Media Planning in Palgrave

Get in touch

Media Planners in Palgrave

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in IP22 1 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Palgrave for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Palgrave

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Palgrave (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Holbrook Wootten Green Playford Thorpe Morieux Theberton Redlingfield Dublin Cowlinge Great Livermere Clare Thornham Magna Pakenham Knodishall Hopton Mells Ringsfield Common Monewden Parham Drakestone Green Bower House Tye Pixey Green Sowley Green Wortham Ling Falkenham Brundon Cuckold's Green Troston Gosling Green Brockley Kessingland Beach Hawstead Lindsey Tye Stone Street Curlew Green Brandeston Great Waldingfield Dagworth Colton Combs Newthorpe Holton Poslingford Holton St Mary Needham Market Blaxhall Somerleyton Stanstead Semer Darmsden Bedfield Almshouse Green Woolpit Heath Rooksey Green Oulton Bacon's Green Shotley Common Depden Green Annesons Corner Sackers Green Little Thurlow Green Windsor Green Hollybush Corner Bentley Wyverstone Street Purple Hill Walberswick Cook's Green Lawshall Moats Tye Stratford St Mary Wattisham Brackenham St Cross South Elmham Monk Soham Green Lower Layham Denham End Lower Holbrook Mendlesham Larks' Hill Chelsworth Stubbing's Green Lampardbrook Freckenham Capel St Mary Bicker's Heath Holywell Row Daisy Green Stratford St Andrew Pakefield Ellough Candle Street Clay Common Thorpeness Bedingfield Leavenheath Exning Aspall Fenstead End Oakley Park Benhall Street Capel Green Humble Green East Green Woolpit Brandon Hartest Wrentham Mill Hills Saxham Street Nacton Ixworth Thorpe St Margaret South Elmham Wherstead Bromeswell Waldringfield Longfield Green Whepstead Blackthorpe Felixstowe Ferry Ballingdon Bures Wetherden Haughley New Street Bird Street Martlesham Alderton Denham Green Little Wenham Little Bradley Elveden Stone Street Lower Raydon Sibton Old Felixstowe Flixton Creeting St Mary Offton Stutton Hengrave Mount Pleasant Thistley Green Benhall Green Great Barton Four Ashes Timworth Green Little Eriswell Redgrave Mill Green Cavendish Friday Street Sotherton Corner Stanton Chare Cock and End Yaxley Upper Street Potash The City Helmingham Withersdale Street Oaks Tye Round Maple Red Lodge Martlesham Heath Kentford Framsden West End Ash Street Edwardstone Charles Tye Chilton Street Newmarket Sutton Common Black Street Great Green Icklingham Gibraltar Horner's Green Lavenham Winston Knettishall Hinderclay Cove Bottom Bradfield St George Boulge Hunston Upper Town Brome Street Trimley St Mary Coddenham Green Studlands Park Maidenhall Wentford Beccles Mildenhall Bull Green Crowfield Brundish Street Dorley's Corner White Horse Corner Little London Woodbridge Walk Calais Street Nether Street North Warren Sibton Green Bramfield Denham Ilketshall St Lawrence Tostock Cavenham Hoggard's Green Bramford Erwarton Sapiston Rose Hill Willisham Felixstowe North Green Kersey Tye Mace Green Pound Green Hazel Stub Gainsborough Gosland Green Debenham Ilketshall St Margaret Parliament Heath Sweffling Mole Hill Bloodman's Corner Hightown Green Parkway Bedfield Long Green Flixton Blyford Buxhall Hanningfield Green Cock Street Slough Hill Upper Layham Roman Hill Easton Green Newtown Camps Heath Hanningfields Green Oldhall Green Wickham Green Eastbridge Little Bealings Crackthorn Corner Haverhill Hawstead Green Normanston Otley Harleston Sotherton Bacton Green Hestley Green Ringsfield Corner Forward Green Snape Sizewell Thurston Planche Thurston Crownland Henley Little Whittingham Green Honey Tye Burstall Newman's Green Middleton Moor Lattinford Hill Kessingland Charsfield Freston Audley End Brome East End Withersfield Cross Green Pettistree The Woodlands Redisham Clopton Green Badingham Stoke Ash Bobby Hill Cockfield Boyton End Ringshall Hoxne Priory Heath Knaves Green South Cove Ampton Kirton Calford Green Homersfield Barham Little Cornard Kettlebaston Stanwell Green Ford's Green Church Common Reydon Middleton Shimpling Street Tannington Place Bury St Edmunds Cuckoo Green