Media Planning in Sandyford

Get in touch

Media Planners in Sandyford

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST15 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Sandyford for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Sandyford

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Sandyford (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Newchurch Penkridge Stallington Blundies Four Ashes Porthill Bishops Wood Pasturefields Boundary Fradley South Church Eaton Shenstone Carroway Head Spath Whitfield Six Ashes Stanley Abbey Hulton Garshall Green Far Hoarcross Brund Acres Nook Norbury Haregate Baddeley Edge Brocton Rocester Cheddleton Heath Glascote Heath Rugeley Leacroft Bobbington Norton Bridge Heighley Upper Mayfield Ryecroft Gate Nethertown Burnhill Green Dunsley Forsbrook Meir Hay Knighton Shraleybrook Brookhay Ingestre Sandonbank Lichfield Longdon Green Weston Abbots Bromley Knighton Tatenhill Fradley Junction Stanton Newtown Essington Endon Bank Dunston Balance Hill Maer Coton Farm Codsall Adderley Green Withington Boscomoor Joiner's Square Anslow Hanley Dayhills Mosslane Bradshaw Chorley Foxley Woodgate Giggetty Cannock Wood Outwoods Longsdon Threelows Biddulph Moor Creighton Cauldon Dresden Longnor Owen's Bank Rue Hill Ashley Dale Gailey Wharf Threapwood Blithbury Chesterton Flash Shaffalong Little Haywood Rawnsley Fisherwick Great Saredon Meir Northwood Alders Sandfields Norton Green Seisdon Breretonhill Church Leigh Rangemore Roughcote Moorend Buddileigh Hoar Cross Offleymarsh Chasetown Gospel Ash Norbury Junction Longport Wootton Painleyhill Blore Miles Green Cotes Stoke-upon-Trent Winkhill Great Gate Cotes Heath Stone Heath Stanley Moss Cresswell Woottons The Leys Wardlow Broughton Great Bridgeford Oulton Heath Windy Harbour Moddershall Pipe Ridware Swindon Clough Hall Stableford Southlow Elmhurst Blackbrook Walton-on-the-Hill Denstone Colshaw The Quarry Blackbrook Levedale Newlands Ipstones Hanford Ribden Tutbury Greensforge Rudyard Brown Edge Rileyhill Meerbrook Wootton Christ Church Armitage Red Bull Knotbury Darnford Bradeley Townend Himley Apeton Brookhouses Woodend Hatherton Marston Overley Shallowford The Potteries Blymhill Great Haywood Tillington Milldale Bradnop Doxey Enville Little Onn The Raikes Florence Water Eaton Cheadle Common Warslow Walton Thorncliffe Blakeley Lane Streethay Barlaston Common Upper Tean Barlaston Stoke-on-Trent Coton Clanford Cannock Heatley Balterley Green Anslow Gate Newcastle-under-Lyme Newton Butters Green Pye Green Winnington Lower Hatton Birchendale Lane Green Birch Cross Handsacre Woollaston Rownall Moss Pit Harlaston Willoughbridge Somerford Trinity Fields Chatcull Comberford Efflinch Oulton Grange Middle Madeley Crossgate Tunstall Newtown Weston-under-Lizard Heaton Forton Dapple Heath Willslock Bramshall The Laches Sheen Nurton Hill Middle Hill Shelton under Harley Newton Hurst Creswell Green Stafford Haughton Rushton Spencer Above Church Coton Admaston Church Mayfield Draycott in the Clay Waterhouses Stretton Shutt Green Brickbridge Littlewood Oxford Scounslow Green Beamhurst Lane Freehay Kettlebrook Broadeye Newtown Wrinehill Bank Top Charnes Newton Armsdale Horninglow Blackfords Amerton Pipehill Cranberry Beffcote Prestwood Grindley Lask Edge Huntington Longdon Enson Tompkin Gratton Cookshill Longridge Madeley Park Outwoods Hints Lower Stonnall Standeford Moneystone Chestall Audley Hollinsclough Little Burton Stapenhill Woodwall Green Okeover Stonnall Checkley Whitecross Stockton Brook Rowley Park Little Stoke Sandborough Blymhill Lawns Seabridge Otherton Rolleston on Dove Bloreheath Greenhead Lightwood Morrilow Heath Longbridge Hayes Creswell Sneyd Green Barton Gate Burntwood Green Loynton Chadsmoor Sharpley Heath Four Ashes Dunston Heath Congleton Edge