Media Planning in Crowfield Green

Get in touch

Media Planners in Crowfield Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP6 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Crowfield Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Crowfield Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Crowfield Green (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Cross Green Letheringham Marlesford South Cove Sibton Battlesea Green Flixton Bucks Horn Place Potash Sizewell Wetherden Upper Town The City Hintlesham Middleton Little Eriswell Oldhall Green Mettingham Weybread Street The Port of Felixstowe Cookley Green Willingham Kelsale Cornard Tye Parliament Heath Bradfield St Clare Wyverstone Hanningfields Green Woolpit Heath Stanton Chare Red Lodge Little Thurlow Back Street Duck Corner Crown Corner Hoxne Chantry Gosling Green Willisham Tye Barsham Harkstead Witnesham Culpho Mole Hill Barley Green Brent Eleigh East Bergholt Knaves Green Sudbourne Fornham All Saints Owl's Green Kingshall Green Flowton Great Cornard Great Bealings Roman Hill Depden Maidenhall Stratford St Mary Little Livermere Hazel Stub Hanchett Village Nedging Water Run Oak Hill Baylham Stone Saxtead Green Crowfield North Green Spratt's Street Wetheringsett Chevington Cuckold's Green Polstead Capel Green Market Weston Nowton Chilton Street Mellis Grinstead Hill Clements Easton Bavents Ellough Kittle's Corner Denham Oakley Newbourne Great Thurlow Cow Green Copdock Ilketshall St Lawrence Tunstall Metfield Clopton Rendham Tostock Barking Tye Cuckoo Tye Exning Friday Street Ward Green Mickfield Wangford Gainsborough Kenny Hill Brightwell Heath Stanway Green Norton Little Green Russel's Green Maypole Green Brown Street Culford Wattisham Stone Redgrave Bures Brabling Green Earl's Green High Street Little Finborough East Barton Bardwell Barnby Castle Hill Kettleburgh Ringsfield Corner Cay Hill Wrentham West End Malting End Halesworth Chedburgh Stoke Park Campsea Ashe Thorington Great Finborough Bromswell Heath Wootten Green Occold Coopers Corner Magpie Green Great Livermere Woodbridge Walk Bowbeck Drybridge Hill Brandeston Hacheston Stoke Ash Meeting Green Tan Office Green Cavendish Friday Street Farnham Norton Framlingham Boot Street Sotterley Honey Tye Dorking Tye William's Green Levington Lower Street Ford's Green Monk Soham Sotherton Mill Green Hemingstone Brantham Broad Street Chelmondiston Cox Common Westbourne Bildeston Capon's Green Bures Green Chippenhall Green Mill Common Ixworth Earsham Street Sackers Green Hemley Borley Green Brome Poslingford Holywell Row Thelnetham Capel St Andrew Cookley Lower Holbrook Trimley Lower Street Hunston Mill Green Warren Heath Rushmere Lackford Flempton Broad Green Hartest Hill Horham Wrentham Lower Raydon Holton St Mary Groton Combs Oulton Birds End West Street Great Wratting Lowestoft Badwell Green Peasenhall Lambfair Green Hawkedon Clopton Corner St James South Elmham Aspall Great Green Bell's Cross Kentford Hillside Nettlestead Bruisyard Street Worlingworth Brightwell Dorley's Corner Mill Street Bramford Ufford Lampardbrook Cockfield Chediston Rumburgh Acton Place Bicker's Heath Little Wratting Kersey Tye Stanton Street Rattlesden Grimstone End Hobbles Green Little Wenham Kersey Little Bealings Brundish Street Oakley Park Pixey Green Shingle Street Priory Heath High Street Green Wenhaston Daisy Green Thorndon Bower House Tye Naughton Shelland Hitcham East End Genesis Green Rishangles Rede Stuston Sibton Green Gulling Green Park Gate St Peter South Elmham Goddard's Corner Falkenham Brockford Street Foals Green Broadway Earl Stonham Freston Battisford Melton Fen Street Timworth Culfordheath Higham Ringsfield Common Rushmere St Andrew Bramfield Bleach Green Stradishall High Street St Nicholas South Elmham Blyford Thorpeness Kirkley Holbrook Hunston Green Cotton Debenham Cattishall Westerfield Butley High Corner Stoke Chilton Leys Brampton Chelsworth Common Attleton Green Onehouse Stoven Burthorpe Aldham Stanton California Sicklesmere Athelington Yaxley Blackthorpe Charsfield Trimley St Martin Fen Street Tuddenham St Martin Stowlangtoft