Media Planning in Werrington

Get in touch

Media Planners in Werrington

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in ST9 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Werrington for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Werrington

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Werrington (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Wetley Rocks Middleport Bowers Bent Fradswell Fawfieldhead Dosthill Seabridge Shelton under Harley Comberford Tuppenhurst Hawthorns Ravenshall Great Chell Stoke-on-Trent Gunstone Farley Gospel End Village Parkgate Aston Carmountside Glascote Heath Hem Heath Blackbrook Fenton Orgreave Grindley Calton Gentleshaw Stanton Bank Top Stonefield Hazlecross Hoften's Cross Fole Tadgedale Beamhurst Lane Armitage Moorside Nurton Hill Pasturefields Heath Hayes Teanford Rickerscote Lapley Chell Heath Ounsdale Morrilow Heath Beechcliff Rushton Spencer Knypersley Turnhurst Bridgtown Rownall Meerbrook Pye Green Coven Heath Norton-in-the-Moors Stableford Willslock Birch Cross Stramshall Greenhead Adbaston Smallrice Weston Cross Heath Hill Chorlton Little Madeley Bishops Wood Dunkirk Cracow Moss Onecote Whitemoor Wall Bucknall Whiston Nether Stowe Long Compton Townsend Baldwin's Gate Bromstead Common Bond End Goosemoor Poolfold Brookhouses Doley Hednesford Coton Common Side Blundies Beamhurst Compton Bloreheath Ribden Church Fields Newtown Baddeley Green Ranton Crateford Barton Green Bentilee Browns Lane Hoar Cross Hanchurch Rumer Hill Norton Canes Sturbridge Stoke-upon-Trent Florence Kingsley Moor Colton Cheddleton Heath Lowe Hill Weeping Cross Beffcote Wimblebury Newcastle-under-Lyme Kingstone Sandonbank Dam Mill Otherton Basford Whitgreave Shebdon Silverdale Commonside Blackwood Hill Gratton Westbeech Admaston Woodgate Newchapel Wigginton Newfield Little Sugnall Kingsley Holt Longdon Farewell Woodseaves Goldenhill Boley Park Oultoncross Beam Hill Dogingtree Estate Biddulph Moor Tittensor Upper Landywood Marston Wightwick Manor Horton Shareshill Meir Norton Green Wychnor Slitting Mill Boothen Hanbury Anslow Gate Poolfields Smestow Springhill Flash Outwoods Hilltop Painleyhill Leadendale Stafford Maer Shenstone Woodend Audley Curborough Newstead Wigginstall Sneyd Green Bednall Head Elford Heath Greensforge Muckley Corner Cotton Oaken Olive Green Mosslane Woodhouse Green Kerry Hill Tithebarn Wrinehill Cheadle Eccleshall Tixall Little Heath Yarnfield Rangemore Meretown Dales Green Himley Hodgefield Drointon Coxgreen Wood Lane Armsdale Sandford Hill King's Bromley Butter Bank Lawns Wood Stallington Abbey Hulton Brown Edge Congleton Edge Little Burton Parkside Coven Lawn Wychnor Bridges Norbury Summerhill Woodlane Norton Bridge Upper Tean Godstone Beaconside Essington Back o'th' Brook Dods Leigh Lawnhead Hademore Lightwood Podmore Willoughbridge Ford Froghall Finney Green Bradley Normacot Hazelslade Coton Clanford Sheen Calf Heath Whittington Hill Ridware Colshaw Fradley Bradwell Leek Ryecroft Gate Bradshaw Tutbury Yoxall The Handfords Madeley Heath Allimore Green Aspley Lane Green Weaverslake Coton Farm Barlaston Common Kingston Hill Wardlow Mixon Tatenhill Betley Freehay Oulton Heath Trinity Fields Ubberley Knutton Chorley Mile Oak Ilam Shutt Green Billington Leomansley Edial Denford Old Perton Oulton Napley Heath High Offley Great Bridgeford Alton Sidway Ramshorn Green Heath Cotes Elmhurst Mill Green Blakelow Newpool Hawks Green Southlow Cauldon Sandborough Ashley Dale Broad Meadow Shirleywich Burslem Hollybush Newton Hurst Morrey Westcroft Park End Amerton Newchurch Upper Cotton Barton Gate Newborough Cellarhead Hilton Fulford The Laches Ipstones Red Hill Blackwaters Coton Chestall Spath Stockwell Heath Milton Cookshill Bromley Wood Brereton Cross Green Brockton Crackley Tunstall Wildwood