Offleyrock Lower Penn Ball Green Oultoncross Dam Mill Coton End Ashley Heath Hales Stonydelph New Wood Harriseahead Littleworth Cotwalton Barton Turn Abbey Green Dagdale Wolstanton Jack Hayes Waggersley Lower Elkstone Dunstall The Shruggs Leomansley Perry Crofts Wetley Rocks Onecote Barton-under-Needwood Hinksford Brineton Norton East Sutton Whitgreave Hoften's Cross Slitting Mill Springfields Gospel End Kinver Gnosall Heath Jugbank Hobble End The Blythe Milton Hodgefield Shenstone Woodend Spring Hill Whiston High Offley Bank Top Roche Grange Brown Lees Ilam Pasford Bitterscote Barnfields Sidway Ashley Tatenhill Common Loggerheads Millend Shelton Mill Green Uttoxeter Rushton Bank Copmere End Hilderstone Outlands Ashmore Brook Dunwood The Heath Washerwall Butter Bank Blackwood Hill Hixon Knightley Dale Upper Leigh Chell Heath Gorstyhill Coton Green Cross Heath Acton Burton upon Trent Townhead Middleport Westwood Nether Stowe Thornes Mossgate Overton Blythe Marsh Field Hulme Hamstall Ridware Rough Close Leadendale Upper Hatton Fenton Hollington Middle Mayfield Cross Green Mucklestone Birches Head Boney Hay Western Downs Newpool Newfield Caverswall Browns Lane Goosemoor Oakamoor Silverdale Ford Green Old Perton Betley Radmore Wood Norton-in-the-Moors Hanbury Long Compton Ravenshall Upper Longdon Stowe-by-Chartley Dods Leigh Lower Nobut Bishops Offley Madeley Heath Lower Ellastone Coven Lawn Longnor Oaken Hilltop Alton Smestow Bromley Wood Barton Green Garmelow Bowers Bent Thorpe Constantine Rake End Redhill Branston West Chadsmoor Combridge Tittensor Brinsford Finney Green Marchington Woodlands Hazlecross The Bratch Hill Top Sugnall Ubberley Gospel End Village Kingston Hill Standon Dales Green Beaconside Blakeley Bickford Oulton Croxtonbank Knowle Style Tuppenhurst Upper Ellastone Bromstead Common Hopton Cats Edge Salt Edingale Lower Tean Normacot Stanfield Queensville Woodhouses Anslow Common Hockley Churchbridge Trentham Glascote Bilbrook Wilnecote Bowers Alrewas Ford Hulme End Wallbridge Park Orslow Bridge End Leek Biddulph Windmill Bank Milford The Rookery Ball Haye Green Castletown Stubwood Acton Trussell Crackley Whitehurst Hademore Wightwick Manor Kingsley Moor Woodseaves Huddlesford Westbeech Newchapel Great Moor Beamhurst Woodlane Needwood The Brampton Fenton Low Swynnerton Poolend Blakelow Little Aston Tixall Oakley Hammerwich Gentleshaw Townsend Marchington Gerrard's Bromley Balterley Hednesford Hopwas Aspley Oldfallow Colwich Penkhull Tunstall Weston Coyney Coton Calf Heath Summerhill Sandon Newtown Iverley Apedale Loxley Green Hazelslade Wetton Meretown Hem Heath Hollybush Shareshill Hill Top Knypersley Aston-by-Stone Sandford Hill Hillsdale Bromstead Little Chell Weston Jones Hartshill Elford Heath Keele Woodcroft Two Gates Bond End Quixhill Onneley Goosemoor Green Swinscoe Knowl Bank Heath Hayes Church Eaton Green Cheddleton Shut Heath Lawns Wood Warstone Rakeway Shebdon Kingsley Holt Little Heath Wain Lee Boon Hill Tithebarn Longshaw Clifton Campville Sturbridge Codsall Wood Woodhouses Podmore Ash Bank Fawfieldhead Ranton Bradley in the Moors Woodmill Coton in the Clay Hyde Lea Foxt Milwich Four Crosses Drointon Aldershawe Denford Cold Well Sandyford Basford Green Birchall Bradley Godstone Upper Cotton Upper Hulme Compton Stonefield Drayton Bassett Wigginstall Billington Quarry Heath Stockwell Heath Knowl Wall Parkside Cowall Moor Doley Whitmore Hopedale Brazenhill Gorstey Ley Alsagers Bank Great Chatwell Calton Blurton Stanley Moor Little Sugnall Croxden Bednall Head Hanchurch Hardings Wood Muckley Corner Cheadle Park Leycett Hill Top Hollins Springwood Chebsey Knightley Coombesdale Little Madeley Elford Stretton Fole Park End Moorside Butterton Scot Hay Wheaton Aston Callingwood Smallthorne Broomhill Commonside Hazles Upper