Media Planning in The Knowle

Get in touch

Media Planners in The Knowle

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in B65 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in The Knowle for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in The Knowle

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover The Knowle (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Brownhills West Stirchley Salter Street Pelsall Halesowen Bournbrook Shirley Street Woodcock Hill Bramford Ryders Green Allesley Garrets Green Oldbury Short Heath Church End Portway Three Maypoles Moor Hall Rough Hills Hodgehill Pype Hayes Oakeswell End Upper Witton Springs Mire Goldthorn Hill Catherine-de-Barnes Longford Lime Tree Park Solihull Golds Hill Lambert's End New Invention Warley Woods Wood End Ashmore Lake Wylde Green Friar Park Roughley Kingstanding Rowley Regis Pelsall Wood Tat Bank Rumbush Ladywood Warstock Woodway Park Hasluck's Green Bentley Heath Chapel Fields Golds Green Goldthorn Park All Saints Weoley Castle Packwood Greet Chelmsley Wood Summer Hill King's Heath Highter's Heath Stow Lawn Priory Bordesley Loxdale Black Lake Carol Green Paradise The Knowle Thimble End Claregate Merry Hill Hilltop Finchfield Blackheath Priestfield Brandhall Goscote Darby's Hill Hill Wood Lutley Birmingham Bell Green Edgwick Monks Park Bushbury Hill Spring Vale Hawne Four Oaks New Town Kirby Corner Hateley Heath Chadwick End Dudley Wood Oscott Daisy Bank Princes End Titford Four Oaks Oakham Deepfields Ettingshall Park Moseley Tividale Hall Nechells Perry Common Tippity Green Great Bridge Falcon Lodge The Coppice Ley Hill Radford Aston Middle Stoke Wolverhampton Dunstall Hill Wallbrook Walker's Heath Wightwick Washwood Heath Ridgacre Black Patch Hall Green Causeway Green Dorridge Summerford Place Perry Barr Bartley Green Palmers Cross Hamstead Illey March End Ten Acres Upper Eastern Green Billesley Common Fordhouses Stoke Park Batmans Hill Mill Green Stone Cross Hockley Heath Alcester Lane's End Wollaston Potter's Green Cawney Hill Hill Pinley Norton Copt Heath Green Lanes Doe Bank Rotten Row Packwood Gullet Cinder Hill Four Oaks Park Round's Green Vicarage Manor House Pinkett's Booth Illshaw Heath Kingswinford Catshill Coombeswood Gornalwood St Chads Sedgley Vigo Upper Ettingshall Newbolds Hurst Hill Merridale Brown's Green Barston Old Oscott Nordley Hill Bowling Green Blowers Green Wallington Heath Woodsetton New Mills Oldwich Lane The Lunt Flint's Green Hill Hook Longbridge Draper's Fields Parting of the Heaths Lifford Elmdon Heath Marston Green Hall Green Stoke Aldermoor Bradnock's Marsh Darby End Stockwell End West Bromwich Lane Head Little Bloxwich Coundon Green Willenhall Catherine Cross Parkfield New Dock New Oscott Lea Hall Moseley Village Pendeford Stambermill Lower Bradley Langley Green Tudor Hill Daw End Newbridge Woodshires Green Berkswell Langley Swan Village Norton Green Box Trees Balsall Street Red Hill Walmley Stubber's Green Handsworth Wood Haden Cross Wren's Nest Perry Beeches Stechford Knowle Selly Park Greenleighs Hawkesley Ettingshall Elston Hall Chester Road Charlemont Queslett Wall Heath Greets Green Hockley Lee Bank Pleck Church Hill Frankley Birchills Digbeth Willenhall Mount Pleasant Gib Heath Cotteridge Wednesbury Penn Fields Little Heath Oxley Streetly Londonderry Monkspath Pickford Holly Hall Gibbet Hill West Heath Lyndon Green Great Barr Dickens Heath Pinley Gardens Whitlock's End Colehall Yew Tree Coseley Buckland End Wordsley Blakenhall West Smethwick Tipton Freezeland Bloomfield The Delves Cradley Acocks Green Bradley Glebe Farm Hardwick Reeves Green Winson Green Spring Vale Spon End Brownshill Green Bilston Holly Bank Tettenhall Lanesfield Lyndon Walsall Kingshurst Little Bromwich Aldersley