Daisy Green Shipmeadow Broad Street Beck Row Whatfield Bardwell Norton Little Green Swilland Wortham St Nicholas South Elmham Annis Hill Farnham Bungay Saxtead Bottom Woodside View Conyer's Green Dalham Wickham Market Bell's Corner Wissington Corton Foals Green Thornham Parva Washbrook Kirkley Hanchett End Hitcham Ash Corner Baxter's Green Great Wenham Burthorpe Langham Washbrook Street Pitmans Corner Great Saxham Monks Eleigh Heckfield Green Cornard Tye Oak Hill Easton Bavents Bradfield Combust Bruisyard Street Carlton Colville Rougham Green Kingshall Green Halesworth Waldringfield Heath Chantry Drinkstone Green Magpie Green Great Cornard Worlington Wyverstone Green Ashfield Cum Thorpe Harrow Green Cross Street Gosbeck Elmswell Oulton Broad Little London Hartest Hill Shadingfield Stanton Street Chilton Leys Great Bealings Great Common Coddenham Racecourse Somerton Cow Green Norton Southwold Brockley Corner Methersgate Broad Green Fornham St Martin Stowmarket Dennington Hall Barley Green Rushmere St Andrew Broke Hall Rodbridge Corner Kenny Hill Hollesley Castle Hill Coney Weston Great Bradley Sternfield Denston Claydon Shotley Rushmere Street Sutton Badwell Green Brantham Barnby Naughton West Stow Leiston Mellis Drybridge Hill Mickley Green Mettingham Gedgrave Denham Street Coltsfoot Green Mile End Willingham Higham Gipping The Heath Brown Street Broadgrass Green Thorpe Street St Peter South Elmham Burgate Kittle's Corner Oakley Barningham Frostenden Great Ashfield Battlesea Green Wrentham West End Blythburgh Maypole Green Stanton Coldfair Green Uggeshall Mellis Green Butley Smallwood Green Little Welnetham Dunwich Honington Kettleburgh Westleton Weybread Earl Stonham Gedding Cattawade Lakenheath Lower Street Great Glemham Wattisfield Woolpit Green Wingfield Green Brampton California Westhall Nowton Middlewood Green Rose Green Fakenham Magna Capel St Andrew Pea Porridge Green Page's Green Nettlestead Hoo Sudbourne Bush Green Priory Green Cookley Green Great Green Gromford Cross Green Drinkstone Gislingham Upper Weybread Herringswell Carlton Alpheton Genesis Green Wilde Street Borley Green Little Knowles Green Lambfair Green Stanway Green Kingshall Street Boyton Farley Green Wetheringsett Ufford Fornham All Saints Winston Green Stoke-by-Clare Cookley Culfordheath Chediston Hagmore Green Cattishall Thwaite Kenton Corner Brightwell Aldringham Cuckoo Tye Little Thurlow Frostenden Corner Town Street Wilsey Wenhaston Upper Holton Great Blakenham Burgh Barton Mills Broadway Ingham Weston Higham Milden Eriswell Occold Great Bricett Stores Corner Bucklesham Mill Green Smithwood Green Spratt's Street Baylham Boardy Green Risby Tan Office Lackford Wordwell Toad Row Battisford Hog's Corner Easton Mendham Melton Barnham Dennington Corner Benacre Stockhold Green Cransford Barking Hessett Rendlesham Assington Green Brook Green Wick's Green Dunstall Green Button's Green Akenham Hargrave Wangford Euston North Cove Wales End Meeting Green Aldeburgh Bucks Horn Place Baylham Stone Walsham le Willows Bures Green Goddard's Corner Attleton Green Wicker Street Green Tuddenham Mill Common Chickering Cross Green Apsey Green Frizzeler's Green Thorney Green Wetherden Upper Town Woodbridge Little Livermere Westhorpe Westley Bell's Cross Fornham St Genevieve Allwood Green Brockford Street Darsham Stonham Aspal Stansfield Chelmondiston Blacksmith's Green Buxhall Fen Street Chilton Blacksmith's Corner Brightwell Heath Blundeston Hacheston Westerfield Barrow Lound Hulver Street Rishangles Kenton Long Melford Coopers Corner Cobblers Corner High Rougham Birds End Creeting Hills Ringsfield Yoxford Culford Pitcher's Green Lady's Green Thorndon Barnaby Green Stow's Hill Hasketon Clopton Green Thurston End Base Green Otley Green Stradbroke Nedging Chediston Green Ilketshall St Andrew All Saints' South Elmham Temple End Wangford Swan Green Sherbourne Street Cocks Green Chelsworth Common Brockford Green Kennett End Sutton Street Iken Herringfleet Stanningfield Gazeley Creeting Bottoms Metfield Gipsy Row Grundisburgh Shimpling Greenwich Chedburgh Walpole Horham Thorpe Green Little Glemham