Elkstone Draycott in the Moors Forebridge Blythe Bridge Alstonefield Saverley Green Gailey Leekbrook Bishton Cracow Moss The Hollies Spot Acre Wereton Oulton Stanshope Lower Knightley Little Ingestre Knutton Footherley Winnothdale Kidsgrove Mile Oak Fauld Boley Park Mavesyn Ridware Gnosall Bemersley Green Newtown Endon Whittington Haunton Hollies Common Burston Burton Manor Heron Cross Bromstead Heath Laney Green Butt Lane Teanford Beasley Froghall Ranton Green Horsebrook Newstead Ravenhill Baldwin's Gate Marston Werrington Moreton Turnhurst Hartwell Longton Poolfold Hartley Green Gayton Farewell Adbaston Rodbaston Clayton Braddocks Hay The Bodnets Hardings Booth Horton Stadmorslow Morridge Side Boothen Wetwood Lutley Springhill Olive Green Stonehouses Basford Ecton Edial Whitley Heath Millmeece Godleybrook Pillaton Cauldon Lowe Whittington Offleyhay Cotonwood Berry Hill Bednall Brockton Trescott Brereton Hillcroft Park Halfpenny Green High Onn Wharf Dosthill Coldmeece Curborough Mayfield Fulford Allimore Green Halmer End The Handfords Waterfall Coton Hayes Latherford Springhill Westcroft Stonywell Church Hill Bentilee Cowley Croxall Rock End Lower Drayton Cheadle Woodshutts Bridgtown Hawks Green Morrey Pershall Dunkirk Hawthorns Stowe Fradley Chase Terrace Mill Green Congreve Middleton Green King's Bromley Mobberley Crateford Landywood Back o'th' Brook Blount's Green Beam Hill Dogingtree Estate Baddeley Green Lordsley Leyfields Kerry Hill Shirleywich Chesterfield Wimblebury Totmonslow Hill Ridware Slade Heath Great Chell Shutlanehead Kingstone Prospect Village Lower Leigh Seighford Hilliard's Cross Mount Pleasant Highfields Perton Gipsy Green Stourton Oldfurnace Etchinghill Dimsdale Kingsley Hilton Green Heath Cornhill Broomyshaw Bowsey Wood Beechcliff Sideway Gillow Heath Plardiwick Winshill Lowe Hill Kingsford Bonehill Blackwaters Lynn Newborough End Bucknall Wood Lane West Hill Coltstone Trysull Pitts Hill Chapel Chorlton Fegg Hayes Trent Vale High Town Upper Landywood Orgreave The Wharf Bottom House Aston Borough Park Butterton Blackbrook Coton Goldenhill Prestwood Carmountside Gillway Wall Derrington Fradswell Colton Fairoak Etruria Crakemarsh Baswich Upper Nobut Haselour Poolfields Little Wyrley Gunstone Coalpit Hill Red Hill Brereton Cross Wigginton Rising Brook Lapley Croxton Leese Hill Rickerscote Dilhorne Blithfield Armshead Coven Heath Napley Heath Whiston Meaford Colton Hills Hookgate Whitehill Dove Bank Huntley Shobnall Churnet Grange Burntwood Kiddemore Green Bagnall Norton Canes Aston Dunstal Lightwood Light Oaks Bradwell Rumer Hill Cheslyn Hay Weeping Cross Sandyford Belgrave Broad Meadow Tadgedale Church Fields The Lymes Stramshall Cat's Hill Cross Woodcock Heath Bromley Hall Shawfield Whitemoor Brewood Nurton Westlands Pattingham Parkgate Hazles Cross Whittington Cotton Withystakes Burybank Common Side Cellarhead Great Wyrley Consall Holmcroft Mixon Blackshaw Moor Walford Robin Hill Burslem Holt Hill Blore Weaverslake Moreton Talke Cobridge Grindon Lupin Featherstone Walton Weeford Meir Heath Ashwood Acton Gate Ellastone Knenhall Lea Heath Beech Smallrice Red Street Wychnor Fazeley Mitton Woodhouse Green Farley Ounsdale Wildwood Slindon Cliff Vale Almington Bignall End Ridgeway Yoxall Kingswood Common Talke Pits Betley Common Napley Bolehall Highfields Coxgreen Little Hay Wychnor Bridges Orton Alder Moor May Bank Blymhill Common Wheatlow Brooks Little Saredon High Onn Lower Loxley Yarlet Packmoor The Rowe Deadman's Green Cold Norton Lawnhead Yarnfield Hadley End Ramshorn Hollins Amington Oak Hill Littleworth Eccleshall Little Bridgeford Middle Cliff Overmoor Hill Chorlton Coven Highwood Tamworth Wombourne Madeley Newborough Stone Gratwich Ellenhall Hanbury Woodend Hansley Cross Coppenhall Rakes Dale Harper's Gate Netherland Green