood Milford Hilltop Doley Pasford Clifton Campville Wheaton Aston Cobridge Rushton Spencer Rowley Park Abbots Bromley Blakeley Burntwood Blakelow Oultoncross Blymhill Hinksford Mayfield Balterley Green Birches Head Fauld Enville Springfields Compton Broomhill Footherley Hednesford Swinscoe Okeover Baddeley Green Shenstone Woodend Coombesdale Fawfieldhead Butter Bank Gnosall Heath Haunton Brockton Blythe Marsh Colwich Threapwood Kingsley Holt The Rowe Gospel End Village Upper Mayfield Congreve Hillcroft Park Burston Fenton Callingwood Hyde Lea