Media Planning in The Rowe

Get in touch

Media Planners in The Rowe

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST5 4 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in The Rowe for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in The Rowe

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover The Rowe (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Bank Top Offleyhay Ravenshall Combridge Berry Hill Oaken Moddershall The Rowe Churchbridge Smallrice Wheaton Aston Burton upon Trent Newpool Okeover Tixall Lower Loxley Keele Rue Hill Essington Woodwall Green The Wharf Barlaston Common Porthill Woottons Wall Knutton Blore Beech Park End Holt Hill Talke Pits Gerrard's Bromley Woodseaves Maer Light Oaks Newstead Orton Church Eaton Tithebarn Bradwell Blackbrook Fulford Cat's Hill Cross Holmcroft Littleworth Fradswell Stretton Calf Heath Bradeley Fairoak Levedale Salt Kingston Hill Mill Green Shut Heath Flash Nurton Hill Beamhurst Lane Nether Stowe Wootton Kingsley Blurton Talke Stallington Brereton Cross Huddlesford Shareshill Hollybush Whitmore Radmore Wood Madeley Heath Great Chell Upper Elkstone Moneystone Knightley Norbury Junction Lightwood Ubberley Red Bull Coven Heath Wigginton Kettlebrook Coppenhall Parkside Roche Grange Perton Seabridge Roughcote Longridge Acton Trussell Doley Red Street Huntington Tadgedale Blackfords Chorley Scot Hay Fradley Little Burton Etchinghill Lapley Consall Alders Far Hoarcross Brown Edge Burybank Upper Nobut Stanfield Stanley Moss Codsall Wood Doxey Rakeway Edial Stowe-by-Chartley Poolend The Raikes Stableford Bottom House Middle Hill Field Stapenhill Derrington Wardlow Denstone Harlaston Norton Green Ilam Freehay Slade Heath Poolfields Stramshall Beasley Hartley Green Tillington Barton-under-Needwood Cannock Wood Upper Landywood Miles Green Orslow Withystakes Abbey Hulton Ford Dam Mill Colton Hills Shawfield Pipe Ridware Halfpenny Green Hilton Stone Rickerscote Hulme Knowl Wall Alton Anslow Common Newton Blythe Bridge Draycott in the Clay Little Heath Knotbury Hobble End Newchurch Shirleywich Nurton Dunston Heath Hansley Cross Bishops Wood Bentilee Woodgate Newborough End Ash Bank Upper Leigh Painleyhill Longshaw Oultoncross Bishops Offley Hartshill Cheddleton Godstone Needwood Heron Cross Blithfield High Town Woodmill Whitgreave Willslock Wigginstall Coton Hayes Wrinehill Elmhurst Balance Hill Two Gates Uttoxeter Basford Green Baswich Broughton Standeford Gorstey Ley Wallbridge Park Hill Ridware Church Eaton Green Compton Four Ashes Bucknall Weston-under-Lizard Foxt Grindley Bromley Hall Leekbrook High Onn Wharf The Bratch Horsebrook Creswell Coalpit Hill Jack Hayes Hednesford Meir Rownall Mucklestone Spring Hill Newtown Ball Haye Green Wildwood Darnford Winnington Cornhill Fenton Westwood Little Hay Normacot Butt Lane Coltstone Woollaston Sneyd Green Shallowford Kerry Hill Kingsford Knowle Style Lutley Acres Nook Dunstall Owen's Bank Meerbrook Baddeley Edge Mayfield Gillow Heath Dilhorne Hilltop Hollies Common Water Eaton Gorstyhill Codsall Bowers Blackbrook Norton Canes Church Leigh Blackwood Hill Trentham Glascote Acton Mavesyn Ridware Glascote Heath Bridgtown Little Sugnall Chestall Cliff Vale Crackley Prestwood Bemersley Green Stanshope Prestwood Stonywell Loynton Woodhouses Hazles Cross Sugnall Packmoor High Onn Whittington Goldenhill Poolfold Butters Green Withington Scounslow Green Blithbury Haregate Streethay Wood Lane Highwood Smallthorne Bishton Ounsdale Marston Rushton Spencer Alrewas Walton-on-the-Hill Florence Hodgefield Cauldon Fole Ranton Beam Hill Cross Heath Latherford Blymhill Lawns Baddeley Green Little Aston Woodhouses Thornes Lightwood Walford Cellarhead Hanley Yarnfield Meir Hay Netherland Green Billington Western Downs Coombesdale Tatenhill Common Lower Nobut