Media Planning in Cookley

Get in touch

Media Planners in Cookley

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP19 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Cookley for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Cookley

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Cookley (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Icklingham Sotherton Corner Owl's Green Meeting Green Sibton Farnham Boyton Palgrave East Bergholt Kersey Tye Homersfield Newbourne Cattishall Bradfield Combust Great Finborough Grimstone End Orford Little Bealings St James South Elmham Butley Low Corner Ipswich Syleham Mickfield Barsham Wattisham Gazeley Hemingstone Hazel Stub Ampton Cock and End Cargate Warren Heath Hawkedon Shotley Gate Battlies Green St Margaret South Elmham Redgrave Bury St Edmunds Chevington Melton Stanton Cole's Green Newtown Sudbourne Tuddenham Rushbrooke Great Green Ringsfield Corner Bacton Green Upper Weybread Calford Green Bell's Corner Boot Street Charles Tye Upper Layham Middlewood Green Mellis Brabling Green Hargrave Broke Hall Earl Soham Stanway Green Nedging Tye Cookley Rose Green Timworth Denston Crowfield Culpho Clopton Green Wetherden Coddenham Gosland Green Leavenheath Chedburgh Theberton Harrow Green Sowley Green Little Blakenham Hundon Otley Green Easton Bavents Thorpe Street Little Knowles Green Hengrave Rickinghall Rendham Kedington Old Newton Bentley Eastbridge Stow's Hill Rougham Green Genesis Green Potash Mill Hills St Michael South Elmham Trimley St Mary Falkenham Sink Lackford Rendlesham Westerfield Otley Helmingham Baxter's Green Stores Corner Stoven Shotley Common Halesworth Audley End Pinford End West Row Daisy Green Edwardstone Iken Melon Green Cherrytree Green North Warren Kenton Snape Tannington Brightwell Kentford Gainsborough St Cross South Elmham Kirton Westhorpe Elveden Felixstowe Ferry Barrow Bruisyard Street Grundisburgh Lower Green Wherstead Sapiston Beccles Kettlebaston Upper Town Lawshall Kesgrave Bucks Horn Place Brampton Oak Hill Stansfield Battisford Tye Chelsworth Ixworth Thorpe Moats Tye Haughley Brockley Green Wetherup Street Thurston End Walton Great Saxham Holton St Mary Saxham Street Pakenham Larks' Hill Hepworth Creeting St Peter Brundish Exning Chattisham Campsea Ashe Stoke Lower Layham Windsor Green Nayland Wingfield Cattawade Washbrook Bedingfield Street Wick's Green Ash Corner Earsham Street Wangford Mells Ford's Green Ballingdon Bures Page's Green Little Glemham Cox Common Dorley's Corner Dublin Parkway Freston Badingham Hobbles Green Shimpling Street Blundeston Blackthorpe Assington Woodside View All Saints' South Elmham Stanton Street Coney Weston Trimley St Martin Creeting St Mary Stowlangtoft Little Livermere Ringshall Stocks Pea Porridge Green Baylham Barnham Stowupland Great Welnetham Somersham Aldham Gisleham East Green Kenton Corner Monk Soham Boulge Claydon Eriswell Boxted Cretingham Horner's Green Martlesham Cuckold's Green Upper Street Monk Soham Green Southolt Framlingham The Port of Felixstowe Tattingstone White Horse Hinderclay Bridge Street Town Street Hog's Corner Wilsey Apsey Green Hadleigh Heath High Street Green Willingham Ixworth Horham Easton Kessingland Blackheath Chilton Drakestone Green Round Maple Silverlace Green Monewden Toad Row The Woodlands Great Waldingfield Covehithe Brockley Corner Reydon Gulling Green Undley Bromswell Heath Mettingham Oldhall Green Risby Wyverstone Street Bucklesham Cookley Street Pettaugh Thorpeness Charsfield Lowestoft Ringshall Mellis Green Thorpe Green Dennington Swan Green Yoxford Burthorpe Shipmeadow Winston Lavenham Bedingfield Timworth Green Westhall Monks Eleigh Tye Bramfield Bobby Hill Eye Newman's Green Debach Hoxne Hulver Street Huntingfield Broadgrass Green Duke Street Flixton Birds End Cock & End Hartest Mickley Green Hartest Hill Longfield Green Withersfield Sharpstone Street The City Crackthorn Corner Gedgrave Hall East Barton Creeting Bottoms Westbourne Winston Green Bush Green Long Melford Ward Green Poslingford Corner Maypole Green Ringsfield Common Great Wenham Nedging Pixey Green Maidensgrave