Media Planning in West End

Get in touch

Media Planners in West End

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in NR34 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in West End for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in West End

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover West End (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Theberton Barnham Fingal Street Buxhall Fen Street Campsea Ashe Stanstead Lawshall Lound Attleton Green Norton Hanningfield Green Lady's Green Little Glemham Capel St Mary Framsden Ipswich Sutton Common Lower Street Withersfield Creeting Bottoms Denham Street Broad Green Russel's Green Stratford St Andrew Worlingworth Horringer Thelnetham Southwold Higham Yoxford Wrentham West End Methersgate Barningham Great Cornard East Green St James South Elmham Chediston Green Conyer's Green Blackheath Chalkstone Colchester Green Gunton Bacon's Green Shadingfield The City Erwarton Hargrave Little Thurlow Thorpeness Gainsborough Troston Page's Green Hightown Green Sicklesmere Willingham Gipping Sherbourne Street Linstead Parva Trimley Lower Street Cock Street Shotley Gate Hagmore Green North Cove Ward Green Cowlinge Fornham St Genevieve Wetheringsett Norton Little Green Woolpit Heath Alpheton Bury St Edmunds Wilsey Washbrook Street Hawkedon Rushmere Beccles Gipsy Row Bawdsey Beyton Assington Green Magpie Green Stutton Silverlace Green Rose Green Chilton Beck Row Gosland Green Melon Green Hoggard's Green Crowfield Green Wattisham Battlesea Green Iken Acton William's Green Brockley East End Pakenham Lidgate Somerleyton Greenwich Ousden Woodbridge Walk Sweffling Redlingfield Ellough Undley Wainford Semer Aldringham Harrow Green Lakenheath Rattlesden Herringswell Brome Street Reydon Great Waldingfield Ringsfield Common Wyverstone Green Occold Thorns Hoo Risby Holywell Row Combs Ford Cavenham Stowupland Lavenham Trimley St Martin Bedingfield Bicker's Heath Hanchett End Cattawade Wickham Market Weston Mildenhall Dallinghoo Oldhall Green Mendlesham Green Westhall Cookley Corton Rooksey Green Rendlesham Blackthorpe Drakestone Green Broom's Barn Euston Cross Green Hulver Street Denston Mickfield Stanway Green Colton Great Common Polstead Barley Green Barrow Coltsfoot Green Elmsett Pinford End Shotley Common Reydon Smear Ilketshall St Margaret Long Melford Button's Green Lower Common Spexhall Ilketshall St Lawrence Clopton Green Drybridge Hill Upsher Green Longfield Green Tannington Place Mill Hole Red Lodge Gedding Hopton Withersdale Street Stradishall Capel St Andrew Gisleham Clare Great Livermere Nedging Hawstead Saxham Street Little Eriswell Fenstead End Wherstead Barnaby Green Normanston Falkenham Waldringfield Heath Icklingham Bromeswell Great Barton Ixworth Kersey Upland Barking Tye Brampton Street Denham Green Poystreet Green Hessett Bedfield Clopton Green Lowestoft Culfordheath Belstead Wickhambrook East End Cow Green Base Green Roman Hill Sutton Boyton End Woolpit Flempton Fen Street Candle Street Bardwell West Street West Stow The Downs Poslingford Old Newton Oak Hill Hanningfields Green Great Wenham Bloodman's Corner Castle Hill Brampton Brockford Green Silverley's Green Little Wratting Kirton Felsham Clopton Green Hartest Kettleburgh Broad Street Needham Street Aldeburgh Cove Bottom Oakley Ash Street Stone Common Whatfield Drinkstone Cross Street Westhorpe Carlton Colville Pitmans Corner Gosling Green Athelington Benhall Street Snape Shelley Ashbocking Stoke-by-Clare Mettingham Friday Street Ringshall Stocks Ashfield Cum Thorpe Timworth Aldham Laxfield Church Common Stone Street Rushbrooke Wyverstone Street Butley Redgrave Langham Kenny Hill Barking Beyton Green Wortham Otley Bottom Round Maple Playford Cuckoo Green Brundish Street Stradbroke Duke Street Pettistree Newtown Wortham Ling Metfield Huntingfield Poslingford Corner Hadleigh Heath Lampardbrook Little Blakenham Freckenham Nowton Charles Tye Hanchett Village Wingfield Curlew Green Nether Street West Row Nacton Tostock Badwell Ash Parham Monk Soham Green Thorington Brundon Cretingham Stonham Aspal Weybread Street Gulling Green