Education Marketing in Werrington

Get in touch

Education Sector Advertising in Werrington

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Werrington but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in ST9 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Werrington (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Silverdale Milford Weston-under-Lizard Anslow Common Dunstal Holmcroft Cranberry Longnor Millmeece Sidway Hookgate Cauldon Lowe Acres Nook Acton Trussell Ramshorn Smallthorne Tillington Blakelow Cheddleton Sideway Godleybrook Newtown Stubwood Upper Hulme The Raikes Flash Upper Mayfield Stockwell Heath Handsacre Shutt Green Weaverslake Warslow Seisdon Rakeway Miles Green Balterley Green Ellenhall Madeley Heath Hilltop Barnfields Knighton Fulford Chestall Weston Coyney Thorncliffe Onecote Southlow Rakes Dale Ravenhill Prospect Village Horton Fradley South Coton Hanbury Woodend Bradley Woodgate Leadendale Gratton Coven Lawn Grindley Coton Cornhill Marchington Woodlands Burton Manor Amington Cliff Vale Brinsford Stonywell Scounslow Green Madeley Cheadle Moreton Rake End Westbeech Great Chell Brookhay Ingestre Endon Bank Brereton Pipehill Brocton Shirleywich Ounsdale Offleyhay Coltstone Yoxall Knotbury Packmoor Hanley Mavesyn Ridware Outwoods Boney Hay Whitecross Ilam Dilhorne Lowe Hill Longdon Green Lower Loxley Threapwood Middle Hill Butter Bank Nurton Stockton Brook Stanton Stretton Four Ashes Hartshill Cauldon Adbaston Blount's Green Oakamoor Radmore Wood Barlaston Cannock Wood The Heath Marchington Newpool Coton Farm Winshill Fairoak Needwood Lower Tean Moneystone Whitmore Ipstones Blore Colwich Sandyford Bednall Lane Green West Chadsmoor Slitting Mill Hollins Knowle Style King's Bromley Hyde Lea Gospel Ash Blythe Marsh Cold Norton Upper Leigh Abbey Hulton Sandfields Cheddleton Heath Whittington Bishops Wood Cold Well Roche Grange Weston Meir Heath Pitts Hill Mitton Turnhurst Landywood Great Moor Bishops Offley Coton Clanford Cotonwood Summerhill Hazles Cross Aspley Longdon Newtown Balterley Red Hill Offleymarsh Ashmore Brook Gailey Featherstone Wheatlow Brooks Poolend Curborough Great Haywood Bentilee Brown Lees Swinscoe Leacroft Brereton Cross Coppenhall Laney Green Morrey Bilbrook Great Chatwell Newtown Woodhouse Green Beamhurst Lane Brockton Church Fields Windy Harbour Baldwin's Gate Codsall Eccleshall Shenstone Muckley Corner Gnosall Heath Willslock Springhill West Hill Blakeley Lane Elford Dimsdale Littleworth Napley Heath Middleton Green Hill Top Oldfurnace Painleyhill Armshead Outlands Highfields Lightwood Gospel End Village High Town Crakemarsh Hazelslade Hopton Hanbury Bishton Balance Hill Wildwood Wombourne Hints Chesterfield Somerford Ball Green Elmhurst Creighton Hartley Green Betley Common Dagdale Overley New Wood Bromley Wood Great Saredon Milwich Abbots Bromley Highwood Lower Nobut Hilliard's Cross Washerwall Stafford Hardings Wood Clough Hall Hilton Walton Loggerheads Ecton Brund Commonside The Bodnets Plardiwick Burnhill Green Stallington Whiston Church Eaton Combridge Hanford Garshall Green Lawns Wood Freehay Trescott Upper Landywood Great Bridgeford Broad Meadow Rickerscote Hixon Coxgreen Brewood Hopedale Stoke-upon-Trent Longton Whittington Leese Hill Colshaw Himley Hopwas Jack Hayes Woodcroft Stretton Dove Bank Upper Ellastone Blore Chadsmoor Burntwood Swynnerton Warstone Kingsley Moor Hardings Booth Alstonefield Fegg Hayes Gipsy Green Draycott in the Moors The Bratch Stanley Windmill Bank Fradswell Kingsley Doxey Blackfords Forebridge Burslem Blymhill Lawns Ryecroft Gate Blakeley Ridgeway Robin Hill Winnothdale Hazles Glascote Heath Porthill Aston Leyfields Elford Heath Croxden Stonehouses Stanfield Gospel End Little Stoke Comberford Hobble End Tatenhill Common Gunstone Congleton