Drointon Stourton Croxton Windmill Bank Chase Terrace Middle Cliff Mile Oak Rakes Dale Blymhill Lordsley Warstone Fisherwick Bradnop Knowl Bank Cresswell Newlands Stonydelph Gipsy Green Amington Garmelow Ellastone Lawnhead Churnet Grange Edingale Hamstall Ridware Butterton Woodend Hockley Whiston Shaffalong Fenton Low Stanley The Heath Amerton Cauldon Lowe Lichfield Willoughbridge King's Bromley Iverley Longton Nethertown Efflinch Dresden Bradley Cobridge Fradley South Beaconside Barton Gate Crossgate Cotonwood Hazlecross Croxden Newtown Shobnall Stafford Burnhill Green Brookhouses Bromstead Endon Bank Coton in the Clay Cotes Heath High Offley Endon Weeford Little Wyrley Bramshall Birch Cross Draycott in the Moors The Handfords Mount Pleasant Coton Moorend Cranberry Beamhurst Fazeley Oxford Hem Heath Stretton Aston-by-Stone Ravenhill Armshead Dunstal Rolleston on Dove Biddulph May Bank Burston The Shruggs Lupin Copmere End Blakelow Lower Elkstone Greenhead Landywood Waggersley Hinksford Aldershawe Ashmore Brook Smestow Woodlane Lea Heath Leycett Great Wyrley Winshill Springhill Coton Hoften's Cross Moreton Halmer End Hawks Green Swinscoe Brewood Stanley Moor Upper Longdon Pasturefields Plardiwick Four Ashes Shraleybrook Weaverslake Borough Park Rodbaston Beffcote West Chadsmoor Perry Crofts Washerwall Bednall Madeley Park Baldwin's Gate Outwoods Curborough Trinity Fields Whitfield Blymhill Common Hilliard's Cross Hartwell Giggetty Weston Coyney Birchall Werrington Leadendale Hanford Newtown Heaton Weston Etruria Dove Bank Admaston Newtown Robin Hill Gayton Swynnerton Trescott Townhead Brockton Dayhills Froghall Croxtonbank Millmeece Podmore Great Haywood Dods Leigh Harriseahead Ashley Heath Longsdon Wetley Rocks Chebsey Sandfields Penkhull Brineton Upper Hulme Springhill Rumer Hill Summerhill Rowley Park Silverdale Garshall Green Denford Offleymarsh Oakley Oak Hill Offleyrock Middleton Green Upper Tean Rocester Hulme End Beechcliff Chatcull Blackwaters Drayton Bassett Almington Rake End Coton End Coton Wain Lee Rugeley Hopton Dunkirk Bond End Cracow Moss Gnosall Bromstead Heath Burntwood Green Boundary Butter Bank Whitley Heath Godleybrook Dapple Heath New Wood Rudyard Stoke-on-Trent Breretonhill Prospect Village Kidsgrove Hill Top Longdon Betley Bromstead Common Sandborough Gospel End Townsend Finney Green Pasford Oldfallow Springfields Hademore Sandyford Church Hill Ipstones Great Gate Fauld Birchendale Chesterfield Springwood Coven Cannock Featherstone Cotwalton Hanbury Norton Bridge Commonside Adderley Green Wimblebury Queensville Newfield Pattingham Birches Head Hillsdale Wheatlow Brooks Lowe Hill The Blythe Goosemoor Green Morrey Lower Penn Great Saredon Pitts Hill Acton Gate Norton East Fegg Hayes Brickbridge Long Compton Tompkin Lower Leigh Carroway Head Ryecroft Gate Dunsley Browns Lane Overton Ramshorn Bowsey Wood Sideway Boon Hill Lower Ellastone Coxgreen Bridge End Ashwood Heighley The Hollies Crateford Congreve Laney Green Wetwood Weeping Cross Red Hill Little Bridgeford Footherley Callingwood Blore Broomyshaw Waterhouses Bradshaw Shenstone Gunstone Winnothdale Sandonbank Mitton Middle Madeley Hyde Lea Quarry Heath Great Chatwell Rangemore Littleworth Onecote Church Mayfield Townend Newton Foxley Woodshutts Kingsley Holt Whitecross Hatherton Back o'th' Brook Hixon Seighford Knighton Marston Newtown Tatenhill Milton Anslow Congleton Edge Parkgate Forsbrook Ashley Ridgeway Four Crosses Wootton Burton Manor Loxley Green Bobbington Trent Vale Bonehill Cowall Moor Stockton Brook Lower Tean Newborough Gospel Ash Tunstall Betley Common Cheddleton Heath Rough Close Ranton Green Enville Christ Church Bowers Bent Newton Hurst Outwoods Sharpley Heath Forton Shebdon Hazelslade Milford Bickford Aston Southlow Oulton Grange Coton Farm Handsacre Sutton