Wetherup Street The Heath Covehithe Boyden End Brandon Flixton Monks Eleigh Tye Winston Farley Green Kenton Corner Wetherden Burgh Ash Corner Bacon's Green Darmsden Wilsey Harleston Dunstall Green Butley Bridge Street Nether Street Lower Hacheston Chimswell Sutton Common Wingfield Green Homersfield Hoo Middlewood Green Benhall Green Broom's Barn Brackenham Mill Green Leavenheath Barton Mills Boxted Haughley New Street Cross Green Battisford Tye Woodside View Long Melford Collipy's Green Dennington Shop Corner Beyton Button Haugh Green Greenwich Upthorpe Thrandeston Clay Common Wickhambrook Rendlesham Bromeswell Shotley Great Common Woolpit Wales End Gunton Laxfield Curlew Green Great Ashfield Braiseworth Smallwood Green Sproughton Hightown Green Weybread Raydon Waldringfield Dallinghoo Weston Ditch Four Ashes Tan Office Workhouse Green Yoxford Cock and End Clopton Green Buxhall East Green Longfield Green Bradfield Combust Great Welnetham Wicker Street Green Snape Swingleton Green Easton Green Hemp Green Ringsfield Walberswick Lower Common Cransford Icklingham Dalham Temple End Crackthorn Corner Badingham Tattingstone White Horse Cattawade Kennett End Little Saxham Linstead Green Dennington Hall Creeting St Peter Claydon Little London Palgrave Saxtead Bottom Herringswell Butley Low Corner Poystreet Green Hopton Hoggard's Green Hestley Green Broke Hall Otley Bottom Freckenham Creeting Bottoms Pea Porridge Green Woodbridge Eriswell Gislingham Newtown Cuckoo Green Mickley Green Kersey Upland Thorpe Green Chilton Little Green Thorney Green Whelp Street Pakefield Old Felixstowe Allwood Green Botesdale The Downs Coltsfoot Green East Green Mells Bush Green Denston Ampton Assington Apsey Green Barking Polstead Heath Newton Slough Hill Annis Hill Brundon The Woodlands Cowlinge Worlington Cock & End Ashfield Green Ixworth Thorpe Hanchett End Whitestreet Green Denham Corner Friston Pound Green Acton Sapiston Dublin Brettenham Orford Baxter's Green Boulge Hadleigh Heath Henley Ubbeston Bird Street Frostenden All Saints' South Elmham Button's Green Wilby Kessingland Beach Thornham Parva The Street Oulton Broad Baylham Boardy Green Linstead Parva Lady's Green Priory Green Bruisyard Somerleyton Hawstead Landwade Otley Green Gedding Poslingford Corner Hollybush Corner Chimney Street Great Green Smithwood Green Cookley Street Thurston End Frostenden Corner Sternfield St Margaret South Elmham Page's Green Calais Street Great Glemham Stock Hill Hog's Corner Fressingfield Kettlebaston Lawshall Green Mill Hole Wick's Green Stow's Hill Southolt Drinkstone Ash Street Melon Green Bobby Hill Chapel Hill Cook's Green Cross Green Boyton Moats Tye Gosbeck Thwaite Cratfield Sudbury Denham Heckfield Green Mill Green Stubbing's Green Buxhall Fen Street North Green Humble Green Hengrave Brook Green Mace Green Snape Watering Harrow Green West Row Higham Darsham Ilketshall St Andrew Upper Street Hessett Undley Little Thurlow Green Windsor Green North Warren Parkway Helmingham Bacton Westleton Nayland Little Glemham West End Chelsworth Stutton Audley End Rotten End Iken Fornham St Martin Nacton Elveden Hundon Great Bradley Stowupland Cretingham Sweffling Black Street Euston West Stow Washmere Green Burgate Whitton Thornham Magna Winston Green Tattingstone Coney Weston Rushbrooke Stratford St Andrew Studlands Park Brundish Charles Tye Long Thurlow Framsden Otley Hadleigh Blundeston Monewden Brome Street Erwarton Newmarket Barnardiston Little Whittingham Green Wattisfield Heveningham Mildenhall Sutton Reydon Mendlesham Green Burstallhill Santon Downham California Hibb's Green Kesgrave Leiston Rickinghall Wickham Green Clopton Green Stradbroke Bedingfield Street Great Bricett Denham Green Willisham Forward Green Tannington Place Lower Falkenham Dunwich Nedging Tye Hargrave Bedfield Upper Layham Ingham Cranley Syleham Crownland Whepstead Felixstowe Ferry Little Green Wortham Ling Eyke Combs Ford Saxham Street Colchester Green Walton Drakestone Green Denham Street Haughley Green Woolverstone East End Thorpe Street Uggeshall Creeting Hills Stanningfield Spexhall Little Cornard Newthorpe