Media Planning in Haughley Green

Get in touch

Media Planners in Haughley Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP14 3 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Haughley Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Haughley Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Haughley Green (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Belstead Covehithe Debenham Ringshall Kentford Button's Green Benhall Street Brandeston Chippenhall Green Middleton Moor Rotten End Little Green Flixton Needham Market Wingfield Green Maidenhall Bacon's Green Nacton Mill Common Forward Green Babel Green Martlesham Heath Thorpe Green Washbrook Sibton Chantry Lawshall Bucklesham Lavenham Knodishall Groton Silverlace Green Genesis Green Horham Culpho Stradbroke Bleach Green Wickhambrook Lampardbrook Brook Green Debach Hengrave Earsham Street Lawshall Green Linstead Green High Rougham Great Blakenham Somersham Newbourne Blyford Shelley High Street Gibraltar Sutton Worlingham Monks Eleigh Tye Mildenhall Rougham Green Lower Layham Eye Brampton Street Rumburgh Melton Thornham Parva Bruisyard Street Hadleigh Heath Hanchett End The Woodlands Bloodman's Corner Waldringfield Erwarton Wickham Market Falkenham Mickfield Chedburgh Hazel Stub Page's Green Stubbing's Green Ubbeston Market Weston Coltsfoot Green Homersfield Kenny Hill Martlesham Rose Hill Bromswell Heath Stockhold Green Kirkley Theberton Little Bradley Brettenham Cay Hill Weston Great Ashfield East Barton Barking Tye Preston St Mary Harleston Sherbourne Street Cratfield Ringsfield Ilketshall St Lawrence Ellough Acton Place Rodbridge Corner Earl's Green Framsden Smallwood Green Oakley Ingham Annis Hill Wickham Street Parham Cretingham Felsham Willisham Tye Haughley New Street Framlingham Assington Snape Watering Bradfield Combust Kessingland Beach Saxtead Bottom Gosland Green Nedging Tye Aldringham Barnardiston Thrandeston Rose Green Kennett End Gunton Cock & End Chapel Hill Wilby Benhall Green Wetherden Upper Town Wixoe Coney Weston Rendham Trimley Lower Street Harrow Green Cookley Green Icklingham Redisham Gainsborough Beyton Pakenham Hillside Little London Bedingfield Street Horringer Shadingfield Cross Green Laxfield Duke Street Kersey Upland Ousden Bungay Upper Layham Milden Combs Ford Stowmarket Bildeston Aldham Helmingham Mole Hill Frizzeler's Green Burstallhill East Green Hessett Little London Ramsholt Fornham All Saints Methersgate Easton Roman Hill Bruisyard Crownland Walsham le Willows Colton Norton Little Green Bacton Green Orford Chediston Clopton Grinstead Hill Flixton Depden Bedfield Stowlangtoft Denham Street Broad Street All Saints' South Elmham Almshouse Green Great Livermere Great Cornard Shingle Street Culford Great Bradley St Nicholas South Elmham Grimstone End Somerton Dunstall Green Butley Gipping Freckenham Bowbeck Botesdale Shottisham Cockfield Bradfield St George Great Green Farley Green Sutton Common Saxmundham Mellis Green Long Thurlow Grundisburgh Felixstowe Little Blakenham Darmsden Nedging East Green Back Street Timworth Great Saxham Calford Green Battisford Tye Coldfair Green Badwell Ash Stow's Hill Little Livermere Benacre Newton St James South Elmham Stonham Aspal Hagmore Green Timworth Green Apsey Green Mickley Green Westbourne Rede Mendlesham Wickham Green Great Green Conyer's Green Middlewood Green High Street Colchester Green Tattingstone White Horse Maypole Green Rickinghall Kingshall Street Coddenham Lound Haverhill Great Wenham Levington Stoke Park Fornham St Genevieve Little Saxham Blundeston Church End Daisy Green Westley Stores Corner Shotley Common Thorington Street Rattlesden Braiseworth Great Glemham Henstead Gazeley Hanningfield Green Long Melford Stanton Chare Smithwood Green Collipy's Green Poslingford Corner Upper Street Broke Hall Great Wratting Drakestone Green Ashfield Green Knettishall Blackthorpe Wangford Larks' Hill Wortham Fingal Street Buxhall Fen Street Heckfield Green Gislingham Lambfair Green Melon Green Ash Street Brantham Chillesford Copdock Hemley Bedingfield West Row Uggeshall Lindsey Tye Kersey Tye Whepstead Monk