Media Planning in Kettlebrook

Get in touch

Media Planners in Kettlebrook

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in B77 1 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Kettlebrook for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Kettlebrook

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Kettlebrook (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Billington Foxt Carmountside Needwood Southlow Moorend Meir Beffcote Apedale Jugbank Rising Brook Denstone Thorncliffe Townhead Cheslyn Hay Mill Green Pye Green Bradwell Madeley Oulton Heath Rangemore Morridge Side Newborough End Weston Newtown Parkgate Shut Heath May Bank Coltstone Hales Middle Hill Barlaston Woodshutts Shaffalong Plardiwick Whitecross Bentilee Little Onn Blymhill Berry Hill Hinksford Moneystone Sturbridge Heighley Winshill The Lymes Fulford Werrington Brund Oaken Hill Top Rough Close Biddulph Highfields Owen's Bank Barton-under-Needwood Ingestre Hatherton Lapley Eccleshall Kingsley Littleworth Doley Hodgefield Madeley Park Poolfold Newchurch Coton Farm Hillcroft Park Croxden Milford Tithebarn Cranberry Moddershall Napley Rudyard Whitemoor Little Sugnall Chesterton Cheddleton Heath Lawns Wood Chatcull Onecote Essington Blount's Green Cobridge Lowe Hill Acton Gate Newtown Betley Marchington Woodlands Colshaw Meir Hay Ford Ball Haye Green Balance Hill Wallbridge Park Foxley Mobberley Yarnfield Whitley Heath Washerwall Blore Hanley Leyfields Hoften's Cross Dods Leigh Cowall Moor Stonehouses Froghall Cotes Dagdale Upper Hulme Stockwell Heath Commonside Netherland Green Swynnerton The Hollies Cheadle Common Drointon Milwich Great Gate Coombesdale Boundary Rakes Dale Rushton Bank Spath Church Fields Doxey Coven Lawn Gorstey Ley Burton Manor Ashmore Brook Normacot Whittington Cowley Efflinch Kingsley Moor Upper Longdon Tatenhill Common Slitting Mill Willslock Coton Whitfield Willoughbridge Stableford Dove Bank Springhill Abbots Bromley Blundies Shawfield Cat's Hill Cross Ashwood Lutley Little Burton Freehay Shraleybrook Audley Callingwood Long Compton Boscomoor Amerton Blackwaters Ashley Heath Leadendale The Bratch The Handfords Mile Oak Draycott in the Clay Halmer End Coven Heath Pasford Smallrice Forebridge Slindon Hulme End Alton Bromstead Common Olive Green Haunton Newton Little Chell Mount Pleasant Grindon Gospel Ash High Town Rock End Almington Bickford Cotton Ilam Wildwood Lordsley Adbaston Ranton Green Pitts Hill Enville Ball Green Beech Grindley Huntley Caverswall Weeford Stockton Brook Brown Edge Mill Green Tixall Church Eaton Green Blore Longnor Bolehall Hixon Westlands Sandford Hill Offleyhay Uttoxeter Blackbrook Tunstall Nethertown Middle Cliff Little Stoke Oldfallow The Brampton Giggetty Norbury Junction Hilliard's Cross Coalpit Hill Oulton Great Wyrley Wood Lane Littleworth Ashley Dale Muckley Corner Perton Cotwalton Wootton New Wood Stoke-upon-Trent Okeover Stretton Lightwood Alstonefield Browns Lane Goosemoor Ash Bank Butters Green Wall Upper Nobut Upper Hatton Trysull Kerry Hill Fenton Gospel End Village Heaton Shobnall Hollington Spring Hill Dunston Heath Stonnall Cauldon Lowe Woodhouse Green Checkley Shelton Hookgate Hilderstone Bridge End Hanford Stanshope Gillow Heath Mossgate Keele Sutton Totmonslow Wilnecote Joiner's Square Old Perton Morrilow Heath Cellarhead Darnford Kingstone Hammerwich Overmoor Coton Hayes Swindon Baddeley Green Wychnor Coton Gipsy Green Yoxall Castletown Winnothdale Sandonbank Amington Tatenhill Whittington Pasturefields Woodhouses Abbey Hulton Stallington Hollins Belgrave Woodseaves Dapple Heath Prestwood Lupin Lawnhead Betley Common Burntwood Two Gates Longton Bignall End The Raikes Burston Wardlow Gunstone Baldwin's Gate Aston-by-Stone Waggersley Aston Broad Meadow Crackley Rue Hill Codsall Wood Whitehill