Education Marketing in The Rowe

Get in touch

Education Sector Advertising in The Rowe

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in The Rowe but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in ST5 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover The Rowe (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Audley Whiston Glascote Heath Winshill Milwich Hazelslade Brereton Little Hay Tatenhill Common Rodbaston Keele Lower Knightley Hadley End Shareshill Kettlebrook Springfields Waterfall Newborough Shutt Green Dagdale Townhead Bucknall Salt Dapple Heath Trent Vale Butt Lane Sharpley Heath Croxden Drayton Bassett Scounslow Green Tithebarn Painleyhill Madeley Park Pershall Green Heath Woollaston Newstead Blackfords Bishops Wood Norton Canes Little Heath Cross Green Wombourne Normacot Field Meaford Forebridge Basford Brockton Doxey Newfield Great Haywood Creswell Windy Harbour Okeover Hockley Blackbrook Aston Aston-by-Stone Brazenhill Barlaston Whitfield Dunstall Wetwood Rangemore Blymhill Latherford Winnothdale Shawfield Red Bull Norbury Junction Wychnor Wigginstall Hatherton Upper Cotton Cauldon Lowe Rakeway Redhill Hamstall Ridware Dunstal Lower Hatton Goosemoor Newborough End Ford Gunstone Stramshall Weeping Cross Little Wyrley Balterley Boley Park Rudyard Boon Hill Longsdon Little Stoke Podmore Chatcull Weeford Rowley Park Cresswell Madeley Heath Ashley Dale Townsend Colwich Charnes Sugnall Ridgeway Gillway Common Side Morridge Side Tadgedale Penkridge Wheatlow Brooks Hilltop Outwoods Ryecroft Gate Forton The Lymes Woodwall Green Cheadle Park Wychnor Bridges Oulton Shaffalong Kidsgrove Littlewood Hixon Cranberry Rickerscote Dunston Dunsley Wardlow Stockwell Heath Bromley Wood Haunton Overton Lowe Hill Brown Edge Wood Lane Levedale Efflinch Winnington Upper Hatton Hardings Wood Beamhurst Lane Shutlanehead Gratton Packmoor Offleyrock Chadsmoor Quixhill Amington Kingsford Heron Cross Four Crosses Stowe Godstone Windmill Bank Rumer Hill Coton in the Clay Castletown Braddocks Hay Loynton Woodlane Whitemoor Springhill Spring Hill Doley Moreton Ellastone High Offley Gorstyhill Bonehill Barton-under-Needwood Rileyhill Hollybush Enson Pitts Hill Western Downs Spath Stone Wootton Croxtonbank Hopwas Copmere End Onecote Shobnall Balterley Green Middleton Green Handsacre Wereton Stanshope Alsagers Bank Rushton Spencer Dresden Rake End Whiston Elford Heath Garshall Green Butter Bank Oulton Grange Beechcliff Swindon Holmcroft Red Hill Hyde Lea Baddeley Green Acres Nook Greensforge Thorncliffe Seabridge Cauldon The Wharf Ashmore Brook Kerry Hill Lower Tean Coton End Broomyshaw The Raikes Dove Bank Hanbury Offleymarsh Shraleybrook Rocester Woodmill Oxford Blore Blithbury Ipstones Hartshill Marchington Whitehurst Little Burton Whittington Ellenhall Bradnop Hanley Highwood Lordsley Meir Heath Kingswood Common Mill Green Lea Heath Comberford Barnfields Marston Landywood Bagnall Norton-in-the-Moors Allimore Green Compton Meir Clough Hall Whittington The Hollies Leese Hill Sidway Woottons Blithfield Warstone Woodcroft Giggetty Horsebrook Haregate Light Oaks Hademore Abbots Bromley Uttoxeter Church Hill Moneystone Birchall Hill Top Oldfurnace Hales Coton Green Cotes Heath Fradley South Leadendale Bromstead Ingestre Sandonbank The Rowe High Onn Ramshorn Lightwood Willoughbridge Little Saredon Perry Crofts Napley Heath Billington Silverdale Yarnfield Burston Knotbury Haughton Meerbrook Roche Grange Napley Leyfields Halfpenny Green Middle Cliff Cotes Mile Oak Bramshall Leekbrook Mill Green Bentilee Barlaston Common Blakeley Lane Whitmore Sneyd Green King's Bromley Abbey Hulton Hansley Cross Sandyford Wheaton Aston Spot Acre Fairoak Christ Church Lapley Bickford Hanchurch Hem Heath Huddlesford The Leys Nurton Hill Knighton Boney