Media Planning in Dapple Heath

Get in touch

Media Planners in Dapple Heath

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in WS15 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Dapple Heath for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Dapple Heath

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Dapple Heath (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Aston-by-Stone Audley Norton Canes Dove Bank Broomyshaw Armsdale Beam Hill Baldwin's Gate Back o'th' Brook Shallowford Hilderstone Hem Heath Church Eaton Green Wootton Cracow Moss The Raikes Harriseahead Brazenhill Barlaston Common Morridge Side Townend Butt Lane Bishops Offley Sneyd Green Lupin Hanbury Whittington Walford Rileyhill Baddeley Edge Croxtonbank Washerwall Bridge End Ashwood Newtown Lapley Combridge Barnfields Comberford Upper Leigh Beech Poolfields Oldfallow Oulton Scot Hay Bednall Knightley Dale Horsebrook Grindley Hoar Cross Commonside Woollaston Cornhill Colwich Woodlane Ball Green Hobble End Little Saredon Cotonwood Tithebarn Trysull Porthill Forebridge Talke Pits Newtown Coton Abbots Bromley Croxden Garshall Green Whittington Charnes Rue Hill Hatherton Anslow Gate Knowl Bank Biddulph Moor Wereton Thorpe Constantine Armshead Bridgtown Podmore Ribden Foxley Little Aston Norton East Miles Green Beamhurst Oulton Heath Milford Kingsley Holt Newcastle-under-Lyme Winnothdale Kingsley West Chadsmoor Basford Green Gillow Heath Newtown Westbeech Hawks Green Fole Nethertown Coppenhall Caverswall Wardlow Adbaston Drayton Bassett Stone Heath Ounsdale Mile Oak Tompkin Woodend Cheadle Bromley Wood Crackley Stanley Weaverslake Middleport Bishops Wood Castletown Bond End Coton End Baddeley Green Rocester Farley Highfields Barton Gate Ravenshall Longnor Tillington Great Chell Radmore Wood Brown Edge Madeley Heath Seabridge Slitting Mill Hockley Joiner's Square Cheddleton Heath Painleyhill Common Side Quarry Heath Mosslane Almington Hill Top Marchington Hyde Lea Burston Stretton Cross Green Consall Chebsey Butterton Levedale Chadsmoor Leese Hill Balterley Woottons Woodmill Oaken Fradley Junction Heatley Finney Green Ford Green Croxall Whitmore Huddlesford Blackshaw Moor Leadendale Ridgeway Moss Pit Longnor Bentilee Greensforge Westcroft Salt Abbey Green Maer Outwoods Stadmorslow Kingsley Moor Northwood Derrington Little Onn Coton in the Clay Dam Mill Walton-on-the-Hill Coldmeece Ellastone Rushton Bank Oldfurnace Orslow Bramshall Fradley South The Quarry Brown Lees Coxgreen Milldale Threelows Jugbank Whitecross Normacot Willslock Great Moor Calf Heath Fradley Little Haywood Lower Drayton Amerton Little Burton Shenstone Woodend Chorley Smallrice Blackbrook Burntwood Ranton Green Gnosall Rangemore Chatcull Marchington Woodlands Dunston Yoxall Tunstall Blythe Marsh Oakley Borough Park Crateford Aston Springhill Teanford Longsdon Codsall Lower Ellastone Napley Little Heath Heron Cross Christ Church Overmoor Bowers Bent Colton Knighton Upper Tean Lower Tean Great Gate Whitehill Chase Terrace Stonywell Lichfield Coton Kingswood Common Acton Gate Stafford Whitemoor Calton Upper Hulme Wetley Rocks Braddocks Hay Scounslow Green Whiston Packmoor Madeley Fegg Hayes Sandfields Hamstall Ridware Ford Hartshill Aspley Featherstone Red Hill Woodhouse Green Burton upon Trent Darnford Ball Haye Green Four Ashes Clifton Campville Coton Clanford Bilbrook Weeford Ecton Brund Kerry Hill Little Hay Boley Park Alstonefield Hulme Moreton Hansley Cross The Leys Hoften's Cross Shutt Green Newchurch Moreton Seisdon Weston Jones Upper Elkstone Gailey Wharf Penkhull Sturbridge Bromstead Heath Rickerscote Walton Shawfield Rudyard Threapwood Barton Turn Brocton Coton Hayes Field Foxt Far Hoarcross Flash Beechcliff Wetton Butterton Gospel Ash Bradeley Rodbaston Apeton Brookhay Shobnall Eccleshall