Soham Flempton Clare Lower Falkenham Alpheton Dalham Brightwell Mount Pleasant Ixworth Owl's Green Monk Soham Green Broadway West Stow South Cove The Port of Felixstowe Stoke-by-Nayland Palgrave Cavendish Gromford Oaks Tye Stanton Street Little Thurlow Green Exning Southolt Brent Eleigh Kittle's Corner Cattishall Chilton Creeting St Mary Barton Mills Camps Heath Honington Lackford North Warren Oakley Park Stone Common Black Street Stock Hill White Horse Corner Cherrytree Green Cox Common North Green Boyton End Witnesham Woolpit Heath Naughton Undley Bucks Horn Place Swilland Sowley Green William's Green Upper Town Wattisham Wortham Ling Whitestreet Green Felixstowe Ferry Saxtead Easton Green Willisham Shimpling Poystreet Green Hundon Brome Cransford Little Thurlow Landwade Ashfield Green Linstead Parva Whatfield Stanstead Eyke Sudbury Gedgrave Hall Great Finborough Base Green Reydon Smear Bobby Hill Scotia Drift Lattinford Hill Mill Street Stradishall East Bergholt Worlington Blaxhall Clopton Green Hawstead Green Akenham Easton Bavents Earl Stonham Polstead Kingshall Green Weybread Street Friston Nether Street Boardy Green Metfield Common Stansfield Sproughton Cross Street Crowfield Cole's Green Beck Row Canham's Green Studlands Park Shelland Barley Green Cross Green Ash Corner Baxter's Green Pitcher's Green Hargrave Herringswell Curlew Green Westerfield Boulge Woolverstone Onehouse Pitmans Corner Wattisham Stone Chattisham Wetheringsett Humble Green Cuckoo Green Cookley Street Calais Street Cock Street Sotterley Stutton Hartest Oak Hill Mellis Yoxford Little Wratting Withersdale Street Redlingfield Windsor Green Bush Green Monewden Higham Cattawade Wetherden Boyden End Boxford Stoke-by-Clare Burstall Woolpit Green Brampton Wissett Depden Green Wyverstone Street Kersey Fen Street Wherstead Thorns Stoke Wattisfield Dandy Corner Capel St Andrew Knaves Green Bacton Letheringham Creeting Bottoms Holton Shimpling Street Wentford Moats Tye Priory Green North Green Harkstead Wingfield Capel St Mary Marlesford Clopton Green Hog's Corner Blacksmith's Green Westhorpe Badwell Green Borley Green Chimswell Potash Barham Otley Green Denham Dennington Bird Street Pakefield Mill Green Henley Troston Barrow Drinkstone Green Mace Green Mendham Purple Hill Falkenham Sink Burthorpe Hibb's Green Cock and End Magpie Green Hanchett Village Wangford Hoo Battlesea Green Hoggard's Green Hopton Ashfield Cum Thorpe Blythburgh Euston Great Thurlow Cross Green Little Waldingfield Tannington Place Lower Hacheston Winston Green Clopton Green Stanningfield Sicklesmere Bridge Street Sibton Green Cargate Fen Street Duck Corner Lower Holbrook Toad Row Withersfield Wrentham West End Racecourse Shop Corner Little Wenham Upthorpe Rooksey Green Ipswich Westhall Great Common Ford's Green Aldeburgh The Heath Stone Street Thorndon Castle Hill Hunston St Cross South Elmham Dunwich Crackthorn Corner Kettleburgh St Michael South Elmham Tattingstone Badingham Alderton Allwood Green Pound Green Gisleham Eastbridge Lady's Green Wilsey Fenstead End Thistley Green Washmere Green Saxham Street Hulver Street Temple End Tannington Farnham Tunstall Holywell Row High Street The Downs Friday Street Occold Trimley St Mary Brackenham Waldringfield Heath Wick's Green Hemp Green Mill Green Lower Street Great Green Baylham Holton St Mary Sotherton Corner Mutford Sackers Green Wickham Street Thorington Birds End Stoven Aspall Semer Hawstead Walberswick Upper Street St Peter South Elmham Gedgrave Silverley's Green The Street Greenwich Botesdale Green Brown Street Cocks Green Saxtead Green Herringfleet Maidensgrave Cavenham Lower Common Cook's Green Old Newton Castling's Heath Charles Tye Wetherup Street Little Welnetham Daisy Green Newmarket Thwaite Huntingfield Blackheath Shipmeadow Thurston Planche Eriswell Leavenheath Poslingford Water Run Dorking Tye Meeting Green Hightown Green Edwardstone Norton Fakenham Magna Wissington Hestley Green Bentley Bull Green Wainford Saxtead Little Green East End Walpole Burgate Swan Green Hitcham Workhouse Green Hartest Hill Moulton Lowestoft California Nayland Charsfield Oulton