Hales Hillcroft Park High Town Roughcote Loggerheads Hilderstone Sandyford Woodmill Light Oaks Seisdon Broughton Knightley Overton Clifton Campville Croxall Holt Hill The Hollies Leacroft Halmer End Winnington Water Eaton Somerford Buddileigh Rolleston on Dove Coven Hints Sandyford Mavesyn Ridware Four Ashes Huddlesford Ravenhill Handsacre Norbury Junction Harlaston Hulme Lower Knightley Upper Nobut Weeford Little Hay Gillway Offleyrock Bednall Crakemarsh Little Aston Blymhill Lawns Meir Heath Okeover Fegg Hayes Sharpley Heath Middle Hill Kidsgrove Gerrard's Bromley Blythe Marsh Dayhills Branston Aston Blithfield Ashwood Perry Crofts Little Chell Great Moor Foxley Newtown Wallbridge Park Belgrave Efflinch Talke Pits Lower Penn Colwich Bobbington Withington Blore Sandfields Hookgate Chatcull Gnosall Outwoods Bramshall Fauld Knowl Wall Sideway Moorend Pattingham Bishton Longbridge Hayes Borough Park Pipehill Littleworth Burybank Pitts Hill Coppenhall Apedale Dunstall Cotonwood Rudyard Woodcroft Slade Heath Abbey Green Townend Hanley Whitmore Enville Warslow Oxford Boon Hill Draycott in the Moors Edingale Longdon Green Penkridge Hilliard's Cross Quixhill Holmcroft Church Leigh Acton Gate Wereton The Bratch Shallowford Butterton Shawfield Stanley Warstone Newton Scounslow Green Lower Elkstone Hill Top Middleton Green Haunton Wootton Ford Green Outlands Heighley Needwood Tompkin Trysull Weston-under-Lizard Madeley Mossgate Almington Barlaston Rileyhill Stone Coton Green Burston Cresswell Cobridge Mill Green Burton Manor Landywood The Rowe Marchington Foxt Ashley Heath Moss Pit Blackshaw Moor Haselour Robin Hill Woodend Forton Standeford Mayfield Netherland Green Christ Church Hill Top Woodhouses Cheddleton Packmoor Four Crosses Plardiwick Coton Woollaston Blythe Bridge Hanford Whittington Stowe Prospect Village Cornhill Milldale Berry Hill The Leys Lower Loxley Butt Lane West Hill Stowe-by-Chartley Shut Heath Cannock Wood The Bodnets Stretton Cannock Kingsley Garmelow Middle Mayfield Westlands Wheatlow Brooks Hazles Cross Gratwich Hazles Brereton Cross The Blythe Derrington Chadsmoor Middle Madeley Queensville Cowley Callingwood Pipe Ridware Croxden Ellenhall Weston Jones Prestwood Tunstall Baddeley Edge The Potteries Burnhill Green Windy Harbour Blackbrook Millmeece Carroway Head Creighton Stretton Lower Drayton Whitley Heath Tatenhill Common Hartley Green Poolend Yarlet Jack Hayes Churnet Grange Fisherwick Meir Hay Knighton Knotbury Whittington Glascote Barton-under-Needwood Ashmore Brook Cauldon Lowe Overley Kiddemore Green Orslow Walton Barton Turn Anslow Church Eaton Green Cotwalton Windmill Bank Little Onn Coton End Rising Brook Tillington Trent Vale Brickbridge Cliff Vale Gayton Morridge Side Huntington Whiston Walton-on-the-Hill Fradley South Braddocks Hay High Onn Wharf Fairoak Newtown Knowle Style Chesterton Trescott Brookhay Lower Ellastone Highfields Rugeley Waterhouses Rowley Park Latherford Hollies Common Overmoor Radmore Wood Coton Hayes The Lymes Hopwas Grindon Ingestre Broomhill Haregate Longnor Croxtonbank Alrewas Heatley Pershall Godleybrook Hatherton Alder Moor Dimsdale Hockley Moreton Garshall Green Gorstyhill Little Stoke Ash Bank Stonehouses Lower Hatton Ball Green Ashley The Shruggs Lower Stonnall Blakeley Bradnop Dilhorne Cranberry Bishops Offley Boscomoor Croxton Fradley Junction Knighton Coton in the Clay Forebridge Burntwood Green Bignall End Spring Hill Bradley in the Moors Gailey Wharf Hansley Cross Little Haywood Wilnecote Oakamoor Cheadle Common Burntwood Bemersley Green Breretonhill Kinver Adderley Green Apeton Cold Well Woodshutts Hollinsclough Denstone Thornes Haughton Knenhall Upper Longdon Halfpenny Green Whitfield Blackbrook Wombourne Rushton Bank Abbots Bromley Moneystone Little Saredon Elford Seighford Brund