Healthcare Marketing in West End

Get in touch

Healthcare Advertising in West End

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in NR34 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in West End

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in West End  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover West End (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Theberton Barnham Fingal Street Buxhall Fen Street Campsea Ashe Stanstead Lawshall Lound Attleton Green Norton Hanningfield Green Lady's Green Little Glemham Capel St Mary Framsden Ipswich Sutton Common Lower Street Withersfield Creeting Bottoms Denham Street Broad Green Russel's Green Stratford St Andrew Worlingworth Horringer Thelnetham Southwold Higham Yoxford Wrentham West End Methersgate Barningham Great Cornard East Green St James South Elmham Chediston Green Conyer's Green Blackheath Chalkstone Colchester Green Gunton Bacon's Green Shadingfield The City Erwarton Hargrave Little Thurlow Thorpeness Gainsborough Troston Page's Green Hightown Green Sicklesmere Willingham Gipping Sherbourne Street Linstead Parva Trimley Lower Street Cock Street Shotley Gate Hagmore Green North Cove Ward Green Cowlinge Fornham St Genevieve Wetheringsett Norton Little Green Woolpit Heath Alpheton Bury St Edmunds Wilsey Washbrook Street Hawkedon Rushmere Beccles Gipsy Row Bawdsey Beyton Assington Green Magpie Green Stutton Silverlace Green Rose Green Chilton Beck Row Gosland Green Melon Green Hoggard's Green Crowfield Green Wattisham Battlesea Green Iken Acton William's Green Brockley East End Pakenham Lidgate Somerleyton Greenwich Ousden Woodbridge Walk Sweffling Redlingfield Ellough Undley Wainford Semer Aldringham Harrow Green Lakenheath Rattlesden Herringswell Brome Street Reydon Great Waldingfield Ringsfield Common Wyverstone Green Occold Thorns Hoo Risby Holywell Row Combs Ford Cavenham Stowupland Lavenham Trimley St Martin Bedingfield Bicker's Heath Hanchett End Cattawade Wickham Market Weston Mildenhall Dallinghoo Oldhall Green Mendlesham Green Westhall Cookley Corton Rooksey Green Rendlesham Blackthorpe Drakestone Green Broom's Barn Euston Cross Green Hulver Street Denston Mickfield Stanway Green Colton Great Common Polstead Barley Green Barrow Coltsfoot Green Elmsett Pinford End Shotley Common Reydon Smear Ilketshall St Margaret Long Melford Button's Green Lower Common Spexhall Ilketshall St Lawrence Clopton Green Drybridge Hill Upsher Green Longfield Green Tannington Place Mill Hole Red Lodge Gedding Hopton Withersdale Street Stradishall Capel St Andrew Gisleham Clare Great Livermere Nedging Hawstead Saxham Street Little Eriswell Fenstead End Wherstead Barnaby Green Normanston Falkenham Waldringfield Heath Icklingham Bromeswell Great Barton Ixworth Kersey Upland Barking Tye Brampton Street Denham Green Poystreet Green Hessett Bedfield Clopton Green Lowestoft Culfordheath Belstead Wickhambrook East End Cow Green Base Green Roman Hill Sutton Boyton End Woolpit Flempton Fen Street Candle Street Bardwell West Street West Stow The Downs Poslingford Old Newton Oak Hill Hanningfields Green Great Wenham Bloodman's Corner Castle Hill Brampton Brockford Green Silverley's Green Little Wratting Kirton Felsham Clopton Green Hartest Kettleburgh Broad Street Needham Street Aldeburgh Cove Bottom Oakley Ash Street Stone Common Whatfield Drinkstone Cross Street Westhorpe Carlton Colville Pitmans Corner Gosling Green Athelington Benhall Street Snape Shelley Ashbocking Stoke-by-Clare Mettingham Friday Street Ringshall Stocks Ashfield Cum Thorpe Timworth Aldham Laxfield Church Common Stone Street Rushbrooke Wyverstone Street Butley Redgrave Langham Kenny Hill Barking Beyton Green Wortham Otley Bottom Round Maple Playford Cuckoo Green Brundish Street Stradbroke Duke Street Pettistree Newtown Wortham Ling Metfield Huntingfield Poslingford Corner Hadleigh Heath Lampardbrook Little Blakenham Freckenham Nowton Charles Tye Hanchett Village Wingfield Curlew Green Nether Street West Row Nacton Tostock Badwell Ash Parham Monk Soham Green Thorington Brundon Cretingham Stonham Aspal Weybread Street Gulling