Edge Iverley Seabridge Newlands Newton Hurst Haregate Bridge End Stonydelph Mossgate Water Eaton Leomansley Sneyd Green Cracow Moss Acton Gate Rudyard Lower Elkstone Cheslyn Hay Springhill Scot Hay Basford Green Forsbrook Kinver Joiner's Square Mill Green Wootton Gayton Cheadle Common Dosthill Heighley Sturbridge Sandford Hill Stourton Prestwood Whitehill Woottons Huntington Armitage Orslow Crossgate Froghall Wolstanton Littlewood Kidsgrove Croxton Sandon Cotton Whiston Westcroft Lichfield Ford Green Oulton Florence Perton Woodend Dunsley Walton-on-the-Hill Butterton Lightwood Whitemoor Shutlanehead Cotwalton Blackbrook Latherford Church Mayfield The Leys Mosslane Highfields Leycett Hem Heath Walford Lupin Newchurch Bednall Head Tutbury Rowley Park Moreton The Potteries Oulton Heath Hoften's Cross Pershall Huddlesford Seighford Coton Rolleston on Dove Ashley Dale Stanley Moss Boundary Rocester The Laches Oxford Chase Terrace Lower Leigh Giggetty Middleport Brazenhill Wimblebury Hawthorns Morrilow Heath Meretown Walton Meir Hay Oakley Derrington Bromstead Upper Tean Creswell Green Callingwood Sandborough Adderley Green Whitfield Tuppenhurst Blackwood Hill Rock End Oldfallow Bromstead Common Chebsey Gillow Heath Apeton Poolfields Newton Baddeley Edge Coton in the Clay Cats Edge Ashley Lapley Middle Madeley Fauld Common Side Stanley Moor Cross Heath Blurton Armsdale Crateford Loynton Western Downs Winnington Knightley Dale The Blythe Threelows Alton Greensforge Wain Lee Pasturefields Hadley End Barlaston Common High Onn Pipe Ridware Stapenhill Talke Aldershawe Bradshaw Smestow Hollybush Doley Coalpit Hill Newchapel Offleyrock Newborough Audley Cat's Hill Cross Knutton Whitehurst Darnford Edingale Amerton Fazeley Meerbrook Cheadle Park Standeford Church Hill Overton Lower Hatton Drayton Bassett Norbury Nether Stowe Newfield Dam Mill Lower Ellastone Pasford Cross Green Upper Nobut Swindon Enville Coton End Heaton Broomyshaw Hilderstone Stonefield Townhead Dunston Heath Bickford Tunstall Hillsdale Keele Kingston Hill Etruria Chapel Chorlton Birches Head Trentham Knypersley Woollaston Shebdon Birch Cross Woodseaves Betley Stramshall Borough Park Norton-in-the-Moors Lower Stonnall Newton Anslow Gate Kingsford Newtown Efflinch The Wharf Compton Bucknall Stowe Saverley Green Westlands Long Compton Browns Lane Dunwood Mayfield Chell Heath The Hollies Orton Breretonhill Rue Hill Aston Enson Burybank Burton upon Trent Upper Cotton Far Hoarcross Blundies Wall Newstead Westwood Little Chell Wereton Bradeley Broomhill Ranton Green Ball Haye Green Cannock Mount Pleasant Calton Goosemoor Green Blithbury Longshaw Stone Heath Two Gates Totmonslow Foxley Slindon Braddocks Hay Lordsley Copmere End Shelton Longridge Castletown Basford Little Haywood Wallbridge Park Tittensor Morridge Side Alders Ravenshall Uttoxeter Heatley Boon Hill Burston Wychnor Sharpley Heath Wilnecote Lutley Woodmill Godstone Moorend Blymhill Butt Lane Birchall Belgrave Nethertown Mobberley Hinksford Cowall Moor Yarnfield Dapple Heath Blythe Bridge Wetwood Apedale Ash Bank Bradley in the Moors The Rookery Woodwall Green Whitley Heath Townsend Redhill Holt Hill Tamworth Hoar Cross Bonehill Gailey Wharf Blymhill Common Gnosall Footherley Beech Brickbridge Garmelow Shut Heath Burntwood Green Spath Bramshall Horsebrook Glascote Newborough End Stowe-by-Chartley Draycott in the Clay Thornes Millend Sheen Shobnall Stadmorslow Tatenhill Dales Green Wardlow Withington Sugnall Moorside Allimore Green Pillaton Bolehall Edial Hanchurch Stableford Waggersley Townend Chasetown Goosemoor Queensville Dayhills Little Hay Dods Leigh Boscomoor Woodhouses Normacot Little Bridgeford Ubberley Branston Stone Milton Boothen Dresden Shawfield Salt Hamstall Ridware Fradley Junction Harriseahead Bitterscote