Onecote Hadley End Outlands Creswell Green Church Fields Longshaw Draycott in the Moors Norton Bridge Hill Top Brineton Beaconside Lask Edge Gnosall Heath Townsend Ingestre Stanfield Sandon Brereton Basford Hanbury Woodend Kiddemore Green Balance Hill Somerford Wimblebury Leomansley Brinsford Stonnall Cannock Uttoxeter Wychnor Aston Shareshill Sandonbank Ashley Dale Okeover Kinver Hednesford Bradwell Willoughbridge Rumer Hill Hollins Middle Cliff Coalpit Hill Brockton Buddileigh Orgreave Lane Green Barlaston High Offley Hopton Hazles Beffcote Gunstone Ravenhill Ilam Brickbridge Parkgate Water Eaton Blakelow Windy Harbour Whiston Bickford Edingale Coton Trinity Fields Blackfords The Rowe Blackwood Hill Newpool Allimore Green Longbridge Hayes Heaton Blakeley Lane Bemersley Green Oulton Cheddleton Tixall Newton Rakes Dale Red Street The Shruggs Chestall Four Crosses Newlands Birchall Birch Cross Landywood Bloreheath Dunstal Deadman's Green Knowl Wall Little Chell Wychnor Bridges Stoke-upon-Trent Morrilow Heath Hanford Lynn Essington Yarnfield Ash Bank Fawfieldhead Newborough Bowers The Hollies Hixon Broomhill Bromley Hall Wightwick Manor Huntington Mitton Springfields Cheadle Park Blithfield Harper's Gate Stowe-by-Chartley Prestwood Woodseaves The Brampton Gillway Holt Hill Bromstead Norton Green Dilhorne Betley Sandford Hill Lordsley Blurton Bitterscote Pye Green Beamhurst Lane Lower Hatton Clough Hall Mount Pleasant Lower Stonnall Sheen Blore Edial Blackbrook Hookgate Perry Crofts Hazelslade Stapenhill Hollybush Gorstey Ley Owen's Bank Littlewood Longdon Oulton Grange Elford Overley Coombesdale Waterhouses Woodcock Heath Lower Knightley Lawnhead Coven Gerrard's Bromley Cobridge Shebdon Dods Leigh Kingsford Cranberry Wood Lane Werrington Whitfield Huntley Queensville Fulford Totmonslow Lower Loxley Hillcroft Park Newtown Weston Pasford Lower Nobut Latherford Dunston Heath Draycott in the Clay The Rookery Bobbington Hanley Endon Broad Meadow Fradswell Stanshope Copmere End Wolstanton Lightwood Ubberley Burybank Standon Blakeley Longdon Green Sideway Longport Lowe Hill Bottom House Offleyhay Middleton Green Blymhill Lawns Slindon Congleton Edge Marston Bignall End Hales Upper Mayfield Efflinch Church Hill Talke Apedale Wildwood Fenton Lightwood Newchapel Knypersley Rugeley Bank Top Wheaton Aston Streethay Halmer End Plardiwick Burntwood Green Moddershall High Onn Wharf Baswich Cold Well Churchbridge Gorstyhill Upper Longdon Ipstones Leyfields Cowall Moor Little Ingestre West Hill Carmountside Little Sugnall Barton Green Cotwalton Church Mayfield Swynnerton Cauldon Stone Hodgefield Bagnall Oak Hill Woodwall Green Dimsdale Blythe Bridge Holmcroft May Bank Stonefield Woodhouses Stubwood Red Bull Meir Upper Cotton Rowley Park Sutton Woodshutts Offleyrock Milton Olive Green Hanchurch Stableford Knotbury Goosemoor Green Upper Landywood Bishton Trentham Brereton Cross Weston-under-Lizard Dapple Heath Hilltop Checkley Southlow Shaffalong Mixon Morrey Acton Trussell Browns Lane Lower Elkstone Ranton Glascote Keele Boundary Anslow Bank Top Wigginstall Cookshill Cat's Hill Cross Garmelow Blymhill The Bratch Brewood Trescott Glascote Heath Shirleywich Compton Rawnsley Above Church Smestow Whitehurst Whitley Heath Blount's Green Spot Acre Elmhurst Ashley Heath Warstone Florence Whitgreave Curborough Halfpenny Green Pershall Heighley Walton Mavesyn Ridware Chesterton Church Leigh Littleworth Western Downs Crossgate Gayton Chell Heath Rising Brook Laney Green Cold Norton Swinscoe Dresden Mucklestone Cotes Heath Kettlebrook Bradnop Meerbrook Marston Kingston Hill Bucknall Biddulph Wootton Two Gates Boscomoor Cliff Vale Dayhills Bednall Head Endon Bank Sandyford Kingstone Clayton Shelton under Harley Poolfold Creswell Great Bridgeford Amington Hints Cheslyn Hay Roche