Oldfurnace Ashley Dale Littlewood Highfields Wychnor Bridges Upper Mayfield Napley Wombourne Barnfields Hill Chorlton Cheadle Common Apedale Ribden Whitehurst Bradley in the Moors Leek Boscomoor Colwich Brinsford Knypersley Little Saredon Milwich Bilbrook Cold Well Teanford Hillcroft Park The Lymes Whitemoor Shutt Green Pipehill Heath Hayes Little Chell Alder Moor Boney Hay The Bodnets Ball Green Greensforge Middle Mayfield Haunton Dales Green Heatley Shelton Haughton Gospel End Village Moorside Belgrave Oulton Lask Edge Hanbury Woodend Hammerwich Whittington Cookshill Mosslane Brocton Checkley Middleport Norbury Gailey Wharf Threapwood Clifton Campville Bignall End Bank Top Horton Standon Blakeley Whiston Newchapel Cotton Warslow Chapel Chorlton Ecton Onneley Saverley Green Allimore Green Lower Hatton Shelton under Harley Hales Dosthill Horninglow Spath Aspley Woodhouse Green Kiddemore Green Tuppenhurst Blackshaw Moor Spot Acre Old Perton Enson Hardings Wood Himley Hollinsclough Armitage Kingstone Kinver Adbaston Westbeech Common Side Harper's Gate Hints Gailey Knightley Dale Rileyhill Chell Heath Walton Olive Green Coven Lawn Upper Hatton West Hill Bolehall Ingestre Otherton Penkridge Crakemarsh Millend Whittington Alstonefield Longbridge Hayes Loggerheads Green Heath Deadman's Green Burslem Bromley Wood Gratwich Pillaton Shenstone Woodend Lawns Wood Haselour The Potteries Barlaston Upper Ellastone Cotes Knighton Barton Green Hoar Cross Fawfieldhead Great Moor Branston Stonnall Marchington Elford Gillway Gnosall Heath Oulton Wetton Dagdale Wolstanton Blythe Marsh Comberford Stowe Rawnsley Colton Winkhill Bagnall Wilnecote Lower Drayton Church Fields Anslow Gate Stubwood Tittensor Creighton Tunstall Forebridge Oakamoor Coldmeece Butterton Meretown Pye Green Grindon Coton Green Trysull Sandon Northwood Cheadle Ellenhall Cold Norton Dimsdale Newcastle-under-Lyme Turnhurst Napley Heath Wychnor Seisdon Boothen Ford Green Hardings Booth Farewell Wereton Sidway Croxall Clayton Hopwas Slindon Woodcroft Muckley Corner Oulton Heath Stonefield Sandford Hill Outlands Threelows Upper Cotton The Brampton Waterfall Dunwood Little Ingestre Walton Somerford Eccleshall Lower Stonnall Brazenhill Yarlet The Rookery Little Stoke Thorncliffe Orgreave Calton Abbots Bromley Totmonslow Sandyford Caverswall Bednall Head Hadley End Knenhall Little Onn Goosemoor Clough Hall Hazles Cross Green Highfields Pershall Balterley Green Swindon Gentleshaw Broad Meadow Wightwick Manor Stockwell Heath Little Madeley Chasetown Stone Heath Stonehouses Hopedale Balterley Longdon Green The Quarry The Leys Norton-in-the-Moors Overmoor Mossgate Barton Turn Leese Hill Hilderstone Cowley Cheadle Park Joiner's Square Hill Top Charnes Whitehill Dogingtree Estate Basford Moss Pit Slitting Mill Cheslyn Hay Weston Jones Hollins Blakeley Lane Leyfields Six Ashes Kingsley Moor Morridge Side Abbey Green Westcroft Alsagers Bank Mill Green Thorpe Constantine Burntwood Lynn Longnor Hollington Chadsmoor Brereton Fradley Junction Morrilow Heath Armsdale The Laches Tamworth Marchington Woodlands Stoke-upon-Trent Tutbury Rock End Hollins Sheen Castletown Stadmorslow Chesterton Yoxall Quixhill Jugbank Sturbridge Broomhill Elford Heath Meir Heath Rushton Bank Leomansley Coton Clanford Little Haywood Windy Harbour Bloreheath Longnor Milldale Rising Brook Audley Westlands Mixon Apeton Braddocks Hay Lane Green Lower Knightley Moreton Hanchurch Above Church Dunston Redhill Boley Park Bitterscote Leacroft Farley Hill Top Madeley Blount's Green Shutlanehead Cats Edge Mobberley Overley Brown Lees Huntley Stanton Woodcock Heath Colshaw Brookhay Biddulph Moor Kingswood Common Aston Meaford Gratton Hawthorns Brund Buddileigh Blackbrook Carmountside Longport Creswell Green Broadeye Hookgate Blundies Great Bridgeford