Akenham Ashfield Green The Downs Spexhall Brandeston Mendlesham Green Dandy Corner Mutford Lound Linstead Parva Glemsford California Base Green Gosbeck Willisham Tye Preston St Mary Rushmere Sudbury Gosling Green Haughley New Street Needham Market Shimpling Little Bradley Cross Green Friston Brettenham Great Thurlow Wrentham West End Coddenham Green Newthorpe Southwold Acton Place Temple End Chimswell Brampton Street Harleston Oakley Park Curlew Green Sotherton Mill Green Wilde Street Withermarsh Green Wenhaston Worlingham Parliament Heath Wingfield Green Scotland Street Upper Street Wortham Langham Oakley Denham Green Belstead Nacton Cuckoo Tye Brockley Borley Green Lower Hacheston Wickham Street Duck Corner Dunstall Green East Green Pettistree Spratt's Street Stradbroke Bredfield Poystreet Green Horringer Kirkley Felsham Bicker's Heath Tostock Kettleburgh Occold Back Street Great Bradley Old Felixstowe Polstead Friday Street St Nicholas South Elmham Rougham Pitcher's Green Monks Eleigh Little Wratting West End Herringfleet Hanningfield Green Cuckoo Green Wrentham Cocks Green Wicker Street Green Hadleigh Little Thurlow Green Hitcham Thorpe Morieux Whepstead Stratford St Andrew Newton Saxmundham Chantry Bungay Hawstead Green Gipping Chelmondiston Methersgate Hessett Felixstowe Elmsett Friday Street Stanningfield Wickham Green Walsham le Willows Bird Street Thurston Planche Combs East End Stone Street Stoke Ash Little Eriswell Bawdsey Chilton Leys Lower Falkenham Foals Green Raydon Little Waldingfield Martlesham Heath Stubbing's Green Water Run Holton Newmarket Brundish Street Hightown Green White Horse Corner Beck Row Little London Chilton Street Bloodman's Corner Hanningfields Green Thelnetham Tan Office Woodbridge Lower Holbrook Boxford Heveningham Lampardbrook Brown Street William's Green Thornham Magna Cockfield Lindsey Tye Shop Corner Kennett End Rede Wattisfield Sackers Green Annis Hill Wordwell Playford Stonecross Green Boardy Green Stonham Aspal Botesdale Green Kittle's Corner Groton Otley Bottom Stockhold Green Ash Street Great Blakenham Henstead Mace Green Chalkstone Elmswell Middleton Thorney Green Woolpit Wickham Skeith Gedgrave Freckenham Butley Cookley Green Coopers Corner Moulton Coltsfoot Green Little Wenham Lakenheath Knettishall Little Cornard Whatfield Lower Raydon California Drinkstone Green Butley High Corner Weybread Street Gipsy Row Letheringham Middleton Moor Holywell Row Stanstead Brent Eleigh Shotley Great Barton Cavenham Witnesham Great Ashfield Cavendish Bruisyard Kenny Hill Fornham St Genevieve Capon's Green Santon Downham Parham Woolverstone Ringsfield Hillside Stradishall Knodishall Woodbridge Walk Bromeswell Chelsworth Common Barley Green Wyverstone Cransford Ilketshall St Lawrence Maypole Green Priory Green Mill Green Herringswell Honey Tye Market Weston Brockford Street Needham Street Fressingfield Rodbridge Corner Pound Green Wangford Drybridge Hill Stratford St Mary Ufford Gibraltar North Cove Leiston Benhall Street Linstead Green Aldeburgh Bradfield St Clare Barking Park Gate Benhall Green Falkenham Hestley Green Broad Green Purple Hill Landwade Capel Green Burstall Ellough Great Glemham Barningham Cowlinge Sibton Green Brandon Denham Colchester Green Saxtead Little Green Kingshall Green Oulton Broad Marlesford Cross Street Tannington Place Depden Green Wyverstone Green Wickham Street Clopton Green Ilketshall St Andrew Ashfield Cum Thorpe Crownland Fenstead End Little Whittingham Green Dorking Tye Rushmere St Andrew Hoo Fingal Street Calais Street Clopton Corner Nettlestead Washmere Green Great Bricett High Street Sutton Woolpit Heath Lambfair Green Button Haugh Green Carlton Saxtead Dalham Humble Green Wixoe Tan Office Green Redlingfield Gislingham Church End Lindsey South Cove Attleton Green Somerton Cobblers Corner Tuddenham St Martin Cross Green Studlands Park Tattingstone Thrandeston Hacheston Polstead Heath Wetheringsett Scotia Drift Yaxley Hunston Crowfield Green Fornham All Saints Dagworth Russel's Green Magpie Green Hasketon Kingshall Street Culford Canham's Green Stutton Dallinghoo Mill Street