Lower Raydon Long Thurlow Ingham Brandeston Water Run Washmere Green Upper Weybread Swan Green Heckfield Green Woolverstone Whelp Street Leavenheath Lindsey Tye Preston St Mary Bungay Westley Hacheston Felixstowe Ferry Mill Green Higham Combs Lindsey Rougham Tattingstone White Horse Genesis Green Coldfair Green Audley End Debenham Kenton The Port of Felixstowe Bacton Earl Soham Moats Tye Brightwell Almshouse Green Wootten Green Blyford Blacksmith's Corner Ampton Crackthorn Corner Carlton Thorndon Culford Woolpit Green Stone Street Thistley Green Shipmeadow Wickham Green Fressingfield Great Blakenham Brockford Street Little London Thorney Green Toad Row Worlingham Wick's Green Baxter's Green Knaves Green Boardy Green Castling's Heath Coddenham Bentley Knettishall Fakenham Magna Bucks Horn Place Snape Watering Groton Debach Somersham Cransford Clements Copdock Depden Green Ringshall Sudbourne Barham Brook Green Annis Hill Mill Green Levington Town Street Haverhill Saxtead Gosbeck Wangford Easton Green Lower Green Bruisyard Street Alderton Burgh Humble Green Shelland Martlesham Sibton Green Pea Porridge Green Hitcham Newton Pixey Green Gibraltar Dandy Corner Pettaugh Coopers Corner Chelsworth Brockley Corner Broadgrass Green Weybread Milden Brent Eleigh Rumburgh Chickering Hasketon Bruisyard Wetherden Mill Hills Crownland Blaxhall Dalham Cherrytree Green White Horse Corner Cratfield Wales End Rickinghall Bedingfield Street Henley Kessingland Stanton Chare Great Green Santon Downham Barnardiston Mile End Friday Street Hog's Corner Creeting St Peter Thorington Street Great Saxham Wyverstone Hadleigh Hoxne Finningham Upper Town Gedgrave Felixstowe Butley Low Corner Hollybush Corner Sowley Green Elmswell Edwardstone High Street Ubbeston Cookley Street Eye Spratt's Street Scotia Drift Stock Hill Halesworth St Michael South Elmham Hunston Burgate Gazeley Hollesley Wetherden Upper Town Chillesford Bradfield Combust Sutton Street Otley Chedburgh Farley Green Annesons Corner Apsey Green Horham Sotterley High Rougham Grundisburgh Brabling Green Aspall Bower House Tye Dublin Old Felixstowe High Street Green Middleton Moor Middleton Trimley St Mary Dennington Corner Little Bealings Flowton Stanton Bush Green Waldringfield Bell's Cross Chattisham Scotland Street Dagworth Clay Common Sackers Green Cole's Green Kettlebaston Chelmondiston Battisford Cuckold's Green Little Finborough Dennington Bacton Green Benacre Great Welnetham Cock and End Palgrave St Margaret South Elmham Friday Street Racecourse Canham's Green Rede Malting End Shimpling Street Denham Mount Pleasant Naughton Great Glemham Lambfair Green Monk Soham Rendham Allwood Green Fen Street Hundon Collipy's Green Oakley Park Chelsworth Common Dunstall Green Rushmere Street Woodbridge Crown Corner Shimpling Stoven Chantry Chevington Oulton Broad Kingshall Street Little Green Mells Eyke Stoke Rushmere St Andrew Ringsfield Corner Lattinford Hill Great Wratting California Blacksmith's Green Cook's Green Sternfield The Street Thorpe Morieux Tunstall Badingham Baylham Cranley Fornham All Saints Earl's Green Mill Street Ashfield Green Southolt Heveningham Somerton Thorpe Street Burstall Kennett End Brown Street Capon's Green Acton Place Bradfield St George Wrentham Denham Corner Uggeshall Cookley Green Maidenhall Newthorpe Exning Stowmarket Saxtead Bottom Chapel Hill Witnesham Broadway Harkstead Hemley Thorpe Green Cavendish Babel Green Easton Ufford Bromswell Heath Akenham Little London Botesdale Green Walpole Wattisfield Swilland Cattishall Linstead Green Framlingham South Cove Whitestreet Green Stratford St Mary Clopton Corner Syleham Borley Green Withermarsh Green Darmsden Burthorpe Worlington Fornham St Martin Haughley New Street Maypole Green Lower Hacheston Broke Hall Smithwood Green Coddenham Green Wissington Needham Market Kentford Mendham Great Green Denham Nedging Tye Stackyard Green Hestley Green Daisy Green Thurston End Haughley Wickham Skeith Bramford Chimswell Wattisham Stone Cobblers Corner Stowlangtoft Bures Green Upper Street West End Cocks Green Market Weston Honey Tye Rougham Green Kingshall Green