Great Wyrley Hollins Creswell Westwood Hamstall Ridware Boney Hay Darnford Churchbridge Rough Close Alstonefield Codsall Rocester Western Downs Biddulph Joiner's Square Keele Harriseahead Lynn Swinscoe Broadeye Castletown Congreve Cold Norton Amington Shaffalong Brazenhill Butters Green Blackfords Rodbaston Newtown Newtown Iverley Betley Common Sugnall Talke Meaford The Raikes Springhill Beech Alsagers Bank Hanbury Woodend Rock End Brewood Etchinghill Chapel Chorlton Stanshope Oldfurnace Hopton Whitecross Birches Head Balterley Knightley Dale Hartshill Rakeway Bowsey Wood Stonydelph Rake End Gorstey Ley Brinsford Endon Great Haywood Shelton Newlands Huntley Heron Cross Oulton Grange Longport Winshill Hulme End The Wharf Sandon Quarry Heath Lea Heath Mobberley Stone Heath Church Hill Weston Coyney Streethay Hammerwich Upper Elkstone Little Wyrley Jugbank Spot Acre Scot Hay Laney Green Great Gate Walton Six Ashes Alders Bickford Cheadle Park Bridge End Red Bull Winnothdale Lupin Hillsdale Great Chatwell Dunstal Totmonslow Littlewood Orton Trentham Saverley Green Four Ashes Bowers Above Church Dove Bank Birchall Oldfallow Madeley Park Great Saredon Anslow Common Thorncliffe Draycott in the Clay Rakes Dale Acton Chase Terrace Brocton Middle Cliff Horsebrook Checkley Blymhill Common Lower Nobut Longnor Leese Hill Wootton Springfields Fazeley Dunsley Bradeley Littleworth Stanfield Cats Edge Springwood Barnfields Withystakes Newborough End Red Street Ellastone The Heath Balterley Green Whitehill Bromstead Chebsey Acres Nook Highfields Doxey Longridge Wolstanton Upper Leigh Kettlebrook Kingsford Swynnerton Giggetty Offleymarsh Mitton Blurton Cotes Heath Cowall Moor Prestwood Upper Ellastone Combridge Field Hixon Stonywell Dunston Lichfield Shenstone Endon Bank Blakeley Lane Stanley Moor Blithbury Broomyshaw Armshead Bagnall Nurton Bilbrook Stanley Moss Onneley Pillaton Crossgate Clayton Bitterscote Blymhill Drayton Bassett Standon Stockton Brook Knowl Bank Milford Basford Green Blore Footherley Colton Hills Little Bridgeford Aston-by-Stone Copmere End Highwood Stadmorslow The Quarry Smallthorne Bolehall Shraleybrook Upper Mayfield Longsdon Blount's Green Swindon Townhead New Wood Kingswood Common Acton Trussell High Onn Consall Mount Pleasant Far Hoarcross Deadman's Green Coalpit Hill Oak Hill Woodcock Heath Slindon Cheslyn Hay Tamworth Norton East Upper Hatton Forsbrook Werrington Bank Top Leekbrook Hyde Lea Wetwood Owen's Bank Beasley Sutton Dunston Heath Woodwall Green Aldershawe Whitehurst Threelows Hollins Nethertown Butterton Uttoxeter Chesterfield Woottons Hardings Wood May Bank Longshaw Offleyhay Oakley Marchington Woodlands Gailey Ridgeway Redhill The Rookery Balance Hill Lower Leigh Little Ingestre Church Eaton Ball Haye Green Stonnall Pasford Horninglow Miles Green Hartwell Wheaton Aston Ranton Green Stubwood Dagdale West Chadsmoor Waterfall Gipsy Green Penkhull Bromley Hall Woodhouses Brown Lees Coldmeece Loynton Cat's Hill Cross Waggersley Boundary Washerwall Leyfields Perton Shobnall Lask Edge Longton Etruria Hollington Moreton Dresden Levedale Roche Grange Chasetown Featherstone Harper's Gate Napley Baswich Rawnsley Marston Milwich Porthill Millend Ecton Leycett Shutlanehead Wain Lee Upper Hulme Mucklestone Coombesdale Northwood Gillow Heath Bromstead Heath Burton upon Trent Gnosall Heath Dunwood Loxley Green Brineton Bottom House Hardings Booth Creswell Green Gospel Ash Lower Tean Church Mayfield Rue Hill Threapwood Birchendale Fenton Low Moddershall Wetton Hinksford Hobble End Bonehill Clough Hall Charnes Hill Top Newton Hopedale Oulton Stapenhill Two Gates Enson Hadley End Lordsley Gospel End Heaton Salt Walford Goosemoor Green Thorpe Constantine Lutley Codsall Wood Winkhill Coltstone Lightwood The Brampton Stourton Caverswall Dapple Heath