Green Lower Raydon Long Thurlow Ingham Brandeston Water Run Washmere Green Upper Weybread Swan Green Heckfield Green Woolverstone Whelp Street Leavenheath Lindsey Tye Preston St Mary Bungay Westley Hacheston Felixstowe Ferry Mill Green Higham Combs Lindsey Rougham Tattingstone White Horse Genesis Green Coldfair Green Audley End Debenham Kenton The Port of Felixstowe Bacton Earl Soham Moats Tye Brightwell Almshouse Green Wootten Green Blyford Blacksmith's Corner Ampton Crackthorn Corner Carlton Thorndon Culford Woolpit Green Stone Street Thistley Green Shipmeadow Wickham Green Fressingfield Great Blakenham Brockford Street Little London Thorney Green Toad Row Worlingham Wick's Green Baxter's Green Knaves Green Boardy Green Castling's Heath Coddenham Bentley Knettishall Fakenham Magna Bucks Horn Place Snape Watering Groton Debach Somersham Cransford Clements Copdock Depden Green Ringshall Sudbourne Barham Brook Green Annis Hill Mill Green Levington Town Street Haverhill Saxtead Gosbeck Wangford Easton Green Lower Green Bruisyard Street Alderton Burgh Humble Green Shelland Martlesham Sibton Green Pea Porridge Green Hitcham Newton Pixey Green Gibraltar Dandy Corner Pettaugh Coopers Corner Chelsworth Brockley Corner Broadgrass Green Weybread Milden Brent Eleigh Rumburgh Chickering Hasketon Bruisyard Wetherden Mill Hills Crownland Blaxhall Dalham Cherrytree Green White Horse Corner Cratfield Wales End Rickinghall Bedingfield Street Henley Kessingland Stanton Chare Great Green Santon Downham Barnardiston Mile End Friday Street Hog's Corner Creeting St Peter Thorington Street Great Saxham Wyverstone Hadleigh Hoxne Finningham Upper Town Gedgrave Felixstowe Butley Low Corner Hollybush Corner Sowley Green Elmswell Edwardstone High Street Ubbeston Cookley Street Eye Spratt's Street Scotia Drift Stock Hill Halesworth St Michael South Elmham Hunston Burgate Gazeley Hollesley Wetherden Upper Town Chillesford Bradfield Combust Sutton Street Otley Chedburgh Farley Green Annesons Corner Apsey Green Horham Sotterley High Rougham Grundisburgh Brabling Green Aspall Bower House Tye Dublin Old Felixstowe High Street Green Middleton Moor Middleton Trimley St Mary Dennington Corner Little Bealings Flowton Stanton Bush Green Waldringfield Bell's Cross Chattisham Scotland Street Dagworth Clay Common Sackers Green Cole's Green Kettlebaston Chelmondiston Battisford Cuckold's Green Little Finborough Dennington Bacton Green Benacre Great Welnetham Cock and End Palgrave St Margaret South Elmham Friday Street Racecourse Canham's Green Rede Malting End Shimpling Street Denham Mount Pleasant Naughton Great Glemham Lambfair Green Monk Soham Rendham Allwood Green Fen Street Hundon Collipy's Green Oakley Park Chelsworth Common Dunstall Green Rushmere Street Woodbridge Crown Corner Shimpling Stoven Chantry Chevington Oulton Broad Kingshall Street Little Green Mells Eyke Stoke Rushmere St Andrew Ringsfield Corner Lattinford Hill Great Wratting California Blacksmith's Green Cook's Green Sternfield The Street Thorpe Morieux Tunstall Badingham Baylham Cranley Fornham All Saints Earl's Green Mill Street Ashfield Green Southolt Heveningham Somerton Thorpe Street Burstall Kennett End Brown Street Capon's Green Acton Place Bradfield St George Wrentham Denham Corner Uggeshall Cookley Green Maidenhall Newthorpe Exning Stowmarket Saxtead Bottom Chapel Hill Witnesham Broadway Harkstead Hemley Thorpe Green Cavendish Babel Green Easton Ufford Bromswell Heath Akenham Little London Botesdale Green Walpole Wattisfield Swilland Cattishall Linstead Green Framlingham South Cove Whitestreet Green Stratford St Mary Clopton Corner Syleham Borley Green Withermarsh Green Darmsden Burthorpe Worlington Fornham St Martin Haughley New Street Maypole Green Lower Hacheston Broke Hall Smithwood Green Coddenham Green Wissington Needham Market Kentford Mendham Great Green Denham Nedging Tye Stackyard Green Hestley Green Daisy Green Thurston End Haughley Wickham Skeith Bramford Chimswell Wattisham Stone Cobblers Corner Stowlangtoft Bures Green Upper Street West End Cocks Green Market Weston Honey Tye Rougham Green Kingshall