Kedington Raydon Cotton Friday Street Stoke-by-Nayland Workhouse Green Earl's Green Brent Eleigh Shingle Street Peasenhall Bridge Street Chevington Badwell Ash Park Gate Southolt Bradfield St Clare Barsham Hanchett Village Brundish Worlingham Cay Hill Dorking Tye Moulton Earsham Street Canham's Green Rickinghall Newton Santon Downham West Street Stonecross Green Chalkstone Poystreet Green Shop Corner Sicklesmere Clopton Corner Long Thurlow Bacton Tannington Otley Bottom Laxfield Ringshall Stocks Ubbeston Cargate Brampton Street Hemingstone Mill Street Great Welnetham Fingal Street Rumburgh Hundon Friday Street Syleham Hadleigh Chimney Street Silverley's Green Preston St Mary Tattingstone White Horse Heveningham Broad Green Mutford Acton Culpho Tan Office Green Whitestreet Green Malting End Falkenham Sink Onehouse Rotten End Bowbeck Melon Green Boxted Great Finborough Hadleigh Heath High Street Little Waldingfield Bedingfield Street Lindsey Wingfield Upper Street Hibb's Green Wainford Boyden End Tuddenham St Martin Gulling Green Acton Place Campsea Ashe Timworth Bruisyard Babel Green Newbourne Thorns Botesdale Green High Street Green Stuston Denham Corner Great Wratting Stoke Park Silverlace Green Wenhaston Black Heath Cranley Kersey Westbourne Huntingfield Gedgrave Hall Water Run Duck Corner Gunton Duke Street Owl's Green Dennington Bawdsey The Street Snape Watering Lower Hacheston Washmere Green Wickham Street Mendlesham Green Lawshall Green Nayland Saxtead Green Undley Haughley Green Nedging Tye Little Green Bredfield Crown Corner Eyke The Downs Stone Common Polstead Heath Ousden Little Blakenham Maypole Green Denham Dallinghoo Stradishall Blackheath Wetherup Street Kesgrave Ramsholt Debach High Street Sharpstone Street Monks Eleigh Tye Mill Hole Friston Glemsford Warren Heath Stowlangtoft Rattlesden Rendham Barking Tye Colchester Green West Row Battisford Tye Ashfield Green Palgrave Eye Ashbocking Clements Beyton Green Hemp Green East End Flempton Broom's Barn Flowton Little Finborough Rede Groton Marlesford Whelp Street Battlies Green Shottisham Clopton Fen Street Letheringham Wilby High Street Woolverstone Great Thurlow Thelnetham Shelley Fen Street East Bergholt Thorington Street Button Haugh Green Copdock Little Stonham Willisham Tye Burstallhill Athelington Withermarsh Green Botesdale Saxtead Little Green Linstead Parva Shelland Butley High Corner Pettaugh The Port of Felixstowe Barnardiston Thorington Cratfield Back Street Poslingford Corner Stowupland Belstead Chillesford Chippenhall Green Cox Common Cole's Green Depden Walton Stackyard Green Russel's Green Chapel Hill Saxmundham Metfield Common Hobbles Green Maidensgrave Upthorpe Hunston Green Upsher Green Lidgate Upper Street Needham Street Levington St James South Elmham Grinstead Hill Boot Street Bleach Green Weston Ditch Butley Low Corner California Rushmere Stoven Crowfield Green Gisleham Dandy Corner Creeting St Peter Orford Wixoe Earl Soham Felsham Sproughton Hepworth Great Green Little Saxham Ward Green Monk Soham Pinford End Worlingworth Scotia Drift Kersey Upland Chattisham Old Newton Cookley Street Trimley Lower Street Somersham Rougham Fressingfield Combs Ford Ipswich Cherrytree Green Mill Green Kelsale Stock Hill Thrandeston Spexhall Ashfield Green Framlingham Reydon Smear Landwade Collipy's Green Brettenham Brockley Green Haughley Lowestoft Lower Green Elmsett Clopton Green St Michael South Elmham Whitton Swingleton Green Castling's Heath Henstead Mickfield Wattisham Stone Weybread Street Scotland Street Mill Green Wyverstone Witnesham Lower Common Sotterley Cock & End Lower Falkenham Braiseworth Boxford Grimstone End Cranmer Green Polstead Wickham Skeith Hawkedon Ixworth Assington Little Green Tattingstone Horringer East Barton Bildeston Sudbury Wissett Wickham Street Bromswell Heath Tunstall Hemley North Green Aldham Finningham Trimley St Martin William's Green Hillside Hintlesham Harkstead Stoke Saxtead Cretingham Capon's Green Little Wratting Linstead Green Wickhambrook Church End Covehithe Brabling Green East Green Chimswell Market Weston Rushbrooke Shotley Gate Beyton