Grange Mobberley Light Oaks Sidway Meir Heath Smallthorne Blymhill Common Withington Coven Heath Stanley Moor Newborough End Roughcote Pasturefields The Potteries Meretown Moneystone Birches Head Sharpley Heath Butter Bank Brookhouses Alrewas Dogingtree Estate Windmill Bank Harlaston Hilliard's Cross Hademore Dunsley Townhead Hillsdale Great Saredon Boney Hay Iverley Himley Stourton Fazeley The Handfords The Heath Stallington Giggetty Stowe Newstead Broadeye Napley Heath Moorside Cellarhead The Lymes Blithbury Doxey Alders Grindon Crakemarsh Ashley Lea Heath Elford Heath Thornes Nether Stowe Waterfall Bromstead Common Middle Mayfield Gospel End Village Oultoncross Chapel Chorlton Enville Footherley Standeford Highwood Oxford Millend Godstone Betley Common Knowle Style Enson Leacroft Perton Wetwood Hartwell Creighton Sandyford Congreve Knutton Acres Nook Bradley Moorend Littleworth King's Bromley Loynton Wheatlow Brooks Stretton Little Stoke Kidsgrove Cotton Bolehall Hardings Wood Coltstone Tatenhill Common Hawthorns Upper Ellastone Hollies Common Silverdale Dunwood New Wood Shraleybrook Coton Green Fauld Oakamoor Birchendale Newton Hurst Colshaw Gipsy Green Hammerwich Sugnall Wrinehill Fenton Low Bradley in the Moors Middle Hill Drointon Dosthill Codsall Wood Newton Blackwaters Needwood Wain Lee Great Wyrley Stanton Farewell Wombourne Slade Heath Great Haywood Goosemoor Gratton Knightley Winshill Goldenhill Shelton Rownall Dales Green The Wharf Mill Green Stoke-on-Trent Berry Hill Horninglow Cats Edge Winkhill Leycett Gratwich Hill Top Middle Madeley Etchinghill Wall Alton Tamworth Six Ashes Pillaton Froghall Netherland Green Offleymarsh Handsacre Bonehill Milwich Great Chatwell Thorncliffe Westlands Lawns Wood Forsbrook Heath Hayes Muckley Corner The Bodnets Norton-in-the-Moors Leekbrook Tadgedale Shenstone Old Perton Coton Farm Butters Green Overton Wigginton Hilton Haughton Boothen Broughton Stockton Brook Tatenhill Ellenhall Pitts Hill Denstone Little Wyrley Billington Barton-under-Needwood Ramshorn Norbury Jack Hayes Newfield Blundies Adderley Green Prestwood Shut Heath Hulme End Bradshaw Rock End Stonydelph Whittington Croxton Churnet Grange Pattingham Alsagers Bank Haselour Onneley Burnhill Green Trent Vale Freehay High Town Swindon Breretonhill Penkridge Etruria Poolend Stockwell Heath Greenhead Meir Hay Spath Mossgate Gentleshaw Pipehill Hartley Green Horton Beasley Meaford Springwood Alder Moor Nurton Fairoak Longton Dunstall Nurton Hill Knighton Hollinsclough Admaston Pipe Ridware Belgrave Forton Withystakes Acton Stanley Moss Colton Hills Lutley Loxley Green The Laches Aldershawe Tutbury Woodcroft Little Bridgeford Coven Lawn Winnington Upper Hatton Hill Chorlton The Blythe Mayfield Blackbrook Orton Cannock Wood Yarlet Rough Close Long Compton Quixhill Parkside Tittensor Rushton Spencer Hardings Booth High Onn Church Eaton Branston Haunton Hollington Dagdale Madeley Park Springhill Gospel End Tunstall Abbey Hulton Woodgate Spring Hill Cross Heath Blore Hopedale Hazlecross Godleybrook Stonehouses Hill Ridware Gailey Woodhouses Hinksford Wallbridge Park Seighford Burslem Tuppenhurst Weston Coyney Longridge Turnhurst Norbury Junction Cauldon Lowe Carroway Head Burton Manor Stramshall Highfields Chesterfield Upper Nobut Green Heath Otherton Cheadle Common Doley Little Madeley Waggersley Rake End Cotes Cowley Fisherwick Park End Shutlanehead Sandborough Knenhall Rolleston on Dove Anslow Common Ashmore Brook Lower Leigh Cresswell Summerhill Hopwas Newtown Lower Penn Callingwood Loggerheads Boon Hill Hazles Cross Weeping Cross Haregate Armitage Redhill Ryecroft Gate Hollins Millmeece Warslow Four Ashes Leek Mill Green Wilnecote Chasetown Westwood Prospect Village Saverley Green Bowsey Wood Rakeway Denford Robin Hill Dunkirk Balterley Green Outwoods