The Bodnets Rugeley Harlaston Iverley Hardings Booth Somerford Barton Turn Woodwall Green Milton Hollies Common Hartwell High Onn Wharf Miles Green Hartshill Newstead Bitterscote Meerbrook Boothen The Heath Finney Green Boon Hill Shutt Green High Offley Lask Edge Trent Vale Oulton Queensville Oxford Stonefield Lower Nobut Longbridge Hayes Basford Pipehill Allimore Green Broomhill Prestwood Brinsford Roche Grange Huddlesford Blithbury Burybank Cauldon Penkridge Coxgreen Ravenshall Clough Hall Butt Lane Huntington Elmhurst Chase Terrace Hem Heath Aspley Chorley Shirleywich Bednall Head Mucklestone Bank Top Gayton Bradley in the Moors Upper Ellastone Butterton Derrington Hardings Wood Walford Barnfields Sugnall Kiddemore Green Bishops Offley Hill Chorlton Blackbrook Painleyhill Alders Brown Lees Sandyford Milldale Waterhouses Pershall Shallowford Cliff Vale Bilbrook Withington Bemersley Green Blymhill Lawns Coldmeece Forsbrook Dam Mill Brookhouses Hanbury Colwich Oldfurnace Bagnall Roughcote Lea Heath Newtown Stadmorslow Hanbury Woodend Tunstall Meir Heath Forton Townsend Armshead Dunkirk Whitehurst Beamhurst Lane Newton Hurst Waterfall Goldenhill Stretton Featherstone Silverdale Stone Woodcock Heath Bishton Ryecroft Gate Ridgeway Bromstead Heath Cross Green Ribden Beamhurst Wereton Kettlebrook Braddocks Hay Newlands Stone Heath Stourton Abbey Green Fradley South Blithfield Loynton Chebsey Whittington Hopton Leek Little Hay Norton East Madeley Heath Smallthorne Park End Ellastone Walton Weston Jones Woollaston Hopedale Springfields Stanfield Jack Hayes Bradeley Aston Woodlane Gailey Wharf Woodcroft Chell Heath Winnington Rileyhill Butter Bank Baswich Latherford Ranton Mosslane Longnor Garmelow Newtown Bond End High Onn Horsebrook Wetley Rocks Kingsley Holt Birch Cross Middle Mayfield Hazles Cross Draycott in the Moors Hints Hawks Green Haughton Orton Packmoor Elford Heath Dogingtree Estate Blackfords Knighton Millmeece Leacroft Levedale Harriseahead Tittensor Crossgate Four Crosses Bromstead Cracow Moss Dayhills Hilltop Longsdon Adderley Green Acton Trussell Green Heath Ford Green Little Aston Stafford Fegg Hayes Basford Green Aldershawe Scot Hay Springhill Rocester Barton Green Talke Pits Little Ingestre Woottons Coton Green Clifton Campville Blurton Hazles Farewell Hilton Shenstone Woodend Middleton Green Weston Coyney Light Oaks Crakemarsh Little Madeley Whitgreave Church Leigh Nether Stowe Moss Pit Broomyshaw Stramshall Wychnor Bridges Knighton Brockton Middle Madeley Buddileigh Knypersley Knenhall Upper Elkstone Marston Bednall Flash Newcastle-under-Lyme Brookhay Longdon Green Congreve Little Bridgeford Lower Hatton Hobble End Churnet Grange Newchapel Upper Mayfield Burntwood Green Rickerscote Hill Top Moreton Poolfields Bucknall Newborough Seighford Water Eaton Dales Green Endon Christ Church Leese Hill The Potteries Stanton Oakamoor Kidsgrove Hollinsclough Broughton Apeton Glascote Bridgtown The Rowe Beam Hill Ramshorn Six Ashes The Leys Sideway Spot Acre Townend Norton Bridge Cornhill Cotonwood Denford Talke Slade Heath Coven Tutbury Tompkin The Laches Whiston Rakeway Stowe Sandon Ravenhill Upper Tean Little Haywood The Quarry Swinscoe Quixhill Streethay Colton Hills Lower Ellastone Oak Hill Fawfieldhead Podmore Haselour Thornes Trinity Fields Redhill Wightwick Manor Little Wyrley Western Downs Wigginton Kingsford Cross Heath Penkhull Deadman's Green Birchendale Heron Cross Gerrard's Bromley Rumer Hill Gillway Tillington Church Mayfield Stanley Hazelslade Wolstanton Borough Park Smestow Mitton Sandborough Enson Hoar Cross Dunsley Weston-under-Lizard Church Eaton Birches Head Lightwood Pipe Ridware Farley Calf Heath Offleyrock Kinver Napley Heath Etruria Sandyford Warstone Branston Laney Green Blackwood Hill Woodgate Knightley Copmere End King's