Hintlesham Westley West Stow Priory Heath Creeting Hills Athelington Castling's Heath Battisford Barking Tye High Street Maidenhall Honington Nether Street Framsden Hanchett End Snape Watering Worlingworth Ubbeston Stone Common Weston Ditch Drinkstone Mildenhall Bardwell Denham End Onehouse Long Thurlow Little Stonham Stoke-by-Clare Castle Hill Smithwood Green Cock Street Blyford Stanwell Green Hollesley Stanton Chare Blaxhall Norton Clopton Green Rishangles Upper Street Chapel Hill Stackyard Green Hibb's Green Bowbeck Easton Green Flowton Colton Thwaite Bures Green Bacton Barton Mills Withersdale Street Broad Street Sternfield Wattisham Stone The Heath Hollybush Corner Roman Hill Stuston Lower Common Bleach Green Debenham Broad Green Church Common Blythburgh Fen Street Bower House Tye Oaks Tye Thorington Malting End Bildeston Little Finborough Hawstead Barham Saxtead Bottom Combs Ford Weston Bell's Cross Fornham St Martin Bradfield St George Erwarton Walberswick Ramsholt Annesons Corner Pitmans Corner Gedding Wissington Barnaby Green Finningham Higham Great Common Wentford Botesdale Brundon Clements Smallwood Green Allwood Green Aspall Denham Benacre Buxhall Wissett Fen Street Kersey Dennington Corner Saxtead Green Little Green Wickhambrook Boyden End Sizewell Redisham Stock Hill Great Green Coldfair Green Brook Green Stowmarket Babel Green Henley Bedfield Long Green Depden Gromford Frostenden Waldringfield Heath Stone Street High Rougham Baylham Stone Grinstead Hill Lattinford Hill Mount Pleasant Wenhaston Black Heath Badwell Green Milden Broadway Beyton Green Brockford Green Hoggard's Green Greenwich Alderton Aldringham Red Lodge Kessingland Beach Uggeshall Bacon's Green Brome Street Whitton Ashbocking Wilby Darmsden Sicklesmere Burstallhill West Street Metfield Brome The Street Hemley Black Street Clay Common Thurston Upsher Green Alpheton Cove Bottom Little Saxham Sutton Street Wootten Green Burgate Bramford Earl's Green Westleton Chickering Beyton Nowton St Peter South Elmham Woolpit Green Mendham Haverhill Willisham Brantham Boyton End Acton Thorington Street Shottisham Flempton Little London Bedfield Rooksey Green Whitestreet Green Washbrook Street Hunston Green Somerleyton Great Livermere Poslingford Rose Hill Great Cornard Kersey Upland Heckfield Green Brackenham Mill Green Lidgate Four Ashes Barnby Sherbourne Street Capel St Mary Chediston Candle Street Upthorpe Wainford Assington Green Dennington Hall Wales End Shadingfield Cook's Green Naughton Euston Farley Green Little Green Cow Green Hanchett Village Goddard's Corner Levington Troston Rushmere Street Earl Stonham Racecourse Badwell Ash Holbrook Camps Heath Denham Street Lawshall Green Thornham Parva Copdock Frostenden Corner Gunton Little Thurlow Braiseworth Fakenham Magna Cranmer Green Crown Corner Mill Common Carlton Colville Ashfield Green Tunstall Thistley Green Hemp Green Silverley's Green High Street Capel St Andrew Button's Green Wortham Ling Battlesea Green Ilketshall St Margaret Harkstead East End Rattlesden Cornard Tye Sutton Common Stoke Park Blacksmith's Green Clare Cotton Sotterley Cross Green North Green Offton Friday Street Darsham Corton Normanston Blacksmith's Corner Chillesford Brightwell Heath Conyer's Green Ousden Broom's Barn Laxfield Chimney Street Higham Great Wratting Kelsale Ingham Worlington Pakefield Mole Hill Clopton Lower Street Chippenhall Green Mendlesham Flixton Eyke Shelley Buxhall Fen Street Workhouse Green Wickham Market Collipy's Green Rumburgh Sweffling Metfield Common Norton Little Green Frizzeler's Green Oulton Lady's Green Wetherden Upper Town Cranley Little Welnetham Sproughton Upper Holton Hagmore Green Haughley Green Mile End Denham Corner Reydon Smear Swilland Waldringfield Shelland North Green Bull Green Stoke-by-Nayland Cratfield Shingle Street Thorns Whelp Street Rotten End Peasenhall Trimley Lower Street Culfordheath Mill Hole Knaves Green Slough Hill Thorndon Swingleton Green Dunwich Semer Forward Green Chediston Green Mill Green Daisy Green Great Green Burgh Almshouse Green Barnardiston Hopton Great Bealings Walpole Weybread Cay Hill