Hay Willslock Mavesyn Ridware Dayhills Hill Top Slade Heath Chell Heath Harriseahead Iverley Bloreheath Blackshaw Moor Mayfield Owen's Bank Nethertown Yarlet Whitehill Queensville Barton Gate Greenhead Oakamoor Coxgreen Moorend Lower Elkstone Hoften's Cross Hopedale Pattingham Bowers Dosthill The Brampton Great Chatwell Coalpit Hill Pipehill Heaton Lynn Knutton Cheddleton Heath Upper Ellastone Godleybrook Middle Madeley Thorpe Constantine Biddulph Moor Fegg Hayes Goosemoor Green Littleworth Mobberley Stanley Armitage Somerford Shebdon Church Eaton Acton Gate Summerhill Mixon Moreton Florence Wetley Rocks Hill Top Chorley Perton Churnet Grange Alders Ball Green Bank Top Tixall Blackbrook Berry Hill Stoke-on-Trent Great Chell Ilam Two Gates Wightwick Manor Knenhall Longdon Sandford Hill Dunston Heath Swynnerton Moss Pit Heatley Middle Mayfield Leomansley Eccleshall Mount Pleasant Fawfieldhead Morrilow Heath The Handfords Outwoods Haselour Church Eaton Green Thornes Ecton Cheadle Gayton Shenstone Standon Above Church West Chadsmoor Hollins Shelton Meir Hay Longshaw Poolfields Acton Trussell Tutbury Leek Trinity Fields Knightley Tamworth Burybank Yoxall Beaconside Hillsdale Talke Nurton Clayton Anslow Bradeley Longnor Hammerwich Shenstone Woodend Alrewas Abbey Green Gentleshaw Whitley Heath Coton Clanford Standeford Olive Green Penkhull Wain Lee Weston Coyney Newcastle-under-Lyme Woodgate Consall Lower Stonnall Denstone Wetton Cotton Weston Kiddemore Green Amerton Brickbridge Calton Burntwood Hopton Westbeech Ball Haye Green Gorstey Ley Etchinghill Waggersley Newtown The Blythe Middle Hill Stonnall Bowsey Wood Borough Park Bridgtown Enville Croxton Froghall Coppenhall Sutton Endon Bank Loggerheads Long Compton Coton Knypersley Stoke-upon-Trent Churchbridge Hilderstone Baldwin's Gate Upper Leigh Aston Cheddleton Hillcroft Park Bromley Hall Church Mayfield Holt Hill Cold Norton Coton Longport Dilhorne Trentham Knowle Style Ford Green Whitecross Stonefield Fradley Gospel Ash Pasford Brewood Hobble End Mitton The Bratch Oulton Heath Woodcock Heath The Heath Lupin Creighton Rising Brook Blackwood Hill Birch Cross Adderley Green Sheen Orgreave Bond End Blackwaters Teanford Washerwall Stretton Needwood Quarry Heath Dunwood Stubwood Highfields Curborough Longdon Green Stowe-by-Chartley Tunstall Dunkirk Broad Meadow Heath Hayes Burnhill Green Callingwood Shelton under Harley Fradswell Upper Elkstone Cowall Moor Ash Bank Bednall Marchington Woodlands Stableford Hinksford Cracow Moss Newpool Rough Close Great Wyrley Leycett Littleworth Longnor Newlands Roughcote Threapwood Bottom House Boothen Fazeley Derrington Brinsford Horninglow Dales Green Shut Heath Oak Hill Slitting Mill Fenton Low Hulme End Colton Hills Hednesford Hill Chorlton Finney Green Walton-on-the-Hill Whittington Kingstone High Town Codsall Wood Gillow Heath Westlands Boscomoor Bank Top Cheslyn Hay The Rookery Laney Green Barton Turn Cowley Overley Harper's Gate Beasley Swinscoe Ranton Werrington Lower Nobut Mossgate Stretton Blore Featherstone Springwood Chebsey Ravenshall The Shruggs Onneley Woodhouse Green Newton Hilliard's Cross Stanley Moor Jugbank Bradley Hartwell Cannock Cookshill Burton upon Trent Horton Colshaw Saverley Green Carroway Head Parkgate Admaston Blakelow Upper Longdon New Wood Four Ashes Bishton Kingsley Holt Burntwood Green Blackbrook Coven Heath Draycott in the Clay Betley Common Six Ashes Almington The Potteries Anslow Common Clifton Campville Oulton Millend Pipe Ridware Newtown Orslow Balance Hill Ubberley Alstonefield Offleyhay Lower Penn Old Perton Browns Lane Birchendale Alder Moor Hill Ridware Totmonslow Church Leigh Otherton Checkley Biddulph Halmer End Cheadle Common Moddershall Sideway Porthill Upper Hulme Beffcote Oakley Footherley Gailey Wharf