Stourbridge Canley Gardens Penn Windmill End Aldridge Earlsdon Rotton Park Cradley Heath Bishopgate Green Bearwood London Fields Mushroom Green Bromley Lodge Hill Tyburn Short Heath Short Cross California Woodcross Brickhouse Farm Albion Holbrooks Wood End Sharmans Cross Wyken Shirley Heath Wyken Green The Leys Bradmore Heath End County Bridge Lower Eastern Green Stockfield Amblecote Harvills Hawthorn Hockley King's Hill Pensnett Ward End Billesley Henley Green Alum Rock Hawkes End Brownhills Cheswick Green Dibdale Westwood Heath Bushbury Ladymoor Perry Chad Valley Brandwood End Little London Bescot Burnt Tree Foleshill Wednesbury Oak Sedgemere Fen End Cape Hill Saltley Hall Green Rowley's Green Showell Green Beechwood Gardens Ruiton Woodgate Valley Rushall Merry Hill Springfield Whitmore Park Guns Village Griffin's Hill Canley Handsworth Hart's Hill Keresley Cannon Hill Wake Green Old Hill Beechwood Shepwell Green Olton Walsall Wood Underhill Brookfields Ulverley Green Bordesley Green Hayley Green Northfield Green Lane Allesley Green Binley Spring Bank Great Heath Heath Town Portobello Yardley Fields Old Swinford Alderman's Green Stoke Heath Selly Oak Tettenhall Wood Gravelly Hill Monmore Green Boldmere Shelfield Nechells Green Ladywood Summerfield Park Tollbar End Stoke Bristnall Fields Sparkbrook Balsall Common Darlaston Gospel Oak Tile Cross Balsall Heath Lapal Harvest Hill Ashmore Park Castle Vale Leamore Hay Mills Vauxhall Walsgrave on Sowe Lower Gornal Kates Hill Dixon's Green Ridge Hill Lode Heath The Flatts Netherwood Heath Fallings Heath King's Norton Hill Top Tipton Green Pickford Green Rough Hay Coundon Smethwick Court House Green Maney Ocker Hill Bloxwich Bournville Blakeley Green Compton Stow Heath Shenley Fields Wood Green Lodge Green Streetly Benton Green Wednesfield Woods Bank Gilbertstone Netherton Meer End Middle Bickenhill The Straits Hurst Green Tividale Dudley Port Whitmore Reans Eve Hill Neachells Upper Gornal Witton Elmdon Waring's Green Barr Common Hasbury Royal Sutton Coldfield Cheylesmore Bourne Vale Woodgate Millfields Hollyberry End Russell's Hall Highgate Minworth Birches Green Yardley Moseley Wood Hayes Newton Bunker's Hill Springfield Bordesley Green East Tibbington Banners Gate Reddicap Heath Toll End Lower Stoke Pheasey Brockmoor Horseley Heath Rood End Solihull Lodge Tidbury Green Watford Gap Hillfields Cofton Common Gosford Green South Yardley Ryecroft Tilehouse Green Deritend Baptist End Mesty Croft The Chuckery Woodside Withymoor Village Hall Green Beech Lanes Mere Green Tansley Hill Tyseley Foxford Soho Hampton in Arden Castlecroft Whitley Castle Bromwich Brierley Hill Sheldon Clayhanger Wellington Place Newtown Darley Green Upper Stoke Sutton Coldfield Bickenhill The Woods Leighswood Park Village Yardley Wood Coal Pool Shirley Finham Catchems Corner Dudley's Fields New Cross West Coseley Eastcote Scott's Green Grove Vale Whoberley Harden Temple Balsall Sparkhill Balsall Millison's Wood Churchfield Aston New Town Lozells Low Hill Garretts Green Small Heath Erdington Bentley Quarry Bank Highfields Brades Village Hill and Cakemore Turves Green Primrose Hill Stivichall Walsal End Coventry Blakenall Heath Heronfield Old Fallings Wergs Bacon's End Chapel Green Eaves Green Whitehouse Common Shard End Blossomfield The Manor Roseville Whiteheath Gate Balls Hill Grace Mary Estate Fallings Park Wootton Green Knowle Grove Moxley Dudley Birchfield Tower Hill Mayer's Green Parkes Hall New Town Scotlands Shire Oak Sandwell New Town Row Meriden Tile Hill Kitt's Green Rubery Hall End Lye Darlaston Green Bromford Oxbarn Edgbaston Westwood Gardens Wollescote Fishley Kineton Green Springfield Swan Village Caldmore Stockland Green Pedmore Moor Green Harborne Fordbridge Old Dock Palfrey