Maidensgrave Henstead Bucklesham Pakefield Mill Green Rotten End Bramfield Lackford Cock & End Cornard Tye Bridge Street Hobbles Green Lawshall Green Barsham North Green Gislingham Four Ashes Burstallhill Daisy Green Barnby Battlies Green Marlesford Hemingstone Charsfield Onehouse Sudbury Thornham Parva Blythburgh Stanwell Green Calford Green Tan Office Green Little Green Washbrook Upper Layham Foals Green Brightwell Heath Hawstead Green Swingleton Green Ringsfield Boyden End Botesdale Coney Weston Stores Corner Parkway Brundish Thrandeston Great Thurlow Brantham Stanton Street Parliament Heath Orford Walton Eriswell Bredfield Walsham le Willows Buxhall Bleach Green Sapiston Button Haugh Green Cox Common Assington Friston Flixton Maypole Green Wenhaston Black Heath Kersey Tye Workhouse Green Slough Hill Little Livermere Cockfield Monewden Great Finborough Sotherton Earsham Street Cotton California Gedgrave Hall Wingfield Green St Peter South Elmham Saxtead Green Nettlestead Hunston Green Weston Ditch Whitton Thurston Wordwell Potash Thornham Magna Bedfield Long Green Nayland Stanningfield Knodishall Little Knowles Green Cross Green Baylham Stone Badwell Green Little Stonham Little Waldingfield Kenton Corner Chilton Street Bell's Corner Black Street Kessingland Beach Walberswick Wickham Street North Green Offton St Nicholas South Elmham Brockley Green Kirkley All Saints' South Elmham Bobby Hill Harleston Raydon Warren Heath Leiston Melton Lower Falkenham Drinkstone Green Stoke Ash Monks Eleigh Tye Redisham Chimney Street Hintlesham Brackenham Saxmundham Boot Street Tuddenham St Martin Gromford Glemsford Wentford Tuddenham Shop Corner Great Bradley Church End Monks Eleigh Little Cornard Herringfleet Stoke Park Mill Common Brome Kersey High Street Upper Holton Ash Corner Hillside Frizzeler's Green Kesgrave Sproughton Westbourne Wilde Street The Woodlands Mendlesham Falkenham Sink Homersfield Creeting Hills Kittle's Corner Westleton Willisham Tye Stonecross Green Cargate Great Green Winston Newbourne Honington Elveden Cranmer Green East Barton Westerfield Thwaite Whepstead Landwade Lower Layham Hartest Hill Dorley's Corner Timworth Green Newmarket Grimstone End Easton Bavents Cuckoo Tye Shottisham Little Welnetham Dunwich High Street Chippenhall Green Tan Office Barton Mills Hinderclay Cross Green Hengrave Wissett Darsham Wangford Camps Heath Butley High Corner Stansfield Boyton Newman's Green Boxted Winston Green Bowbeck Grinstead Hill Wixoe Broad Green Holton Kelsale Boxford Bildeston East Green Ashfield Green Frostenden Mill Green Rishangles Hazel Stub Tattingstone Larks' Hill Owl's Green Oulton Braiseworth Sizewell Moulton Mellis Green East Bergholt Purple Hill Bull Green Wicker Street Green Cay Hill Ilketshall St Andrew Pound Green Horner's Green Chediston Ballingdon Ixworth Thorpe Little Wenham Windsor Green Freston Woodside View Great Bricett Haughley Green Forward Green Shotley Little Saxham Sharpstone Street Stoke-by-Nayland Birds End Kedington Park Gate St Cross South Elmham Helmingham Bures Brandon Hemp Green Upthorpe Ford's Green Wetherup Street Battisford Tye Peasenhall Upper Street Dennington Hall Wenhaston Flixton Little Bradley Boulge Frostenden Corner Wickham Street Saxtead Little Green Sotherton Corner Ramsholt Polstead Heath Mace Green The Heath Otley Green Lower Holbrook Calais Street Holton St Mary Letheringham Mole Hill Pitcher's Green Oaks Tye Earl Stonham Thurston Planche Capel Green Clopton Hibb's Green Hepworth Duck Corner Goddard's Corner Bird Street Mellis Smallwood Green Benhall Green Holbrook Stubbing's Green Back Street Rodbridge Corner Meeting Green Crowfield Depden Priory Heath Yaxley Eastbridge Mutford Creeting St Mary Wilby Stow's Hill Metfield Common Claydon Studlands Park Culpho Farnham Middlewood Green Rose Hill Sibton Brettenham Little Thurlow Green Martlesham Heath Shingle Street Priory Green Covehithe Little Whittingham Green Great Bealings Denham End Stockhold Green Great Ashfield Mickley Green Dorking Tye Upper Street Temple End Willisham Bradfield St Clare Tannington Blundeston Chilton Leys North Warren Stuston