Bromley Endon Bank Little Heath Longport Stowe-by-Chartley Churchbridge Norton Green Landywood Curborough Offleymarsh Bowers Bent Woodhouses Shebdon Brocton Compton Broadeye Chesterfield Threelows Creswell Green Millend Weaverslake Little Saredon Wetton Summerhill Dimsdale Hazlecross Rownall Meretown Quarry Heath Scounslow Green Hollins Cresswell Shutlanehead The Rookery Littlewood Red Bull Biddulph Moor Sharpley Heath Knowl Bank Lower Leigh Hollybush Barlaston Common Shelton under Harley Knightley Dale Ipstones Porthill The Shruggs Great Bridgeford Blymhill Common Fauld Warslow Robin Hill Windmill Bank Codsall Gorstyhill Upper Leigh Armitage Anslow Common Barton Gate Blackshaw Moor Handsacre Shenstone Mavesyn Ridware Dresden Hansley Cross Newfield Ubberley Croxtonbank Lane Green Cannock Wood Fenton Low Yarlet Hockley Ellenhall Chadsmoor Godleybrook Fradley Junction Upper Cotton Bobbington Bloreheath Walton Coton Beasley Chestall Burton upon Trent Bromley Wood Brewood Bramshall Bromley Hall Heatley Blakelow Stanley Moor Blakeley Longshaw Dilhorne Hartley Green Rushton Spencer Fradley Tamworth Withystakes Lower Tean Gospel End Dunwood Lichfield Great Saredon Boney Hay The Blythe Shareshill Rowley Park Hadley End Four Ashes Salt Wheatlow Brooks Edial Etchinghill Croxall Springwood Hanchurch Burslem Knowl Wall Oulton Grange Horninglow Tadgedale Middleport Beaconside Alder Moor Ounsdale Four Ashes Bradshaw Overley Woodmill Clayton West Chadsmoor Blythe Bridge Mixon Oakley Cats Edge Common Side Wigginstall Bowers Blakeley Lane Longdon Great Chatwell Holmcroft Crateford Lower Elkstone Prospect Village Orslow Hawthorns Upper Landywood Lower Drayton Cotes Heath Hopwas Onneley Comberford Cold Well Butterton Sidway Boley Park Marchington Dunston Sandfields Creighton Bank Top Windy Harbour The Wharf Norton Canes Knotbury Leomansley Chasetown Drayton Bassett Newton Blythe Marsh Loggerheads Bonehill Far Hoarcross Heath Hayes Chapel Chorlton Anslow Gate Greenhead Stonywell Fazeley Teanford Hulme Wootton Sneyd Green Hillsdale Hamstall Ridware Great Haywood Red Street Sheen Admaston Orgreave Balterley Outlands Parkside Wain Lee Standon Halfpenny Green Lower Knightley Turnhurst Wombourne Great Moor Meaford Carroway Head Blackbrook Cheadle Dosthill Poolend Cannock Calton Above Church Coton Clanford Westwood Haregate Coton in the Clay Bowsey Wood Harper's Gate Perry Crofts Lower Loxley Fradswell Fairoak Longridge Pattingham Edingale Outwoods Kingswood Common Outwoods Nurton Hill Back o'th' Brook Newtown Gratwich Lynn Threapwood Birchall Fisherwick Brickbridge Rodbaston Tuppenhurst Bishops Wood Trentham Hill Ridware Field Stanley Moss Florence Hill Top Wimblebury Congleton Edge Coppenhall Great Chell Leycett Gnosall Heath Armsdale Alrewas Consall Combridge Stoke-on-Trent Moreton Himley Anslow Moorside Newpool Stonydelph Trescott Seabridge Gailey Walton-on-the-Hill Acres Nook Glascote Heath Godstone Bottom House Beechcliff Saverley Green Gratton Otherton Red Hill Seisdon Hademore Holt Hill Greensforge Gnosall Bradley Gentleshaw Coton End Fole Loxley Green Thorpe Constantine Breretonhill Kingston Hill Whitmore Standeford Rawnsley Horton Creswell Lower Stonnall Garshall Green Dunstall Stubwood Rolleston on Dove Cheadle Park Oultoncross Wrinehill Radmore Wood Morrey Marston Hednesford Wetwood Whiston Hyde Lea Highwood Cheddleton Leekbrook Goosemoor Green Burnhill Green Acton Colton Stapenhill Dunstal Cookshill Knowle Style Charnes Knutton Nurton Elford Bradnop Overton Highfields Church Hill Wheaton Aston Norbury Footherley Balterley Green Brereton Cross Croxton Winkhill Lower Penn Brazenhill Ashley Ecton Westbeech Norton-in-the-Moors Brereton Northwood Mayfield Cold Norton Alsagers Bank Baddeley Edge Rake End Woodend Westcroft Brineton Maer West Hill Pillaton Weeping Cross