Ringshall Stocks Metfield Common Upsher Green Bawdsey Wortham Easton Southwold Cargate Lattinford Hill Belstead Kessingland Old Newton Base Green Beyton Green Benacre Blythburgh Bury St Edmunds Brockley Corner Middleton Moor Chillesford Hepworth Lindsey Gedgrave Swan Green Stonecross Green Pettaugh Aldringham Fenstead End Wickham Street Duke Street Horner's Green Gromford Redlingfield Bucklesham Brockley Green Cocks Green Little Blakenham Stowmarket Rougham Green Badwell Ash Akenham Dandy Corner Washbrook Cole's Green Withersdale Street Little Waldingfield Purple Hill Gibraltar Colton Waldringfield Heath Hasketon Wixoe Wickham Street Felsham Wyverstone Street Hagmore Green Earl Soham Coldfair Green Bentley Saxtead Stone Street Bedfield Long Green Stores Corner Canham's Green High Street Sowley Green Upper Town Milden Saxmundham Hulver Street Timworth Green Great Waldingfield Worlingham Fornham St Genevieve Little Bradley Great Blakenham Boyton End Assington Green Lavenham Drinkstone Green Capel St Mary Silverlace Green Lawshall Benhall Street Mendham Bedingfield Pitmans Corner Scotia Drift Wyverstone Green Wordwell Rodbridge Corner Stackyard Green Honington Pakenham Barham Westhall Newman's Green Fingal Street Preston St Mary Wherstead Hartest Stockhold Green Pettistree Chediston Green Carlton Offton Sharpstone Street Martlesham Wentford Wattisham Ilketshall St Margaret Botesdale Green Stonham Aspal Friday Street Cock Street Eye Rushmere Street Kirton Gisleham Cherrytree Green Walpole Ashfield Cum Thorpe Rose Green Debach Gipping Little Knowles Green Mile End Thorns St Cross South Elmham Kenton Alpheton Elmswell Beccles Shotley Common Bungay Walsham le Willows Beck Row Wangford Wingfield Ringshall Brampton Street Redisham Shimpling Street Elmsett Mill Hills Aldeburgh Clopton Green Clare Racecourse Brockford Green Bell's Corner Chattisham Ipswich Stone Common Monks Eleigh Denham End Horringer Thurston Planche Weston Dagworth Felixstowe Shipmeadow Boxford Stanwell Green Falkenham Sink Bacton Green Swilland Coddenham Green Scotland Street Cross Street Needham Street Gipsy Row Henstead Stanstead Withersfield Pinford End Lidgate Coddenham Tuddenham Fakenham Magna Lound Woolpit Green Knodishall Cove Bottom Almshouse Green Risby Lower Green Hanningfield Green Blaxhall Great Barton Crowfield Green Cobblers Corner Pitcher's Green Camps Heath Blacksmith's Green Broadgrass Green Silverley's Green Barnham Candle Street Haverhill Gedgrave Hall Maidensgrave Toad Row Huntingfield Larks' Hill Theberton Upper Holton Normanston Shotley Gate Cranmer Green Mutford Depden Green Round Maple Little Stonham Edwardstone Semer Little Welnetham Corton Creeting St Mary Hollesley Shadingfield Eastbridge Blackheath Langham Rougham Stoke-by-Clare Reydon Smear Chalkstone Monk Soham Green Bloodman's Corner Martlesham Heath Church Common Kingshall Street Carlton Colville Upper Street Great Wenham Brockley Lindsey Tye Church End Bradfield St George Town Street Herringfleet Maypole Green Blacksmith's Corner Kedington Somersham Barningham Westley Finningham Whatfield Great Saxham Tannington Wenhaston Black Heath Wickham Skeith Withermarsh Green Dennington Corner Wainford Upper Street Moulton Bredfield Ousden Shottisham Burstall Parham Hawstead Green Thistley Green Cavenham Mount Pleasant Little London Thurston Glemsford North Cove Shimpling Thorington Street Battlies Green Sotherton Corner Gosland Green Ramsholt Wilde Street Hinderclay Thorpe Morieux Wissett Great Green Washbrook Street Needham Market Mellis Green Shelley Daisy Green Wissington Sutton Street Barnaby Green Babel Green Alderton Barrow Wickham Market Lakenheath Ballingdon Holton Sherbourne Street Broad Green Stone Street Ashbocking Troston Stoke-by-Nayland Stansfield Haughley High Rougham Lower Layham White Horse Corner Castling's Heath Playford Bull Green Gazeley Upper Weybread St Michael South Elmham Ashfield Green Westhorpe Somerton Mendlesham Oaks Tye Calford Green Chickering Grundisburgh Trimley St Mary Annesons Corner Conyer's Green Rose Hill Saxtead Little Green Rooksey Green Methersgate Frizzeler's Green Knettishall