Hunston Green Horner's Green Elmsett Carlton Wicker Street Green Peasenhall Campsea Ashe Sweffling Little Knowles Green Stowupland Dennington Hall Ballingdon Rushmere Ward Green Rendlesham Little Bealings Church Common Park Gate Frostenden Southwold Chediston Green East End Buxhall Barnaby Green Chalkstone Fressingfield Leiston Brockley Green Blacksmith's Corner Hollesley High Street Green Higham Monks Eleigh Wickham Skeith Russel's Green Langham Stratford St Mary Dallinghoo Stanton Tuddenham Upsher Green Burgh West Street Candle Street Woodbridge Little Glemham Wales End Whelp Street Barnby Wenhaston Black Heath Worlingworth Denham Corner Heveningham Elveden Ringsfield Corner Red Lodge Lower Green Cuckoo Tye Brockley Corner Needham Street Hobbles Green Ilketshall St Margaret Somerleyton Great Bealings Otley Crown Corner Bramfield Carlton Colville Newtown Chickering Cranley Barking Clements Longfield Green Bramford Ufford Hadleigh Freston Winston Cowlinge Parliament Heath Honey Tye Boot Street Weston Ditch Stuston Kirton Butley High Corner Mettingham Wordwell Mendlesham Green Friday Street Acton Washbrook Street Spratt's Street Kedington Westleton Broad Green Glemsford Bicker's Heath Baylham Stone Stackyard Green Clay Common Darsham Whitton Chevington Cow Green Yaxley Boxted Spexhall Lower Raydon Barsham Chilton Leys Newman's Green Fornham St Martin Stratford St Andrew Pea Porridge Green Cove Bottom Swingleton Green Woodside View Shotley Chelmondiston The City Syleham Rushbrooke Crowfield Green Bedfield Long Green Redgrave Sternfield Slough Hill Cookley Cobblers Corner Chimney Street Mells Clopton Corner Claydon Stanway Green Thorpe Morieux Cuckold's Green Annesons Corner Kettlebaston Lakenheath Haughley Green Bawdsey Button Haugh Green Rishangles Great Barton Kenton Ringsfield Common Warren Heath Mill Hole Little Whittingham Green Trimley St Martin Bromeswell Hoxne Raydon Lindsey Bower House Tye Little Green Chilton Street Holbrook Wyverstone Green Newthorpe Brundish Dennington Corner Normanston Dublin Creeting St Peter Oulton Broad Ashbocking Denham Green Rougham West End Hacheston Goddard's Corner Coopers Corner Great Bricett Little Stonham Finningham Frostenden Corner Denston Little Cornard Dorley's Corner Gipsy Row Thurston End Foals Green Tan Office Green Bredfield Beyton Green Sotherton Upper Holton Hanningfields Green Pixey Green Four Ashes Nettlestead Mile End Weybread Hintlesham Mill Green Bures Green Thurston St Margaret South Elmham Round Maple Sutton Street Pinford End Drybridge Hill Little Finborough Assington Green Chelsworth Hinderclay Drinkstone Thorpeness California Battlies Green Bures Maypole Green Mill Green Brandon Battisford Kelsale Withermarsh Green Hawkedon Sapiston Reydon Little Eriswell Tan Office Bell's Corner Brundish Street Broad Green Wyverstone Iken Flowton Mill Hills Willingham Gedding Hepworth Combs Upper Street Kesgrave Oldhall Green Barningham Hollybush Corner Bardwell Dagworth Cranmer Green Denham Gosling Green Athelington Great Waldingfield Stonecross Green Tostock Otley Bottom Metfield Friday Street Lidgate Wrentham Sizewell Tuddenham St Martin Thorney Green Beccles Bradfield St Clare Brockley Brabling Green Gosbeck Rushmere Street Sudbourne Capel Green Culfordheath Bell's Cross Santon Downham Elmswell Broadgrass Green Boyton Ixworth Thorpe Brundon Cotton Offton Attleton Green Creeting Hills Old Felixstowe Parkway Ampton Scotland Street Upper Weybread Haughley Thorpe Street Earl Soham Middleton Woolpit Broom's Barn Ilketshall St Andrew Polstead Heath Hemingstone Gulling Green Wilde Street Stoke Ash Halesworth Kessingland Risby Woodbridge Walk Walton Pettistree Thornham Magna Audley End Cornard Tye Corton Kenton Corner Brightwell Heath Sharpstone Street Stone Street Priory Heath Brockford Street Denham End Town Street Brome Street Hasketon Wenhaston Playford Rushmere St Andrew Brockford Green Stanwell Green Bury St Edmunds Malting End North Cove Chelsworth Common Capon's Green Barnham Pettaugh Wootten Green Thelnetham Snape Butley Low Corner Nowton Great Welnetham Coddenham Green Ringshall Stocks Shotley Gate