Stanshope Otherton Beffcote Checkley Hill Top Middle Cliff Codsall Wood Dunston Bottom House Ashley Heath Oulton Newcastle-under-Lyme Blackbrook Sandyford Bank Top Parkside Lawnhead Old Perton Horninglow Hales Teanford Gratwich Kettlebrook Great Wyrley Dogingtree Estate Rising Brook Broadeye Penkhull Coton Hayes Foxt Harper's Gate Tixall Hammerwich Hatherton Beamhurst Little Burton Fenton Low Rownall Hansley Cross Park End The Lymes Cresswell Rileyhill Four Crosses Ashwood Whittington Lower Drayton Hodgefield Beasley Wetley Rocks Mile Oak Poolfold Beaconside Cobridge Newtown Rugeley Wrinehill Little Onn Tithebarn Tompkin Croxall Streethay Shallowford Hockley Outwoods Rodbaston Orgreave Above Church Rawnsley Knightley Brown Edge Lask Edge Fole Werrington Wychnor Bridges Fradley Bowers Bent Sandonbank Green Heath Almington Knenhall Woodhouses Roughcote Northwood Brookhouses Shareshill Hillcroft Park Bank Top Wightwick Manor Standon Deadman's Green Trent Vale Blackshaw Moor Gorstyhill Butterton Willoughbridge Colton Hills Greenhead Blithfield Bowsey Wood Little Wyrley Fawfieldhead Lynn Bridgtown Podmore Hednesford Haunton Beam Hill Church Eaton Green Onneley Waterhouses Back o'th' Brook Wootton Boley Park Upper Elkstone Hazlecross Rushton Bank Drointon Sutton Rough Close Charnes Pye Green Field Abbey Green Hollinsclough The Brampton Barton Gate Berry Hill Caverswall Bobbington Churchbridge Heath Hayes Quarry Heath Alder Moor Coven Mill Green Wood Lane Butters Green Quixhill Talke Pits Cowley Clayton Carroway Head Longnor Lea Heath Bradwell High Offley Maer Woodlane Oultoncross Admaston Billington Crackley Birchendale Pattingham Olive Green Marston Prestwood Farley Weeford Forton Hollies Common Carmountside Meaford Kingsley Holt Etchinghill Hartwell Coldmeece Norbury Junction Weston Jones Springfields Norton Bridge Hollins Overmoor Cotes Hulme Woodshutts Haselour Huntley Hill Ridware Lower Penn Anslow Calf Heath Knighton Ford Norton Green Alrewas The Quarry Croxtonbank Longbridge Hayes Barton-under-Needwood Kerry Hill Wigginstall Little Aston Withystakes Trysull Broughton Stonnall Tadgedale Hill Chorlton Barton Green Springwood Baddeley Green Denford Longsdon Oaken Little Sugnall Bradnop Wigginton Finney Green Kingstone Littleworth Essington Stoke-on-Trent Gerrard's Bromley The Shruggs Bromstead Heath Knowl Bank Perry Crofts Nurton Hill Great Gate Smallrice Brineton Levedale Spring Hill Norton Canes Acton Upper Longdon Aston-by-Stone Kiddemore Green Red Street Barton Turn Leek Clifton Campville Hademore Goldenhill Blackbrook Bromley Hall Gorstey Ley Biddulph Light Oaks Coven Heath Norton East Grindon Coombesdale Little Saredon Shraleybrook Beechcliff Fenton Jugbank Slade Heath Colton Ranton Heron Cross Creswell Gillway Chesterton Little Madeley Trinity Fields Hollington Shenstone Woodend Christ Church Fisherwick High Onn Wharf Rushton Spencer Milldale Cellarhead Chorley Harlaston Little Heath Biddulph Moor Spot Acre Halmer End The Rowe Wheaton Aston Dunstall Blackwaters Napley Endon Moss Pit Little Ingestre Dunkirk Baswich Hawks Green Middle Mayfield Waterfall Wetton Loxley Green Bagnall May Bank Parkgate Alsagers Bank Hill Top Upper Hatton Netherland Green Buddileigh Shaffalong Red Bull Yarlet Oulton Grange Knowl Wall Hulme End Mucklestone Haughton Farewell Cookshill Church Leigh Okeover Whitgreave Kingswood Common Meir Bloreheath Woodcock Heath Gentleshaw Owen's Bank Shelton under Harley Ribden Lower Knightley Moddershall Cotes Heath Leekbrook The Handfords Six Ashes Madeley Park Bemersley Green Penkridge Consall Congreve Tunstall Bowers Winkhill Bond End Churnet Grange Rumer Hill Ellastone Bignall End Thorpe Constantine Rangemore Halfpenny Green Denstone Oak Hill Mixon Four Ashes Coton Green Chatcull Marston Longport Weeping Cross