Westcroft Alton Dimsdale Shallowford Netherland Green Wall Fisherwick Flash Elmhurst Wildwood Sandon Codsall Joiner's Square Glascote Red Street Pillaton Coven Lawn Little Sugnall Colton Longton Smallrice Newton Hurst Kingsley Moor Bowers Bent Threelows Hawthorns Tittensor Trescott Brookhay Broomhill Stafford Leacroft Endon Hulme Beamhurst Longridge Water Eaton Bemersley Green Ranton Green Woodseaves Chasetown Hollins Prospect Village Bilbrook Ashley Heath Slindon Sandyford Tunstall Hollington Stanfield Goldenhill Butters Green Oaken Huntington Rolleston on Dove Orton Smestow Buddileigh Hazles Morrey Calf Heath Bradshaw Radmore Wood Outlands Pye Green Muckley Corner Springhill Sturbridge Brocton Rakes Dale Wigginton Talke Pits Cornhill Sandfields Hazles Cross The Bodnets Woodhouses Belgrave Blundies Lawns Wood Little Chell Dam Mill Grindon Stourton Apedale Poolend Newtown Upper Mayfield Ravenhill Hookgate Park End Bignall End Millmeece Farewell Fole Knowl Wall Bridge End Pasturefields Tompkin Little Onn Milford Baswich Stockton Brook Loxley Green Brookhouses Smallthorne Sandborough Essington Coltstone Beech Birches Head Commonside Lower Leigh Cannock Wood Hoar Cross Wilnecote Crateford Wrinehill Great Bridgeford Poolfold Withington Rock End Mucklestone Lower Loxley Cotonwood Rawnsley Coton Farm Overmoor Basford Green Westwood Great Saredon Back o'th' Brook Beam Hill Fauld Highfields Acton Walford Hanbury Woodend Brund Branston Kingston Hill Norbury Great Moor Stonehouses Little Ingestre Butterton Brereton Cross Little Bridgeford Gipsy Green Heighley Lask Edge Weaverslake Freehay Cold Well Foxt Chase Terrace Norton Bridge Coombesdale Cross Heath Hardings Booth Lightwood Drointon Brown Lees Crossgate Kingsley Dogingtree Estate Bradley in the Moors Little Haywood The Laches West Hill Norton East Hawks Green Lower Ellastone Far Hoarcross Kinver Oultoncross Edial Coven Tillington The Quarry Cotwalton Blymhill Common Madeley Weston Jones Lichfield Little Madeley Chesterton Ounsdale Burslem Ribden Great Gate Mosslane Congreve Broadeye Upper Nobut Stonydelph Gailey Fulford Gratwich Newchapel Hartley Green Coldmeece Woodend Garmelow Stone Heath Caverswall Southlow Knighton Woodshutts Tatenhill Rue Hill Withystakes Foxley Farley Milton Stonywell Weston-under-Lizard Gnosall Heath Forsbrook May Bank Stadmorslow Wootton Blurton Knowl Bank Newtown Middleport Lane Green Winkhill Denford Bishops Offley Huntley Grindley Aldershawe Maer Parkside Bednall Head Nether Stowe Hollinsclough Moorside Gospel End Harlaston Woodhouses Darnford High Onn Wharf Blymhill Lawns Turnhurst Stapenhill Rownall Shirleywich Stanton Cats Edge Church Fields Upper Landywood Croxall Bradwell Burton Manor Wimblebury Oldfallow Combridge Armshead Gerrard's Bromley Newton Stallington Walton Bromstead Heath Himley Crackley Knightley Dale Chapel Chorlton Hodgefield Baddeley Edge Apeton Barton Green Seighford Newchurch Congleton Edge Blythe Bridge Ashwood Elford Wolstanton Fenton Edingale Plardiwick Little Aston Rushton Bank Etruria Miles Green Chesterfield Warslow Anslow Gate Jack Hayes Prestwood Whitgreave Cellarhead Chestall Robin Hill Fradley Junction Ashley Adbaston Cobridge Rugeley Norton Green Hollies Common Bromstead Common Blount's Green Blythe Marsh Hints Crakemarsh Trysull Hazlecross Betley Lower Drayton Blakeley Gospel End Village Broughton Hanford Newtown Upper Tean Streethay Lutley Longbridge Hayes Coton Deadman's Green Aspley Bobbington Dods Leigh Marston Waterhouses Cat's Hill Cross Seisdon Gnosall Breretonhill Cliff Vale Scot Hay Milldale Brineton Walton Prestwood Draycott in the Moors Carmountside Butterton Armsdale Bitterscote Coton Hayes Northwood Four Ashes Townend Boundary Hilton Lawnhead Creswell Green Tuppenhurst Bolehall Stanley Moss Wallbridge Park Meretown