Retail Marketing in The Knowle

Get in touch

Retail Advertising in The Knowle

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in B65 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover The Knowle (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
New Town King's Norton Earlsdon Lode Heath Catshill Newbolds Scott's Green Summerfield Park Norton Green Round's Green Brownhills Yardley Roseville Moor Hall Old Swinford Bournville Smethwick Fishley Meer End Sharmans Cross Lapal Lambert's End Wootton Green Spring Vale Pickford Green Cradley Upper Ettingshall Princes End Monkspath King's Heath Ulverley Green Coal Pool Queslett Bournbrook Frankley Black Patch Great Barr Stourbridge Loxdale Dibdale Netherwood Heath Great Heath Showell Green Wollescote The Coppice Priory Burnt Tree Balsall Beechwood Gardens Dudley Port Vicarage Whitlock's End Elmdon Brades Village Tyburn Moseley Blackheath Three Maypoles Stivichall Golds Green Alum Rock The Chuckery Ashmore Park Billesley Scotlands Cofton Common Lodge Green Hill Wood Garrets Green Manor House Daw End Bradmore Hockley Bell Green Wallbrook The Delves Harvills Hawthorn Netherton Woodcock Hill Packwood Gullet Wood Hayes Goldthorn Park Billesley Common Tividale Bradnock's Marsh Hall Green Wellington Place The Lunt Hill Top Alderman's Green Palmers Cross Rotten Row Portway Daisy Bank Londonderry Hawne Vauxhall Royal Sutton Coldfield Ryecroft Swan Village Pheasey Perry Common Stoke Park Balsall Street Oldbury Sparkbrook Nechells Green Lifford Bacon's End New Town Row Barr Common New Cross Lee Bank Birmingham Brandhall Old Dock Cape Hill Church Hill Hilltop Birchills Turves Green Lane Head Lye Benton Green Claregate Carol Green Willenhall Roughley Walsgrave on Sowe Four Oaks Catchems Corner Swan Village Streetly Wylde Green Harvest Hill Tividale Hall Upper Eastern Green Perry Beeches Coseley Whiteheath Gate Ten Acres Ocker Hill Gravelly Hill Stoke Aldermoor Windmill End Freezeland Bentley Heath Halesowen Horseley Heath Brickhouse Farm Pype Hayes Draper's Fields Whitmore Reans Westwood Gardens Oxley Balsall Common Hockley Yardley Wood Tile Hill Small Heath Finchfield Merridale Kingswinford Witton London Fields New Mills Knowle Grove Pensnett West Heath Ryders Green New Invention Wolverhampton Tat Bank Illshaw Heath Shenley Fields Flint's Green Spring Bank Catherine Cross Wood Green Bartley Green Bunker's Hill Little Heath Keresley Greets Green Lime Tree Park Tettenhall Parting of the Heaths Northfield Bromford Foleshill Compton Spring Vale Darby's Hill Washwood Heath Solihull Lodge Pickford Berkswell Summerford Place Warley Woods King's Hill Bentley Bramford Brown's Green Rowley's Green Brierley Hill Hart's Hill Hasluck's Green Mushroom Green Tibbington Park Village Colehall Tidbury Green Lower Stoke Rood End The Knowle Bishopgate Green Pinkett's Booth Wednesfield Middle Stoke Tilehouse Green Deritend The Flatts Chelmsley Wood Ladywood Millison's Wood Stambermill Bromley Oakeswell End Goldthorn Hill Dickens Heath Saltley Moor Green Wyken Green Darby End Hall Green Grace Mary Estate Bilston Coundon Beech Lanes New Dock Selly Park Fordhouses Hall End Shirley Street Moseley Wollaston Binley Coundon Green Short Heath Middle Bickenhill Chapel Green Brockmoor Blakenhall Kingshurst Stoke Old Fallings Westwood Heath Lutley Churchfield Boldmere Soho Heath End Walsall Wood Sparkhill Eaves Green Old Hill Merry Hill Green Lane Hall Green Dudley Wood Darlaston Green Oxbarn Woodgate Valley Pendeford Radford Shirley Heath Blakenall Heath Bushbury Hill Grove Vale Beechwood Castle Bromwich Penn Dunstall Hill Lower Eastern Green Canley Gardens Bordesley Green Hardwick Cradley Heath Longford Yardley Fields Tipton