Green Maidensgrave Henstead Bucklesham Pakefield Mill Green Rotten End Bramfield Lackford Cock & End Cornard Tye Bridge Street Hobbles Green Lawshall Green Barsham North Green Gislingham Four Ashes Burstallhill Daisy Green Barnby Battlies Green Marlesford Hemingstone Charsfield Onehouse Sudbury Thornham Parva Blythburgh Stanwell Green Calford Green Tan Office Green Little Green Washbrook Upper Layham Foals Green Brightwell Heath Hawstead Green Swingleton Green Ringsfield Boyden End Botesdale Coney Weston Stores Corner Parkway Brundish Thrandeston Great Thurlow Brantham Stanton Street Parliament Heath Orford Walton Eriswell Bredfield Walsham le Willows Buxhall Bleach Green Sapiston Button Haugh Green Cox Common Assington Friston Flixton Maypole Green Wenhaston Black Heath Kersey Tye Workhouse Green Slough Hill Little Livermere Cockfield Monewden Great Finborough Sotherton Earsham Street Cotton California Gedgrave Hall Wingfield Green St Peter South Elmham Saxtead Green Nettlestead Hunston Green Weston Ditch Whitton Thurston Wordwell Potash Thornham Magna Bedfield Long Green Nayland Stanningfield Knodishall Little Knowles Green Cross Green Baylham Stone Badwell Green Little Stonham Little Waldingfield Kenton Corner Chilton Street Bell's Corner Black Street Kessingland Beach Walberswick Wickham Street North Green Offton St Nicholas South Elmham Brockley Green Kirkley All Saints' South Elmham Bobby Hill Harleston Raydon Warren Heath Leiston Melton Lower Falkenham Drinkstone Green Stoke Ash Monks Eleigh Tye Redisham Chimney Street Hintlesham Brackenham Saxmundham Boot Street Tuddenham St Martin Gromford Glemsford Wentford Tuddenham Shop Corner Great Bradley Church End Monks Eleigh Little Cornard Herringfleet Stoke Park Mill Common Brome Kersey High Street Upper Holton Ash Corner Hillside Frizzeler's Green Kesgrave Sproughton Westbourne Wilde Street The Woodlands Mendlesham Falkenham Sink Homersfield Creeting Hills Kittle's Corner Westleton Willisham Tye Stonecross Green Cargate Great Green Winston Newbourne Honington Elveden Cranmer Green East Barton Westerfield Thwaite Whepstead Landwade Lower Layham Hartest Hill Dorley's Corner Timworth Green Newmarket Grimstone End Easton Bavents Cuckoo Tye Shottisham Little Welnetham Dunwich High Street Chippenhall Green Tan Office Barton Mills Hinderclay Cross Green Hengrave Wissett Darsham Wangford Camps Heath Butley High Corner Stansfield Boyton Newman's Green Boxted Winston Green Bowbeck Grinstead Hill Wixoe Broad Green Holton Kelsale Boxford Bildeston East Green Ashfield Green Frostenden Mill Green Rishangles Hazel Stub Tattingstone Larks' Hill Owl's Green Oulton Braiseworth Sizewell Moulton Mellis Green East Bergholt Purple Hill Bull Green Wicker Street Green Cay Hill Ilketshall St Andrew Pound Green Horner's Green Chediston Ballingdon Ixworth Thorpe Little Wenham Windsor Green Freston Woodside View Great Bricett Haughley Green Forward Green Shotley Little Saxham Sharpstone Street Stoke-by-Nayland Birds End Kedington Park Gate St Cross South Elmham Helmingham Bures Brandon Hemp Green Upthorpe Ford's Green Wetherup Street Battisford Tye Peasenhall Upper Street Dennington Hall Wenhaston Flixton Little Bradley Boulge Frostenden Corner Wickham Street Saxtead Little Green Sotherton Corner Ramsholt Polstead Heath Mace Green The Heath Otley Green Lower Holbrook Calais Street Holton St Mary Letheringham Mole Hill Pitcher's Green Oaks Tye Earl Stonham Thurston Planche Capel Green Clopton Hibb's Green Hepworth Duck Corner Goddard's Corner Bird Street Mellis Smallwood Green Benhall Green Holbrook Stubbing's Green Back Street Rodbridge Corner Meeting Green Crowfield Depden Priory Heath Yaxley Eastbridge Mutford Creeting St Mary Wilby Stow's Hill Metfield Common Claydon Studlands Park Culpho Farnham Middlewood Green Rose Hill Sibton Brettenham Little Thurlow Green Martlesham Heath Shingle Street Priory Green Covehithe Little Whittingham Green Great Bealings Denham End Stockhold Green Great Ashfield Mickley Green Dorking Tye Upper Street Temple End Willisham Bradfield St Clare Tannington Blundeston Chilton Leys North Warren Stuston