Darlaston Four Oaks Park Dixon's Green Ladymoor Black Lake Lyndon Green Pinley Gardens Hurst Green Rowley Regis Bradley Mayer's Green Meriden Stockland Green New Oscott Springs Mire Bordesley Green East The Woods Shelfield Lodge Hill Summer Hill Woodway Park Pinley California Harborne Digbeth Spon End Hillfields Whitmore Park Highfields Parkes Hall Woodshires Green Gospel Oak Millfields Pedmore Mesty Croft Red Hill Ley Hill Golds Hill Sutton Coldfield Batmans Hill Hollyberry End Greet Winson Green Fallings Park Dudley's Fields Deepfields Coombeswood Bushbury Hampton in Arden Short Cross St Chads Handsworth Brownshill Green Ladywood Perry Upper Witton Caldmore Hall Green Ashmore Lake Moseley Village Holly Hall Waring's Green Amblecote Stockwell End Wake Green Eve Hill The Straits Mill Green Woodsetton Guns Village Nechells Castlecroft Norton Tansley Hill Cawney Hill Paradise Castle Vale Stubber's Green Oldwich Lane Haden Cross Edgwick Short Heath Gilbertstone Stow Heath Upper Gornal Temple Balsall West Smethwick Bloomfield Oscott Bowling Green Albion Wren's Nest Gornalwood The Leys Rotton Park Fallings Heath Heath Town Hawkesley All Saints Hamstead Wood End New Town Tipton Green Ruiton Tile Cross Streetly Garretts Green Oakham Elmdon Heath Newton Hurst Hill Fordbridge Great Bridge Chapel Fields Wall Heath Ettingshall Park Rough Hills Darley Green Weoley Castle Langley Gib Heath Brownhills West Underhill Blowers Green Aldersley Eastcote Springfield Tollbar End Bloxwich Allesley Green Pelsall Foxford Stechford Holly Bank Leamore Acocks Green Palfrey Whoberley Springfield Rough Hay Thimble End Reeves Green Mere Green Aston New Town Mount Pleasant Kirby Corner Goscote Causeway Green Balls Hill Sheldon Primrose Hill Russell's Hall Clayhanger Hodgehill Shire Oak Gosford Green Rumbush Dorridge Chad Valley Wordsley West Bromwich Walsal End Cheylesmore Cinder Hill Copt Heath Lea Hall Parkfield Lower Bradley Catherine-de-Barnes Fen End Wood End Sedgemere Toll End Bickenhill Buckland End Greenleighs Canley Monks Park Hay Mills Marston Green Bearwood Newtown Hateley Heath Woods Bank Rushall The Manor Tettenhall Wood County Bridge Green Lanes Woodcross Aston Woodside Cotteridge Stow Lawn Low Hill Brookfields Birches Green Wightwick Titford Leighswood Lyndon Langley Green South Yardley Kitt's Green Rubery Little Bromwich Kates Hill March End Sandwell Shard End Handsworth Wood Doe Bank Stirchley Merry Hill Wednesbury Oak Ward End Wyken Bourne Vale Newbridge Yew Tree Illey Warstock Hayley Green Longbridge Old Oscott Hill and Cakemore Lanesfield Kingstanding Potter's Green Four Oaks Priestfield Griffin's Hill Tower Hill Tyseley Court House Green Bristnall Fields Ridge Hill Sedgley Falcon Lodge Heronfield Pleck Upper Stoke Olton Highgate Tippity Green Charlemont Moxley Hockley Heath Banners Gate Pelsall Wood Solihull Monmore Green Blossomfield Maney West Coseley Springfield Neachells Cannon Hill Stone Cross Shepwell Green Highter's Heath Penn Fields Ettingshall Hill Lozells Birchfield Gibbet Hill Shirley Blakeley Green Willenhall Whitehouse Common Coventry Bordesley Church End Walsall Lower Gornal Hasbury Allesley Hill Hook Little Bloxwich Bescot Knowle Walmley Cheswick Green Woodgate Wednesbury Stockfield Portobello Wergs Henley Green Brandwood End Quarry Bank Tudor Hill Friar Park Finham Minworth Dudley Edgbaston Salter Street Reddicap Heath Barston Nordley Hill Vigo Walker's Heath Stoke Heath Withymoor Village Packwood Watford Gap Whitley Baptist End Little London Perry Barr Erdington Holbrooks Glebe Farm Chadwick End Balsall Heath Elston Hall Kineton Green Box Trees Harden Wallington Heath Chester Road Selly Oak Aldridge Alcester Lane's End Ridgacre Hawkes End